Georgia’s Liberal Organizers Warn of a Cash Crunch and Apathy

Since 2020, Democratic strategists and activists have fixated on how to expand their gains in Georgia, once a Republican stronghold and now a true battleground.

But some of the state’s most prominent grass-roots organizers — those responsible for engineering President Biden’s victory in 2020 and that of two Democratic U.S. senators in 2021 — are growing concerned that efforts and attention are waning four years later.

The national money that once flowed freely from Democratic groups to help win pivotal Senate contests in Georgia has been slow in coming. Leading organizers, just over a month from the anticipated start of their initiatives to mobilize voters for the presidential election, say they are confronting a deep sense of apathy among key constituencies that will take even more resources to contend with.

And small but potentially pivotal shifts in strategy — cost-conscious measures like delaying large-scale voter engagement programs to later in the cycle or relying more on volunteers than paid canvassers — have privately stoked fears among some organizers about their ability to replicate their successes. More, it has led them to question how seriously Democratic donors and party leaders will take the state in 2024, even as Mr. Biden’s campaign has indicated that a repeat victory in Georgia is part of his strategy.

“What we’re hearing is, it’s not, like, first tier,” said Cliff Albright, co-founder and executive director of the Black Voters Matter Fund, which has been one of the leading organizations on the ground in Georgia since 2020. “So that’s a little disappointing but we don’t know exactly yet what that means. But some early indications are that it’s not going to get top-level prioritization.”

Unlike 2020 or 2022, Georgia will not have a major statewide race in 2024, elevating the urgency for progressives in building both a robust digital operation and on-the-ground organizing.