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    Is ‘chic’ political? In Trump 2.0, the word stands for conservative femininity

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    The idea of “chic” is a fashion-world cliche. At best it is a know-it-when-you-see-it vibe, at worst a lazy adjective chosen by a writer to describe something that reminds her of Jane Birkin. It feels inoffensive enough. But now, “chic” has become something of a lightning rod online – a shorthand for a type of conservative-coded aesthetic.It began last month, when a creator named Tara Langdale posted a video to her TikTok following of just over 30,000 in which she sipped from a long-stemmed wine glass and read off a list of things she finds “incredibly UN-chic”. Wearing stacks of gold bracelets and a ballet-pink manicure, Langdale called out fashion choices like tattoos, Lululemon, visible panty lines, baggy denim and hunting camouflage as unchic, because, to her, these choices seemed “cheap”.“Remember, money talks, wealth whispers,” Langdale said.The not-entirely-serious video racked up views and sparked a conversation about how style preferences can carry political baggage. “This is giving mean girl,” one user wrote in the comments. “Classism isn’t chic, hope this helps,” wrote another. “Voting for Trump is unchic,” went a third. Many took particular issue with Langdale’s anti-tattoo stance, which they saw as stuffy or downright rude.View image in fullscreenSuch comments came with a strong dose of projection: Langdale, a lifestyle influencer, does not post about politics, sticking to fashion, makeup or motherhood. Nevertheless, many in the fashion TikTok community felt her commentary on “chic” aligned with the feminine aesthetic of Trump 2.0, where the rigid and airbrushed beauty standards of Maga officials such as Karoline Leavitt, Kristi Noem and Nancy Mace are celebrated.“Chic is starting to feel like a conservative dogwhistle that polices women’s looks,” said Elysia Berman, a creative director and content creator based in New York who posted a takedown of Langdale’s unchic list. “What chic has come to mean to a lot of people is a very narrow definition of elegance. It’s this thin, white, blonde woman who speaks softly and is basically Grace Kelly.”The ideal vision of womanhood from Donald Trump’s first term was caked foundation and clumpy mascara, as seen on the likes of Kimberly Guilfoyle and Lara Trump. But the facial augmentation and overly sexy aesthetic tied to the president’s inner circle – see “Ice Barbie” Noem, who posts full glam videos while deporting immigrants – does not necessarily match that of the president’s more social media savvy supporters, many of whom are now opting for a sleeker presentation.Momfluencers and tradwives celebrate RFK Jr’s “Make America Healthy Again” policies while wearing breezy milkmaid dresses. Evie Magazine, a politically conservative version of Cosmo, appropriates the trending visuals of feminist magazines with headlines that decry body positivity and promote vaccine skepticism. As the New York Magazine writer Brock Colyar described young Republicans at a post-election night party: “Many are hot enough to be extras in the upcoming American Psycho remake.”The word “chic” has always been tied to a French, or francophile, sense of femininity, usually in reference to a woman who subscribes to Vogue and innately understands how to look good. But those turning it into a dirty word on TikTok, taking note of how it aligns with a changing conservative aesthetic, see it as having a more prescriptive, even oppressive, meaning for women’s fashion.Suzanne Lambert, a DC-based comedian whose “conservative girl” mock makeup tutorials went viral earlier this year, described the right’s obsession with all things ultra-feminine as “just this soulless, boring kind of fashion”.“Republicans are more focused on assimilating than we are on the left, so it makes sense that they all end up looking the same,” Lambert said.Ultimately, anyone who’s attempting to look chic – or wealthy – is probably neither of those things. Those TikTok imitators who equate chicness with pearls and a Leavitt-esque tweed shift dress? “They think it’s giving Reagan, but it’s really giving Shein,” said Lambert.(Ironically, some of the unchic pieces on Langdale’s list – Lululemon leggings, Golden Goose sneakers, a Louis Vuitton carryall bag – come with hefty price tags and could connote liberal elitism.)In an email, Langdale said that her definition of chic had nothing to do with politics. “Chic by definition means simplicity and timelessness,” she wrote. “Reading a neutral palette as ‘conservative’ conflates style choice with ideology. Conservatism as a moral or political stance varies widely across cultures and religious communities, so tagging a fitting tank top and trousers as ‘Republican’ is lazy stereotyping.”Langdale called chic “this year’s version” of “old money” dressing, a TikTok trend that prioritized subdued, luxury items over the loud, brash and individualistic. “You can own every item on my unchic list and still be considered chic,” she wrote. “Labeling an item chic or unchic speaks only to its aesthetic, not a person’s style or worth.The conversation around chic is ongoing. Other creators, inspired by Langdale’s video, posted about what they considered chic in their niches. A medical student said it was “incredibly chic” to color coordinate scrubs with personal accessories; an office worker considered not letting colleagues in on their personal lives the height of chicness.Kat Brown, a 25-year-old New Yorker who works in fashion PR, made a video talking about how it’s “not chic” to be overly trendy, with chicness coming from a more sustainable wardrobe. “Smart consumption is chic,” Brown said. “Chicness is more reflective of your resourcefulness and creativity, rather than any sort of socioeconomic element.”For all the angst on chic-Tok, true insiders probably aren’t paying much attention. Fashion editors often make lists of words they consider so dull and unspecific that they prohibit writers from using them in copy; “chic” is usually right at the top. And when a word like chic is so bland to begin with, who cares if its wielded as an insult? As a British couturier played by Daniel Day-Lewis in the 2017 period drama Phantom Thread bemoaned of “chic”: “That filthy little word. Whoever invented that ought to be spanked in public. I don’t even know what that word means.” More

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      Price hike on Shein? How Trump tariffs could shift the US’s love of fast fashion

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      After a chaotic week of flip-flopping tariff policies, cheap clothes from China are nearly certain to face a steep price hike soon – prompting concern among fast fashion retailers and potentially pushing consumers to look for other alternatives.As part of a package of global tariff policies announced on “liberation day” last week, Donald Trump signed an executive order that ended a duty-free exemption for low-priced goods to enter the US from China and Hong Kong. Known as the “de-minimis” rule, packages under $800 do not qualify for any taxes or tariffs on the goods and are inspected minimally at the border.Conceived as a means to allow Americans to bring back low-cost goods to the US from abroad, fast fashion giants including Shein and Temu have used the rule to send low-cost e-commerce purchases to the US with few expenses.Alon Rotem, the chief strategy officer for ThredUp, an online thrift store, welcomed the executive order.“With the proliferation of fast fashion, this is something we’ve really supported because it creates an unfair competitive advantage,” he said.Ending the de-minimis rule has been a target of bipartisan legislators in recent years as the value of goods entering the US under the rule soared from about $5.5bn in 2018 to $66bn in 2023, according to a congressional report. Nearly two-thirds of packages under the rule were shipped from China and Hong Kong, said a US International Trade Commission briefing.ThredUp has pushed for legislation to end the de-minimis rule through the American Circular Textiles, a trade group it helped found that advocates for strengthening domestic supply chains. Other members include the RealReal, Reformation and H&M.“This change was coming,” said Derek Lossing, the founder of Cirrus Global Advisors, a global logistics firm. “Maybe it’ll catch consumers by surprise, but it’s ultimately not catching the brands significantly by surprise.”Some companies have already begun diversifying their production outside of China. Others have evolved their business model to begin stocking more inventory in the US as well as moving some production here and then fulfilling orders domestically, Lossing added.Trump first announced the rule change in February, but then recanted in order to give border agents time to figure out how to address an influx of so many packages that will require more extensive inspection.It is currently expected to take effect 2 May. After that, the packages will be subject to a tariff rate of 30% or $25 an item, rising to $50 an item on 1 June. When China responded with retaliatory tariffs this week, Trump hit back and then tripled the rates for previously exempt packages to 90% or $75 an item, rising to $150 on 1 June.“Everyone’s just pulling up their pants and bracing for impact,” said Jason Wong, who works in product logistics for Temu in Hong Kong. “We know it’s going to be a mess.”Wong said one plan is to make more of a push into Europe as well as Australia, which has its own de-minimis rule that goods under $1,000 can enter the country without taxes or tariffs.“We know for a fact that the demand from the US and North America will significantly decrease,” he said.Shein and Temu did not respond to requests for comment about any shifts to their business model in response to the forthcoming rule change.Rotem, the ThredUp executive, said the rule change creates an opening for consumers to consider other options, including buying secondhand clothes. While he acknowledged that shoppers care about sustainability, he said it’s a secondary decision of consumers to price.“All of a sudden, if ultra fast fashion is now 30% or so more expensive, it really does make the value proposition that much more compelling for resale,” he said.skip past newsletter promotionafter newsletter promotionSome retail experts cautioned that the rule change may not deter consumers from options like Shein or Temu, because many of their items are so inexpensive to begin with.“Americans’ love affair with cheap goods is not over,” said Jason Goldberd, chief commerce strategy officer at Publicis Groupe, a global communications firm. “Even with the tariffs, the products still may be attractively priced.”Rotem said he saw promise in the shift: “We’re never going to get this thing perfect, but the progress with public policy to encourage resale is something that we’re going to support.”While the de-minimis rule change remains intact for now, anxiety and confusion is also high amid a whiplash in policies and wild market swings. On Wednesday, Trump ordered a 90-day freeze on tariffs, though kept a 10% flat rate tariff intact and then raised tariff rates for China.“Based on the lack of respect that China has shown to the World’s Markets, I am hereby raising the Tariff charged to China by the United States of America to 125%, effective immediately,” Trump wrote.On Friday, China responded by raising its tariff rate to 125% as well. An official said it would not raise the tariff rate any further than that.Wong, who works in Temu logistics, said that there have been so many changes to the policies, that partly the move will be to simply keep watching for now.“We don’t know how long this de-minimis thing is going to last,” he said, adding that backlash from consumers could lead to yet another policy shift.Goldberg echoed that sentiment, calling it “a dynamic situation”.“It may be different tomorrow,” he said. More

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      Hiding in plain sight: Americans’ obsession with camouflage is a sign of paranoid times

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      It’s become an inescapable pop culture touchstone. A pattern of crispy brown leaves interspersed with twigs and moss darting around like advancing thickets, peeking out from underneath jackets, plastered on oversize pants and trucker hats.Hunting camouflage, a tactical pattern designed to resemble forest undergrowth to disguise hunters during deer season, is seen everywhere from Chappell Roan’s Midwestern Princess hat (and its ill-fated Harris-Walz dupe), to Lana Del Rey’s gator-wrangling husband, to Sweetgreen’s kale-themed camo merchandise, to lacy thong underwear sold by Bass Pro Shops that promises “a look that’s as thrilling as the hunt itself”.While we live in an age of ephemeral trends – anyone remember mob wife? What about grandpacore? – the recent rise of hunting camo outside hunting culture has been a slow burn.In 2021, the clothing brand Online Ceramics released a foliage-covered baseball hat. Later that year, GQ called Realtree camouflage “a cool-kid essential”. The designer Marine Serre released a fall 2022 collection featuring a glitchy camo pattern worthy of Elmer Fudd, and an $85 “God’s Favorite” cap became available via the luxury retailer SSENSE. The pattern has found itself increasingly in the closets of urban tastemakers, as likely to see the inside of a coffee shop as the muzzle of a gun. Even prior to this demographic expansion, Realtree, one of the most popular hunting camo licensors, estimated licensed partners sold $4bn in branded products each year.View image in fullscreenIt is also one of the few current fashion objects that could be considered truly democratic, accessible to all: you can buy a woody khaki denim maxi skirt for $300 or a hat with identical print at Walmart for $5.97.However, hunting camo’s creeping pervasiveness mirrors the rise of populism in the United States and a wholesale rejection of the “elite class”. During the most recent election, the Democratic party abandoned its core voters on the left by swinging rightwards with a bloodless campaign designed to capture centrist and undecided voters. (See: Kamala Harris palling around with Liz Cheney, and the refusal to call for a ceasefire in Gaza.)Meanwhile, the Harris-Walz hunting camo hat was a doomed attempt to court young, hyper-online voters through an extremely shallow campaign based on fleeting internet parlance over addressing progressive voters’ real needs. As a result, the political system is thoroughly despised by many on the left and the right.View image in fullscreenAccording to Sarah Scaturro, chief conservator at the Cleveland Museum of Art, whose master’s thesis traced the evolution of camo in fashion, the pattern tends to appear outside military contexts during periods of political instability. During the Vietnam war, the military’s US woodland print was defaced and subverted by protesters as a form of dissent. It ascended again around the late 1990s and early 2000s, a time of unease over Y2K and the contested election of George W Bush. “[The current revival suggests] we’re really in an insecure moment where we don’t really know what will happen,” Scaturro says.Hunting camo, as worn by the denizens of Duck Dynasty, symbolizes autonomy, self-sufficiency and a rigid belief in personal liberties. “When that survivalist look becomes desirable, to me that reflects that we’re experiencing anxiety as a society,” says Louisa Rogers, an assistant professor of fashion communications at Northumbria University. A recent survey found that gen Z feels the need to make $587,000 a year to consider themselves financially successful; economic unease is being felt across the US.In 2024, hunting camo reflects our culture’s growing individualism, and a desire to arm oneself in the face of great uncertainty. As opposed to military camo, which can symbolize faith in or a direct criticism of our military institutions, hunting camo brings to mind the second amendment. Increasingly, we live in a sick society that forces people to fend for themselves, and what more poignant symbol do we have than the gun enthusiast? The pattern has been co-opted by libertarian self-determinists who reject government in all its forms, so it makes sense that such a paranoid archetype resonates widely in an era where neighbourly trust in one another has all but eroded away. Ironically, the widespread embrace of hunting camo could be the closest we have come to bipartisanship in a long time.View image in fullscreenRogers suggests that some of the appeal of hunting camo to non-hunters might also rest in its inherent taboo. At times, it can be difficult to tell whether it’s worn in earnest; meme accounts like Pathetic Fashion and Doomscroll Forever point out the aesthetic homogeneity – Realtree camo hat, white tank and New Balances – that now exists between the political poles. While some may be wearing the pattern to subvert its rightwing associations, others wear it cloaked under several levels of brain-fried irony to the point where they may actually be embracing the outlaw symbolism (like rightwing-coded “it” girls such as Red Scare’s Dasha Nekrasova). Others still, including the midwest musicians Ethel Cain and Chappell Roan, might see it as a way of reclaiming their rural roots.What do actual hunters make of the broad adoption of their hobby gear? Is it stolen valor? “I don’t think I’ve ever heard another hunter complain about it,” says Lindsay Thomas Jr, chief communications officer of the National Deer Association. “National surveys show a large majority of the public supports hunting, and if the non-hunting public is adopting camo for their own fashion, I think it’s symbolic of that support.” (According to a June survey, public support for legal hunting shooting is 76%, a figure that has been declining since 2021.)In the end, we’re left with a paradox. “Camouflage is a protective pattern. It’s meant to protect us, conceal us, save us from danger,” says Scaturro.But wearing camo in the city doesn’t offer protection, literally. What it does offer is a way to blend in, especially now that Donald Trump is about to enter office once again. It’s about “becoming part of a whole”, says Rogers. “There is a sense of community creation there, a leveling out between the people the pattern resonates with and the leftwing consciousness.” In this way, Realtree is the perfect pattern for these anxious times. More

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      What does the American dream mean in 2024? New York fashion week had thoughts

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      I’m writing this as New York fashion week comes to a close, and it’s been a whirlwind six days of shows and antics. Rihanna kept everyone waiting for almost an hour at Alaïa. Wu-Tang Clan popped up with a surprise performance onboard the Tommy Hilfiger ferry and Luar closed out the week with a front-row appearance by Madonna. As for the catwalks? There was one dominant theme that you couldn’t miss, from chinos to varsity jackets and knitted sweaters: preppy is well and truly back.This way of dressing originally took its inspiration from Ivy League sports clubs and campuses. It is a trend that is heavily rooted in class and identity and it comes at a time when these issues are at the forefront of American politics, with the 2024 presidential election less than two months away. Politics was also, naturally, a hot topic on and off the catwalks. Prabal Gurung took his post-show bow in a T-shirt emblazoned with “VOTE” on the front and “Harris/Walz” on the back. Anna Wintour and Jill Biden hit the streets of Manhattan alongside designers including Thom Browne, Michael Kors and Tory Burch as part of a non-partisan voting awareness march organised by the Council of Fashion Designers of America and Vogue. And fresh from her appearance at the DNC, Ella Emhoff, the 25-year-old stepdaughter of Democratic candidate Kamala Harris, was the model and front-row guest of choice for a string of designers including Burch and Coach.But the preppy trend provided the most food for thought. It feeds into a wider commentary from designers on the American dream and what that concept means and looks like in 2024. Immigration is a key part of the notion, and it also happens to be one of the crucial policies that both US parties are grappling with.Ralph Lauren, the son of Jewish immigrants who grew up in the Bronx and now has a reported net worth of £5.3bn, is often held up as the embodiment of the term. His picture-perfect spectacle on Thursday night in the Hamptons oozed an old-money lifestyle that is certainly one version of the dream. Speaking at a reception before the show, where waiters clad in white RL polo tops handed out champagne and miniature lobster rolls, the actor Laura Dern mused on Lauren’s version of preppy. “There is always deep iconography connected to America,” she said. “He loves American traditions and family has always been embedded in his stories. It’s always playful and hopeful. With everything going on, to feel hopeful is a nice feeling.”View image in fullscreenIf Lauren’s world is a version of the American dream as lived by the 1%, Willy Chavarria’s commentary was a little more democratic. Chavarria, who was born in California near the Mexican border, is the son of an Irish-American mother and Mexican-American father. The designer said he wanted to “celebrate immigration and those people who have built the country and are still the backbone of the country”. His show was held in a disused bank on Wall Street, and guests arrived to find a giant US flag hoisted above them and a copy of the American constitution on their seats. Chavarria said he added the accent to the show’s name, América, because this is how the word “is heard through the voice of an immigrant or the child of an immigrant”. The clothes riffed on uniforms – cargo pants and neat button-down shirts – and were said to be a celebration of the workforce. In a nod to farm workers, some wore bandanas wrapped around their faces. “The collection is a story of empowerment,” the designer said. And while Chavarria’s price point is out of reach for most blue-collar workers (trousers cost about £600), it did feel as if he was planting the seed for a new type of American style. “It’s really about the fact that all of us belong, all of us have purpose, and all of us have the ability to make change in this country, especially starting with the vote.”With an invitation that mirrored the American green card, Off-White’s Ib Kamara was also thinking about immigration. Kamara said he had decided to show in New York rather than the brand’s usual slot at Paris because he wanted to bring the brand, which was founded by the late American designer Virgil Abloh, “home”. Kamara explained that, growing up in Sierra Leone, “America was a dream”. “If you want luxury, you come to America. It’s a dream place. You feel hopeful when you come.”Stuart Vevers, the British designer and creative director of Coach, who sent Emhoff down the catwalk wearing an “I heart NY” T-shirt, also spoke about hope. “There’s a sense of optimism in the next generation,” Vevers said. “There’s a lot of hope. They’re going to change things.”To read the complete version of this newsletter – complete with this week’s trending topics in The Measure and your wardrobe dilemmas solved – subscribe to receive Fashion Statement in your inbox every Thursday. More

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      Model candidate: the style lesson Kamala Harris can learn from Shirley Chisholm

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      The energy that Kamala Harris’s candidacy has injected into the Democratic party has taken over the election. With standing-room only rallies that have rock concert vibes, Harris has not only sharpened her rhetoric and message since her 2020 bid for the presidency, but she has also brought new spirit for the campaign.However, Harris’s style – which could be employed as a political tool to aid her candidacy and connection with voters – has shifted only slightly. Despite wearing a few outfits that have more color than her usual choice of navy and black, Harris has so far shied away from bold fashion statements that would convey the historic nature of her candidacy, or the excitement she stirs. While the campaign has certainly expanded the political imagination of what Harris can achieve, it still needs to hone in on what image defines her new status as a presidential nominee.Unlike Hillary Clinton, Nancy Pelosi and Alexandria Ocasio-Cortez, who are known for fashion statements that effectively telegraph power and political shrewdness, Harris is not known for her sartorial savviness. In 2020, she branched out of her comfort zone by posing for Vogue in her Chuck Taylor All Stars or by wearing a white suit with a pussy-bow blouse during her victory speech as a tribute to the suffragists, but her fashion choices during her tenure as vice-president can be best described as safe. Harris is fond of corporate pantsuits in dark colors, a form of functional power dressing that has defined her career as an attorney general and a senator. Often paired with soft feminine blouses, high heels and delicate pearl jewelry, Harris maintains her femininity without letting it stand out.View image in fullscreenThere is some sense to this choice of style. The tailored suit is a symbol of power, professionalism and also masculinity. And as a Black woman on Capitol Hill, Harris has used the dark suit as a shield that allows her to blend in. It provides authority and legitimacy, two important qualities needed for a leader. This strategy was especially useful for Harris in her role as vice-president. Her outfits were so unremarkable they faded into the background.But as recent years have shown, a candidate’s style is an important element in crafting a political image and building a successful brand. It brings recognition and visibility while also helping to boost identification and campaign merchandise sales. Donald Trump turned his ill-fitted suits and Maga trucker hat into a trademark of his persona, conveying an image of “a regular, simple guy” that appeals to his base of white, rural, working-class voters. The sloppy tailoring hides the fact that his suits cost tens of thousands of dollars, and that his background is rooted not in the coal mines of Appalachia but in the boardrooms of Wall Street.View image in fullscreenFashionable accessories have also helped Joe Biden to project a vigorous image, presenting a cool and in-control look that signals vitality and leadership. His signature Ray-Ban 3025 aviators amplify his “dark Brandon” identity, and project the image of a confident president who pushes defiantly against his critics while getting the work done.But fashion functions differently for Biden and Trump. Unlike Harris, who needs to navigate an entire set of expectations and stereotypes about her presence in politics, they don’t need to worry about “looking presidential”. Being white men, that is almost a given. Fashion for them is just one tool in their political strategy box – one they can use but not be defined by.For Harris, however, fashion presents a different challenge. Female politicians, and specifically female politicians of color, have endured much more scrutiny (and misogyny) regarding their bodies and appearance. They have long needed to balance between the need to demonstrate their capability as leaders and conforming to gender norms of femininity. Much more than men, whose presence in politics is never questioned, women need to fashion themselves in a way that will prove their fitness for office and to claim their power.View image in fullscreenSo far, Harris has preferred to dodge the fashion issue, but as the campaign continues to gain steam, attention on her appearance mounts. Although there is no playbook for how a woman can “look presidential”, Harris can reach to the past – and to the only other Black female Democratic presidential candidate, Shirley Chisholm – for inspiration.The daughter of a dressmaker, Chisholm understood both the importance of presentation and of execution, viewing it as an important means of self-expression. Her clothes were often custom-made, and she was active in the design process. She cultivated a unique signature style through her bouffant hairdo, cat-eye glasses and brightly colored ladylike suits. Chisholm’s savvy dressing won her the title of the “best dresser in Congress” from the Washington press, and also helped her project a modern image of Black femininity. Refusing to be boxed into norms of respectability that expected Black women to be quiet and accommodating, Chisholm’s fashions nonetheless conveyed professionalism and propriety that commanded respect.As the first Black woman to be elected to Congress, Chisholm embraced the visibility of the position. She harnessed her style to create an unapologetic proud image of a person who refused to be silenced or muted, which worked well with her campaign message of “unbought and unbossed”. Known for saying, “if they don’t give you a seat at the table, bring a folding chair,” Chisholm’s bold fashion statements enabled her to claim her right to power and influence.View image in fullscreenCombining knee-high boots and geometric prints together with church-lady style, Chisholm’s strategy was to maintain a feminine appearance that did not alienate voters or mark her as a “radical”. And while she was not known for wearing pants (it would take Carol Moseley-Braun, the first Black female senator, to lead this revolution), Chisholm showed that there could be a strong Black feminist woman in politics, even when sticking to feminine styles.Chisholm’s style provides a model for Harris of a female politician who was a strong, fearless advocate for women and people of color, while also being a smart dresser with a touch of creativity and fun. The Harris campaign already showed they were open to emulating Chisholm when it changed its logo typeface to resemble that of Chisholm’s presidential campaign. It is now time to embrace Chisholm’s fashion strategy, too.With the Democratic national convention starting on Monday, Harris has the opportunity to define what a female president could look like. Chisholm once advised that we should reject not only the stereotypes that others have of us, but also those we have of ourselves. Harris can listen to this advice as she tries to convince voters to imagine a world in which a Black and Asian woman can be a president. She could also use some styling tips while sending this message; Shirley would certainly approve. More

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      Harris-Walz merch unites gen X dads – and Chappell Roan fans: ‘We’re not used to politicians making cool choices’

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      With less than 100 days to go until the election, Kamala Harris announced her VP pick – the avuncular Minnesota governor Tim Walz – and dropped a new official logo.Harris-Walz merchandise, including yard signs, T-shirts, and one much-memed camouflage printed hat, launched as soon as the current vice-president put Walz on her ticket on Tuesday. The logo looks simple, with some even calling it boring: tall, white, sans serif lettering spelling out the nominees’ last names.“The logo needs a little more [flair] to reflect the excitement of the base,” read one tweet posted to X. “Oh my god this is minimalist hell get me out of here,” said another.But, as Hunter Schwarz pointed out for Fast Company, others viewed the logo as historic, tracing its branding back to Shirley Chisholm’s 1972 presidential campaign. Chisholm, the first Black congresswoman and first Black woman to run for a major party’s nomination, used all-caps, sans serif lettering. (Harris took nods from Chisholm’s campaign design when running in 2019.)“The logo looks bold and strong, and the brilliance of it is that it doesn’t have to be clever,” said Ross Turner, a graphic designer who works on political campaigns.Turner noted that the Harris Walz design looks similar to Trump Vance signs, which also utilize an all-caps, sans serif font. “I initially thought, wow, Harris kind of dropped the ball, because this looks so much like the Trump logo,” Turner said. “Isn’t the goal to differentiate? But they didn’t have to differentiate with the logo, because Harris already does as a candidate. And [Republicans] can’t turn around and mock this logo, because then they’d have to do the same for Trump since it’s so similar.”View image in fullscreen“I like their lack of preciousness,” said Charles Nix, senior executive creative director of the typeface company Monotype. “The speed of this campaign and this design coming together demands a sort of truth. It doesn’t have a full year to be tested in focus groups. It speaks plainly and urgently.”“They’re clearly emphasizing Harris,” said Katherine Haenschen, an assistant professor of communications and political science at Northeastern University. “It’s a good, solid logo.”If the campaign’s logo is straightforward, its merch comes off as more playful. One $40 camo hat with Harris Walz embroidered in orange looks strikingly similar to a cap sold by the gen Z pop star Chappell Roan in support of her Midwest Princess tour.View image in fullscreenWalz, a game-hunting Minnesotan who signed gun control measures into law, was wearing a camo baseball cap when he got the call from Harris offering him the VP slot, and he’s worn camo in the past. But some online commentators are reading into the campaign’s cap, released Tuesday after a high-energy rally in Philadelphia, as a nod to Roan. The singer even posted a side-by-side of her merch with the Harris-Walz hat on X, writing: “is this real.”The cap, which the campaign called “the most iconic political hat in America”, can be interpreted as a rebuttal to Donald Trump’s red Maga option. The gen-X-dad styling might be seen as an attempt to appeal to middle American voters who might actually use it while hunting. “There’s a lot of connotations with camouflage print and preparing for battle, which I’m sure crossed the in-house design team’s mind, given how fraught the leadup to November is going to be,” said the fashion writer Freya Drohan. Fitting, too, as one of the Harris campaign’s slogans is “when we fight, we win”.skip past newsletter promotionafter newsletter promotionOne could even imagine coastal hypebeasts who have never held a gun in their lives wearing the hat: camo has emerged as one of 2024’s most unlikely fashion trends, seen on runways from Balenciaga to A$AP Rocky’s AWGE label.“This is the bushwick x los feliz unity that our nation needs,” wrote the comedian Desus Nice on X about the hat, citing two hip neighborhoods in Brooklyn and Los Angeles where it’s not uncommon to see people dressed in what can only be described as fish and game warden-chic.“I’m personally really encouraged that it seems like the campaign is listening to young voices,” said Ziad Ahmed, head of Next Gen, a gen Z marketing practice at United Talent Agency. “I think everyone can feel that energy across the internet right now. When we first saw the hat, we almost couldn’t believe our eyes, as we are so not used to our politicians actually making good, cool, smart choices.”Nate Jones, an executive at UTA Next Gen, added that he wanted to buy Harris merchandise after she announced her bid, but felt “quite disappointed” by the lineup. “I didn’t see anything I would actually wear, until this hat,” he said. “It’s simultaneously street style and gen X dad style.” Jones ordered the cap, which is expected to drop in early October. The Harris campaign told Teen Vogue it sold $1m worth of caps in less than 24 hours.Merch alone will not win an election, but the excitement around the hat reiterates how Harris’ presidential bid continues to liven up a once dreary election cycle. It’s also clear that Harris’s team has set its sights on delivering viral moments meant to thrill the very-online voting bloc.“It is my hope that those in power continue to pay attention to what young voters are saying across the internet,” Ahmed said. “Not just to draw inspiration for their next merch drop, but also to shape their policy platforms that will define our generation’s present as well as our future.” More

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      in UK Politics

      Coming up short: Are Rishi Sunak’s tiny trousers the key to looking taller?

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      Stay ahead of the trend in fashion and beyond with our free weekly Lifestyle Edit newsletterStay ahead of the trend in fashion and beyond with our free weekly Lifestyle Edit newsletter Like Winston Churchill’s bowler hats and Margaret Thatcher’s tailored suit-skirts, the image of Rishi Sunak as prime minister appears destined to become synonymous with the cropped trouser.The tailored, skinny fit look, reminiscent of a mid-noughties indie band, is said to be preferred by the PM because he believes it helps him appear taller in photographs. But according to Saville Row tailors, the tiny trousers may inadvertedly mean 5ft 6in Sunak is coming up short.Iordana Marin, a London tailor from JohnDana explained: “Shorter trousers are more of an Italian style of tailoring that was worn four years ago. That kind of cut is not for Rishi Sunak.“It’s not for people who are in positions of power. The cut is more for party wear, for more fashionable people. For him the trouser length should be touching his shoes, it’s not working for him.”Another tailor, of Hidalgo Brothers on Saville Row, said that Sunak’s ankle grazers may not be doing him any favours.Sunak and his ankle swingers at a battery factory in July More

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      in US Politics

      Monica Lewinsky wants to get out the vote – one $300 blazer at a time

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      Last Friday, the LA-based brand Reformation, best known for its silky, floral dresses, teased an image from a forthcoming workwear collection. The pictures on Instagram featured a woman with her back turned to the camera wearing a black pencil skirt, white shirt and pointy heels in an office overlooking a city skyline. “We’re giving you the power. With some help from a friend,” read the cryptic caption.Fast forward to Monday and that “friend” was unveiled as Monica Lewinsky. In the images, the writer and activist wears various pieces from the collection, including a cream trouser suit (from £298; $278), a belted leather trench coat (£798; $798) and cherry-red flared midi skirt with a matching sleeveless top (£298).But there’s more to the campaign than great silhouettes. With the US presidential election only eight months away, Reformation has teamed up with Vote.org, a nonpartisan organisation that helps register people to vote. The Reformation homepage now has a “voting hub”, featuring information on how to vote, and the brand is also donating all of the proceeds from a £78 ($78)sweatshirt emblazoned with the words “You’ve got the power” to the nonprofit.View image in fullscreen“Our voice is our power,” Lewinsky said in a statement released by the brand. “It’s pretty simple: Voting is using our voice to be heard and it’s the most defining – and powerful – aspect of democracy. Voting is always important, but the stakes are especially high this year, with voter frustration and apathy threatening to meaningfully impact turnout.”In the past, many fashion brands have distanced themselves from politics, fearing it would alienate shoppers. But in recent years they’ve had to change tactics to capture the attention of an ever-more politically engaged customer base. A 2020 study by Vogue Business found that more than half of Teen Vogue readers supported campaigns to encourage voting while 61% of readers believe fashion and beauty brands have a duty to address social issues. The next US presidential election will be crucial for young people born between the late 1990s and the early 2010s – with 40.8 million of them now eligible to vote.For those questioning whether 50-year-old Lewinsky resonates with today’s youth, a quick scroll through the comments section on Reformation’s Instagram page featuring statements such as “Chills. Screaming. Dying” and numerous users calling her “mother” suggest she does. Many reference her TedTalk about online shaming that has racked up more than 21m views.skip past newsletter promotionafter newsletter promotionOver the next couple of months expect to see more brands engaging with politics but safely focusing on voter apathy rather than on endorsing a specific candidate. During the run-up to the 2020 US election, the luxury department store Saks Fifth Avenue set up voting registration at its flagship shop in New York, Ralph Lauren declared election day a company-wide holiday and Crocs released a “Vote” shoe charm. As Paris fashion week gets underway, could we see another “Vote” sweatshirt similar to the one Nicolas Ghesquière sent down the Louis Vuitton spring-summer 2021 catwalk? Or could Lewinsky be a new front-row favourite? Watch this space. More

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      in US Politics

      A skirt served my grandfather well in the first world war | Brief letters

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      Re your letters about men’s skirts (12 January), I am proud to say that my grandfather fought his way through the whole of the first world war wearing a khaki skirt. As a soldier he was part of the London Scottish regiment fighting in the trenches. Furthermore, it is said that his fellow soldiers told that he shaved every day.Mary TippettsBristol It’s useful to get a clear sight of what really matters to the UK and US governments. The prompt military action against Houthis in Yemen (Report, 11 January) shows clearly that any threat to global trade and the smooth running of capitalism is far more important than meaningful action to protect Palestinian civilians in Gaza.Norman MillerBrighton I agree with the first eight reasons (Yes, it’s cold, it’s wet and it’s dark – but here are nine reasons to love January, 14 January), but I take issue with number nine: “It really can’t get any worse.” What about February?Geoff SmithEndon, Staffordshire Re dramas that have changed history (Letters, 14 January), Harriet Beecher Stowe, who wrote Uncle Tom’s Cabin, was allegedly greeted by Abraham Lincoln during the American civil war with the words: “So you’re the little woman who wrote the book that started this great war.”Tom StubbsLondon What’s all this about men in their 70s wearing underpants (Letters, 14 January)? Gosh, I must try it sometime.Toby WoodPeterborough More