Trump’s comments on Canada prompt surge of patriotism – in a Canadian way
A lone figure takes to the stage, a giant maple leaf flag rippling on a screen behind him as he gingerly approaches the microphone.“I’m not a lumberjack, or a fur trader,” he tells the crowd. “I have a prime minister, not a president. I speak English and French, not American. And I pronounce it ‘about’ – not ‘a boot’.”The crowd, indifferent at first, grows increasingly enthusiastic as the man works his way through a catalogue of Canadian stereotypes, passing from diffidence to defiance before the climactic cry: “Canada is the second largest landmass! The first nation of hockey! And the best part of North America! My name is Joe! And I am Canadian!”The ad, for Molson Canadian beer, was immensely popular when it aired in 2000. And now, with Canada’s identity and sovereignty under threat, it has roared back into the public consciousness.In recent weeks, Canadian patriotism has surged in response to Donald Trump’s suggestion that the US could annex its northern neighbour. His threats have prompted an outpouring of disbelief and defiance, but – in a very Canadian way – they has also revived questions over the complexities of national identity.View image in fullscreenTrump began his campaign of diplomatic trolling before he had even assumed office, questioning Canada’s viability as a nation, suggesting that it could become the 51st American state, and deriding the prime minister, Justin Trudeau, as a “governor”.In response, Canadians have taken to acts of patriotism, small and large: one pilot flew his small plane in the shape of a maple leaf; sports fans have booed US teams; hats insisting “Canada is not for sale” have gone viral; consumers have pledged to buy only Canadian-made products – a pledge skewered in a viral sketch in which one shopper berates another for buying American ketchup.“What the hell are you doing?” he asked “We’re in a trade war, you traitor!”“It’s been absolutely crazy and overwhelming,” said Dylan Lobo, who runs MadeInCa, a website that catalogues products made in-country. “We’re struggling to keep up with all the listings. People are really frustrated and they want to find a way to support Canadian and buy Canadian.”Politicians, aware of a looming election, have wrapped themselves in the flag. And in a show of bipartisan unity, five former prime ministers have called for Canadian unity.“We all agree on one thing: Canada, the true north, strong and free, the best country in the world, is worth celebrating and fighting for,” the leaders wrote in a statement.A recent poll found pro-Canadian sentiment has surged in recent weeks – with the biggest leap towards patriotism found in francophone Quebec, a region historically ambivalent towards federal patriotism.View image in fullscreenThe shift marks a dramatic rebound from 2020, when the divisive policies of the coronavirus pandemic shifted how many Canadians viewed the flag – especially after the maple leaf was appropriated by the by far-right Freedom Convoy protests in Ottawa.At the same time, new stress has been put on Canadian national identity amid growing recognition of the historical injustices perpetrated against Indigenous peoples. Statues of monarchs and founding statesmen have been pulled down, and buildings renamed amid a heated national discussion about the legacy of colonial rule.“Trump’s comments on annexation have certainly awakened something in people,” said Wilfred King, the chief of Gull Bay First Nation. “But I think we also need to remember on both side of the border, that Indigenous people in Canada are the only ones that can really speak about true sovereignty in this country.”Unlike in other colonial conquests, King said, the Crown made alliances with Indigenous peoples in what is now Canada. “There was no surrender to outside forces.”“When crisis and conflict came, we answered the call. Indigenous people volunteered more than any other group to fight alongside their allies in both world wars,” said King, whose father served in the second world war. “When they returned home, they were marginalized. They saw what it was like to be betrayed by a friend.”And so the fraught nature of Canada’s relationship with the US is jarringly familiar to the country’s first peoples. “They’re only feeling what we’ve been feeling for the last 175 years. It’s how the government has treated First Nations in Canada.”View image in fullscreenFor Jeff Douglas, who played Joe Canada in popular the 2000 ad campaign, the recent surge of nationalism has brought mixed feelings.“Patriotism wasn’t something that ever really resonated with me and I was very ignorant about the totality of Canadian history when we made the ad,” he said.Douglas, who later became an acclaimed radio host for the CBC, says decades spent meeting different groups across the country has deepened his understanding of Canada’s complicated, and dark, history.“I think that we can still be proud. We just have to be aware – and then being aware of the wrongs of the past and the continuing wrongs in the present doesn’t mean that we can’t be proud to be Canadian. Pride in being Canadian cannot come at the cost of that awareness,” he said.And while he says a “blind” shift towards patriotism doesn’t serve the broader goals of fixing injustices, it also reflects the “dynamic” nature of people’s relationship with their country.“There are going to be times where you’re going to need to just say, ‘We need to be strong and face forward if that’s what the country needs to get through the existential threat we’re facing,’” he said.Douglas is hopeful the current fixation on buttressing Canadian identity in the face of threats to the country will serve a broader purpose.“My love of the country, or rather the people of the country, is a love of what we potentially could achieve, and it is richer when I understand the complexity of where we’ve been and where we are. We can grow. But it’s important to remember that you can love something that’s imperfect.” More