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    Is this (finally) the end for X? Delicate Musk-Trump relationship and growing rivals spell trouble for platform

    Was that the week that marked the death of X? The platform formerly regarded as a utopian market square for exchanging information has suffered its largest exodus to date.Bluesky, emerging as X’s newest rival, has amassed 16 million users, including 1 million in the course of 24 hours last week. Hundreds of thousands of people have quit the former Twitter since Donald Trump’s election victory on 6 November.The catalyst is X’s owner, Elon Musk, the world’s richest man, who transformed the social media site and used it as a megaphone to blast Trump into the White House.The US president-elect said Musk would head the new Department of Government Efficiency, the acronym for which, Doge, is a pun on the dog internet meme and the Dogecoin cryptocurrency, started as a joke by its creators, which jumped in value after Musk dubbed it “the people’s cypto” in 2021.Musk now sits at the heart of the US government, yet requires no Senate approval for his actions and can continue to work in the private sector. He’s allowed to keep X and his 204 million followers, as well as head his electric car company Tesla and rocket company SpaceX. For the first time in history, a big tech billionaire is now shaping democracy not just indirectly, via his media, but directly.“I’m not aware of any precedent for this approach,” said Rob Enderle, president of the technology analyst firm Enderle, who has worked with companies including Microsoft, Sony and Dell.View image in fullscreenAs recently as 2022, Musk tweeted that “for Twitter to deserve public trust, it must be politically neutral, which effectively means upsetting the far right and the far left equally.” He tweeted that “Trump would be 82 at end of his term, which is too old to be chief executive of anything, let alone the United States of America.”Months later, when Musk bought Twitter for $44bn, he fired content moderators and charged for account verification, which meant people could buy influence. Twitter was rebranded to X, shed millions of users and reinstated Trumps’s account, suspended after the White House insurrection in January 2021.The proliferation on X of alt-right diatribe, hate speech and bots, as well as Musk’s own clash with the UK government during the riots in August, have led to mounting disquiet among X users. The Guardian and Observer announced last week that their presence on the site was now untenable and they would no longer post. Stephen King, the author, left, saying it had become “too toxic”. Oscar-winners Barbra Streisand and Jamie Lee Curtis have departed the platform.“X has become effectively Truth Social premium,” said Mark Carrigan, author of Social Media for Academics, referring to Trump’s hard-right social media platform. And the talk in technology circles is that Trump’s Truth Social could be folded into X.If that happens, whose interests take priority? Would Musk suppress criticism of the authoritarian governments he does business with, or promote it? In the Donald and Elon media show, who is the puppet or paymaster?“If that happens, it will be the ultimate amplification machine for Trump’s ideas – a political super-app masquerading as social media,” said James Kirkham of Iconic, which advises brands including Uber and EA Sports on digital strategies. “Forget Facebook or Fox News; the true heart of the GOP’s digital strategy could be X.”“I’m expecting X and Truth Social to merge,” said Enderle. “But this could be one of the efforts that will come between Musk and Trump, given how overvalued Truth Social now is.”The bromance between the world’s two biggest egos is mutually beneficial only as long as the two transactional, power-hungry and impulsive men play nice. Trump is hawkish on China, one of Tesla’s most lucrative markets. Trump essentially campaigned against electric car manufacturing. Trump is protectionist; Musk opposes tariffs. On climate change, they are opposed.Jonathan Monten, a political science professor at UCL, is sceptical over the durability of their relationship.“Musk’s use to Trump was both private money and providing a platform, or using a platform, to a more favourable pro-Trump line,” he said.“It’s unclear what continued purpose or use Musk actually has to him. Yes, it’s sort of this celebrity story, but that’s Trump’s brand. He has one celebrity story today and tomorrow we’ll have another.”The early 2010s were the halcyon days of Twitter when activists, artists, lawyers, academics, policymakers, journalists and specialists of every flavour could connect, share information, exchange ideas and follow events in real time.skip past newsletter promotionafter newsletter promotionView image in fullscreenIt would be easy to portray Musk as the bogeyman, but some argue that it was TikTok and the advent of the algorithmic timeline that fundamentally destroyed Twitter. As social media began optimising for scale and for profit at the expense of user experience, algorithms prioritised the “best” content – the content that shouted loudest or was most specifically tailored to users. Curated accounts to follow, and “most recent” content, fell by the wayside.“As much as I think Musk has acted in harmful ways, I think part of this is about the logic of social media platforms as they evolve,” said Carrigan. “The consequences of an advertising-based model incentivise certain ways of organising the platform that create negative effects.”Bluesky, which became the most popular app on the app store on Friday, is the choice for X refugees, although its 16 million users pale in insignificance compared to Meta’s Threads, which reported reaching 275 million monthly active users, and X with about 317 million..View image in fullscreenFor some tech nerds, the X-odus is not something to mourn, but could herald the era of decentralised social networks they have been dreaming of known as the “Fediverse”.Advocates of the “Fediverse” argue that there should be one account for any social media network in the same way that Gmail accounts can email any email addresses, or mobile numbers call users on any other network.In walling off social networks so users can’t leave, the platform has the power. Instead, newer social networks including Bluesky are being built on “ecosystems” that enable them to interconnect.No one knows what will happen to X, with predictions ranging from collapse, to flipping to an anti-Trump platform if Musk and the president lock horns, to becoming a training ground for Musk’s xAI venture. AI could gobble up social media, and xAI is valued at $40bn – almost the price Musk paid for Twitter. More

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    How to survive the broligarchy: 20 lessons for the post-truth world | Carole Cadwalladr

    1 When someone tells you who they are, believe them. Last week Donald Trump appointed a director of intelligence who spouts Russian propaganda, a Christian nationalist crusader as secretary of defence, and a secretary of health who is a vaccine sceptic. If Trump was seeking to destroy American democracy, the American state and American values, this is how he’d do it.2 Journalists are first, but everyone else is next. Trump has announced multibillion-dollar lawsuits against “the enemy camp”: newspapers and publishers. His proposed FBI director is on record as wanting to prosecute certain journalists. Journalists, publishers, writers, academics are always in the first wave. Doctors, teachers, accountants will be next. Authoritarianism is as predictable as a Swiss train. It’s already later than you think.3 To name is to understand. This is McMuskism: it’s McCarthyism on steroids, political persecution + Trump + Musk + Silicon Valley surveillance tools. It’s the dawn of a new age of political witch-hunts, where burning at the stake meets data harvesting and online mobs.4 If that sounds scary, it’s because that’s the plan.  Trump’s administration will be incompetent and reckless but individuals will be targeted, institutions will cower, organisations will crumble. Fast. The chilling will be real and immediate.5 You have more power than you think. We’re supposed to feel powerless. That’s the strategy. But we’re not. If you’re a US institution or organisation, form an emergency committee. Bring in experts. Learn from people who have lived under authoritarianism. Ask advice.6 Do not kiss the ring. Do not bend to power. Power will come to you, anyway. Don’t make it easy. Not everyone can stand and fight. But nobody needs to bend the knee until there’s an actual memo to that effect. WAIT FOR THE MEMO.7 Know who you are. This list is a homage to Yale historian, Timothy Snyder. His On Tyranny, published in 2017, is the essential guide to the age of authoritarianism. His first command, “Do not obey in advance”, is what has been ringing, like tinnitus, in my ears ever since the Washington Post refused to endorse Kamala Harris. In some weird celestial stroke of luck, he calls me as I’m writing this and I ask for his updated advice: “Know what you stand for and what you think is good.”8 Protect your private life. The broligarchy doesn’t want you to have one. Read Shoshana Zuboff’s The Age of Surveillance Capitalism: they need to know exactly who you are to sell you more shit. We’re now beyond that. Surveillance Authoritarianism is next. Watch The Lives of Others, the beautifully told film about surveillance in 80s east Berlin. Act as if you are now living in East Germany and Meta/Facebook/Instagram/WhatsApp is the Stasi. It is.9 Throw up the Kool-Aid. You drank it. That’s OK. We all did. But now is the time to stick your fingers down your throat and get that sick tech bro poison out of your system. Phones were – still are – a magic portal into a psychedelic fun house of possibility. They’re also tracking and surveilling you even as you sleep while a Silicon Valley edgelord plots ways to tear up the federal government.10 Listen to women of colour. Everything bad that happened on the internet happened to them first. The history of technology is that it is only when it affects white men that it’s considered a problem. Look at how technology is already being used to profile and target immigrants. Know that you’re next.11 Think of your personal data as nude selfies. A veteran technology journalist told me this in 2017 and it’s never left me. My experience of “discovery” – handing over 40,000 emails, messages, documents to the legal team of the Brexit donor I’d investigated – left me paralysed and terrified. Think what a hostile legal team would make of your message history. This can and will happen.12 Don’t buy the bullshit. A Securities and Exchange judgment found Facebook had lied to two journalists – one of them was me – and Facebook agreed to pay a $100m penalty. If you are a journalist, refuse off the record briefings. Don’t chat on the phone; email. Refuse access interviews. Bullshit exclusives from Goebbels 2.0 will be a stain on your publication for ever.13 Even dickheads love their dogs. Find a way to connect to those you disagree with. “The obvious mistakes of those who find themselves in opposition are to break off relations with those who disagree with you,” texts Vera Krichevskaya, the co-founder of TV Rain, Russia’s last independent TV station. “You cannot allow anger and narrow your circle.”skip past newsletter promotionafter newsletter promotion14 Pay in cash. Ask yourself what an international drug trafficker would do, and do that. They’re not going to the dead drop by Uber or putting 20kg of crack cocaine on a credit card. In the broligarchy, every data point is a weapon. Download Signal, the encrypted messaging app. Turn on disappearing messages.15 Remember. Writer Rebecca Solnit, an essential US liberal voice, emails: “If they try to normalize, let us try to denormalize. Let us hold on to facts, truths, values, norms, arrangements that are going to be under siege. Let us not forget what happened and why.”16 Find allies in unlikely places. One of my most surprising sources of support during my trial(s) was hard-right Brexiter David Davis. Find threads of connection and work from there.17 There is such a thing as truth. There are facts and we can know them. From Tamsin Shaw, professor in philosophy at New York University: “‘Can the sceptic resist the tyrant?’ is one of the oldest questions in political philosophy. We can’t even fully recognise what tyranny is if we let the ruling powers get away with lying to us all.”18 Plan. Silicon Valley doesn’t think in four-year election cycles. Elon Musk isn’t worrying about the midterms. He’s thinking about flying a SpaceX rocket to Mars and raping and pillaging its rare earth minerals before anyone else can get there. We need a 30-year road map out of this.19 Take the piss. Humour is a weapon. Any man who feels the need to build a rocket is not overconfident about his masculinity. Work with that. More

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    To the stars vowing to flee Trump’s America: maybe your excruciating endorsements were part of the problem | Marina Hyde

    I wish celebrities would learn the art of the French exit. But they can’t, which is why Eva Longoria has announced she no longer lives in America. “I get to escape and go somewhere,” she explained. “Most Americans aren’t so lucky – they’re going to be stuck in this dystopian country.” What’s brought this on, apart from the obvious? “Whether it’s the homelessness or the taxes … it just feels like this chapter in my life is done now.” Great to learn that Eva dislikes both homelessness and taxes. America’s loss of this major political thinker is some other country’s gain – and this highly called-for intervention reminds us why celebrities should speak their brains even more often. If only into a pillow, or an abyss.As always in these moments of the silly voters making a silly mistake, many stars have pledged to follow her. We’ll see. Either way, celebrities seem totally unaware that these high-handed statements of first-class migration are not the admonishment to the lesser orders that they are meant to be, and may even encourage them.But then, stars have always been totally unaware of how very little they bring to this particular party. The last few days of the Harris campaign were an increasingly excruciating riot of celebrity bandwagonning. Did the Kamala campaign ask man-born-in-Pennsylvania Richard Gere to make his video for her – or did the actor freelance one out of fear of not having “used his platform”? It was certainly Richard’s most critically misunderstood electoral outing since his address to the Palestinians before their 2005 elections. “Hi, I’m Richard Gere,” that one began, “and I’m speaking for the entire world …”If anything good were to come out of the wreckage of the Harris campaign, let it be the final death of the idea that showbiz endorsements can help swing elections. They can’t. Not one bit. Not even if it’s Taylor Swift in the 2024 US presidential election, not even when it was Russell Brand in the 2015 British general election, and not even if they have tens of millions of followers. (It does move the dial, however, if you own the platform.) Election issues and politicians swing elections.The minuscule amount of positive data we have on celebrity endorsements suggests they might have some effect in getting their fans to register to vote and volunteer for campaigns. I suspect these days that is more than offset by the perception of elitism that actively harmed the Harris campaign and others before it. If anything could turn you hard Maga, it’s watching Lady Gaga sing Edge of Glory at Kamala’s eve-of-polling-day concert – the worst thing she’s been in since Joker II – and then discovering that Oprah, who also appeared, had billed the Harris campaign $1m via her company. This week, Winfrey insisted she wasn’t paid personally, with the Harris campaign simply required to pay for “production costs” on an earlier “townhall” featuring her, Meryl Streep, Julia Roberts, Ben Stiller, Chris Rock and Jennifer Lopez. Hmm. If only there was some billionaire – but the good kind! – or even just some mega-rich folk involved in said event, who could perhaps have picked up the wage bill herself/themselves, rather than siphon it off the campaign.Meanwhile, it is easier to leave Twitter than America, as I think Marcus Aurelius once remarked. In the week the Guardian exited X – though not in the French style – you couldn’t move for people informing you they were herding with almost impossible dignity over to Bluesky.And it does feel slightly hilarious that huge numbers of people who have spent the past decade-plus shrieking about the evils of social media – usually on social media – have been “liberated” from one platform, only to promptly rush and enslave themselves to another. Really? You can see it all stretching ahead of you – fun period, emergence of Blueskyocracy, the first Bluesky cancellation of someone, the exponentially intensifying purity spiral, followed by legacy titles or legacy humans announcing an exit from that one too. It’s all such a predictable timesuck. Bluesky might be the new email.Speaking of which, when people ask me for my email, I have to tell them very truthfully that I am so old-fashioned that I only have one – my Guardian one. I always used to follow this up by saying something along the lines of “I know, it’s ridiculous. If I ever stopped working there, no one would be able to contact me.” But now I keep thinking – oh my God! No one would be able to contact me via email! THE MODERN DREAM!This has felt particularly desirable since the election, when I’ve been drowning in emails from the multiple liberal publications I already subscribe to, stagily rending their garments and assuring me that “we do this for you”. It seems like every cloud has a silver lining – ideally a gold one, with all sorts of titles dreaming of the Trump subscription bump they got last time around. Again: we’ll see.My unfashionable view is that the world would benefit from less partisan media, not more. Over in the US for the election, I mistakenly kept turning on CNN for news, and was genuinely shocked at the offering since the last time I seriously paid attention to it (admittedly some years ago now). It didn’t really even have headlines on the hour, let alone coverage of “news”, and appeared to be a talking shop that saw itself purely as an active agent for the Harris campaign. To this outside observer, it didn’t seem to be doing anything different from Fox News, except that it was doing it for the other side.And it doesn’t even work. Retreating into ideas of “resistance” is a big part of how we got here. People hate on Trump for cashing in with his merchandise, but isn’t rather a lot of the current liberal media convulsion just another form of Trump merchandise? Off-brand, yes. But still Trump merchandise – and as tacky, intentionally commercial and likely to lead to regret in the end as the official stuff.

    Marina Hyde is a Guardian columnist

    A Year in Westminster: John Crace, Marina Hyde and Pippa Crerar. On Tuesday 3 December, join Crace, Hyde and Crerar as they look back at a political year like no other, live at the Barbican in London and livestreamed globally. Book tickets here or at guardian.live More

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    Any line of separation between Fox News and the US government is about to vanish | Margaret Sullivan

    When Donald Trump tapped a Fox News host this week to run the mighty US defense department, even Pete Hegseth’s colleagues at the rightwing media outlet were taken aback.“What the heck – can you believe it?” wondered Jesse Watters on his primetime show on Tuesday.“Taken right from this very couch!” exclaimed Hegseth’s fellow Fox & Friends talker Brian Kilmeade on Wednesday.This bemused enthusiasm was for public, on-air consumption.But in private, some had a dimmer view, according to Brian Stelter, author of two books about the Murdoch-controlled network.“You’re telling me Pete is going to oversee 2 million employees?” clucked one Fox host to Stelter; as the CNN media analyst noted, it’s actually almost three.In Hoax: Donald Trump, Fox News, and the Dangerous Distortion of Truth, Stelter reported that Hegseth – a decorated veteran who served with the Minnesota national guard in Iraq and Afghanistan – consistently played to a singularly important viewer, checking his phone during commercial breaks in case Trump had commented on the show.And while Hegseth has directed a non-profit veterans’ advocacy group, nothing suggests he’s ready to run the world’s largest military. More alarmingly, he has encouraged Trump to pardon military personnel accused of war crimes, argued against women serving in the armed forces, and expressed the merit in a “preemptive strike” against North Korea.Although extreme, this development isn’t exactly breaking new ground.The Fox-to-Trump revolving door has been spinning for years. During his first term, Trump hired at least 20 officials who had previously worked at or contributed to Fox, making some of them cabinet secretaries and high-ranking White House aides.Remember, for instance, Richard Grenell, who joined Fox in 2009 and was still working there when he was nominated to be Trump’s ambassador to Germany in 2017? A few years later, Grenell was named Trump’s acting director of national intelligence. Or Ben Carson, a Fox contributor for years before becoming Trump’s secretary of housing and urban development?One particularly memorable case was Bill Shine, a high-ranking Fox executive, who left the network after allegedly helping to cover up the company’s culture of sexual harassment that brought down his buddy, co-founder Roger Ailes.No problem, though. Shine got a soft landing at the Trump White House as deputy chief of staff for communications, and later moved to Trump’s re-election campaign.It’s hard to jump from Fox to a job at a serious news organization. But, if you want to work at the Trump White House, there are few better résumé-builders.“The president’s worldview is shaped by the hours of Fox programming he watches each day, leading him to treat Fox employment as an important credential in hiring,” Matt Gertz, senior fellow at Media Matters for America, wrote in 2019.In the past few days, he also tapped the Fox News contributor Tom Honan as his “border czar”. Honan joined Fox shortly after his retirement as acting Immigration and Customs Enforcement director in 2018, during Trump’s first term.The door spins and spins again.skip past newsletter promotionafter newsletter promotionGoing for the trifecta, Trump named Mike Huckabee, former governor of Arkansas and former host of a weekly Fox show, as his preferred ambassador to Israel.Can a glorified perch for Sean Hannity – long the Trump whisperer – be far behind? And what about Tucker Carlson, despite being fired by the network last year?The Trump/Fox fit is a natural; one thing they share is a truth problem. Trump, of course, lies with fluid impunity.And Fox – though it insists on calling itself a news organization – has helped to spread lies and disinformation, including about the supposedly “rigged” 2020 election that Trump still insists he won. No matter that Fox had to pay Dominion Voting Systems nearly $800m in a court settlement after they sued for defamation.“Instead of promoting lies and conspiracy theories from outlets like Fox News and the online fever swamps,” wrote Oliver Darcy in his Status newsletter, “these media personalities will now be doing so with the US government’s resources and backing.”There could be no Trump as president without Fox. And Fox’s market capitalization is now approaching $20bn.Whatever they’re doing is working for mutual benefit, if not for US democracy.With this week’s developments, any line of separation – if it ever existed – is being erased. The two are nearly a single organism.

    Margaret Sullivan is a Guardian US columnist writing on media, politics and culture More

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    First came the bots, then came the bosses – we’re entering Musk and Zuck’s new era of disinformation | Joan Donovan

    I’m a researcher of media manipulation, and watching the 2024 US election returns was like seeing the Titanic sink.Every day leading up to 5 November, there were more and more outrageous claims being made in an attempt across social media to undermine election integrity: conspiracy theories focused on a tidal wave of immigrants plotting to undermine the right wing, allegations that there were millions of excess ballots circulating in California, and rumors that the voting machines were already corrupted by malicious algorithms.All of the disinformation about corrupt vote counts turned out not to be necessary, as Donald Trump won the election decisively. But the election proved that disinformation is no longer the provenance of anonymous accounts amplified by bots to mimic human engagement, like it was in 2016. In 2024, lies travel further and faster across social media, which is now a battleground for narrative dominance. And now, the owners of the platforms circulating the most incendiary lies have direct access to the Oval Office.We talk a lot about social media “platforms”. The word “platform” is interesting as it means both a stated political position and a technological communication system. Over the past decade, we have watched social media platforms warp public opinion by deciding what is seen and when users see it, as algorithms double as newsfeed and timeline editors. When tech CEOs encode their political beliefs into the design of platforms, it’s a form of technofascism, where technology is used for political suppression of speech and to repress the organization of resistance to the state or capitalism.Content moderation at these platforms now reflects the principles of the CEO and what that person believes is in the public’s interest. The political opinions of tech’s overlords, like Musk and Zuckerberg, are now directly embedded in their algorithms.For example, Meta has limited the circulation of critical discussions about political power, reportedly even downranking posts that use the word “vote” on Instagram. Meta’s Twitter clone, Threads, suspended journalists for reporting on Trump’s former chief of staff describing Trump’s admiration of Hitler. Threads built in a politics filter that is turned on by default.View image in fullscreenImplementing these filtering mechanisms illustrates a sharp difference from Meta’s embrace of politicians who got personalized white-glove service in 2016 as Facebook embedded employees directly in political campaigns, who advised on branding and reaching new audiences. It’s also a striking reversal of Zuckerberg’s free speech position in 2019. Zuckerberg gave a presentation at Georgetown University claiming that he was inspired to create Facebook because he wanted to give students a voice during the Iraq war. This historical revisionism was quickly skewered in the media. (Facebook’s predecessor allowed users to rate the appearance of Harvard female freshmen. Misogyny was the core of its design.) Nevertheless, his false origin story encapsulated a vision of how Zuckerberg once believed society and politics should be organized, where political discussion was his guiding reason to bring people into community.However, he now appears to have abandoned this position in favor of disincentivizing political discussion altogether. Recently, Zuckerberg wrote to the Republican Jim Jordan saying he regretted his content moderation decisions during the pandemic because he acted under pressure from the Biden administration. The letter itself was an obvious attempt to curry favor as Trump rose as the Republican presidential candidate. Zuckerberg has reason to fear Trump, who has mentioned wanting to arrest Zuckerberg for deplatforming him on Meta products after the January 6 Capitol riot.X seems to have embraced the disinformation chaos and fully fused Trump’s campaign into the design of X’s content strategies. Outrageous assertions circle the drain on X, including false claims such as that immigrants are eating pets in Ohio, Kamala Harris’s Jamaican grandmother was white, and that immigrants are siphoning aid meant for Fema. It’s also worth noting that Musk is the biggest purveyor of anti-immigrant conspiracy theories on X. The hiss and crackle of disinformation is as ambient as it is unsettling.There are no clearer signs of Musk’s willingness to use platform power than his relentless amplification of his own account as well as Trump’s Twitter account on X’s “For You” algorithm. Moreover, Musk bemoaned the link suppression by Twitter in 2020 over Hunter Biden’s laptop while then hypocritically working with the Trump campaign in 2024 to ban accounts and links to leaked documents emanating from the Trump campaign that painted JD Vance in a negative light.Musk understands that he will personally benefit from being close to power. He supported Trump with a controversial political action committee that gave away cash to those who signed his online petition. Musk also paid millions for canvassers and spent many evenings in Pennsylvania stumping for Trump. With Trump’s win, he will need to make good on his promise of placing Musk in a position on the not-yet-created “Department of Government Efficiency” (Doge – which is also the name of Musk’s favorite cryptocurrency). While it sure seems like a joke taken too far, Musk has said he plans to cut $2tn from the national budget, which will wreak havoc on the economy and could be devastating when coupled with the mass deportation of 10 million people.In short, what we learn from the content strategies of X and Meta is simple: the design of platforms is now inextricable from the politics of the owner.skip past newsletter promotionafter newsletter promotionThis wasn’t inevitable. In 2016, there was a public reckoning that social media had been weaponized by foreign adversaries and domestic actors to spread disinformation on a number of wedge issues to millions of unsuspecting users. Hundreds of studies were conducted in the intervening years, by internal corporate researchers and independent academics, showing that platforms amplify and expose audiences to conspiracy theories and fake news, which can lead to networked incitement and political violence.By 2020, disinformation had become its own industry and the need for anonymity lessened as rightwing media makers directly impugned election results, culminating in January 6. That led to an unprecedented decision by social media companies to ban Trump, who was still the sitting president, and a number of other high-profile rightwing pundits, thus illustrating just how powerful social media platforms had become as political actors.In reaction to this unprecedented move to curb disinformation, the richest man in the world, Musk, bought Twitter, laid off much of the staff, and sent internal company communications to journalists and politicians in 2022. Major investigations of university researchers and government agencies ensued, naming and shaming those who engaged with Twitter’s former leadership and made appeals for the companies to enforce its own terms of service during the 2020 election.Since then, these CEOs have ossified their political beliefs in the design of algorithms and by extension dictated political discourse for the rest of us.Whether it’s Musk’s strategy of overloading users with posts from himself and Trump, or Zuckerberg’s silencing of political discussion, it’s citizens who suffer from such chilling of speech. Of course, there is no way to know decisively how disinformation affected individual voters, but a recent Ipsos poll shows Trump voters believed disinformation on a number of wedge issues, claiming that immigration, crime, and the economy are all worse than data indicates. For now, let this knowledge be the canary warning of technofascism, where the US is not only ruled by elected politicians, but also by technological authoritarians who control speech on a global scale.If we are to disarm disinformers, we need a whole of society approach that values real Talk (Timely, Accurate Local Knowledge) and community safety. This might look like states passing legislation to fund local journalism in the public interest, because local news can bridge divides between neighbors and bring some accountability to the government. It will require our institutions, such as medicine, journalism, and academia, to fight for truth and justice, even in the face of anticipated retaliation. But most of all, it’s going to require that you and I do something quickly to protect those already in the crosshairs of Trump’s new world order, by donating to or joining community organizations tackling issues such as women’s rights and immigration. Even subscribing to a local news outlet is a profound political act these days. Let that sink in.Joan Donovan is the founder of the Critical Internet Studies Institute and assistant professor of journalism at Boston University More

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    A new era dawns. America’s tech bros now strut their stuff in the corridors of power | Carole Cadwalladr

    In hindsight, 2016 was the beginning of the beginning. And 2024 is the end of that beginning and the start of something much, much worse.It began as a tear in the information space, a dawning realisation that the world as we knew it – stable, fixed by facts, balustraded by evidence – was now a rip in the fabric of reality. And the turbulence that Trump is about to unleash – alongside pain and cruelty and hardship – is possible because that’s where we already live: in information chaos.It’s exactly eight years since we realised there were invisible undercurrents flowing beneath the surface of our world. Or perhaps I should talk for myself here. It was when I realised. A week before the 2016 US presidential election, I spotted a weird constellation of events and googled “tech disruption” + “democracy”, found not a single hit and pitched a piece to my editor.It was published on 6 November 2016. In it, I quoted the “technology mudslide hypothesis” a concept invented by Clayton Christensen, a professor at Harvard Business School, who coined the term “disruption” – a process endlessly fetishised in tech circles, in which a scrappy upstart such as Microsoft could overthrow a colossus like IBM.Whoever wins, I wrote, this election represented “the Great Disruption. With Trump the Great Disruptor.” And, for good measure, I chucked in some questions: “Will democracy survive? Will Nato? Is a free and fair election possible in a post-truth world?”View image in fullscreenThat article was the beginning of my own Alice in Wonderland tumble down the rabbit hole. and I reread it with the sinking knowledge that this next presidential term may yet provide those answers. If it seems like I’m crowing, I wish. This isn’t a valedictory “I told you so”: it’s an eight-year anniversary reminder for us to wake up. And a serving of notice: the first stage of this process is now complete. And we have to understand what that means.We’ve spent those eight years learning a new lexicon: “misinformation”, “disinformation”, “microtargeting”. We’ve learned about information warfare. As journalists, we, like FBI investigators, used evidence to show how social media was a vulnerable “threat surface” that bad actors such as Cambridge Analytica and the Kremlin could exploit. PhDs have been written on the weaponisation of social media. But none of this helps us now.There’s already a judiciary subcommittee on the “weaponisation of the federal government” in Congress to investigate the “censorship industrial complex” – the idea that big tech is “censoring” Republican voices. For the past 18 months, it’s been subpoena-ing academics. Last week, Elon Musk tweeted that the next stage would be “prosecutions”. A friend of mine, an Ivy League professor on the list, texts to say the day will shortly come “where I will have to decide whether to stay or go”.View image in fullscreenTrump’s list of enemies is not theoretical. It already exists. My friend is on it. In 2022, Trump announced a “day one” executive order instructing “the Department of Justice to investigate all parties involved in the new online censorship regime … and to aggressively prosecute any and all crimes identified”. And my friends in other countries know exactly where this leads.View image in fullscreenAnother message arrives from Maria Ressa, the Nobel prize-winning Filipino journalist. In the Philippines, the government is modelled on the US one and she writes about what happened when President Duterte controlled all three branches of it. “It took six months after he took office for our institutions to crumble.” And then she was arrested.What we did during the first wave of disruption, 2016-24, won’t work now. Can you “weaponise” social media when social media is the weapon? Remember the philosopher Marshall McLuhan – “the medium is the message”? Well the medium now is Musk. The world’s richest man bought a global communication platform and is now the shadow head of state of what was the world’s greatest superpower. That’s the message. Have you got it yet?Does the technology mudslide hypothesis now make sense? Of how a small innovation can eventually disrupt a legacy brand? That brand is truth. It’s evidence. It’s journalism. It’s science. It’s the Enlightenment. A niche concept you’ll find behind a paywall at the New York Times.You have a subscription? Enjoy your clean, hygienic, fact-checked news. Then come with me into the information sewers, where we will wade through the shit everyone else consumes. Trump is cholera. His hate, his lies – it’s an infection that’s in the drinking water now. Our information system is London’s stinking streets before the Victorian miracle of sanitation. We fixed that through engineering. But we haven’t fixed this. We had eight years to hold Silicon Valley to account. And we failed. Utterly.Because this, now, isn’t politics in any sense we understand it. The young men who came out for Trump were voting for protein powder and deadlifting as much as they were for a 78-year-old convicted felon. They were voting for bitcoin and weighted squats. For YouTube shorts and Twitch streams. For podcast bros and crypto bros and tech bros and the bro of bros: Elon Musk.Social media is mainstream media now. It’s where the majority of the world gets its news. Though who even cares about news? It’s where the world gets its memes and jokes and consumes its endlessly mutating trends. Forget “internet culture”. The internet is culture. And this is where this election was fought and won … long before a single person cast a ballot.Steve Bannon was right. Politics is downstream from culture. Chris Wylie, the Cambridge Analytica whistleblower, quoted his old boss to me in my first phone call with him. Elections are downstream from white men talking on platforms that white men built, juiced by invisible algorithms our broligarch overlords control. This is culture now.The Observer’s reporting on Facebook and Cambridge Analytica belongs to the old world order. An order that ended on 6 November 2024. That was the first wave of algorithmic disruption which gave us Brexit and Trump’s first term, when our rule-based norms creaked but still applied.View image in fullscreenThe challenge now is to understand that this world has gone. Mark Zuckerberg has ditched his suit, grown out his Caesar haircut and bought a rapper-style gold chain. He’s said one of his biggest regrets is apologising too much. Because he – like others in Silicon Valley – has read the runes. PayPal’s co-founder Peter Thiel, creeping around in the shadows, ensured his man, JD Vance, got on the presidential ticket. Musk wagered a Silicon Valley-style bet by going all in on Trump. Jeff Bezos, late to the party, jumped on the bandwagon with just days to go, ensuringhis Washington Post didn’t endorse any candidate.These bros know. They don’t fear journalists any more. Journalists will now learn to fear them. Because this is oligarchy now. This is the fusion of state and commercial power in a ruling elite. It’s not a coincidence that Musk spouts the Kremlin’s talking points and chats to Putin on the phone. The chaos of Russia in the 90s is the template; billions will be made, people will die, crimes will be committed.Our challenge is to realise that the first cycle of disruption is complete. We’re through the looking glass. We’re all wading through the information sewers. Trump is a bacillus but the problem is the pipes. We can and must fix this.Do you have an opinion on the issues raised in this article? If you would like to submit a letter of up to 250 words to be considered for publication, email it to us at observer.letters@observer.co.uk More

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    Musk says Trump’s podcast appearances made ‘big difference’ in election

    Donald Trump’s stunning election triumph was won partly thanks to his willingness to undergo freewheeling interviews with popular podcasters like Joe Rogan, the US president-elect’s most influential backer, Elon Musk, has claimed.Speaking to Tucker Carlson, Musk said Trump’s three-hour conversational encounter last month with Rogan – America’s most-listened-to podcaster – and other podcast appearances allowed listeners to decide whether he was a “good person” and was a major point of distinction from Kamala Harris.“I think it made a big difference that President Trump and soon to be vice-president Vance went on lengthy podcasts,” Musk told Carlson, who expressed agreement.“I think this really makes a difference because people like Joe Rogan’s podcast, which is great, and Lex Fridman’s and the All-In podcast. To a reasonable-minded, smart person who’s not like hardcore one way or the other, they just listen to someone talk for a few hours, and that’s how they decide whether you’re a good person, whether they like you.”Harris and her running mate, Tim Walz, each underwent several podcast interviews during the campaign, including on Call Her Daddy, in which the US vice-president talked about abortion.But she did not appear on The Joe Rogan Experience. The podcaster later said he declined her campaign’s insistence that it should last for just one hour, rather than three, and that Rogan travel to meet her, instead of his preference that it take place in his studio in Austin, Texas.Musk, who has frequently belittled Harris, claimed she had refused a three-hour sit-down because it would have exposed her supposed inability to talk in a relaxed and spontaneous manner.Read more of the Guardian’s 2024 US election coverage

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    “I actually posted on X [that] nothing would do more damage to Kamala’s campaign than going on Joe Rogan, because she’d run out of non sequiturs after about 45 minutes,” he said. “Hour two and three would be a complete melted puddle of nonsense. So, it would just be absolute game over. That’s why she didn’t go on.“But, on the other hand, Trump, he’s there, there’s no talking points. He’s just being a normal person, having a conversation and doing three hours of Rogan, no problem.”Rogan’s interview with Trump, conducted at the president-elect’s Mar-a-Lago resort, was noted for its friendly exchanges and words of praise from the podcaster, which included him lauding the then candidate’s speaking style and “comedic instincts”.“You said a lot of wild shit and then CNN, in all their brilliance by highlighting your wild shit, made you much more popular,” Rogan told Trump, explaining his ability to get more publicity than other politicians.“It’s funny. It’s stand-up. It’s funny stuff. You have, like, comedic instincts. Like when you said to Hillary: ‘You’d be in jail.’ Like, that’s great timing. But it’s like that kind of stuff was unheard of as a politician. Like, no one had done that.”skip past newsletter promotionafter newsletter promotionThe podcast host compared Trump’s behavior to the more “rehearsed” speech of other politicians – possibly implying Harris.“When you see certain people talk, certain people in the public eye, you don’t know who they are. You have no idea who they are. It’s very difficult to know,” Rogan said. “You see them in conversations. They have these pre-planned answers, they say everything. It’s very rehearsed. You never get to the meat of it.”Rogan ultimately endorsed Trump on the eve of the election after hosting another interview with Musk, who told him that X – the social media platform that the Space X and Tesla entrepreneur owns – would not be allowed to exist if Harris won the election.After being criticised early in her candidacy for avoiding challenging interviews, Harris sat for several television interrogations, including with CBS’s 60 Minutes and Bret Baier on Fox News, a pro-Trump network where she was subjected to multiple interruptions and hostile questions on rightwing talking points.Trump held more interviews but generally chose friendly settings, including Fox and Newsmax, where his views went largely unchallenged. He pulled out of an interview with 60 Minutes, which has been interviewing presidential candidates for more than half a century, after objecting to the programme’s plans to factcheck him.Shannon C McGregor, a journalism professor at the University of North Carolina, told the Hill that podcast appearances gave voters a better insight into the candidates as people than regular television interviews.“It gives listeners a better sense of what the candidates are like than the CNN interview with Kamala Harris and Tim Walz, especially for people who aren’t super interested in politics,” she said. More

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    Here’s how the American press can survive four years of Trump | Margaret Sullivan

    Everything we know about the next US president suggests that the press in America will be under siege in the next four years as never before.After all, Donald Trump has portrayed the media as the “enemy of the people”, has suggested that he wouldn’t mind seeing journalists get shot, and, in recent months, has sued CBS News and the Pulitzer prize organization.Now, with what he considers a mandate, he’ll want to push harder.“He’ll use every tool that he has, and there are many available to him,” predicted Marty Baron, the former executive editor of the Washington Post and the author of Collision of Power: Trump, Bezos, and the Washington Post, published last year.Baron told me on Wednesday that the president-elect had long been on a mission to undermine the mainstream media, and that he would be more empowered in a second term.Every would-be autocrat sees to it, after all, that an independent press doesn’t get in his way. Often, it’s one of the first democratic guardrails to be kicked down as a nation moves in an authoritarian direction.“Trump is salivating at the chance to sue a journalist for a leak of a classified document,” Baron said, perhaps using the century-old Espionage Act to exact a harsh punishment, even a prison term.With an aggressive attorney general – more combative than Jeff Sessions, whom Trump criticized for not being tough enough – that may be doable.And if even more source material is deemed classified, almost any story based on a leak can be depicted as a threat to national security.Another tactic: Trump’s allies will bankroll legal actions against the press, as the tech investor Peter Thiel did in a lawsuit against Gawker in 2016, forcing the media company into bankruptcy while portraying himself as a champion of quality journalism.Baron also sees Trump and friends threatening advertisers whose revenue keeps media companies in business – “and they will run for cover”.Then, if media outlets become sufficiently weakened, his allies may buy them and turn them into propaganda arms.Another likely move is to stonewall the press, making the job of informing the public much harder.Trump’s true believers, installed throughout the government, from the intelligence agencies to the IRS to the defense department, will anticipate what Trump wants and be hostile to reporters, Baron predicted. “Journalists will hit roadblocks constantly.”Toward the same end, legislation that weakens the Freedom of Information Act – which allows the press and the public the right to see much of what their government is doing – would be easy enough to enact with a Trump-friendly Congress.How to defend against all this?Baron hopes that media lawyers are already working on contingency plans to combat these moves, and that the Reporters Committee for Freedom of the Press will have the resources it needs to help as challenges arise. The non-profit provides pro bono legal representation to news organizations, reporters, documentary film-makers and others; and often contributes court documents to support journalists’ fights to protect their newsgathering.On Wednesday, the Reporters Committee sent out a fundraising email with a dire message beginning: “We won’t mince words – the next Trump administration poses a serious threat to press freedom.”I spoke on Thursday with Bruce Brown, the non-profit’s longtime executive director, who told me it will be important “to separate the daily indignations from the true legal threats” that are likely on their way. But, he said: “We have to prepare and be clear-eyed and get ready to act.”The organization is ready, though, with 20 lawyers on staff, many who worked on these issues during the first Trump administration. “In 2016, we were a third the size we are now, and we have lawyers with vastly more experience.”Major media organizations, he said, “need to stick together and not let him peel them off one by one”.More broadly, Marty Baron believes that the mainstream press needs to work on its trust problem.It needs to improve how it presents itself to the public, given that so many people are willing to believe that today’s journalism is part of the problem rather than a pillar of democracy.Bezos’s decision to quash a Post endorsement of Kamala Harris certainly didn’t help with enhancing trust, though the owner claimed he was motivated by wanting his paper to appear non-partisan; about 250,000 subscribers disagreed, cancelling in anger or disgust.Baron (who was critical of the decision to yank the editorial) urges the press to be “radically transparent” with the public.For example, journalists should provide access to full versions of the audio and video that their stories are based on, and should allow people to examine original documents or data sets.“The message,” he said, “should be ‘check my work’.”Baron also believes “the press has a lot to learn about what people’s genuine concerns are,” and should try harder to reach audiences of all political stripes.Trump’s messages about immigration, he believes, have found such fertile ground partly because of people’s worries, whether evidence-based or not, about jobs and salaries.Rebuilding trust is a long-term project. But the Trump-induced challenges are immediate.To survive them, the press needs to get ready now.

    Margaret Sullivan is a Guardian US columnist writing on media, politics and culture More