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    Gianni Infantino and Donald Trump have taken the 2026 World Cup for themselves | Leander Schaerlaeckens

    Two men held a press event in the Oval Office last week to announce a taskforce that would work to resolve the logistical problems surrounding the 2026 World Cup in North America, which were largely created by one of them.Both men were in their element. One, Donald Trump, received toady genuflection and a large, golden … thing (actually the Club World Cup trophy). The other, Fifa president Gianni Infantino, occasioned to bask in the proximity to real power, was affectionately referred to as “The king of soccer, I guess, in a certain way” by Trump.Theirs may be a marriage of convenience, but it seems to be a very happy one.At the event, Infantino made unsourced claims of an economic impact of $40bn and the creation of 200,000 jobs, all delivered by the 2025 Club World Cup and the subsequent World Cup proper. Trump demonstratively signed a piece of paper that made the World Cup taskforce official.The whole thing felt little more than symbolic. Such a taskforce doesn’t require a presidential decree, for a start. But also because Infantino knows full well, as did everyone else in the room, that the president is unlikely to rouse himself for a cause he seems to barely understand.“Can the US win?” Trump asked at one point, interrupting Infantino, who ignored the question.“First time it’s ever been in this part of the world,” proclaimed Trump, apparently referring to the World Cup. Never mind that three men’s World Cups have already been staged in North America – in Mexico in 1970 and 1986, and in 1994 in the United States.Infantino proceeded to theatrically show Trump the new Fifa Club World Cup trophy, a gaudy, golden behemoth that unlocks some rings orbiting its center with a key, which seemed to impress the president. Then the Swiss handed Trump an official match ball with the latter’s signature printed on it, tickling the last of the president’s erogenous zones that had not yet been activated.By the time he was done, Infantino had fully draped the tournament around one of his favorite strongmen. If it wasn’t already obvious, the 23rd edition of the Fifa World Cup will be remembered as The Donald Trump World Cup (trademark pending). Just as other mega-events have been hijacked for political ends, this World Cup will be leveraged for the glorification of a leader to a degree not seen since Benito Mussolini dominated the 1934 World Cup in Italy or the Videla regime’s stage crafting of the 1978 World Cup in Argentina. While a quarter of the matches will be hosted by Canada and Mexico – introducing a separate set of issues owing to Trump’s erratic saber-rattling with his neighbors – the dominant narrative of the tournament has seemingly already been set.View image in fullscreen“When we made this,” Trump said of the 2026 World Cup, “it was made during my first term, and it was so sad, because I said, ‘Can you imagine, I’m not going to be president? And that’s too bad.’ And what happened is they rigged the election, and I became president and so that was a good thing.” Presumably, he was referring to the 2020 election, which he lost with no evidence of rigging, and his subsequent re-election in 2024.It always seemed unlikely that the sport would be able to keep Trump from claiming soccer’s signature tournament as his own. But Infantino has seen to it that something like the opposite is accomplished instead. The Fifa president, the proud holder of the Russian Federation’s Order of Friendship medal, has written a type of playbook on cozying up to autocrats – or democratically elected heads of state with autocratic inclinations – and entering into mutually beneficial bargains with them. They are lent the World Cup for whatever stains they need to sportswash away and handed a place of prominence at the tournament’s key moments, and Infantino is given a pliant environment from which to source the profits that will keep his patronage machine humming.That same week, Fifa also announced that the World Cup final will be interrupted by a half-time show for the first time in its history. As well as casting its lot with a historically unpopular US president, Fifa will also indulge in all the worst impulses of American sports.The 2026 edition of the world’s biggest sporting event, which somehow retains its prestige and credibility despite the best efforts of its guardians over the last century, will already count more teams and more games than any before it. The notion of expanding from 48 to 64 teams for the 2030 edition has already been soft-launched at the Fifa council.More, more, more, until every last inch and second and ounce of the World Cup has been commercialized and monetized. This is what the full Infantino-ing of Fifa looks like, mirroring the Trump-ification of the next World Cup co-hosts. Each grifting as hard as they possibly can.After the Oval Office event, Infantino made another appearance with Trump, at a White House crypto summit. Infantino demonstrated his labor-intensive trophy again. And then he cut to the chase. “Fifa is very, very interested to develop a Fifa coin,” he told the roundtable of crypto people. “If there is anyone here who is interested to team up with Fifa, here we are.”Of course they are.

    Leander Schaerlaeckens is at work on a book about the United States men’s national soccer team, out in 2026.

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    Journey to the World Cup: 6,500 Deaths and $220 Billion

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    Athletes Shake Up Sports Governance

    Sports governance worldwide has had its legs knocked out from under it. Yet national and international sports administrators are slow in realizing the magnitude of what has hit them. Tectonic plates underlying the guiding principle that sports and politics are unrelated have shifted, driven by a struggle against racism and a quest for human rights and social justice.

    The NBA Is Conflicted Over National Symbols

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    The principle was repeatedly challenged over the last year by athletes and businesses forcing national and international sports federations to either support anti-racist protest or, at the very least, refrain from penalizing those who use their sport to oppose racism and promote human rights and social justice — acts that are political by definition. The assault on what is a convenient fiction that sports and politics do not mix started in the US. This was not only the result of Black Lives Matter protests on US streets, but also the fact that, in contrast to the fan-club relationship in most of the world, American sports clubs and associations see fans as clients — and the client is king.

    From Football to F1

    The assault moved to Europe in the last month with the national football teams of Norway, Germany and the Netherlands wearing T-shirts during qualifiers for the 2022 FIFA World Cup that supported human rights and change. The European sides added their voices to perennial criticism of migrant workers’ rights in Qatar, the host of next year’s World Cup. Gareth Southgate, the manager of the English national team, said the Football Association was discussing migrant rights in the Gulf state with Amnesty International.

    While Qatar is the focus in Europe, greater sensitivity to human rights appears to be moving beyond. Formula One driver Lewis Hamilton told a news conference in Bahrain ahead of this season’s opening Grand Prix that there “are issues all around the world, but I do not think we should be going to these countries and just ignoring what is happening in those places, arriving, having a great time and then leave.” Hamilton has been prominent in speaking out against racial injustice and social inequality since the National Football League in the US endorsed the Black Lives Matter movement and players taking the knee during the playing of the American national anthem in protest against racism.

    Embed from Getty Images

    In a dramatic break with its ban on “any political, religious or personal slogans, statements or images” on the pitch, FIFA, the governing body of world football, said it would not open disciplinary proceedings against the European players who wore the T-shirts. “FIFA believes in the freedom of speech and in the power of football as a force for good,” a spokesperson said.

    The statement constituted an implicit acknowledgment that standing up for human rights and social justice was inherently political. It raises the question of how FIFA will reconcile its stand on human rights with its statutory ban on political expression. It makes maintaining the fiction of a separation between politics and sports ever more difficult to defend. It also opens the door to a debate on how the inseparable relationship that joins sports and politics at the hip like Siamese twins should be regulated.

    Georgia’s Voting Law

    Signaling that a flood barrier may have collapsed, Major League Baseball this month said it would be moving its 2021 All-Star Game out of Atlanta in response to a new law in the US state of Georgia that threatens to potentially restrict voting access for people of color. In a shot across the bow to FIFA and other international sports associations, major companies headquartered in Georgia, including Coca-Cola, Delta Airlines and Home Depot, adopted political positions in their condemnation of the Georgia voting law.

    The greater assertiveness of athletes and corporations in speaking out for fundamental rights and against racism and discrimination will make it increasingly difficult for sports associations to uphold the fiction of a separation between politics and sports. The willingness of FIFA, the US Olympic and Paralympic Committee (USOPC), and other national and international associations to look the other way when athletes take their support for rights and social justice to the sports arena has let the genie out of the bottle. It has sawed off the legs of the FIFA principle that players’ “equipment must not have any political, religious or personal slogans.”

    Already, the US committee has said it would not sanction American athletes who choose to raise their fists or kneel on the podium at this July’s Tokyo Olympic Games as well as future tournaments. The decision puts the USOPC at odds with the International Olympic Committee’s (IOC) strict rule against political protest. The IOC suspended and banned US medalists Tommie Smith and John Carlos after the sprinters raised their fists on the podium at the 1968 Mexico City Olympics to protest racial inequality in the United States.

    Regulation

    Acknowledging the incestuous relationship between sports and politics will ultimately require a charter or code of conduct that regulates it and introduces some form of independent oversight. This could be something akin to the supervision of banking systems or the regulation of the water sector in Britain, which, alongside the United States, holds privatized water as an asset.

    Human rights and social justice have emerged as monkey wrenches that could shatter the myth of a separation between sports and politics. If athletes take their protests to the Tokyo Olympics and the 2022 World Cup, the myth would sustain a significant body blow. In December 2020, a statement by US athletes seeking changes to the USOPC’s rule banning protest at sporting events said: “Prohibiting athletes to freely express their views during the Games, particularly those from historically underrepresented and minoritized groups, contributes to the dehumanization of athletes that is at odds with key Olympic and Paralympic values.”

    The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy. More