Inside a Trump Ad Hammering Harris Over Americans’ Economic Woes

Former President Donald J. Trump’s campaign began running this 30-second ad linking Vice President Kamala Harris to President Biden and the administration’s economic record on television stations in at least five key battleground states last week. The campaign has spent $2.8 million on those commercials, according to AdImpact.

On the Screen

The ad begins with a blurry image of a laughing Ms. Harris standing behind Mr. Biden on a stage, reaching out and grabbing his shoulder — physically linking them — as the words “Bidenomics is a FAILURE” blare across the screen.

More bleak headlines follow: “Bidenomics FAILED.” “Bidenomics is a RECORD FAILURE.” “Americans’ incomes down THREE STRAIGHT YEARS.” “Unemployment RISING.” “America may soon be in a RECESSION.”

The ad shows scenes intended to evoke Americans struggling as they go about their lives: a man putting gas in his pickup truck, a family standing morosely in front of a house with a for-sale sign, construction workers in hard hats, a man looking somberly out a window scratching his head. Another headline warns, “Bidenomics hits families with $5,600 pay cut,” before grainy video shows Ms. Harris happily declaring, “We are very proud of Bidenomics.”

The ad ends with a close-up of Ms. Harris laughing, followed by a photo of Mr. Trump pumping his fist in front of an American flag and the words “Americans trust Trump on the economy.”

The Script

Narrator: “Their Bidenomics led to the highest inflation in 40 years. Highest gas prices ever. Skyrocketing interest rates. Unaffordable housing. Incomes down. Unemployment rising. And a recession now headed our way. Yet Kamala Harris is clueless.”