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    Eric Adams to endorse Andrew Cuomo in New York City mayoral race

    The New York City mayor, Eric Adams, will endorse Andrew Cuomo in the city’s mayoral race, following months of tension between the two Democrats turned independents.Adams revealed his intention in an interview with the New York Times a month after he ended his own re-election campaign which saw him register poor polling numbers.The race has been dominated so far by the fight between Cuomo, the former New York governor, and the democratic socialist Zohran Mamdani, whose rise in the polls has created headlines around the world and symbolised hopes for a rejuvenated left wing of the Democrats.Just last month, Adams lashed out at Cuomo, calling him a “snake and a liar”, and accusing him of having “a career of pushing Black candidates out of races”. Despite that, Adams reversed course on Thursday, telling the New York Times that he now plans to campaign alongside Cuomo in neighborhoods where he maintains strong support.“I think that it is imperative to really wake up the Black and brown communities that have suffered from gentrification on how important this race is,” Adams told the newspaper.“They have watched their rents increase in terms of gentrification and they have been disregarded in those neighborhoods, and I’m going to go to those neighborhoods and speak one on one with organizers and groups and I’m going to walk with the governor in those neighborhoods and get them engaged,” he added.At an unrelated press conference later on Thursday, Adams told reporters asking about the endorsement plan: “I’ll be with Andrew later today.”On Thursday afternoon, Adams reiterated his endorsement, telling reporters: “I’m fighting for the family of New York. That’s why I’m here today to endorse Andrew Cuomo: to be part of this fight. And I’m going to give him my all these next few days.”The Guardian has contacted Cuomo’s campaign for comment.Adams’s interview with the Times took place a day after he and Cuomo were seen sitting courtside together at the New York Knicks’ season opener at Madison Square Garden on Wednesday evening. The game occurred right after a heated mayoral debate featuring Cuomo, Mamdani and the Republican nominee Curtis Sliwa.During the debate, both Mamdani and Sliwa said they would refuse Adams’s endorsement.Earlier this year, Adams launched his re-election campaign as an independent after being indicted on federal corruption charges which were later dismissed by Donald Trump in exchange for Adams’s cooperation with federal immigration raids across New York City.In response to Adams’s endorsement of Cuomo, Mamdani wrote on X: “The Art of the Deal” – referring to Trump’s 1987 book. More

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    Eric Adams drops out of New York City mayoral race

    The mayor of New York City, Eric Adams, announced on Sunday that he is abandoning his faltering bid to win re-election, just over a month before election day, delivering the message in a social media video set to the strains of My Way.Adams, who was trailing in the polls, was elected as a Democrat but ran for re-election as an independent after he was indicted on federal corruption charges, which were then dropped by the Trump administration in exchange for his cooperation on immigration raids.In his video statement, seated on the steps of the mayor’s residence beside a photograph of his late mother, Adams said that it had been impossible for him to mount a winning campaign, blaming “constant media speculation about my future” and a decision by the city’s campaign finance board’s decision to withhold millions of dollars in matching funds over suspicious donations.View image in fullscreenHe also acknowledged that he had lost the trust of some New Yorkers after being charged with corruption but claimed the charges were unjust. “I was wrongfully charged because I fought for this city, and if I had to do it again, I would fight for New York again” Adams said, without explaining how allegedly obtaining illegal campaign contributions and luxury travel from foreign nationals for himself was in the best interest of New Yorkers.The mayor will serve the remainder of his term in office, which ends on New Year’s Eve, and his name remains on the ballot for the November election since the deadline to remove it has passed.The withdrawal of Adams narrows the race to lead the country’s largest city to a three-way contest between the Democratic nominee, Zohran Mamdani; the former governor, Andrew Cuomo; and the Republican candidate, Curtis Sliwa.Three weeks ago, when Adams had insisted that he would stay in the race, amid reports that he had been offered an ambassadorship by the Trump administration if he would drop out to make it easier for Cuomo to defeat the democratic socialist frontrunner, Mamdani, the mayor was scathing about the former governor. “Andrew Cuomo is a snake and a liar,” Adams told reporters. “Andrew has had a career of pushing Black candidates out of races.”After Adams announced the end of his campaign on Sunday, Cuomo nonetheless praised him for “putting the well-being of New York City ahead of personal ambition”.Without mentioning Mamdani by name, Cuomo added: “We face destructive extremist forces that would devastate our city through incompetence or ignorance, but it is not too late to stop them.”Mamdani, a New York state assembly member who defeated Cuomo to win the Democratic nomination earlier this year, did not immediately comment on the mayor’s withdrawal.Earlier on Sunday, he posted video on Instagram of an influential Black pastor welcoming him to address the congregation of a Black Christian megachurch in East New York. The pastor, A R Bernard, pointed out to congregants that, if elected, Mamdani would not be the first democratic socialist mayor on the city, since the late David Dinkins, the city’s first Black mayor, was also a member of the Democratic Socialists of America.Sliwa, the Republican nominee, said last week that he had turned down multiple offers of millions of dollars to end his own campaign.Recent polls of the four-way contest have shown Mamdani leading Cuomo by more than 20 points, with Sliwa and Adams far behind. When pollsters asked likely voters for their preferences in a race without Adams, Mamdani still led Cuomo by a sizable margin. More

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    Eric Adams says he’s staying in New York mayoral race amid dropout talk

    The New York City mayor, Eric Adams, announced Friday that he is going to stay in the fall’s highly anticipated mayoral race, just days after reports that Donald Trump was encouraging him to do so in order to help fellow independent candidate Andrew Cuomo gain more votes against the frontrunner, Democratic nominee Zohran Mamdani.“I am running for re-election,” Adams confirmed to reporters during a news conference outside the Gracie Mansion mayoral residence.“There has been so much speculation, communications, announcements of what I’m doing, no matter what I have stated over and over again publicly. So I want to be clear with you. I am in this race, and I’m the only one that can beat Mamdani,” Adams remarked.The announcement came as the US president – a native of New York City – had reportedly been pushing Adams, who has been polling in the single digits, to ditch his campaign for re-election. Trump had reportedly even floated a potential ambassador post in Saudi Arabia to Adams in order to convince him to drop out.Adams denied those claims, saying Thursday: “I have never been promised a job.” At his renewed campaign pitch Friday, Adams did not take questions from reporters.He instead pointed at a mayoral polo shirt and said he intended to wear it “another four years”. He also insulted his rivals as “spoiled brats” who were not working-class New Yorkers like he and voters were.Sources told ABC News that Trump’s team has been hearing from Republican donors in the city pleading with Trump aides to get involved in the New York City mayoral race, citing fears that Mamdani, who has had a commanding lead in polling, could win the November election.There is a suggestion that Cuomo could consolidate enough support to challenge Mamdani if Adams – who won the 2021 race to become mayor of one of the world’s biggest cities as a Democrat – and the Republican candidate, Curtis Sliwa, were to drop out of the race. The New York Times reported that there have been talks in the Trump administration about also finding a job for their fellow Republican Sliwa to get him out of the race.Mamdani’s team on Friday issued a statement saying: “Zohran’s running to serve New York, not do the bidding of an authoritarian president and his billionaire friends.“City hall should belong to the people – that’s what our city deserves and what Zohran’s campaign is all about.” More

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    Gavin Newsom is taking the fight to Trump – but for whom is he fighting? | Arwa Mahdawi

    Every time you think US politics could not possibly get any stupider, it does. Today’s instalment of “we live in hell, where politicians are passing around the last remaining brain cell” comes via New York and the latest shenanigans of the city’s mayor, Eric Adams. Desperate to distract voters from a steady stream of scandals, the latest of which involves a former aide giving a reporter a crisp packet filled with cash after an Adams mayoral campaign event, he is trying hard to flex his social media muscles.This weekend, Adams joined Andrew Cuomo, the former governor who is running as an independent in November’s election, and others in mocking Zohran Mamdani, the charismatic Democratic candidate and frontrunner, for his weightlifting efforts at a community event. Adams posted a side-by-side video on X of himself and Mamdani bench-pressing with the caption: “67 vs. 33 … The weight of the job is too heavy for ‘Mamscrawny.’ The only thing he can lift is your taxes.” This post was quickly deleted and replaced with one that got Adams’s age right: he is 64.Inventing childish nicknames for your rivals? Classic Donald Trump. Getting basic facts embarrassingly wrong? Super Trumpy. Obsessing over your manliness, rather than focusing on issues voters care about? Trumpy to the max.Adams isn’t the only politician emulating the president’s idiosyncratic communication style. Across the globe, we are witnessing the seemingly unstoppable rise of the trollitician. From the Australian senator Ralph Babet tweeting tirades about “woke ass clowns” to the US vice-president, JD Vance, insulting the IQs of his detractors, an increasing number of politicos seem to be operating like attention-seeking edgelords rather than dignified statespeople. If it worked for Trump, their reasoning seems to go, they too may have a shot at shitposting their way to the top.Playing Trump’s social media game rather better than anyone else at the moment is Gavin Newsom. In recent weeks, the governor of California, clearly readying himself for a 2028 presidential run, has been giving his caps lock key quite the pounding to troll Trump by adopting his social media vernacular. “TRUMP JUST FLED THE PODIUM WITH PUTIN … THE MAN LOOKED LIKE HE’D JUST EATEN 3 BUCKETS OF KFC WITH VLAD,” reads one mocking tweet from the governor’s press office this month.Newsom has also opened an online “Patriot shop”, poking fun at Trump’s tasteless merchandise. There are red-and-white baseball caps emblazoned with “NEWSOM WAS RIGHT ABOUT EVERYTHING!” and tank tops proclaiming “Trump is not hot”. There is also a Bible priced at $100 (£74). It’s sold out, but if God is good, and supply chains oblige, it will be back in stock soon.Some of Newsom’s posts have been very amusing; they have certainly generated a lot of publicity for him and delighted many liberals. I am no Newsom fan – he has flip-flopped opportunistically on transgender issues and taken a questionable stand on pro-Palestine campus protests – but it’s refreshing to see energy from the opposition. The Democrats are losing voters at a staggering rate and the party’s out-of-touch leaders can’t seem to pull themselves together to challenge Trump effectively. By contrast, Newsom seems ready for a fight.This isn’t to suggest that snarky tweets are the way to defeat Maga. Newsom has said his bombastic posts are meant to shine a light on Trump’s unpresidential behaviour: “If you’ve got issues with what I’m putting out, you sure as hell should have concerns about what he’s putting out as president.” But it doesn’t matter if you shine a stadium’s worth of floodlights on a problem if people wilfully avoid looking. You can’t shame many of Trump’s supporters because they have no shame; you can’t use logic with people in a personality cult.Crucially, however, Newsom isn’t stopping at mean tweets. He has shown that he will not just sit down and whine as the Republicans use dirty tricks such as redrawing the voting map in Texas; he will try to use the same redistricting tactics in California. Newsom has grasped what so many other Democrats are loth to admit: you can’t keep playing by the same old rules when the other side has ripped up the rulebook.skip past newsletter promotionafter newsletter promotionUltimately, though, being willing to fight isn’t enough. To win, Democrats need to show normal people that they will fight for them. People don’t want silly tweets and underhand tactics; they want politicians who will lower the cost of living and direct taxes towards healthcare and infrastructure rather than bombing starving children in Gaza. Running on popular policies and seemingly authentic empathy is what has made Mamdani – who is still being shunned by Democratic leadership – such an effective candidate. Arwa Mahdawi is a Guardian columnist More

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    Zohran Mamdani leads in fundraising for New York City mayoral contest

    Zohran Mamdani pulled in almost double the funds of his nearest rivals for New York City mayor between early July and mid-August, as the candidates prepare for the crucial post Labor Day push to the November poll.New York’s City’s campaign finance board said on Saturday that the democratic socialist, who won the Democratic party nomination in June against former state governor Andrew Cuomo, raised $1,051,200, with an average donation of $121 recorded equally from donors in and outside the state.Cuomo raised $541,301, with an contribution size of $646. The incumbent mayor, Eric Adams, running as an independent, raised $425,181, with an average donation of $770. Republican candidate Curtis Sliwa brought in $407, 332.Mamdani’s fundraising dominance is mirrored in a polling advantage. Last week, a Siena poll placed him at 19 points ahead of Cuomo, his nearest rival, who is also running as an independent. A 12-poll average from Decision Desk HQ puts Mamdani ahead of Cuomo by 13 points.Mamdani, who has proposed rent freezes on almost a million rent-stabilized apartments in the city, free buses and childcare, city-run grocery stores, and elevated taxes on Columbia and New York University to subsidize city colleges and trade schools, has been consistently ahead in fundraising over rivals.In March, he asked his campaign’s grassroots supporters to stop donating, and directed his primary campaign staff to encourage supporters’ focus to volunteering efforts. His campaign funds on hand are put at $4.4m, and his campaign is eligible for $2.2m more in matching public funds.Last week, it was revealed that the anti-billionaire candidate had received a donation of $250,000 to a political action committee from Elizabeth Simons, the daughter of late hedge fund billionaire Jamie Simons.Adams is barred from receiving matching campaign funds, the city campaign finance board having found he had violated related laws. Cuomo has begun transferring money from a $7.5m state campaign account to his city campaign account and has $1.2m on hand. Cuomo is in line for a payout of about $400,000 from public funds.Pressure on the two trailing candidates, Adams and Sliwa, to step out of the race is likely to increase next month, but both have said they are unwilling to do so.Last week, Adams repeated his resistance to dropping out after a close adviser, Ingrid Lewis-Martin, was indicted for allegedly running a political-favors scheme that included receiving seafood and an acting role opposite Forest Whitaker.Politco reported last week that Cuomo told supporters at a fundraiser he expects Republican leaders, including Donald Trump, to urge Republican voters to switch from Sliwa to stop Mamdani, whom Trump has branded “a 100% Communist Lunatic”. Mamdani has said he is “Donald Trump’s worst nightmare”.Cuomo said on Friday that “a lot is going to happen” between now and the November vote. “I don’t think the public even knows who the assemblyman is, what he represents, what his positions are. So I think the more they find out about him, the less they’re going to like him, and … his appeal is going to drop dramatically.”Mamdani, meanwhile, has accused Cuomo of lying about his coordination with Trump and says the former governor, who bitterly clashed with Trump while in office, is now seeking the president’s help.“It’s par for the course for Andrew Cuomo,” Mamdani said on Tuesday. More

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    New York mayor frontrunner Mamdani trains fire on Trump as Cuomo attacks

    New York City’s mayoral race is heating up, with Zohran Mamdani, the young progressive who leapt ahead of establishment figures in the primary to win the Democratic party nomination, appearing to widen his lead over his main rivals this week.Mamdani, 33, edged further ahead of the former New York state governor Andrew Cuomo, with the incumbent mayor, Eric Adams, far behind, in advance of the election this November to pick a leader for the largest city in the US.In a metropolis that leans Democratic, he was also far ahead of the Republican talkshow host Curtis Sliwa, and also another independent, the sky-diving former federal prosecutor Jim Walden.According to a poll released on Tuesday, Mamdani, who has been endorsed by fellow leftwingers on the national stage such as Senator Bernie Sanders and Congresswoman Alexandria Ocasio-Cortez, held a 19-point lead over Cuomo, his nearest rival.It was however, a small-scale survey, in which the Siena poll sampled just 317 registered voters and cited an unusually wide 6.7% margin of error.Mamdani is a Muslim, which garnered some negative attacks ahead of the primary, and a member of the Democrat Socialists of America’s nine-member “State Socialists in Office” bloc in New York’s state assembly.Cuomo had been expected to win the Democratic primary, but despite his almost universal name recognition, he was beaten after being weighed down by an overly conventional campaign and a damaged political past having resigned as governor in a torrent of accusations of sexual harassment and bullying on the job.Mamdani was deemed on Tuesday by Siena to be 32 points ahead of Sliwa and held a 37-point lead over Adams, who has been plagued by allegations of corruption.With Mamdani as the candidate to beat, his credentials are now under attack and he has just four years under his belt as a state legislator. Cuomo has hit Mamdani for living in a rent-stabilized – or rent-regulated – apartment – where the rent is $2,500 a month when the market rate would be $8,000, while he earns $147,000 a year and is campaigning on housing affordability and calling for higher taxes for the wealthiest New Yorkers.Cuomo has accused Mamdani of “callous theft” and proposed a new means-test law, “Zohran’s Law”, that would control who gets to live in the city’s 1m rent-stabilized dwellings. The Mamdani campaign has said their candidate would have met Cuomo’s proposed qualify 30% rent-to-income standard when he moved in and was earning $47,000 a year, and described Cuomo’s proposal as “petty vindictiveness”.However, the Democratic strategist Hank Sheinkopf said the issue was an opening for New York City voters who are leaning against Mamdani.“It won’t move the numbers for younger people who are the base of his support, but the argument could benefit both Cuomo and Adams because it makes Mamdani look like a hypocrite,” he said.Mamdani, meanwhile, has launched a “Five Boroughs Against Trump” tour of the city, shifting his focus to what many Democratic New Yorkers could agree is the common enemy, the Republican US president.Trump has threatened to intervene in New York – a threat made vivid with the national guard now patrolling Washington DC’s streets – if Mamdani is elected, and Cuomo posted that that was likely to happen and that “Trump will flatten him like a pancake”.Sheinkopf said Mamdani’s switch to attacking Trump was a wise political strategy because it deflects from his lack of governing experience. “He can be beaten but the problem is will any of these guys be able to figure it out? Cuomo’s numbers have to be much lower for Adams to win, and Adams has to pick up momentum.“The only way he [Mamdani] can get the Black vote back is offer a mea culpa that he made some mistakes early on but argue that crime is down, education and job numbers are up, tourist numbers are great, but what I need is more time to make sure 85,000 new housing units already budgeted for come through,” Sheinkopf says.Rodneyse Bichotte Hermelyn, a state assembly Democrat whose district includes much of eastern Brooklyn, is among moderates who are coming aroundto the leftwinger and attended a Mamdani-led anti-Trump meeting on Tuesday.“Democrats, both moderate and progressive, are uniting around urgent issues like affordability, housing, and protecting our democracy,” Hermelyn said. More

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    New York City mayoral race: Mamdani leads Cuomo by 19 points, poll shows

    The closely watched New York mayoral and governor’s races appear to be forming into shapes that will bring little comfort to centrist Democrats, with both elections happening in November.A new Siena Institute poll released on Tuesday shows New York City’s Democratic socialist mayoral candidate, Zohran Mamdani, leading former New York governor Andrew Cuomo by 19 percentage points – while the Republican congresswoman Elise Stefanik is chipping away at incumbent Democrat Kathy Hochul’s lead in a hypothetical contest for the New York governor’s mansion in 2026.Hochul’s lead over Stefanik, who was nominated to be US ambassador to the United Nations before withdrawing to help Republicans maintain a majority in Congress, has now dropped from 23 points in June to 14 points.Stefanik has not officially decided on whether to seek the governor’s office, but she has been noticeably attacking Hochul’s record. The poll found that 49% of voters in the state said it would be bad for New York if Stefanik were elected governor.In the mayoral race, the poll found 44% of registered New York City voters backing Mamdani, followed by 25% for Cuomo, 12% for the Republican party nominee, Curtis Sliwa, and only 7% for the incumbent mayor, Eric Adams.However, Cuomo leads among Black and Jewish voters, two groups that Mamdani underperforms with. But Mamdani holds a towering lead with younger voters, leading Cuomo by 49% among voters aged 18 to 34 but trailing Cuomo by 6% among voters 55 years and older.Mamdani is the Democratic party candidate in the race. Cuomo and Adams – who are both Democrats – are running as independents.Tuesday’s poll also signaled that outside New York City, surveyed voters have a negative impression of Mamdani, with 37% having an unfavorable opinion and 28% positive. But Cuomo scored lower, with 61% of voters polled statewide holding a poor impression.Yet leading centrist New York Democrats, including the US Senate minority leader, Chuck Schumer, US House minority leader, Hakeem Jeffries, and Hochul have yet to throw their weight behind Mamdani.“We still have many differences,” Hochul said two days earlier on Fox News Sunday. “I don’t know how you whitewash that away.”But she said she was willing to work with “whoever the voters elect” in New York City.On Monday, Mamdani kicked off a week-long tour titled Five Boroughs Against Trump, highlighting what he maintains are the dangers posed to the city by the presidential administration.Cuomo, meanwhile, is attempting to highlight what he sees as a flaw in Mamdani’s position on the key issue of housing and affordability.skip past newsletter promotionafter newsletter promotionCuomo’s campaign has pitched a state law to keep the rich out of rent-stabilized apartments that it calls “Zohran’s Law”. Cuomo has been bashing his rival for living in a $2,300 rent-stabilized, one-bedroom while making more than $140,000 a year as a state assembly member.Cuomo proposed that rent-stabilized apartments should go to individuals who pay no less than 30% of their income in rent to qualify. The Mamdani campaign has said their candidate would have met this standard when he moved in and was earning $47,000 a year.Mamdani responded to Cuomo’s accusation that he is too wealthy for his rent-stabilized apartment on Monday, saying: “I live rent-free in his head.”The Mamdani campaign also hit back in a video with insinuations of links between Cuomo and Jeffrey Epstein, the late disgraced financier who pleaded guilty in Florida to charges of prostitution and solicitation of prostitution with a minor in 2008.The video demanded that Cuomo release his list of consulting clients, noting the ex-governor once worked on a yacht marina project in Puerto Rico with Andrew Farkas, a former partner of Epstein on Caribbean marinas. More

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    Zohran Mamdani’s videos are a masterclass. Eric Adams’ posts are getting more bizarre | Arwa Mahdawi

    Eric Adams, possible resident of New Jersey and mayor of New York City, is a man of many talents. He is the city’s “most famous vegan”, albeit one who eats fish. He has a knack for scoring freebies from foreign governments. He managed the great feat of being the first mayor in the city’s history to be indicted while in office. And, on top of all that, he may well be the most unintentionally hilarious man on the internet.Please see, as exhibit one, a classic piece of Adams surrealism from 2011, shot when the mayor was just a humble state senator. Dressed like an undertaker, Adams instructs viewers to search their child’s room for contraband. Per Adams, a jewelry box may have a gun in it, and the bullets may be behind a picture frame. Unappreciated for many years, the video finally found an audience when it went viral during Adams’s indictment.More recently, the mayor posted a very weird Instagram video of him listening to Katy Perry, and another one captioned, “Make an important call with me,” in which he fake chats to Usher to announce a free concert series in New York City. And, of course, there was his famous “trash revolution” press conference where he helpfully demonstrated how to use a wheelie bin. You open the lid and then you close it: magic!In another Instagram video, Adam shares his morning routine. The mayor once told an audience: “I get out of the shower sometimes and I say: ‘Damn!’” This little bit of the routine, alas, did not make it into the cut. Instead he irons a shirt, munches a carrot stick in his bizarre industrial kitchen, and rants about how he is being guided by his GPS (“God positioning satellite”). The video was posted a month ago but it really took off this week after internet detectives pointed out that a clock in the footage tells a completely different time than the purported time on the screen. In other words, the whole “routine” was about as natural as a ski slope in Dubai.One glaring reason for Adams suddenly trying to up his Instagram game is the rise of Zohran Mamdani, the Queens assemblyman whose socialist ideas and (admittedly elite) TikTok strategy recently propelled him to victory in New York City’s mayoral primary. Adams is currently slated to run as an independent in the general election against Mamdani, and he’s clearly running scared.Adams is not the only Democrat making headlines this week for attempting to make waves on the internet. There’s an influential web series called Subway Takes in which the New York-based comedian Kareem Rahma solicits hot takes from strangers, and the occasional celebrity, on the train. Kamala Harris was on it last year, but you wouldn’t have seen the segment because it was reportedly so bad that it didn’t run. “Her take was really confusing and weird, not good, and so [we] mutually agreed we shouldn’t publish it,” Rahma told Forbes. One day it may fall out of a coconut tree, but right now it is hidden from scrutiny.Then there’s the Democratic house minority leader, Hakeem Jeffries, who was recently mocked for posting what appeared to be a badly photoshopped picture of himself, altered to make his waist thinner, on Instagram. (He seems to have deleted the photo on Thursday.)Jeffries was also just ridiculed (mainly by conservatives) for an Instagram photo in which he holds a baseball bat in metaphoric opposition to Donald Trump’s “One Big Ugly Bill”. The 82-year-old congresswoman Virginia Foxx was not impressed by this; Foxx tweeted the photo with the caption “low energy”.Jeffries certainly does seem to have a few energy issues. He can give record-breaking long speeches but he, along with other senior Democratic figures, can’t seem to summon up the energy to endorse Mamdani. Democrats love saying “vote blue no matter who” – except in situations where they have got a charismatic candidate who resonates with ordinary people.Meanwhile, Mamdani has no trouble with social media: his TikTok videos are one of the reasons the Queens assemblyman has surged from relative obscurity to mayoral frontrunner. Some of his rivals seem to think they are the cause for his success. “I regret not running for mayor in 2021,” state senator Jessica Ramos said during the mayoral primary debate. “I had been in the senate for two years. I’d already passed over a dozen bills. I thought I needed more experience. But turns out you just need to make good videos.”Of course, Mamdani doesn’t resonate with so many people because he’s studied vertical videos strategies. He’s successful because his core messaging connects with the needs of normal New Yorkers rather than the 1%. He’s been successful because he seems to genuinely want to fight for people rather than just collect a paycheck and then head off for a cushy job at whatever lobbying company donates the most to him. He’s relatable and authentic and those are two things that are very hard to manufacture. Although that hasn’t stopped the Democrats from trying: they have discussed throwing millions of dollars into creating a “Joe Rogan of the left”.This isn’t to say that you can’t buy yourself a great social media strategy. John Fetterman, the soulless ghoul who is senator of Pennsylvania, certainly did. He made some brilliant hires, who ran a very entertaining campaign against Dr Oz in 2022. Now that Fetterman seems more obsessed with bombing Gaza than serving his constituents, many of those staffers have left, however. I doubt he’ll be able to pull off another campaign like his first.Speaking of pulling things off, now that Adams has posted his morning routine I wouldn’t mind seeing other politicians post theirs. Please Cuomo, and every other establishment politician: stream the 7 Habits of Highly Ineffective People over TikTok. I can’t wait to see Cuomo walk to a bagel shop and order an English muffin before telling passersby “I’m not perverted, I’m just Italian.” Surely that will convince New Yorkers to Pokémon Go to the polls. More