Coldplay and Billie Eilish have tried to drive down carbon emissions while touring, but the British band Massive Attack has tried to take the efforts even further.
When the British band Massive Attack was halfway through a West Coast tour in 2019, flying from show to show, the rapper and singer Robert Del Naja had a moment of crisis. Given all the carbon emitted by moving the band and its equipment around, he recalled wondering: Can I justify this anymore?
Not long afterward, the band made a decision. It would work with climate scientists to develop a model for touring that made as little climate impact as possible.
On Sunday, Massive Attack staged a daylong 35,000-person festival in the band’s home city of Bristol, England, to showcase the carbon-cutting measures it has developed with the Tyndall Center for Climate Change Research, a British organization, and A Greener Future, a nonprofit focused on lowering the music industry’s emissions.
Whereas other bands, including Coldplay, have staged attention-grabbing stunts to draw awareness to the industry’s climate impacts, they have sometimes ignored the main sources of emissions from gigs, such as audience travel and venues’ power supplies. With its show on Sunday, Massive Attack wanted to show how to tackle all of the polluting parts of a show.
In an interview a few days before the event, Del Naja said that previous music industry efforts to cut emissions had not been in line with the United Nations-agreed goal to stop average temperatures rising more than 1.5 degrees Celsius, or 2.7 Fahrenheit.
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Source: Elections - nytimes.com
