Rock & Roll President: how musicians helped Jimmy Carter to the White House
It’s hard to think of a public figure with an image further removed from rock’n’roll than the former US president Jimmy Carter. “With his cardigan sweaters and devout Christian faith, he doesn’t come off as a particularly cool or hip guy,” said Mary Wharton, director of a new film titled Jimmy Carter: Rock & Roll President, to the Guardian. “He wasn’t even a part of the rock generation. But he was curious about it.”Enough, in fact, to inspire him to take a deep dive into his son Chip’s Bob Dylan albums, absorbing both the honesty of the sound and the meanings behind the songs. It helped that Carter already had a significant knowledge of every genre that influenced stars of the rock generation, including blues, R&B, folk and most profoundly, gospel. His belief in both the beauty and the sociological impact of all those styles helped Carter forge an improbable bond with the biggest rock stars of the 70s, a connection that became central to his ascent to power.The core of Wharton’s film argues that stars like the Allman Brothers, Bob Dylan and Crosby, Stills & Nash, as well as outlaw country artists like Willie Nelson and Johnny Cash, played a crucial role in getting Carter into the White House in 1976. The Allmans took the lead, performing concerts to raise money for his run for the Democratic nomination when he had scant funds and no national name recognition. “I was practically a non-entity,” Carter says in the film. “But everyone knew the Allman Brothers. When they endorsed me, all the young people said, ‘Well, if the Allman Brothers like him, we can vote for him.”Even so, the power of the youth vote was just being tested at that point. The previous presidential election, in 1972, in which Republican incumbent Richard Nixon squared off against Democrat George McGovern, was the first national election that saw the voting age drop from 21 to 18. Yet, Nixon won in a landslide. Four years later, in a country weary from Watergate and Nixon’s successor Gerald Ford, there was a far clearer mandate for change. “The youth vote that time was massive,” said Chris Farrell, the movie’s producer. “Eighteen- and 19-year-olds voted for Carter. Then it spread way beyond that.”Though Carter wasn’t especially young at the time, at 52, his team were, led by head press secretary Jody Powell, who was 23, and chief of staff, Hamilton Jordan, then 32. After Carter won the White House, Rolling Stone put the two staff members on their cover, calling them “The White House Whiz Kids”. “They were young people, speaking to young people,” said Farrell.Still, the level of support the rock stars gave Carter represented something new. In the late 1960s, when rock became the cutting-edge force in pop culture, its stars were more likely to support a vague notion of revolution, while lobbing the occasional epithet at Nixon. “For them to associate with a politician wasn’t seen as cool,” said Wharton.But by the mid-70s, rock had become more mainstream, and magazines like Rolling Stone were eager to flex their growing power by backing candidates more aggressively. While many politicians were eager to court the icons of the rock generation, Carter had a distinct advantage. “The fact that he was an independent thinker appealed to these musicians,” Farrell said. “He wasn’t just following the party line for politicians for the last 30 years.”More importantly, Carter’s connection to music’s top names far pre-dated his presidential run. As governor of Georgia, he invited Dylan to the state mansion. “When I met Jimmy, the first thing he did was quote my songs back to me,” Dylan says in the documentary. “It was the first time I realized my songs had reached into the mainstream. It made me a little uneasy. But he put my mind at ease by showing me he had a sincere appreciation. He was a kindred spirit – the kind of man you don’t meet every day and that you’re lucky to meet if you do.”Around the same time, Carter befriended Gregg Allman, whose band had shepherded the huge “southern rock” movement, along with acts like the Marshall Tucker Band and Lynyrd Skynyrd. Together, the bands presented a fresh image for the south, a wave that paralleled the ascent of politicians like Carter, who, in the early ‘70s were heralded as part of the “new south”. In one of Gregg Allman’s final interviews before his death in 2018, he talked about first meeting Carter in Georgia, describing him as “this guy with an old pair of Levi’s with holes in them, no shirt, no shoes,” he said. “I thought, ‘Who’s this bum hanging out at the governor’s mansion?’ That was Jim.” More
