Business

For the past 35 years, Scott Richardson and his wife, Theresa, have run a small, cheerful restaurant and catering business outside Philadelphia. Occasionally Yours has long been a community meeting spot in the town of Swarthmore. More recently, it has taken on another, unexpected, role – on the stage of national politics.Richardson is an independent-minded small business owner in a key swing state – exactly the kind of person US presidential candidates are desperate to woo. In 2016, when Pennsylvania went Republican for the first time since 1988, he voted for Donald Trump. Then, in 2020, dismayed by Trump’s Covid response, he switched to Joe Biden, in no uncertain terms. Richardson’s vote tracked how the state went in both elections.This year, polls show Biden and Trump evenly matched in Pennsylvania, with approval ratings for both men at historic lows. And Richardson himself isn’t ecstatic about the options.“I just don’t understand how in a country of 300 and whatever we are, 50, 60 million people, that these are the two gentlemen that we have to choose from,” he says. “I just don’t understand how we can be in this position, but we are.”But he is clear on one thing: he’s sticking with Biden.“In 2016, I voted for Trump because I was ready to have it mixed up – you know, just turn things upside down,” he says. But “my definition of turning things upside down and what actually happened are two completely different scenarios.” Trump, he says, was “inept” when it came to handling the pandemic, doing far too little to confront it even when it was clear it was coming. In Richardson’s view, Biden got handed a “crappy, crappy economy” and has slowly been getting the US back on its feet.In July 2020, Richardson told the Washington Post it was now his “life’s mission” to swing voters from Trump to Biden. A month later, he was on stage, virtually, at the Democratic national convention, describing what his business had endured during Covid. “We’ve literally had to reinvent our business several times since the beginning of the year,” he told Eva Longoria, the host on that August evening. “To be honest with you, I’m just frustrated.” He wished Americans could just unite “on this one issue” and forge ahead. Once again, plenty of Richardson’s fellow Pennsylvanians seemed to share his view: the state went blue.As their 2024 rematch approaches, Biden and Trump are dueling for Pennsylvania for a second time. The result, as ever, could hinge on perceptions of the economy. And while some key figures look good for Biden – unemployment below 4%, the stock market breaking records, the rate of inflation way down from its 2022 peak – for many Americans, those numbers haven’t translated into a sense of financial wellbeing.Richardson has never been wedded to a particular party: he grew up in a deeply Republican area of upstate New York, spent years as an independent, registered Republican to support Bob Dole in the 90s, then switched to Democratic to back Barack Obama. Now both parties are vying for people like him.When it comes to the economy, “I don’t believe in fast change,” he says. The economy “couldn’t get much worse than when [Biden] took over”. But now he’s seeing “slow growth, consistent employment numbers”.He has seen inflation gradually decline at the smaller suppliers he uses. “Lettuce was $3 for a nice beautiful head, and then during the inflation it maybe went for $4.50. And now it’s like $3.25.” That doesn’t mean things are easy, especially for people with low incomes: “I mean, you’re going into the grocery store, it used to cost you $100. Now it costs you $150.”Still, Occasionally Yours is thriving. As the world reopened, customers returned to the restaurant, and demand for catering grew. “People got really, really anxious to have parties,” he says. Sales last year were “through the roof better” – up more than 20%, he says.Richardson acknowledges that his own experience isn’t necessarily representative; different industries experience different headwinds. “But it seems to me that people are still spending money.”He credits much of his own business’s recent success not to the economy but to its capacity for change. Over the years, Occasionally Yours has seen a succession of redesigns and menu updates. “People say ‘if you build it, they will come’,” he says. “My experience is if you put an avocado on it, they will come.”He thinks some of his pro-Trump friends with small businesses are misdirecting their anger at Biden, when their real enemy might be big-box stores. “Maybe you’re blaming factors on politics that maybe aren’t as big a factor in your life,” he says, “but the news tells you that they are.”There are some areas, he says, where politics can have a big impact. Richardson has been most impressed by the bipartisan infrastructure bill that Biden pushed.“I’ve been to Florida, up into New England and over into Ohio and across the north – there is not one state, one county, anywhere I traveled that doesn’t have a damn bridge torn apart, or something being fixed,” he says. “It’s something that, in my opinion, our country needed for many, many years and now it’s actually getting done – and those are great-paying friggin’ jobs.” He has questions about how the country will pay for it, but “a country, you know – you need to invest in it in order for it to get better”.View image in fullscreenRichardson has also benefited from a rare experience: he’s met the president in person. In June 2020, he got a call from the then candidate’s team asking if he’d like to join a roundtable for small business owners. He agreed – not because he was a particular fan, but because “who the hell wouldn’t? What an opportunity.”His first words to Biden were “I voted for Trump in 2016”. “And I believe what [Biden] said to me was, ‘We all have our crosses to bear.’”At the meeting, Richardson was touched by Biden’s reaction to a woman’s story of grief at losing someone to Covid. Biden told the woman: “I can tell you from personal experience: there will be a time in your life when the thought of your loved one will bring a smile to your face instead of a tear to your eye.” He’d heard Biden say it before, “but when you’re right there listening to him and how sincere he was … from that point on I was voting on the character of the man,” Richardson says. “I’ve met other politicians and, to me, they were phoney as hell.”That roundtable led to his appearance at the DNC, filmed from the restaurant. “I mean, I was nervous nervous, heart racing, I’m gonna have a panic attack type of thing.” Afterward, there was some political backlash: the restaurant got a few one-star reviews from strangers, and Richardson received a few profanity-laced phone calls. Still, “it was something that I’ll never forget, a once-in-a-lifetime experience.”Now, after 35 years of working every weekend, Richardson is ready to pass the baton: three and a half decades to the day after the Richardsons signed the lease to open their restaurant, a new business is taking over the location. The Richardsons are retiring.In the meantime, he’s hoping not to see the dawn of a new Trump era – in addition to the former president’s handling of the economy and Covid, Richardson is disgusted by his business practices. “He played all these games for so many years. And because of his ego, he gets drawn into being president, which is the maximum ego trip. It exposed all his private matters … I think it’s gonna come back to haunt him.” More