TikTok Expands its Election Resources Ahead of November

TikTok is pushing to improve information about the upcoming U.S. presidential election on the app, it said Wednesday.

The company will expand a landing page on how elections work and why they can be trusted and run new in-feed videos about media literacy. It will also increase security requirements for verified accounts from politicians and governments in the United States. Vice President Kamala Harris, former President Donald J. Trump and their vice-presidential nominees each have TikTok accounts as of two weeks ago, a sharp pivot from last year, when the vast majority of American politicians were avoiding the app.

The efforts come as TikTok warily acknowledges that it has become a much bigger news source for millions of Americans ahead of the presidential election than it was in 2020. It joins other major tech companies like Meta, Google and X that must regularly grapple with how their platforms handle election-related content. But TikTok has an added layer of scrutiny, since it is owned by the Chinese company ByteDance and faces a looming possibility that its app could be banned as soon as January, based on national security concerns.

“Young people are going to TikTok and other vertical video platforms for news more than ever,” said Alex Mahadevan, the director of MediaWise at the Poynter Institute, which worked with TikTok to create a series of videos on media literacy that will soon begin airing to users. “As of late, TikTok has been investing a lot in media literacy and fact-checking.”

The U.S. government has expressed some concern that TikTok could imperil future elections. The Justice Department said in July that China could direct ByteDance and TikTok to manipulate videos served to Americans to “undermine trust in our democracy and exacerbate social divisions.” President Biden signed a landmark law in April that will ban TikTok in the U.S. in January unless ByteDance sells the app to a non-Chinese company.