Amazon's denial of workers urinating in bottles puts the pee in PR fiasco

To paraphrase one of the most iconic tweets of the past 10 years, Amazon’s recent denial about employees not being forced to urinate in bottles at work has people asking a lot of questions already answered by the denial.

In a tweet sent last night, the official Amazon News account for the behemoth corporation, whose CEO, Jeff Bezos, saw his personal net worth increase by $70bn during the pandemic, wrote: “You don’t really believe the peeing in bottles thing, do you? If that were true, nobody would work for us. The truth is that we have over a million incredible employees around the world who are proud of what they do, and have great wages and health care from day one.”

In under 12 hours the tweet has been quote-tweeted 9,000 times. (For those unversed in the dark Twitter metric arts that’s … not good.)

The thousands of gleeful and mocking rejoinders to Amazon’s post came with good reason. The company is currently in the midst of a public relations battle with a group of workers in Alabama attempting to unionize. In an attempt to forestall such a historic move, Amazon has been on a campaign to illustrate just how well, in fact, they treat their workers. It doesn’t seem to be working! Numerous high-profile labor organizers, celebrities and politicians like Bernie Sanders have joined the side of the striking workers. The Vermont senator is set to travel to Alabama on Friday to meet with them.

The botched PR response in question in this case came as a reply to a tweet from another lawmaker, the Wisconsin congressman Mark Pocan, who himself was responding to jabs thrown by another Amazon executive, Dave Clark. Clark had attempted to draw a snarky analogy between his company and the success record of Sanders in his home state, saying: “I often say we are the Bernie Sanders of employers, but that’s not quite right because we actually deliver a progressive workplace.”

So far, so utterly not convincing – as was picked up on swiftly. “I was the person who found the pee in the bottle. Trust me, it happened,” tweeted author James Bloodworth, who worked undercover at Amazon for his book Hired: Six Months Undercover in Low-Wage Britain.

Some likened the tweet to a form of corporate gaslighting akin to an abusive relationship – while others mocked pity for the person who sent it out. “Sending thoughts and prayers to the Amazon News account manager being forced to swallow Jeff Bezos’ entire boot with every tweet,” one person chipped in.

While the $15 an hour paid by Amazon in the US is better than some other companies, workers have long spoken out about brutal conditions, a dangerous, high-paced job, and, in fact, having to urinate into bottles for fear of being seen as wasting too much time on the clock.

“We broke this news,” tweeted the Business Insider editor-in-chief, Nicholas Carlson – pointing out that Amazon’s excuse, that it was contractors (rather than employees) forced to pee in bottles made the story even worse than it looked.

But why believe them – or the many outlets that reported on this story? – others joked, after all, who wouldn’t trust information about Amazon’s work practices to be impartial when written by … Amazon News?

Some have pointed out the irony of the tweet falling so close to the anniversary of the Triangle Shirtwaist Factory fire.

Perhaps all is not lost here for Amazon, though. There may end up being an upside when the fracas has subsided.

Bezos’s Washington DC mansion has been reported to have 25 bathrooms for his own use.