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Bloomberg’s unusual campaign: $10m ads, self-funding and a Super Tuesday focus

The billionaire ex-mayor decided to forgo New Hampshire and all other early primary states and has invested $188m in his campaign

In their stump speeches, advertising, and meet-and-greets, the top 2020 Democratic presidential candidates are eagerly sniping at each other as they criss cross the Granite state in the final days before the critical New Hampshire Democratic primary on Tuesday.

Yet one person is conspicuously absent. Looming over the race is fellow candidate and former New York Mayor Michael Bloomberg, a billionaire who has decided to completely forgo New Hampshire and all other early primary states to instead invest heavily in the crucial set of Super Tuesday states that vote on 3 March – an unconventional and risky strategy.

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Source: US Politics - theguardian.com


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