Did No One Tell Ron DeSantis That Trump Was Running, Too?

Despite the early enthusiasm for his policies and political persona in various corners of the conservative media, it was easy to see from the start that Ron DeSantis would not — and clearly does not — have the juice to defeat or supplant Donald Trump in a Republican presidential primary.

Part of this was the Florida governor’s soft skills or rather lack thereof. He is not a people person. He does not excel at the task of retail politics. He is not, to put it gently, strong on the stump, and he has a bad habit of speaking in the esoteric and jargon-filled language of online conservatives.

Consider his first major performance in Iowa last year, in front of an audience of likely Republican caucusgoers. “We say very clearly in the state of Florida that we will fight the woke in the Legislature,” DeSantis said, as he tried to rouse the crowd to applause. “We will fight the woke in education, we will fight the woke in the businesses, we will never ever surrender to the woke mob. Our state is where woke goes to die.”

There is a relatively small group of people for whom this is a resonant message. For everyone else, it is basically static. It doesn’t speak to the animating concerns of the blue-collar voters who will make or break a campaign in the Republican primary. DeSantis’s inability to craft a compelling message, however, may not have been fatal to his campaign if he had been able to distance or distinguish himself from Trump in any meaningful way. The opportunities were there. DeSantis could have used the multiple criminal indictments against the former president to make the practical case that Trump would not win if he was in jail.

But DeSantis chose to run as Trump’s heir apparent and treated him as though he wasn’t actually in the race. He could not turn on the former president without undermining the premise of his own campaign. And so DeSantis sat silent or even defended Trump against legal accountability for his actions in office. “Washington, D.C. is a ‘swamp’ and it is unfair to have to stand trial before a jury that is reflective of the swamp mentality,” DeSantis wrote on the website formerly known as Twitter after Trump was charged with four felony counts by a federal grand jury in connection with his effort to overturn the 2020 election. “One of the reasons our country is in decline is the politicization of the rule of law. No more excuses — I will end the weaponization of the federal government.”

To the extent that DeSantis tried to differentiate himself from the former president, it was by running to Trump’s political right. The Florida governor in this view would be a more competent Trump — the Trump who gets things done. It was a good pitch for the conservative intellectuals who wanted to support a Trump-like figure without embracing Trump himself. But it was a terrible pitch to the Republican electorate, which did not nominate Trump in 2016 — or turn out in 2020 — because of Trump’s ability to clear a checklist of agenda items.