Is this shade of dusty brown a repudiation of “Brat” green?
On Thursday, Pantone announced its 2025 color of the year: Mocha Mousse. Far softer than the “Brat” green that dominated 2024, the shade is a nougaty brown that reminded Styles staff members of everything from luxury knitwear to swamp water.
Pantone’s trend prognosticators surveyed fashion and design to land on a color “infused with subtle elegance and earthy refinement,” Leatrice Eiseman, the executive director of the Pantone Color Institute, said in a statement. But in an oversaturated, digital world, does Mocha Mousse stand a chance at defining 2025?
Reporters and editors for the Styles desk sat down to debate. Let us know what you think in the comments.
VANESSA FRIEDMAN: So, after Viva Magenta and Peach Fuzz … Mocha Mousse! This is the first time in the 25-year history of Pantone’s color of the year that they’ve chosen a shade of brown, which is kind of a big deal. I admit, my mind went immediately to comfort eating.
ALEX VADUKUL: I also got warm and comfort-food vibes. I was getting 1990s java and internet cafe vibes.
STELLA BUGBEE: My mind went to what happens after comfort eating.
JEREMY ALLEN: Pantone’s official imagery tries to guide us in a more appetizing direction by showcasing a goblet of tantalizingly-whipped mousse. But my mind keeps pivoting to the ubiquitous swirled, smiling emoji that shares a similar tone.
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