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      in UK Politics

      Trump tariffs latest: Global cost of trade war revealed as Lammy says UK ‘preparing for the worst’

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      Starmer and Trump hold ‘productive negotiations’ between US and UK trade dealThe UK’s foreign secretary David Lammy has said Britain is “preparing for the worst”, after Downing Street admitted Britain would be hit by Donald Trump’s looming tariffs.Global markets have been rocked as the Trump administration prepares to unleash its so-called “Liberation Day” tariffs this week, with none of Washington’s trading partners expected to emerge unscathed from import taxes anticipated by Goldman Sachs to average 15 per cent.If the situation escalates into a full-scale trade war, it could cost the global economy $1.4trn, the Aston Business School estimates.Speaking after business secretary Jonathan Reynolds insisted no country was “better placed” than the UK to strike a deal with Washington, Mr Lammy told MPs: “It’s hugely important at this time that we continue the intense conversations we’re having with the US administration on getting an economic agreement.“But of course we prepare for the worst – all options remain on the table.”Goldman Sachs warned on Tuesday that, even with a US deal, the UK’s economy is still expected to suffer a greater hit than previously anticipated.Trump signs off Keir Starmer’s controversial Chagos Islands dealWhile Sir Keir Starmer may have failed to avert looming US tariffs hitting the UK, there was better news for the UK government as No 10 announced that Donald Trump has formally signed off Keir Starmer’s deal to hand the Chagos islands over to Mauritius.The agreement is now being “finalised” between the UK and Mauritius, Downing Street said.Kate Devlin and David Maddox have more details in this report:Andy Gregory1 April 2025 15:42The UK government’s approach to seeking an economic deal with Donald Trump is “not about sucking up to anyone”, the business secretary has insisted.Jonathan Reynolds told BBC Radio 4’s Today programme: “Standing up for the country, doing a strong response to this, is about pursuing your own national interest – and the UK’s national interest is in reaching an agreement. “We have things available to us that are not available to other countries, and that’s because the existing UK-US trading relationship is a fair and balanced one – the US does not have a significant deficit in traded manufactured goods, which is so much a part of their thinking. “So there are things available to us. It’s not about sucking up to anyone. It’s not about not responding. It’s about pursuing our national interest – that is what the government is doing. “And whilst there is a chance of delivering that, I think that is the right approach.”Andy Gregory1 April 2025 15:27Starmer asked if he feels ‘played’ by Trump over tariffsAsked if he had been “played” by Donald Trump as it appeared that efforts by Sir Keir to build a good relationship had failed to protect the UK from tariffs, the prime minister told Sky News: “The US is our closest ally.“Our defence, our security, our intelligence are bound up in a way that no two other countries are.“So it’s obviously in our national interest to have a close working relationship with the US, which we’ve had for decades, and I want to ensure we have for decades to come.”Andy Gregory1 April 2025 15:13Trump tariffs will impact UK economy, chancellor tells Cabinet colleaguesDonald Trump’s tariffs will have an impact on the UK economy, chancellor Rachel Reeves has told her fellow Cabinet ministers.Ms Reeves told this morning’s Cabinet meeting that “global tariffs will have an impact on the UK as an open trading economy”, but said that “securing a deal could mitigate some of those effects”.Andy Gregory1 April 2025 15:01Badenoch backdrop mocked as Tory woes overshadow press conferenceThe Conservatives’ have drawn mockery after Daily Mail’s political editor compared the backdrop used for Kemi Badenoch’s speech to an abandoned mattress.Sharing the image, Labour joked that “the DFS sale starts earlier every year”, while the Lib Dems wrote: “We thought the Tories were against fly tipping?”Attending the press conference, The Independent’s political correspondent Archie Mitchell wrote that the event felt like “a sign of how badly the party is struggling”, with the party’s lack of funds having “long been a talking point in Tory circles, with swathes of head office staff being made redundant to shore up the party’s finances”.Noting that the venue at Tory HQ felt “more like a classroom than a venue for a major political party’s conference”, he wrote: “Not only could they not rent out a suitable venue to host journalists, they could not get a usually friendly think tank or donor to put them up in a more appropriate spot.”Andy Gregory1 April 2025 14:47US should recognise UK is a free country with liberal values, says Kemi BadenochWashington’s State Department should recognise that the UK is “a free country with liberal values”, Tory leader Kemi Badenoch has said – after US officials expressed concern over the prosecution of a British anti-abortion campaigner.Ms Badenoch said that laws surrounding so-called “buffer zones” outside abortion clinics had been passed democratically and “we need to respect what Parliament votes for”.The anti-abortion campaigner, 64, was on trial at Poole Magistrates’ Court last month, accused of breaching the Public Spaces Protection Order on two days in March 2023. The verdict will be delivered on Friday.Andy Gregory1 April 2025 14:33Consumers may be spared from Trump tariffs, experts sayUK consumers could be spared from price rises following Donald Trump’s tariffs but job cuts could worsen for some of the hardest-hit firms, experts say.Mr Trump has imposed tariffs on UK aluminium and steel, and carmakers exporting to the US, in a bid to boost American production and protect home-grown manufacturers.The tariffs could have a major impact on the country’s car industry because it could make it harder for UK businesses to sell to the US.Economist Swati Dhingra, a member of the Bank’s Monetary Policy Committee (MPC), suggested that the inflation impact could be “less than feared”.This is because the main goods that the US imports from the UK, including refined oil, were unlikely to see cost increases on account of tariffs.Fellow economist and MPC member, Megan Greene, said tariffs could end up being “disinflationary”, meaning they help bring down the rate of overall price rises in the UK.Alexander Butler1 April 2025 14:26Chancellor has spoken with US counterpart ahead of Trump tariffs, Starmer’s Cabinet toldChancellor Rachel Reeves has spoken to her US counterpart ahead of the expected tariffs ordered by Donald Trump.Sir Keir Starmer’s Cabinet was told this morning that the chancellor spoke to US treasury secretary Scott Bessent on Monday, according to a No 10 readout of the meeting.Sir Keir also updated ministers on the US tariffs expected this week in response to any decision from the White House.Rachel Reeves imposed cuts to welfare but did not raise taxes in her spring statement. More

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      in US Politics

      Large majority of Europeans support retaliatory tariffs against US, poll finds

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      A large majority of western Europeans support retaliatory tariffs against the US, a survey has shown, if Donald Trump introduces sweeping import duties for major trading partners as expected this week.The US president appears likely to unleash a range of tariffs, varying from country to country, on Wednesday, which he has called Liberation Day. He also said last week that a 25% levy on cars shipped to the US would come into force the next day.Many European firms are likely to be hit hard. Some, including Germany’s car manufacturers and France’s luxury goods firms and wine, champagne and spirits makers, rely on exports to the US for up to 20% of their income.The EU has already pledged a “timely, robust and calibrated” response to Washington’s plans, which experts predict are likely to depress output, drive up prices and fuel a trade war. Global markets and the dollar fell on Monday after Trump crushed hopes that what he calls “reciprocal tariffs” – arguing that trading partners are cheating the US – would only target countries with the largest trade imbalances.A YouGov survey carried out in Denmark, France, Germany, Italy, Spain, Sweden and the UK found that if the US tariffs went ahead, large majorities – ranging from 79% of respondents in Denmark to 56% in Italy – favoured retaliatory levies on US imports.In both Germany, where carmakers such as Porsche, BMW and Mercedes face a significant blow to their profits, and France, where US sales of wines and spirits are worth nearly €4bn (£3.4bn) a year, 68% of respondents backed retaliation.Respondents in all seven countries favoured a tit-for-tat response despite the damage they expected US tariffs to do to their national economies, with 75% of Germans saying they expected “a lot” or “a fair amount” of impact.That assessment was shared by 71% of respondents in Spain, 70% in France and Italy, 62% in Sweden, 60% in the UK and half of Danes questioned in the survey, which was carried out in the second and third weeks of March.skip past newsletter promotionafter newsletter promotionOf the six EU countries polled, majorities of between 60% in Denmark and 76% in Spain thought US tariffs would have a significant impact on the bloc’s wider economy. That was the sentiment of 74% of German and 68% of French respondents.Trump, who was elected partly on a promise to restore US industry, has repeatedly complained that the EU has been “very unfair to us” when it comes to trade. He also said in February that the 27-nation bloc had been “formed to screw the United States”.Pluralities or majorities in all six EU countries surveyed, ranging from 67% in Denmark and 53% in Germany to 41% in France and 40% in Italy, said they did not agree with him, compared with only 7% to 18% who thought he was correct. More

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      in US Politics

      Trump prepares to unveil reciprocal tariffs as markets brace amid trade war fears

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      As Donald Trump prepared to unveil a swathe of reciprocal tariffs, global markets braced and some Republican senators voiced their opposition to a strategy that critics warn risks a global trade war, provoking retaliation by major trading partners such as China, Canada and the European Union.The US president said on Monday he would be “very kind” to trading partners when he unveils further tariffs this week, potentially as early as Tuesday night.The Republican billionaire insists that reciprocal action is needed because the world’s biggest economy has been “ripped off by every country in the world”, promising “Liberation Day” for the US.He could also unveil more sector-specific levies.Asked for details, he told reporters on Monday: “You’re going to see in two days, which is maybe tomorrow night or probably Wednesday.”But he added: “We’re going to be very nice, relatively speaking, we’re going to be very kind.”Some Republican senators spoke out against Trump’s tariffs on Canada and are considering signing on their support for a resolution blocking them, CNN reported. Senator Susan Collins warned that tariffs on Canada would be particularly harmful to Maine and that she intended to vote for a resolution aimed at blocking tariffs against Canadian goods.Republican Senator Thom Tillis also said he was considering backing the resolution, adding: “We need to fight battles with our foes first and then try to figure out any inequalities with our friends second.”Already, China, South Korea and Japan agreed on Sunday to strengthen free trade between themselves, ahead of Trump’s expected tariff announcement.But Trump said on Monday he was not worried that his action would push allies toward Beijing, adding that a deal on TikTok could also be tied to China tariffs.White House press secretary Karoline Leavitt told reporters that the goal on Wednesday would be to announce “country-based tariffs”, although Trump remained committed to imposing separate sector-specific charges.The uncertainty has jolted markets, with key European and Asian indexes closing lower, although the Dow and broad-based S&P 500 eked out gains.Market nervousness intensified after Trump said on Sunday his tariffs would include “all countries”.The Wall Street Journal reported on Sunday that advisers have considered imposing global tariffs of up to 20%, to hit almost all US trading partners. Trump has remained vague, saying his tariffs would be “far more generous” than ones already levied against US products.Trump’s fixation on tariffs is fanning US recession fears. Goldman Sachs analysts raised their 12-month recession probability from 20% to 35%.This reflects a “lower growth forecast, falling confidence and statements from White House officials indicating willingness to tolerate economic pain”. Goldman Sachs also lifted its forecast for underlying inflation at the end of 2025.China and Canada have imposed counter-tariffs on US goods, while the EU unveiled its own measures to start mid-April. Other countermeasures could come after Wednesday.For now, the IMF chief, Kristalina Georgieva, said at a Reuters event on Monday that US tariffs were causing anxiety, although their global economic impact should not be dramatic.Ryan Sweet of Oxford Economics said to “expect the unexpected”, anticipating that Trump would “take aim at some of the largest offenders”.Besides reciprocal country tariffs, Trump could unveil additional sector-specific levies on the likes of pharmaceuticals and semiconductors. He earlier announced car tariffs to take effect on Thursday.Economists have expected the upcoming salvo could target the 15% of partners that have persistent trade imbalances with the US, a group that the US treasury secretary, Scott Bessent, has dubbed a “Dirty 15”.The US has some of its biggest goods deficits with China, the EU, Mexico, Vietnam, Taiwan, Japan, South Korea, Canada and India.US trade partners are rushing to minimise their exposure, with reports suggesting India may lower some duties.The European Central Bank president, Christine Lagarde, said on Monday that Europe should move towards economic independence, telling France Inter radio that Europe faces an “existential moment”.Separately, the British prime minister, Keir Starmer, spoke with Trump on “productive negotiations” towards a UK-US trade deal, while the German chancellor, Olaf Scholz, said the EU would respond firmly to Trump but was open to compromise.It was “entirely possible” for fresh tariffs to be swiftly reduced or put on hold, said Greta Peisch, a partner at law firm Wiley Rein.In February, Washington paused steep levies on Mexican and Canadian imports for a month as the North American neighbours pursued negotiations.With Agence France-Presse More

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      in US Politics

      Tesla investors brace for global sales data amid consumer backlash over Elon Musk

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      Tesla investors are bracing for evidence of declining global demand this week as the electric carmaker battles headwinds including a consumer backlash against its chief executive, Elon Musk.On 2 April, the US company will release data for first-quarter deliveries – a proxy for sales – that is expected to show a dip on the same period last year. The figures follow global protests on Saturday against Musk and Tesla, targeting the carmaker’s showrooms.Analysts have been lowering their forecasts amid evidence that Musk’s senior role in the Trump administration has damaged the Tesla brand.Dan Ives, managing director at the US financial firm Wedbush Securities and a self-avowed Tesla “core bull”, forecast deliveries to come in at between 355,000 and 360,000, a fall of 7% on the same period last year and down from initial predictions across Wall Street of 400,000.View image in fullscreenIves, who recently warned investors that Tesla was facing a “brand tornado crisis moment”, said 30% of the anticipated decline was due to brand damage associated with Musk and his involvement in the so-called department of government efficiency (Doge). The advisory body has targeted federal agencies with cost-cutting policies and redundancies.Other issues affecting Tesla’s figures during the first three months of the year include consumers waiting for an update to the top-selling Model Y. The US is Tesla’s biggest market.In a note to investors last week, Ives said that while “much of this softness is related to customers waiting for Model Y refreshes along with a lower-cost new model set to be launched by the summer … the anti-Musk and brand issues are clearly at play”.Matthias Schmidt, a Berlin-based electric car analyst, said Musk was “hitting his liberal consumer demographic exactly where it hurts”.“He has become the core toxic issue behind the disintegration of the brand and should step-aside before it explodes like one of his rockets,” added Schmidt, who is expecting first-quarter deliveries in western Europe to come in at just under 70,000 for the first time since the end of 2022.skip past newsletter promotionafter newsletter promotionView image in fullscreenAmong Tesla owners, the Democrat owner group has fallen from 40% during the Biden administration to 29% now, with the Republican group averaging about 30% since 2021, according to market research firm Strategic Vision.Last week, Donald Trump announced a 25% tariff on cars from overseas, with Tesla also expecting to be affected despite making its cars for the US market in America. The company imports some parts for its US-made cars. Last week, Musk wrote on X, his social media platform, that Tesla is “not unscathed” by tariffs. He added: “The tariff impact on Tesla is still significant.”The tariffs threaten to plunge the global auto industry into “pure chaos”, according to Ives. “Every auto maker in the world will have to raise prices in some form selling into the US and the supply chain logistics of this tariff announcement heard around the world is hard to even put our arms around at this moment,” he said in a note to investors last week.However, on Saturday, Trump said he “couldn’t care less” if carmakers raise prices in response to the tariffs on foreign-made vehicles. Indeed, the US president told NBC News that he hoped foreign carmakers raise prices as it means “people are gonna buy American-made cars. We have plenty.” More

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      in US Politics

      Will Trump’s ‘Liberation Day’ be the start of a trade war – or another climbdown?

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      Donald Trump won back the White House with a promise to transform the US economy. Millions of Americans, struggling with higher prices and bigger bills, elected a president who pledged to revive his country’s industrial heartlands – and leave the rest of the world to pick up the bill.On Wednesday – a day dubbed Liberation Day by the president and his aides – Trump has vowed to pull the trigger and impose an historic barrage of tariffs on goods from overseas he claims will fund an extraordinary revival.Ten weeks after obtaining power, Trump has said he will raise tariffs on all products from countries that charge tariffs on US exports; hit goods from Canada and Mexico with sweeping duties; introduce steep tariffs on foreign cars, computer chips and drugs; and target countries importing oil from Venezuela with duties on their US exports.This is “the big one”, according to the president. Business leaders and economists are certainly worried about the scale of his trade strategy, which the Tax Foundation already estimates could knock US gross domestic product (GDP) by roughly 0.7% and cost about 500,000 US jobs.“The escalating tariffs are a body blow to the global trading system,” said Eswar Prasad, professor of trade policy at Cornell University, and a former official at the International Monetary Fund.Wherever you stand, a move on this scale would constitute a radical shake-up – and set the stage for a fundamental overhaul of the US economy. And yet, even as he ramped up the rhetoric, Trump has appeared to tread carefully.“I will immediately begin the overhaul of our trade system to protect American workers and families,” the president declared at his inauguration in January. “Instead of taxing our citizens to enrich other countries, we will tariff and tax foreign countries to enrich our citizens.”While the threats were immediate, the action was not.Take Canada and Mexico. The administration has adopted a strikingly hardline stance against the US’s largest and nearest trading partners, but its imposition of blanket tariffs has been hit by a dizzying array of shifting deadlines, delays and reversals.An initial pledge to impose tariffs from “day one” shifted, without explanation, to February. When February rolled around, a last-ditch deal kicked the can to March. When the tariffs were finally imposed, it was a little over 24 hours before carmakers were granted a temporary exemption, and 48 hours before all goods covered by an existing trade deal between the US, Mexico and Canada were spared for another month.All the while, Trump and his most senior officials have slowly, but surely, accepted the risks they are raising in pursuit of the rewards they have vowed to obtain.“Tariffs don’t cause inflation,” the president claimed in January. OK, prices “could go up somewhat short term”, he conceded in February. “There’ll be a little disturbance,” he added in March, stressing that he was alright with that.The US treasury secretary, Scott Bessent, acknowledged earlier this month that there may well be a “one-time price adjustment” as a result of Trump’s tariffs. “Access to cheap goods is not the essence of the American dream,” he argued.While Trump predicts that slapping high US tariffs on foreign goods will prompt an influx of international companies to make products inside the US, rather than out, companies and investors worldwide are already struggling to keep up with his administration’s erratic trade policymaking.So far, since his return to office, Trump has hiked tariffs on Chinese exports to the US and raised tariffs on foreign steel and aluminium to 25%.The average US tariff rate has already shot up from 2.5% to 8.4% this year, the highest level since 1946, according to the Tax Foundation.Alex Durante, its senior economist, said the country is “inching towards” the kind of tariffs last seen since the 1930s, when the Smoot-Hawley bill, among the most decried pieces of legislation in US history, introduced tariffs on thousands of goods.“With each tariff action we’re rapidly approaching a universal tariff that would be damaging to the economy,” said Durante. “Behind the scenes, I think there is probably some concern, even among some of [Trump’s] staff, that they’re rapidly approaching the point of no return.”As his administration grappled with the fallout from the inadvertent inclusion of a journalist in a group chat about secret military plans last week, the president summoned reporters to the Oval Office to pre-announce tariffs on foreign cars. “This is very exciting,” he told them.The excitement is far from universal. Prasad, at Cornell, said: “We are shifting to a world where a commonly accepted set of rules is being displaced by unilateral actions that ostensibly promote a fair trading system, but will instead create volatility and uncertainty, inhibiting the free flow of goods and financial capital across national borders.”The car tariffs would be “a hurricane-like headwind to foreign (and many US) automakers”, said Dan Ives, an analyst at Wedbush Securities, who suggested they would push up prices by as much as $10,000 in the US. “We continue to believe this is some form of negotiation and these tariffs could change by the week,” he added, “although this initial 25% tariff on autos from outside the US is almost an untenable head-scratching number for the US consumer”.Such action is also widely expected to prompt retaliation – with US exporters in the firing line.While a spokesperson for the European Commission stressed it was too early to detail the European Union’s response to actions “still not implemented” by the US, they added: “I can assure you that it will be timely, that it will be robust, that it will be well calibrated and that it will achieve the intended impact.”Trump is watching closely. As countries and markets hit by new US tariffs consider how to hit back, the president publicly warned the EU and Canada that he would hit them with “far larger” duties if they worked together on their response.Some doubt whether the federal government has enough capacity to execute the trade onslaught which Trump has said is coming. “I simply just don’t think that [the US Trade Representative] right now has enough staff to even figure out how to implement some of these tariffs,” said Durante.But after myriad false starts and much fluctuation, the lingering question – despite all the shots, warnings and vows – is not how far Trump can take his trade wars, but how far he will.The president is, at heart, a salesman. In business, he sold real estate – with mixed success. In television, and then politics, he sold stories – with extreme success.Millions of Americans bought the image he constructed on The Apprentice of himself as a phenomenally successful entrepreneur. Millions more bought his promise on the campaign trail to share this phenomenal success with the rest of the nation.Trump is no longer selling a promise, but his strategy to deliver it. He won the White House twice by using stories, sometimes unbound by truth, to bend perceptions, break norms and build support. But rhetoric – however bold, and brash – can’t change reality.The president says unleashing a wave of tariffs, and triggering an abrupt surge in costs in the US and across the world, would cause just a “little disturbance”.Should Wednesday’s action prove as drastic as billed, businesses and consumers may struggle to reconcile this description with what they encounter.Liberation Day is the moniker coined by this administration. Liability Day might prove more apt. More

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      in US Politics

      Ministers brace for more Trump tariffs as UK races to agree US trade deal

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      Ministers believe Britain will be hit by more tariffs when Donald Trump unveils his latest round of trade barriers on Wednesday as part of what the US president is calling “liberation day”.On Sunday night, Keir Starmer spoke with Trump in what Downing Street described as part of “productive negotiations” towards a deal. A No 10 spokesperson said both men had agreed talks between the two sides would “continue at pace this week”, adding: “They agreed to stay in touch in the coming days.”Senior members of the government have been engaged in intense negotiations over recent weeks as they race to agree a trade deal with the US, which could avoid the UK being included in the package of measures.The stakes are high for the British government – forecasters have said a 20 percentage point increase on tariffs on UK goods and services would cut the size of the British economy by 1% and force the chancellor, Rachel Reeves, into tax rises this autumn.Officials now fear, however, they will not have agreed the deal in time, sources have told the Guardian, and are resigned to being hit by whatever Trump announces on 2 April.But ministers will continue negotiating after that date, hoping they can avoid a damaging hit to UK economic growth by agreeing a deal to reduce tariffs once they have already been promised.One Whitehall official told the Guardian: “We have been working hard behind the scenes for a while on an economic deal, and that work continues. But we don’t see Wednesday as a hard and fast deadline.”Another said: “If we don’t get a deal by Wednesday it won’t be the end of the world. The main thing is to make sure we get enough from the US to make a deal worth signing.”Trump has said he will unveil what he says are “reciprocal” tariffs on trading partners around the world on Wednesday. Last week, the US president announced he would introduce a 25% tariff on car imports to the US on 2 April, which would hit British carmakers such as Bentley and Aston Martin.But just days ahead of the larger announcement, even White House officials say they have little sense of which tariffs the president intends to levy, on which countries and by how much.British negotiators, led by the business secretary, Jonathan Reynolds, have been talking to their US counterparts for weeks to agree a technology-focused trade deal, which they hope would also exempt the UK from the heaviest of Trump’s tariffs. Downing Street officials are closely involved in the talks, including the prime minister’s head of international economic affairs, Michael Ellam, and his business adviser Varun Chandra.In an indication of how far the British government is willing to go to sign the deal, ministers have offered to drop the UK digital services tax (DST). The DST is a levy on the revenues of the world’s largest technology companies – almost all of which are US-based – which is forecast to raise £1.1bn by the end of the decade.British officials are increasingly gloomy, however, about the prospect of getting the deal done in the next three days, albeit while still hoping it could come together at the last minute.skip past newsletter promotionafter newsletter promotion“This is an unpredictable situation and an unpredictable administration,” said one. “We’re having to plan for every scenario.”If the Trump administration does include the UK in its announcement on Wednesday, Britain is unlikely to reciprocate with its own tariffs, according to people familiar with the government’s thinking. Doing so would imperil the chances of signing a deal in the future, they added.One said: “Everything is on the table. But unlike other trading partners such as the EU, our approach will be to keep a cool head and keep talking. We know British industry does not want a trade war.”However, this approach has come in for criticism in recent days. Kim Darroch, the former British ambassador to the US, told the Observer on Sunday: “[UK ministers] need to be wary of giving Trump wins; tariffs are his all-purpose forcing mechanism and he’ll use them again and again if he sees them working.”Others believe ministers have little choice but to keep negotiating. Crawford Faulkner, who stepped down in January as the UK’s lead trade negotiator, said on Sunday Britain should be “prepared to negotiate” on the DST and other issues.He told Times Radio: “There is no reason why the United Kingdom could not, across the board, have liberalisation in goods, and as much of services as is feasible, with the United States.” More

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      in US Politics

      Advertising giant WPP cuts diversity references from annual report

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      The British advertising giant WPP has become the latest company to cut the phrase “diversity, equity and inclusion” from its annual report as the policies come under attack from the Trump administration.The agency, which counts the US as by far its largest market, boasts the storied “Madison Avenue” agencies J Walter Thompson, Ogilvy and Grey among its top brands.In WPP’s annual report, which was released on Friday, the chief executive, Mark Read, told shareholders that “much has changed over the last year” due to political events.“In today’s complex world, a pressing question for brands and organisations is whether to engage on social issues in a more contested public arena, and how to navigate the expectations of different audiences with competing views on sensitive topics,” he wrote.The same document axed all references of “diversity, equity and inclusion”, “DE&I” and “DEI”. The policy attracted 20 mentions in the previous year’s report. The earlier document mentioned three times that the company was seen as a “diversity leader”.The omissions, which were first reported by the Sunday Times, included changes to how the company reports on measuring top executives’ non-financial performance, which contributes to the size of their short-term bonuses. In the new report, the phrasing has switched to “people and culture”.WPP declined to comment on whether the new wording was a response to anti-DEI policy moves by the Trump administration. The company said that, while the phrasing in its annual report had changed, the way in which executives’ short-term bonuses are calculated was unaltered.Within his first few days in office, Donald Trump instructed US government agencies to shut down their DEI programmes and federal employees working in diversity offices were immediately put on paid leave.Trump signed two executive orders targeting DEI programmes within the federal government. The first executive order largely scrapped the DEI efforts that took place under Joe Biden, who had ordered all federal agencies to come up with equity plans.skip past newsletter promotionafter newsletter promotionA second executive order effectively ended any DEI activities within the federal government. This order overturned a handful of executive orders from past presidents, including one from Lyndon B Johnson that was signed during the civil rights era that required federal contractors to adopt equal opportunity measures.The Financial Times recently reported that more than 200 US companies have removed references to “diversity, equity and inclusion” from their annual reports since Trump’s election. More

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      in US Politics

      FCC to investigate Disney and ABC over potential violation in diversity practices

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      The US’s top media regulator on Friday said it was opening an investigation into the diversity practices of Walt Disney and its ABC unit, saying they may violate equal employment opportunity regulations.Brendan Carr, the Federal Communications Commission (FCC) chair, wrote to the Disney CEO, Robert Iger, in a letter dated on Thursday that the company’s diversity, equity and inclusion (DEI) efforts may not have complied with FCC regulations and that changes by the company may not go far enough.“For decades, Disney focused on churning out box office and programming successes,” Carr wrote in the letter. “But then something changed. Disney has now been embroiled in rounds of controversy surrounding its DEI policies.“I want to ensure that Disney ends any and all discriminatory initiatives in substance, not just name,” Carr wrote.He has sent letters to Comcast and Verizon announcing similar investigations into diversity practices.Disney has come into conflict with Republicans in recent years. In 2023 the Florida governor, Ron DeSantis, clashed with Disney over its opposition to the state’s so-called “don’t say gay” law and rightwingers have attacked the company for being “woke” – most recently for the casting of Rachel Zegler, an American actor of Colombian descent, in the titular role of its Snow White reboot.“We are reviewing the Federal Communications Commission’s letter, and we look forward to engaging with the commission to answer its questions,” a Disney spokesperson said.Disney recently revised its executive compensation policies to remove diversity and inclusion as a performance metric, adding a new standard called “talent strategy”, aimed at upholding the company’s values.Carr said the FCC’s enforcement bureau would be engaging with Disney “to obtain an accounting of Disney and ABC’s DEI programs, policies, and practices”.Carr, who was designed chair by Donald Trump on 20 January, has been aggressively investigating media companies.In December, ABC News agreed to give $15m to Trump’s future presidential library to settle a lawsuit over comments that anchor George Stephanopoulos made on air involving the civil case brought against Trump by the writer E Jean Carroll.Days after Carr took over as chair, the FCC reinstated complaints about the 60 Minutes interview with Harris, as well as complaints about how ABC News moderated the pre-election TV debate between then president Joe Biden and Trump.It also reinstated complaints against Comcast’s NBC for allowing Harris to appear on Saturday Night Live shortly before the election.Trump has sued CBS for $20bn, claiming that 60 Minutes deceptively edited the interview in order to interfere in the November presidential election, which he won.Reuters contributed reporting More