Democrats to Use $20 Million Equal Rights Push to Aid 2024 N.Y. House Bids

New York Democrats’ substandard performance in the midterm elections last year helped their party lose control of the House of Representatives, threatened its national agenda, and angered national Democrats.

In an effort to avoid repeating the same mistake, New York Democrats on Thursday will announce support for a statewide effort to pass a women’s rights amendment that they hope will also supercharge turnout in 2024, when President Biden and House members will be up for re-election.

Their strategy: Get Democrats to the polls by focusing attention on a 2024 statewide referendum, the New York Equal Rights Amendment, that will explicitly bar New York from using its power and resources to penalize those who have abortions.

The campaign, backed by Gov. Kathy Hochul and House Minority Leader Hakeem Jeffries, among others, plans to raise at least $20 million to spend on television ads, direct mail and organizing in support of the initiative. The effort is designed to complement the House Democrats’ main super PAC’s $45 million bid to win six New York swing districts next year, including four that just flipped Republican.

The campaign is launching a year after the Supreme Court overturned Roe v. Wade, eliminating the constitutional right to abortion and ushering in near-total abortion bans in 14 states. It is in step with a national Democratic strategy highlighting the abortion record of the Republican Party — a game plan that Gov. Hochul embraced last year with mixed results, beating her Republican opponent, Lee Zeldin, by only six points.

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In an interview on Monday, Ms. Hochul argued that the threat to women’s reproductive rights represents “a highly mobilizing force” that is a proven electoral strategy in New York, her own history notwithstanding. She pointed to the victory last year of Representative Pat Ryan, a Hudson Valley Democrat, over Marc Molinaro, a Republican who favored giving states the discretion to govern the legality of abortion.

The New York Equal Rights Amendment campaign is being supported by numerous left-leaning groups, including Planned Parenthood, the New York Immigration Coalition, the New York Civil Liberties Union, NAACP New York and Make the Road New York.

Ms. Hochul added that the campaign chose to bring the amendment to a statewide vote in 2024, rather than this year as the state is legally entitled, to create space for its message to penetrate. The timing, during a presidential election year, should maximize the campaign’s efforts

“Having a ballot initiative in our state is going to drive voter turnout overall, which will definitely help Democrats,” said Senator Kirsten Gillibrand of New York. “The biggest reason we lost House seats was because of voter turnout.”

Mr. Jeffries, the House minority leader, took a slightly different tack. “This has nothing to do with voter turnout and everything to do with ensuring that a woman’s freedom to make her own reproductive health care decisions is protected in New York State,” he said.

In 2019, New York passed the Reproductive Health Act, which protected abortion rights in New York State. Andrew M. Cuomo, the governor at the time, regarded the law as necessary in case a more conservative Supreme Court might overturn Roe v. Wade.

That act and others render the ballot amendment “largely gratuitous and symbolic,” said Dennis Poust, the executive director of the New York State Catholic Conference.

“The reality is, abortion is already widely available and accessible in New York,” Mr. Poust said. He urged New York to put “at least as much effort into helping to empower women who might seek to keep their baby if only they had the necessary resources and support.”

But Ms. Hochul argues that the Reproductive Health Act is no longer enough.

“Laws can be repealed,” she said. “There’s a much higher threshold to change the Constitution.”

Voter sentiments about abortion have begun to shift nationally, in step with a drumbeat of stories about pregnant women being denied medical care and facing near-death experiences. Polls have found that pro-choice Democratic voters are more motivated to vote on the issue, and Republicans less so. Democratic leaders have taken notice.

“Let’s be honest,” said Letitia James, the state attorney general. “As I travel, reproductive rights is an issue which comes up over and over again.”

Electoral strategy aside, the campaign’s supporters also back the initiative on the merits. Other states have passed their own versions of an equal rights amendment, but many generally ban sex discrimination alone, the organizers said. New York’s ballot initiative would go further.

Not only would it prohibit discrimination on the basis of sex, but also on the basis of “pregnancy, pregnancy outcomes, reproductive health care and autonomy.” It would ban government discrimination based on age, ethnicity, national origin, disability, sexual orientation and gender identity.

Sasha Neha Ahuja, the former national director for strategic partnerships at Planned Parenthood Federation of America, who is spearheading the new campaign, said the amendment would mean that “for the first time, discrimination of folks on the basis of their reproductive health decisions will be categorized as explicitly sex discrimination.”