Part one of a Guardian investigation reveals the strategy and strange decisions driving the campaign’s unprecedented ad blitz
Mike Bloomberg’s unorthodox presidential campaign has many asking if a billionaire can buy the presidency. He can certainly buy Americans’ Facebook feeds, a Guardian analysis shows.
In the first six weeks of 2020, more than 1.6bn of the 2.4bn presidential campaign ads shown to US Facebook users were from the Bloomberg campaign. Since launching his campaign in mid-November, the former mayor of New York City has spent nearly $45m on Facebook ads – more than all his opponents combined.
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Source: US Politics - theguardian.com
