Obsessed with Sleep

Americans used to say we’d sleep when we were dead. We viewed sleep as a waste of time — something prized by the lazy, and minimized by the industrious.

How times have changed. These days, getting in bed early is cool. People, especially those in younger generations, have come to better understand the benefits of a good night’s rest, and many now make sleep a central part of their personal health routines.

Experts say this is a good thing: Consistently solid sleep can benefit your heart, brain, immune system and mental health. But our newfound love of sleep is also leading us to strange places. On social media, you can find some people mixing concoctions meant to induce sleep — called “sleepy girl mocktails” — and others trying on sleep aids like mouth tape, nose tape and jaw straps, sometimes all at once. For many, sleep has become something to be optimized, even perfected.

Kate Lindsay has a fascinating new story in The Times today that explores this growing fixation — specifically, the large number of people for whom good sleep is not good enough. They are sometimes called “sleepmaxxers.” Kate’s story raises a question I’ve been wondering myself: After so many years of worrying too little about sleep, is it possible some of us have started worrying too much?

In today’s newsletter, I’ll walk you through the science behind some popular methods for improving sleep, and the possible downsides of caring too much about it.