Inside Trump’s Facebook campaign – podcast

by Evelyn Reynolds 19 February 2020, 02:00 169 Views

Guardian US tech reporter Julia Carrie Wong spent a year analysing Trump’s Facebook campaign. She discusses how the sophisticated social media machine is targeting voters. And Leah Green reflects on the death of former Love Island presenter Caroline Flack

During 2019, Donald Trump’s campaign spent nearly $20m (£15.4m) on more than 218,000 different Facebook ads. Julia Carrie Wong, Guardian US tech reporter, tells Rachel Humphreys about the database the Guardian built to investigate the contents of those adverts.

Her analysis, she says, provides new insight into what messaging the Trump campaign chose to invest in and what makes Trump voters tick – and click.

Source: US Politics - theguardian.com

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