To Beat Donald Trump, Kamala Harris Needs to Answer One Question

Kamala Harris is at the halfway point between when she officially became the Democratic presidential nominee and Election Day. Her ascent has been remarkable. She is beating Donald Trump in most national polls and is in statistical dead heats in every battleground state.

But she has more work to do. According to a recent New York Times poll, 31 percent of voters expressed the desire to know more about her. To win in 37 days, there is one question she needs to answer: Why? Why do you want to be the president, why are you the right leader for this moment and why does it matter to voters? She has proved her credentials, prosecuted the case against Mr. Trump and clarified some policy views, but not her why. That’s what the American people want to know about her.

It’s a fundamental question — and one that stumps too many political candidates.

How she answers will determine whether she can convince those undecided voters and drive record turnout among Democratic base voters. My suggestion for the vice president: Go big and take more calculated risks.

First, cut back on the incessant focus on Mr. Trump. By now, almost everyone who could be persuaded by the case against him has heard it.

Second, trade the massive rallies for smaller, town-hall-style events in battleground states. While rallies are meant to entertain, town halls create the conditions for Ms. Harris to dig into her why and directly address voters, without the pressure for applause lines.

The town hall format plays to Ms. Harris’s strengths. I served as Ms. Harris’s communications director in her early days in the White House, and the leader I witnessed in those late-night meetings in the West Wing was compassionate, funny and warm. She sees people and has a heart for their circumstances, hopes and dreams. Those qualities are what make her the right leader for this moment and are her greatest contrast points with Mr. Trump. The intimate setting of a town hall will expose voters to those qualities and add more dimensions to what already excites them about her.