The Republican governor of Florida, Ron DeSantis, claimed the Walt Disney Company was too cozy with communist China, as the chief executive of the tourism and entertainment criticized a state bill that bars teachers from instructing early grades on LGBTQ+ issues.

DeSantis, who has not yet signed the so-called “Don’t Say Gay” bill, also reportedly criticized Disney as “woke”, after the company’s leader opposed the legislation.

Controversy surrounding the bill could cut off a significant fundraising pipeline for Florida Republicans: Disney said it would suspend political donations in the state.

The move came after the Disney chief executive, Bob Chapek, experienced extensive blowback for not using the company’s influence to thwart the controversial bill.

“I do not want anyone to mistake a lack of a statement for a lack of support,” Chapek said early this week in a memo obtained by USA Today.

“We all share the same goal of a more tolerant, respectful world. Where we may differ is in the tactics to get there.

“And because this struggle is much bigger than any one bill in any one state, I believe the best way for our company to bring about lasting change is through the inspiring content we produce, the welcoming culture we create, and the diverse community organizations we support.”

Chapek’s first public statements on the bill came in a shareholder’s meeting on Wednesday.

“We were opposed to the bill from the outset but we chose not to take a public position on it because we thought we could be more effective working behind the scenes engaging directly with lawmakers on both sides of the aisle,” he reportedly said.

Chapek claimed such efforts had taken place for weeks. The executive said he had called DeSantis to express Disney’s “disappointment” with the “Don’t Say Gay” bill.

Chapek posted a statement online and emailed staffers on Friday, saying Disney was wrong to stay silent as the Republican-majority Florida legislature greenlit a bill he called “yet another challenge to basic human rights”.

Republicans contend that parents, not educators, should discuss gender issues with children in early grades. The bill bars prohibits instruction on “sexual orientation or gender identity” in kindergarten through grade three.

DeSantis, who has indicated that he supports the measure, has chafed at calls for a veto. A potential frontrunner for the 2024 Republican presidential nomination, he sent a fundraising email that said: “Disney is in far too deep with the communist party of China and has lost any moral authority to tell you what to do.”

The statement shocked Republicans and Democrats. Disney theme parks are a multibillion-dollar economic engine for Florida. The company has given outsize amounts to state parties and politicians and holds significant influence in state government.

DeSantis also criticized Disney at a campaign event in South Florida Thursday.

“Companies that have made a fortune catering to families should understand that parents don’t want this injected into their kid’s kindergarten classroom,” DeSantis said. “Our policies will be based on the best interest of Florida citizens, not the musing of woke corporations.”

Rick Wilson, a former Republican operative now part of the Lincoln Project, told the Associated Press: “The weird hypocrisy of Florida politics right now is DeSantis has been happy to take Disney’s money but to pass a bill that’s anathema to the values of their customers and their institution.”

A Republican lawmaker who didn’t want to be named because he or she did not want to comment publicly against the governor told the same outlet Disney was the third-highest contributor to state Republican candidates. Disney has given millions to both Democrats and Republicans.

Disney opened a theme park in China six years ago and has landed access to that country’s booming film market. It has also been accused of altering content to satisfy China’s leaders.

DeSantis’s critics charged that he was opposing Disney out of his ambition to win the Republican primary.

“It’s really pretty shocking,” former Republican governor Charlie Crist, now a Democratic congressman who hopes to challenge DeSantis, told the AP.

Crist noted that DeSantis has gone head-to-head with other industries important to Florida, pointing to a legal fight with cruise companies which wanted passengers to show proof of Covid-19 vaccinations.

“Now it’s Disney. Who’s next on the hit list for this governor?” Crist commented.

The Democratic US congressman Darren Soto also questioned the governor’s attack.

“This is another strike in the hate agenda that Governor DeSantis is pushing right now,” Soto said, noting that Florida’s budget relies heavily on sales tax generated by Disney and other theme parks.

“Now he’s putting that in jeopardy because he wants to attack LGBTQ+ families, families that make up a fundamental part of the Disney atmosphere.”

• The Associated Press contributed to this report