Gianni Infantino

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    The Guardian view on Fifa’s new ‘peace prize’: Gianni Infantino should concentrate on the day job | Editorial

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    To general bemusement, Gianni Infantino, the president of world football’s governing body, Fifa, was pictured congratulating Donald Trump last month at the Gaza peace summit in Sharm el-Sheikh, having been personally invited by the US president. Mr Infantino did not hold back in lauding the president’s peace-making prowess, commenting: “Now we can really write some new pages. Pages of togetherness, of peace, in a region which really, really needs it.”News that Fifa is to launch its own annual peace prize, with the inaugural award to take place in Washington next month, would therefore seem to point to only one outcome. To use a metaphor from another sport, it surely looks like a slam dunk for the man Fifa’s president describes as a “winner” and “close friend”. As Mr Infantino told an American business forum on the day he announced the prize: “We should all support what [Mr Trump is] doing because I think it’s looking good.”The rest of us can be excused for wishing that Mr Infantino was spending less time on inappropriate Maga networking and self-aggrandising stunts, and more on addressing criticism of how he is performing in his day job. Ahead of this summer’s men’s World Cup, the sports academic and Guardian US columnist Leander Schaerlaeckens has justly accused Fifa of being “fully focused on monetizing the sport, no matter the collateral damage”. Recently unveiled ticketing arrangements for the tournament, which will take place in the US, Canada and Mexico, more than bear that judgment out.Apeing the superlative-laden bombastic style of his new best friend in politics, Mr Infantino has predicted “the biggest, best and most inclusive World Cup ever”. The first of those claims is literally true, since Fifa’s desire to maximise receipts has led it to increase the number of participating teams from 32 to an unwieldy 48. The second is unknowable until the games are played. The third – at least for fans actually wishing to attend some matches – is cobblers.Fifa’s decision to adopt dynamic pricing for tickets means that the price of a family day out at a game could run into thousands of dollars. Supposedly discounted tickets for group stage games are vanishingly thin on the ground, and the decision to remove a cap on resale value saw a $2,030 ticket for the World Cup final relisted the next day for $25,000. Fifa, naturally, takes a cut from sanctioned mark-ups.Under Mr Infantino, Fifa has become the eager ally of super-rich sportswashing states such as Qatar and Saudi Arabia, with the latter given a clear run at the 2034 World Cup. The relentless quest for new sources of income has also led to the overloading of the football calendar with the overblown Club World Cup. This summer promises to be a Trump-endorsed masterclass in monetisation, allowing the US market to let rip and accelerating the uber-gentrification of the world’s most popular sport.In September, New York’s Arsenal-supporting mayor-elect, Zohran Mamdani, launched a “Game over greed” petition, condemning the ticketing strategy as an “affront to the game”. He also lamented the fact that – unlike at the last three World Cups – no tickets are being set aside for local residents. A noble intervention, but sadly a doomed one. Just like his idol in the White House, Mr Infantino only starts listening when money is doing the talking. More

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      Infantino’s latest Oval Office show reminds us Trump will be inescapable at the 2026 World Cup

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      When Donald Trump remained on stage, grinning in the sun as Chelsea lifted the Club World Cup trophy last month, it was all too easy to treat the incident as a one-off mistake. A moment that said plenty about Trump’s ego, sure. But ultimately, only a moment.Nope. It’s reality. Inescapable. Donald Trump will be everywhere Fifa is in the US, including at the 2026 World Cup – due to start in about 10 months, when Canada and Mexico will co-host.If this much wasn’t clear already after that moment at MetLife Stadium and all the other times Trump or his agenda have affected World Cup affairs, it may have become so after Friday’s Oval Office appearance with Fifa president Gianni Infantino – the eighth reported meeting between the pair since January, and the fifth to take place in public at the White House.Trump wore a signature hat reading “TRUMP WAS RIGHT ABOUT EVERYTHING” – one of his collection that was deemed noteworthy enough to display to world leaders in the middle of high-stakes talks with lives hanging in the balance. He then announced that the attention of the soccer world will once again be on him in December. On the fifth of that month, the World Cup draw will take place not at the Las Vegas Sphere as had been widely expected, but at Washington DC’s Kennedy Center – a historic venue and a worthy place to sort through some ping-pong balls, but also one that is now controlled by Trump, who has installed himself as chair, named himself as host of the institution’s annual honors, overseen upcoming renovations (“there’s nothing like gold,” he said on Friday in reference to his Oval Office redesign), and may soon lend his wife’s name to the opera house.“Some people refer to it as the ‘Trump Kennedy Center,’ but we’re not prepared to do that quite yet,” Trump said on Friday. “Maybe in a week or so.”The World Cup is not federally controlled like the Kennedy Center, but it will now be subject to a similar dynamic. The tournament Trump has taken credit for bringing to the US will take place under his presidency, with the draw and “big press conferences” happening in a venue he controls, put on by an organization run by someone looking to befriend Trump at every turn – including by becoming the Trump Organization’s tenant. There is almost no choice other than to accept that Trump will make sure he is front and center at this tournament – even in spots where he has no business, or where his involvement may be seen as uncouth or inappropriate. It’s a dynamic Americans know well now, more than a decade into Trump’s rise.After Trump’s announcement, Infantino allowed him to hold the single most valuable hardware in men’s soccer, the World Cup trophy – not unheard of for heads of state, but more uncommon when accompanied with Infantino’s comment: “Since you are a winner, of course, you can as well touch it.”Trump asked if he could keep the trophy afterward, and it was not immediately clear that he was joking, given that Infantino let him keep the Club World Cup trophy, where it has been on display in the Oval Office ever since.Trump made this latest World Cup announcement in practically the same breath as he expounded on his latest imposition on the American people – a strong-arm takeover of Washington DC, which he called a “crime-infested rat hole” despite the fact that the Justice Department had previously reported a 30-year low in violent crime in the capital. Trump continued to promote his crackdown later on, with the trophy directly in front of him on the Resolute Desk, as if it was a microphone meant to amplify his message. When Trump got to talking about immigration, Infantino moved the trophy out of the way.When prompted by Trump on Friday, Infantino – rather than demurring to comment on the domestic affairs of a foreign country – gave a solemn “oh yes” to express approval of the president’s plan for DC. It’s a plan Trump said he intends to spread to other American cities, mentioning Chicago specifically, but one can easily imagine that any city that voted against him – like 10 of the 11 US host cities for the upcoming World Cup – would be on the list.“Johnny”, as Trump calls Infantino, then gifted him a ceremonial ticket to the World Cup final – row 1, seat 1.Given all of this, expect the World Cup final camera to linger on Trump’s face longer than many of the players, coaches, and team staff who will have worked all their professional lives to get to that point.You’ll see him at the World Cup before then, too. He’ll boast endlessly about how well the tournament is going, only changing tack if things get so bad it’s obvious to everyone, in which case he’ll blame someone else (watch your back, “Johnny”). He’ll do at least one half-time interview on Fox, which is broadcasting the tournament in the US. Alexi Lalas, a big fan of Trump’s Maga movement, will shake his hand. Don’t rule out a gold-encrusted seat waiting for Trump at the final and any other games he chooses to attend.There can be no doubt now – the World Cup is not a guest in the house Trump runs. It is his plaything. And Fifa appears happy to do anything it takes for things to remain that way lest world football’s governing body be discarded or, worse, made a target.The World Cup, beneath all of the commercialism, is almost comically pure-hearted. It’s a celebration of the most popular sport in the world. It gives people across the world something in common to talk about, to bond over, to yell at. That feeling goes double for the host nations, and it’s a large part of the tournament’s singular power. It’s why it’s so coveted by countries that rule through authoritarian means – and that now arguably includes the US under TrumpIndelible, sublime moments will still happen at the 2026 tournament. People will still take joy, hurt, anger, and feelings from them. But those moments will be punctuated by Trump – eternally encroaching on even the most elevated of emotional experiences.If this news drives you to boo, ready your vocal cords. If it drives you to act, start thinking about what you want that to look like. If it thrills you, pace yourself. Whichever way, it’s time to get used to it. More

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      Gianni Infantino and Donald Trump have taken the 2026 World Cup for themselves | Leander Schaerlaeckens

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      Two men held a press event in the Oval Office last week to announce a taskforce that would work to resolve the logistical problems surrounding the 2026 World Cup in North America, which were largely created by one of them.Both men were in their element. One, Donald Trump, received toady genuflection and a large, golden … thing (actually the Club World Cup trophy). The other, Fifa president Gianni Infantino, occasioned to bask in the proximity to real power, was affectionately referred to as “The king of soccer, I guess, in a certain way” by Trump.Theirs may be a marriage of convenience, but it seems to be a very happy one.At the event, Infantino made unsourced claims of an economic impact of $40bn and the creation of 200,000 jobs, all delivered by the 2025 Club World Cup and the subsequent World Cup proper. Trump demonstratively signed a piece of paper that made the World Cup taskforce official.The whole thing felt little more than symbolic. Such a taskforce doesn’t require a presidential decree, for a start. But also because Infantino knows full well, as did everyone else in the room, that the president is unlikely to rouse himself for a cause he seems to barely understand.“Can the US win?” Trump asked at one point, interrupting Infantino, who ignored the question.“First time it’s ever been in this part of the world,” proclaimed Trump, apparently referring to the World Cup. Never mind that three men’s World Cups have already been staged in North America – in Mexico in 1970 and 1986, and in 1994 in the United States.Infantino proceeded to theatrically show Trump the new Fifa Club World Cup trophy, a gaudy, golden behemoth that unlocks some rings orbiting its center with a key, which seemed to impress the president. Then the Swiss handed Trump an official match ball with the latter’s signature printed on it, tickling the last of the president’s erogenous zones that had not yet been activated.By the time he was done, Infantino had fully draped the tournament around one of his favorite strongmen. If it wasn’t already obvious, the 23rd edition of the Fifa World Cup will be remembered as The Donald Trump World Cup (trademark pending). Just as other mega-events have been hijacked for political ends, this World Cup will be leveraged for the glorification of a leader to a degree not seen since Benito Mussolini dominated the 1934 World Cup in Italy or the Videla regime’s stage crafting of the 1978 World Cup in Argentina. While a quarter of the matches will be hosted by Canada and Mexico – introducing a separate set of issues owing to Trump’s erratic saber-rattling with his neighbors – the dominant narrative of the tournament has seemingly already been set.View image in fullscreen“When we made this,” Trump said of the 2026 World Cup, “it was made during my first term, and it was so sad, because I said, ‘Can you imagine, I’m not going to be president? And that’s too bad.’ And what happened is they rigged the election, and I became president and so that was a good thing.” Presumably, he was referring to the 2020 election, which he lost with no evidence of rigging, and his subsequent re-election in 2024.It always seemed unlikely that the sport would be able to keep Trump from claiming soccer’s signature tournament as his own. But Infantino has seen to it that something like the opposite is accomplished instead. The Fifa president, the proud holder of the Russian Federation’s Order of Friendship medal, has written a type of playbook on cozying up to autocrats – or democratically elected heads of state with autocratic inclinations – and entering into mutually beneficial bargains with them. They are lent the World Cup for whatever stains they need to sportswash away and handed a place of prominence at the tournament’s key moments, and Infantino is given a pliant environment from which to source the profits that will keep his patronage machine humming.That same week, Fifa also announced that the World Cup final will be interrupted by a half-time show for the first time in its history. As well as casting its lot with a historically unpopular US president, Fifa will also indulge in all the worst impulses of American sports.The 2026 edition of the world’s biggest sporting event, which somehow retains its prestige and credibility despite the best efforts of its guardians over the last century, will already count more teams and more games than any before it. The notion of expanding from 48 to 64 teams for the 2030 edition has already been soft-launched at the Fifa council.More, more, more, until every last inch and second and ounce of the World Cup has been commercialized and monetized. This is what the full Infantino-ing of Fifa looks like, mirroring the Trump-ification of the next World Cup co-hosts. Each grifting as hard as they possibly can.After the Oval Office event, Infantino made another appearance with Trump, at a White House crypto summit. Infantino demonstrated his labor-intensive trophy again. And then he cut to the chase. “Fifa is very, very interested to develop a Fifa coin,” he told the roundtable of crypto people. “If there is anyone here who is interested to team up with Fifa, here we are.”Of course they are.

      Leander Schaerlaeckens is at work on a book about the United States men’s national soccer team, out in 2026.

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