Gov. Kathy Hochul of New York is forgoing retail politics and instead relying on an aggressive ad strategy and staged events that highlight state investments.
Earlier this year, Gov. Kathy Hochul of New York convened over a dozen state lawmakers from Long Island at the governor’s mansion in Albany. Over breakfast, she sought to reassure them that she would prioritize their needs in the forthcoming state budget.
Two weeks later, she fulfilled her promise. Just before the budget vote, her office slipped in a $350 million fund that could be spent with few restrictions on projects in Nassau and Suffolk Counties, a late-minute addition to the budget that caught most by surprise.
Now, with about a month until Election Day, Ms. Hochul is reaping the political benefits from her shrewd maneuvering of state resources: Two weeks ago, she visited Long Island to announce the fund’s first grant — $10 million for a medical research center — drawing local fanfare and favorable news coverage in a key battleground region and the home turf of her Republican opponent, Representative Lee Zeldin.
As she seeks her first full term as governor, Ms. Hochul, a Democrat from Buffalo, has diligently wielded the governor’s office to her political advantage, pulling the levers of government to woo voters and casting herself as the steady, experienced hand.
The governor has, until very recently, mostly avoided overtly political events such as rallies and other retail politics in which she personally engages with voters. But behind the scenes, she has kept busy fund-raising large sums of money to bankroll the multimillion-dollar barrage of television ads she has deployed to attack Mr. Zeldin, and cushion her lead in most public polls.
She held a 10 percentage point lead over Mr. Zeldin in a Marist College poll released on Thursday, and an even larger lead in other recent major polls.
While Mr. Zeldin has been actively campaigning and battling for media attention on a near-daily basis, Ms. Hochul has rarely issued official campaign schedules, and has agreed to debate Mr. Zeldin only once, much to his chagrin. Instead, over the past few weeks, she has mostly crisscrossed the state in her capacity as governor, using taxpayer-funded transport to make over 50 appearances in just as many days, the majority of them in voter-rich New York City.
She has kept a busy itinerary, shuffling from ceremonies and receptions — a monument unveiling in Buffalo, a fashion week event on Park Avenue, a Labor Day breakfast with union leaders — to carefully staged events to sign legislation and make government pronouncements related to public safety, climate change and economic development.
On a Tuesday morning last month, Ms. Hochul spoke at back-to-back conferences in Manhattan before visiting a subway maintenance facility in Queens to announce putting security cameras inside subway cars. The following week, she drove an electric car to publicize an announcement in White Plains about state efforts to make vehicles in New York emission-free; later that evening, she delivered remarks at Carnegie Hall’s opening night gala.
She has greeted President Biden in New York twice in two weeks.
“What people want to see is a governor governing and she’s providing that,” Doug Forand, the founder of Red Horse Strategies, a consulting firm, who is working for a political action committee that is supporting Ms. Hochul. “The reality is that, as an incumbent, you’re going to be judged much more based on how you perform in your office than you are on how many debates you do or how many parades you walk in.”
The immense advantages of the governor’s office as a campaign asset came into sharp focus last week. Joined by Senator Chuck Schumer in Syracuse, Ms. Hochul announced that a computer chip company, Micron, had decided to open a massive plant in the area, and had pledged to invest more than $100 billion over two decades. Ms. Hochul helped facilitate the deal by giving the company a $6 billion state subsidy — one of the largest incentives in state history.
Shortly after, the Hochul campaign began to capitalize on the deal, promoting the investment as a consequential job-generator and “one of the largest economic development projects in U.S. history,” casting it as an example of Ms. Hochul’s business-friendly ethos.
The governor strongly rejected the notion that voter-friendly economic projects, like the $10 million grant for the Long Island medical research center, was the result of political calculations in an election year.
“You’ve seen events with me on Long Island since my first couple of weeks on the job,” said Ms. Hochul. “This is a continuation of our investment all throughout New York State.”
Indeed, Ms. Hochul is largely running on her record during her 13 months in office, following her unexpected replacement of former Gov. Andrew M. Cuomo. Rather than proposing a grand policy vision for the next four years, she touts what she has accomplished. If anything, she has cast herself as a fierce defender of the status quo: She has hinged much of her campaign on protecting New York’s already-strict abortion rights and gun laws, while portraying Mr. Zeldin as a threat to both.
By relying on the governor’s office and the airwaves — she has spent $8.7 million on ad buys so far versus Mr. Zeldin’s $2 million, according to AdImpact — her campaign has, for the most part, adopted a so-called Rose Garden strategy, using the power of incumbency and the prestige of the governor’s office to attract free publicity and stay in the public eye.
But her spotty presence on the campaign trail has rekindled concerns among some that her campaign may not be running an aggressive enough ground game to draw in voters in overlooked communities and deepen a broad coalition that could help her govern a full term.
Camille Rivera, a political consultant at New Deal Strategies, said that while she expected Ms. Hochul to cruise to victory after uniting Democrats around animating issues, including reproductive rights, she said there had been “a lackluster engagement of Latino voters, in particular.”
“The governor is missing an opportunity to take this and really campaign, campaign to solidify her base,” she said. “I’ve seen her in Queens and in the Bronx with elected officials, but I don’t think I’ve seen her doing that kind of people-to-people style engagement that can excite voters for the future if she wants to run again.”
In response to questions from The Times, the Hochul campaign sent a list of over a dozen appearances the governor had made in recent weeks that it said were examples of campaigning, even though the events were not listed on her campaign schedule, including visits to small businesses in Ithaca and Bayside, Queens.
Indeed, Ms. Hochul has been spotted nurturing relationships with elected officials in casual gatherings that her campaign does not necessarily announce to the media. In mid-August, for example, she visited a Latin American restaurant in Williamsburg to try a drink named in her honor alongside Antonio Reynoso, the Brooklyn borough president, and State Senator Julia Salazar.
Over the past two weekends, Ms. Hochul’s campaign issued an unusually active schedule, a sign that she may begin to ramp up campaign-related events as Election Day nears and voters pay closer attention to the race.
In a flurry of photo opportunities that spanned roughly four hours, she joined the Rev. Al Sharpton for his birthday celebration in Harlem on Oct. 1 before sitting with Dan Goldman, a Democrat running for Congress, at a Puerto Rican restaurant in the Lower East Side. By noon, she had traveled to Long Island to speak briefly to the campaign volunteers for two Democrats engaged in competitive House races there.
Last Saturday, she joined Letitia James, the state attorney general, in Brooklyn to give remarks at two festivals, in Bedford-Stuyvesant and Fort Greene, while the party’s field offices launched canvassing operations in 39 locations across the state, sending volunteers to knock on doors and register voters, according to the Hochul campaign.
Even as Ms. Hochul’s campaign stirs to life, the governor’s Rose Garden strategy has a track record of success. Mr. Cuomo, a three-term Democrat, employed a similar approach in his re-election campaigns, drawing ire from his political critics and rivals even though he went on to win by large margins. “My campaign is basically my performance in office,” he said in 2014.
Even though Ms. Hochul vowed to usher in a new era of open government in Albany, where bills are typically hashed out behind closed doors, some of the achievements she has pitched to voters in recent weeks were a result of the opaque, far-from-public-view policymaking she had vowed to eradicate.
The $6 billion state subsidy the governor awarded to Micron was made possible by a bill she muscled through the State Legislature in the last days of this year’s legislative session. With little chance for lawmakers to review it, the bill, which designated $10 billion in tax breaks for microchip makers, received virtually zero public discussion.
The $350 million fund that Ms. Hochul carved out for Long Island in the state budget followed a similar pattern.
At the time, Ms. Hochul had just unveiled a secret deal she had negotiated with the Buffalo Bills to spend $850 million in taxpayer money to build a new stadium for the football team. Politicians from both parties denounced the agreement as a boondoggle, creating a political headache for Ms. Hochul, who was left to find ways to placate lawmakers in other parts of the state.
Indeed, a few days before the $350 million fund for Long Island-based projects became public knowledge, Newsday published a scathing editorial that excoriated Ms. Hochul and the region’s lawmakers for not having scored a “big budgetary win” for Long Island in the looming budget deal.
Ms. Hochul’s critics have denounced the $350 million pot of money, which can be spent with great flexibility at the discretion of the executive branch, as a “slush fund.” But it was also part of nearly $1.6 billion in similar funding for capital projects added late into the budget negotiations, which Patrick Orecki, the director of state studies at the Citizens Budget Commission, described as a classic example of pork spending.
“This funding really came at the 11th hour,” he said. “So it seems like they’re probably the result of political negotiations, rather than rigorous capital planning and identifying what the most urgent priorities of the state’s infrastructure are.”
Source: Elections - nytimes.com
