Music Activism Gets Back on the Road

Doug Emhoff, the husband of Vice President Kamala Harris, and Gov. Josh Shapiro of Pennsylvania could not believe their good fortune.

Looking down from their sky box at Wells Fargo Center in Philadelphia, they saw more than 20,000 die-hard fans in the biggest city in the swingiest of swing states, responding with deafening cheers to a speech by Eddie Vedder of Pearl Jam on one of Ms. Harris’s signature campaign issues: abortion.

“We find ourselves reaching out to ladies, young women, whose lives are at risk,” Mr. Vedder said. “And we’re reaching out to moms who want their daughters to have the same reproductive freedoms that they had and they fought for, and also men too, who don’t want government dictating the path of our daughters, our sisters or even our partners.”

After the Covid-19 pandemic forced musicians off the road during the 2020 presidential cycle, rock activism is back, with new sophistication. Tours are prioritizing swing states. Artists are making their pitch before live audiences and on their significant online platforms. And bands are leveraging voter targeting methods once used exclusively by the political class.

“Being at a rock show, it’s one of those things where you feel so connected to your community,” Jeff Ament, the bass player for Pearl Jam, said in an interview. “And if you’re not the person that goes to City Council meetings and is involved with your community that way, voting is the one time every year where you get to go out and voice your opinion on equal terms to everybody. It doesn’t matter if you’re a millionaire or a 20-year-old going to school and working at the coffee shop. It should be the great equalizer.”