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How Trump and Harris Are Courting Pop Stars (Very Differently)

On this week’s episode of Popcast, the pop music critic Jon Caramanica and the pop music reporter Joe Coscarelli discuss how musicians, both mainstream and more obscure, have figured into the current presidential campaign, including:

  • An endorsement of Kamala Harris from Taylor Swift, plus the role of Beyoncé’s music in the Harris campaign

  • Donald J. Trump’s recent embrace of rappers and reggaeton stars, in addition to his support in the country music world

  • How Trump is finding new audiences via podcasters like Theo Von and the Nelk Boys, as well as via the stars of livestreaming services like Twitch and Kick, including Adin Ross

  • Harris’s full dive into the meme ecosystem following her inclusion in Charli XCX’s “brat summer”

Connect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica.


Source: Elections - nytimes.com


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