Inside a Pro-Harris Ad Telling Hispanic Voters She’s Friendlier Than Trump

Two Democratic groups — Somos PAC and Priorities USA Action — are running this 30-second ad on digital platforms in battleground states in support of Vice President Kamala Harris. The ad is targeted at Hispanic voters, and the two groups are spending $1 million on it as part of a $5 million campaign. It has both English- and Spanish-language versions.

Here’s a look at the ad, its accuracy and its main takeaway.

On the Screen

The ad opens with images of smiling, hard-working people engaged in jobs often filled by immigrants from Latin America: operating a food truck, picking crops on a farm, working construction, serving coffee in a diner. The background music is light and airy.

The spot then transitions to a grainy clip of former President Donald J. Trump at a rally as disturbing images pop on and off the screen. Young children are seen sleeping in cages, evoking Mr. Trump’s family separation policy. Cheering Trump rally-goers in cowboy hats hold up signs that read “Mass Deportation Now!”

Then the screen brightens as Ms. Harris appears smiling in a crowd of children and adults. Her presence is followed by scenes of happy families, a young person graduating from college and more Americans hard at work.

The Script

Narrator

“Working people, including hard-working immigrants, are bringing our economy back. But while Trump threatens to separate families and weaken our economy, Kamala Harris’s balanced approach to immigration is keeping families together: by protecting our loved ones from deportation, providing a pathway to citizenship and work visas for Dreamers. With the Biden-Harris administration’s historic action, working people like us can continue to build a good life and strengthen our economy for generations to come.”