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    Zohran Mamdani says Fifa putting profit before fans with World Cup dynamic pricing

    New York City mayoral candidate Zohran Mamdani has launched a public petition against Fifa’s use of dynamic pricing for World Cup tickets, telling the Guardian that it amounts to an “affront to the game.”Mamdani’s rise from little-known state assemblyman to heavily favored Democratic frontrunner for the mayoralty of the largest city in the United States has been one of the political stories of the year – not least because he identifies as a socialist, and has stumped for policies that most in his party either do not believe in, or are hesitant to support publicly.Chief among Mamdani’s focuses has been affordability – and in an exclusive interview with the Guardian’s Football Weekly podcast set to drop on Thursday, he made clear that is the basis for his action against Fifa, which will stage next year’s World Cup in the United States, Mexico and Canada.“I have long been quite troubled by how the supposed stewards of the game have opted for profit time and time again at the expense of the people that love this game,” said Mamdani. “And I think what is stunning to me is these demands that we are putting forward, they are just demands that go back to what [Fifa] has done in previous World Cups. And yet what they are seeing with the World Cup here in the United States, Mexico and Canada is the prospect of increasing their revenues up close to 400% compared to what they were in Qatar.”Mamdani dipped into World Cup history, saying that the last time the men’s World Cup was held in the United States, in 1994, tickets could be had for less than $200. Indeed, Fifa in 1993 set a low-end ticket price of $25 (worth about $56 in 2025), with the most expensive ticket to the final going for $475 (worth about $1,000 in 2025). Fifa announced that ticket prices for group games in 2026 would start at $60 and hit $6,730 for the best seat at the final, but crucially those are the figures before dynamic pricing takes effect. Both are expected to rise considerably over the course of the multi-phase sales process, which began on Wednesday.“There’s just no chance for so many who love this game so much to actually be able to go and see this,” Mamdani said. “This also has a real impact on the potential for the atmosphere of the World Cup and just how many fans will actually be there. Because so often the people who get the tickets quickest are not the ones who are actually the most eager to be there. They’re the ones who are the most excited at the prospect of a profit.”Mamdani’s petition calls for Fifa to end dynamic pricing for World Cup tickets, set aside 15% of tickets for local residents, and place a cap on the amount tickets are allowed to be resold for on Fifa’s ticketing platform (Fifa will do this for games in Mexico due to local laws, but will not implement caps on its exchange for other World Cup games).“I think that if you don’t ask, you cannot win,” Mamdani said. “I think there’s still so many people who have not even heard of [this] affront to the game. And I’m hopeful just in the last few hours since we’ve launched this, thousands of people have added their names and we’re going to keep making the case.”Mamdani shocked US politics when he won the Democratic nomination for New York City mayor, beating more prominent names, such as former New York governor Andrew Cuomo. However, his win has not been met with universal acclaim – including from his own party. Several prominent Democrats, including House minority leader and fellow New Yorker Hakeem Jeffries, have declined to endorse Mamdani as Cuomo has re-entered the race as an independent, alongside incumbent Eric Adams.skip past newsletter promotionafter newsletter promotion“Maybe they support dynamic pricing,” Mamdani joked when asked why his victory has drawn pushback from some in his party. “There are an ever-growing number that are joining our campaign each and every day. And it’s a campaign that started at 1%. Maybe if I had to characterize it in terms of a recent upset, maybe this is the Leicester City of campaigns. And so I think there are still many that we are introducing ourselves to, but I’m excited to earn their support.”Mamdani is a longtime soccer fan who has supported Arsenal since his childhood in Uganda, saying he had magnets of the team’s Invincibles side of 2003-04 on his fridge. He offered the “contested point” that the Gunners are the most popular team in Uganda.“[Former manager] Arsène Wenger was one of the first coaches to bring in a number of African players into the team,” Mamdani said. “And some of my early memories are memories of Kanu, of Lauren, of Kolo Touré, of Emmanuel Eboué, Alex Song … it has been a real part of just my life and my identity and also my willingness to internally believe in that this is the year and this is the season. It’s a good preparation for being a democratic socialist.”Mamdani acknowledged the possibility that, as New York City mayor, he could attend the 2026 World Cup final, where he would be sat near Donald Trump. Mamdani said he expects the US president would be booed, as he was at this year’s US Open men’s final.“There’s no amount of censorship that can quiet the actual response of people when they see this president in person, because we’re talking about someone who is already attacking the very fabric of life in this city,” he said. “It’ll be a place where I will make the case once and again for the working-class New Yorkers that they’re leaving behind.”

    You can listen to the full interview on Thursday’s episode of Football Weekly. More

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    Infantino’s latest Oval Office show reminds us Trump will be inescapable at the 2026 World Cup

    When Donald Trump remained on stage, grinning in the sun as Chelsea lifted the Club World Cup trophy last month, it was all too easy to treat the incident as a one-off mistake. A moment that said plenty about Trump’s ego, sure. But ultimately, only a moment.Nope. It’s reality. Inescapable. Donald Trump will be everywhere Fifa is in the US, including at the 2026 World Cup – due to start in about 10 months, when Canada and Mexico will co-host.If this much wasn’t clear already after that moment at MetLife Stadium and all the other times Trump or his agenda have affected World Cup affairs, it may have become so after Friday’s Oval Office appearance with Fifa president Gianni Infantino – the eighth reported meeting between the pair since January, and the fifth to take place in public at the White House.Trump wore a signature hat reading “TRUMP WAS RIGHT ABOUT EVERYTHING” – one of his collection that was deemed noteworthy enough to display to world leaders in the middle of high-stakes talks with lives hanging in the balance. He then announced that the attention of the soccer world will once again be on him in December. On the fifth of that month, the World Cup draw will take place not at the Las Vegas Sphere as had been widely expected, but at Washington DC’s Kennedy Center – a historic venue and a worthy place to sort through some ping-pong balls, but also one that is now controlled by Trump, who has installed himself as chair, named himself as host of the institution’s annual honors, overseen upcoming renovations (“there’s nothing like gold,” he said on Friday in reference to his Oval Office redesign), and may soon lend his wife’s name to the opera house.“Some people refer to it as the ‘Trump Kennedy Center,’ but we’re not prepared to do that quite yet,” Trump said on Friday. “Maybe in a week or so.”The World Cup is not federally controlled like the Kennedy Center, but it will now be subject to a similar dynamic. The tournament Trump has taken credit for bringing to the US will take place under his presidency, with the draw and “big press conferences” happening in a venue he controls, put on by an organization run by someone looking to befriend Trump at every turn – including by becoming the Trump Organization’s tenant. There is almost no choice other than to accept that Trump will make sure he is front and center at this tournament – even in spots where he has no business, or where his involvement may be seen as uncouth or inappropriate. It’s a dynamic Americans know well now, more than a decade into Trump’s rise.After Trump’s announcement, Infantino allowed him to hold the single most valuable hardware in men’s soccer, the World Cup trophy – not unheard of for heads of state, but more uncommon when accompanied with Infantino’s comment: “Since you are a winner, of course, you can as well touch it.”Trump asked if he could keep the trophy afterward, and it was not immediately clear that he was joking, given that Infantino let him keep the Club World Cup trophy, where it has been on display in the Oval Office ever since.Trump made this latest World Cup announcement in practically the same breath as he expounded on his latest imposition on the American people – a strong-arm takeover of Washington DC, which he called a “crime-infested rat hole” despite the fact that the Justice Department had previously reported a 30-year low in violent crime in the capital. Trump continued to promote his crackdown later on, with the trophy directly in front of him on the Resolute Desk, as if it was a microphone meant to amplify his message. When Trump got to talking about immigration, Infantino moved the trophy out of the way.When prompted by Trump on Friday, Infantino – rather than demurring to comment on the domestic affairs of a foreign country – gave a solemn “oh yes” to express approval of the president’s plan for DC. It’s a plan Trump said he intends to spread to other American cities, mentioning Chicago specifically, but one can easily imagine that any city that voted against him – like 10 of the 11 US host cities for the upcoming World Cup – would be on the list.“Johnny”, as Trump calls Infantino, then gifted him a ceremonial ticket to the World Cup final – row 1, seat 1.Given all of this, expect the World Cup final camera to linger on Trump’s face longer than many of the players, coaches, and team staff who will have worked all their professional lives to get to that point.You’ll see him at the World Cup before then, too. He’ll boast endlessly about how well the tournament is going, only changing tack if things get so bad it’s obvious to everyone, in which case he’ll blame someone else (watch your back, “Johnny”). He’ll do at least one half-time interview on Fox, which is broadcasting the tournament in the US. Alexi Lalas, a big fan of Trump’s Maga movement, will shake his hand. Don’t rule out a gold-encrusted seat waiting for Trump at the final and any other games he chooses to attend.There can be no doubt now – the World Cup is not a guest in the house Trump runs. It is his plaything. And Fifa appears happy to do anything it takes for things to remain that way lest world football’s governing body be discarded or, worse, made a target.The World Cup, beneath all of the commercialism, is almost comically pure-hearted. It’s a celebration of the most popular sport in the world. It gives people across the world something in common to talk about, to bond over, to yell at. That feeling goes double for the host nations, and it’s a large part of the tournament’s singular power. It’s why it’s so coveted by countries that rule through authoritarian means – and that now arguably includes the US under TrumpIndelible, sublime moments will still happen at the 2026 tournament. People will still take joy, hurt, anger, and feelings from them. But those moments will be punctuated by Trump – eternally encroaching on even the most elevated of emotional experiences.If this news drives you to boo, ready your vocal cords. If it drives you to act, start thinking about what you want that to look like. If it thrills you, pace yourself. Whichever way, it’s time to get used to it. More