Aurelia Butler

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    Abrdn’s Rebrand Reversal and a History of Corporate Missteps

    A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.Hw cn brnds sty cl? Nt by drpping vwls, one of Britain’s biggest investment firms concluded this week, when it announced it was adding back the “e’s” to its name four years after dropping them.The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 in a bid to pitch itself as a “modern, agile, digitally-enabled brand.”The decision four years ago was widely ridiculed. James Windsor, who took over as chief executive last year, said on Tuesday that it was time to “remove distractions” — less than two months after saying he had no plans to change the name.Corporate rebrands can be critical to signifying a strategy shift but they also come with risks when companies veer too far from their purpose. Aberdeen’s vowel-dropping rebrand was just the latest example of a company reversing course after a new name failed to lift its performance or its reputation with customers.The Perils of Chasing TrendsRemoving vowels from brand names or using a name with a deliberately misspelled word was not uncommon in the 2000s, especially among trendy technology companies. Businesses including Grindr, Flickr, Tumblr and even twttr, as Twitter (now X) was initially called, embraced the aesthetic. But today, that style can look out of date and embarrassing, said Laura Bailey, a senior lecturer in linguistics at the University of Kent.Often, when companies try to appear trendy, “by the time they get to it, it’s been around for too long,” Dr. Bailey said. “It’s like your parents doing it — it doesn’t seem right.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    N.Y. Corrections Department Issues Ultimatum to Striking Officers

    The department agreed to some of the officers’ demands but said that those who did not return to work on Friday would face disciplinary action and possible criminal charges.Corrections officers who staged unauthorized strikes that have sowed chaos across New York State’s prisons for the last two and a half weeks received an ultimatum on Thursday night: Return to work on Friday or face termination, disciplinary action and the possibility of criminal charges.In exchange for the officers’ returning to work, the state would place a 90-day pause on some provisions of the Humane Alternatives to Long-Term Solitary Confinement Act, known as HALT, which limits the use of solitary confinement for inmates, Daniel F. Martuscello III, commissioner of the New York State Department of Corrections and Community Supervision, said in a news conference Thursday night.The department will also create a committee to study the law, which many corrections officers say has made their jobs more dangerous and difficult.Striking officers have also complained about staffing shortages and forced overtime, with some being required to work 24-hour shifts. The shifts of workers who return to duty on Friday will be limited to 12 hours, Mr. Martuscello said. When all workers are back in place and the prisons return to normal operations, he said, workers will not be forced to work shifts longer than eight hours.Dozens of corrections officers and sergeants have been fired for participating in the illegal strikes, Jackie Bray, commissioner of the New York State Division of Homeland Security and Emergency Services, said Thursday evening. Others who refuse to return to work on Friday will also be fired, and will face possible disciplinary action, civil contempt charges or criminal prosecution, Ms. Bray said.Those who return to work on Friday can avoid all of that, Ms. Bray said. Striking corrections officers and sergeants who already quit, who were fired, or who face contempt charges or other disciplinary actions will have their records swept clean and their jobs reinstated, but only if they accept the terms offered Thursday night.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Judge Reinstates NLRB Member Fired by Trump

    A federal judge on Thursday reinstated Gwynne Wilcox, a Democratic member of the National Labor Relations Board, declaring that President Trump’s attempt to fire her was unlawful.The ruling, which the Trump administration immediately moved to appeal, was a rebuke of Mr. Trump’s expansive view of executive power and his efforts to establish presidential control over agencies designed by Congress to be independent from the White House.Judge Beryl A. Howell, appointed to the Federal District Court in Washington by President Barack Obama, excoriated Mr. Trump’s vision of unchecked authority in her 36-page ruling, referring to a declaration he had made during the 2024 campaign that he would be a dictator on “Day 1” and to an image that the White House shared of Mr. Trump wearing the crown of a king.“A president who touts an image of himself as a ‘king’ or a ‘dictator,’ perhaps as his vision of effective leadership, fundamentally misapprehends the role under Article II of the U.S. Constitution” Judge Howell wrote.She later continued that “an American president is not a king — not even an ‘elected’ one — and his power to remove federal officers and honest civil servants like plaintiff is not absolute, but may be constrained in appropriate circumstances, as are present here.”Ms. Wilcox did not immediately respond to a request for comment.Her ouster, in January, had the effect of paralyzing the N.L.R.B., which hears labor disputes, because it left the board with just two members — a Republican and a Democrat — and, by federal law, the board cannot act without a minimum of three members.She swiftly filed a lawsuit, one of several cases that could wind up before the Supreme Court as a test of the reaches of executive authority.In a lengthy hearing in the case on Wednesday, before the ruling, Judge Howell made a joke about the case’s possible trajectory, saying that she understood that “this court is merely a speed bump for you all to get to the Supreme Court.” More

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    NYT Crossword Answers for March 7, 2025

    Malaika Handa opens our solving weekend.Jump to: Today’s Theme | Tricky CluesFRIDAY PUZZLE — Every constructor brings something different to the New York Times Crossword, and I’d like to think that I approach each solve with equal enthusiasm. When it comes to the different days of the solving week, however, I’m not ashamed to play favorites: Fridays have my heart.The Times runs two themeless puzzles per week, on Fridays and Saturdays. Because the Saturday crossword is generally understood to be the hardest of the week, I like to think of Fridays as the calm before the storm. These grids give us a welcome change of pace after a week of themed puzzles and serve as a teaser for what’s to come. I don’t know how else to describe what I love about them — they just work.Today’s Friday fare is the handiwork of Malaika Handa, a constructor whose deftness for punchy fill has made her a regular and much-admired figure in the T.C.C.U. — the Times Crossword Cinematic Universe. This is an especially breezy grid, with no ambiguous spanners or any obscure phrasing. It just works.Tricky Clues19A. Here’s today’s tip about solving question-marked clues: Try interpreting words as different parts of speech. In [Leaves for dinner?], for instance, “leaves” seems like a verb. But what if we interpret it as a noun, as in the leaves you eat for dinner? There’s our answer: KALE.23A. Users of the TI-83 — or of any calculators that predate smartphones — may have the upper hand here. [What might be confused with “5” on a digital display] is the letter ESS. (When entries are letters, they tend to be written phonetically.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    As Ebola Spreads in Uganda, Trump Aid Freeze Hinders Effort to Contain It, U.S. Officials Fear

    Two more people are reported dead from the disease, and dozens are in isolation, as the outbreak grows.The Ebola outbreak in Uganda has worsened significantly, and the country’s ability to contain the spread has been severely weakened by the Trump administration’s freeze on foreign assistance, American officials said this week.The officials, representing a variety of health and security agencies, made the assessment during a meeting with U.S. Embassy staff in Kampala, the Ugandan capital, on Wednesday. An audio recording of the session was obtained by The New York Times.There have been two more deaths, the mother and newborn sibling of a 4-year-old who died last week, an American official said. The mother and sibling died earlier than the 4-year-old, but were not identified as probable Ebola cases until after they were buried through belated contact tracing.Eighty-two people have so far been identified as close contacts of the mother and her two children, at high risk for infection, and 68 of them are now in quarantine while the others are still being traced. The officials said public health workers’ ability to trace their contacts and conduct surveillance for new cases is severely hindered without U.S. assistance.Two of the contacts are already symptomatic and have been admitted to an isolation hospital ward, an American official in Uganda said in the meeting. The 4-year-old was taken for treatment at four different health facilities before being diagnosed with Ebola, meaning that many of those who have potentially been exposed to the virus are health care workers.During the meeting Wednesday, American officials said that the Ugandan government also lacked sufficient laboratory supplies, diagnostic equipment and protective gear for medical workers and people tracing contacts. The termination of grants from the U.S. Agency for International Development was impeding the ability to procure those supplies, one official said. The meeting, conducted by video, was attended by representatives from the State Department, U.S.A.I.D., the Defense Department, the U.S. Embassy in Uganda and the Centers for Disease Control and Prevention.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Trump’s Tariffs by Whim Keep Allies and Markets Off Balance

    On Tuesday, Commerce Secretary Howard Lutnick went on Fox Business to reassure nervous allies and even more twitchy investors that the Trump administration was negotiating a deal to avoid tariffs on goods from Mexico and Canada, and that the president is “gonna work something out with them.”“It’s not gonna be a pause” for Mr. Trump’s on-again, off-again tariffs, he insisted. “None of that pause stuff.”On Thursday, the world got what the president characterized as more of that pause stuff.Mr. Trump’s announcement that he had a good conversation with Mexico’s president, and would delay most tariffs until April 2, was only the latest example of the punish-by-whim nature of the second Trump presidency. A few hours after the Mexico announcement, Canada got a break too, even as Mr. Trump on social media accused its departing prime minister, Justin Trudeau, of using “the Tariff problem” to “run again for Prime Minister.”“So much fun to watch!” he wrote.Indeed, it appears that Mr. Trump is having enormous fun turning tariffs on and off like tap water. But others are developing a case of Trump-induced whiplash, not least investors, who sent stock prices down again on Thursday amid the uncertainty over what Mr. Trump’s inconstancy means for the global economy. (A later rise in stock futures pointed to rosier expectations for Friday.)When the White House finally released the text of Mr. Trump’s orders on Thursday evening, it appeared that some of the tariffs — those covered in the U.S.-Mexico-Canada trade agreement that Mr. Trump negotiated and celebrated in his first term — were indeed permanently suspended. Other tariffs were merely paused.Most everyone involved was confused, which may well have been the point.As Mr. Trump hands down tariff determinations and then pulls them back for a month or so, world leaders call to plead their case, a bit like vassal states appealing to a larger power. Chief executives put in calls as well, making it clear that Mr. Trump is the one you need to deal with if you are bringing in car parts from Canada or chips from China.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    ‘Chaos: The Manson Murders’ Review: All You Ever Knew is Suspect

    Errol Morris returns to his main obsessions — evil and delusion — in a new Netflix documentary about the famous murders.Two recurring inquiries — scary ones, entwined — characterize Errol Morris’s decades-long directing career, which includes landmark documentaries like “The Thin Blue Line,” “Mr. Death,” “The Fog of War” and “Standard Operating Procedure.” The first question regards the nature of evil: what it is, where it comes from, whether it’s invited into a man’s heart or chooses to takes up residence there. The other is the fine membrane between truth and fiction, which dictates how we become deluded, by others and by self, and how those delusions come to rule the world.In Morris’s more recent work, those themes are brought together most sharply in “American Dharma,” a 2019 chiller in which Morris feeds ample rope to the Trump adviser Steve Bannon to explain his vision of the world and, in so doing, expose a kind of cruelly pompous vapidity. But other contemporary works by Morris — “Separated,” about policies that tear migrant children from their parents; “The Pigeon Tunnel,” about what the spy novelist John le Carré never really revealed about himself — are also held together mostly by these questions. At their heart is some primal fear: that evil, or evil people, can control us without our even realizing it. And for Morris, this is not a religious question so much as an existential and political one.Little surprise that his latest project, the Netflix documentary “Chaos: The Manson Murders,” returns to the same arena. Based, sort of, on the hair-raising book by the journalist Tom O’Neill, the film winnows its central question to one recurring baffler: Why are we, as a culture drenched in true crime narratives, so obsessed with this particular set of murders, which occurred over 55 years ago?Most likely you know the outline of the case: Charles Manson, the failed musician and wild-eyed hippie, ordered his “family” — drug-addled runaways, mostly, who had been living with him at a ranch full of old movie sets — to carry out a series of gruesome murders on the evenings of Aug. 8 and 9, 1969. Among the victims was the actress Sharon Tate, then eight and a half months pregnant with her first child. Her husband, the director Roman Polanski, was out of town at the time.The story includes all kinds of weird spiky bits, well-documented, from accidents and coincidences (who was there that night, who wasn’t) to Manson’s connections to Dennis Wilson of the Beach Boys and his worship of the Beatles to the bizarre behavior he and his acolytes exhibited during the sensationalized trial. O’Neill, in his book, goes deeper, raising the specter of various conspiracy theories about potential covert government operations that seem, with the space of time and some well-placed Freedom of Information Act requests, to at least have the potential of maybe being linked to the case.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Trump Signs Order to Create a ‘Crypto Reserve,’ Adviser Says

    President Trump signed an executive order on Thursday to create a national stockpile of Bitcoin and other digital currencies, an adviser said, an audacious idea that has been widely criticized as a scheme to enrich crypto investors.The basis of the stockpile will be a stash of Bitcoin, estimated to be worth as much as $17 billion, that the United States has seized in legal cases over the years, according to a summary of the order posted on social media by David Sacks, the White House’s crypto and A.I. policy czar.The order also calls for federal agencies to develop “budget-neutral strategies” to buy more Bitcoin, the most popular digital currency, as long as those purchases do not generate extra costs for taxpayers.“This Executive Order underscores President Trump’s commitment to making the U.S. the ‘crypto capital of the world,’” Mr. Sacks wrote in his post. He said the United States would not sell any Bitcoin in the reserve, which he likened to “a digital Fort Knox.”Since Mr. Trump took office in January, his administration has moved rapidly to elevate the crypto industry, a volatile sector that had battled with federal regulators for years. The Securities and Exchange Commission has dropped lawsuits against two of the biggest U.S. crypto companies and halted investigations into several others. And on Friday, Mr. Trump is scheduled to host crypto executives at the White House for a first-of-its-kind “crypto summit.”Mr. Trump has a personal stake in the success of the crypto industry, creating conflicts of interests that have raised alarms with government ethics experts. Last year, he started a business, World Liberty Financial, that offers a cryptocurrency called WLFI. Just days before his inauguration, he also began selling a so-called memecoin — a type of cryptocurrency tied to an online joke or a celebrity figure.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More