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    Tracking the US election results: 'We needed to be clear, fast, and accurate'

    On Wednesday 4 November, the Guardian recorded its highest-ever digital traffic, reaching more than 190 million page views and 52.9m unique browsers worldwide in 24 hours – exceeding all previous traffic records by an enormous margin. Our live results tracker – a collaborative project from the Guardian’s newsroom, visual journalism, designers and engineering teams – has received over 94 million page views so far since launch, and continues to draw in readers. Here, the team behind it explain why visual journalism is so critical to what we do. How did the results tracker come about?We started talking to the US office about this in October 2019, before the primaries. We aim to provide live results for most major elections and we knew the whole world would be watching this one. The live results page for the 2016 US election had been a phenomenal success.We followed a six-month project plan while continuing to cover other major visual stories, most importantly the Covid-19 crisis. Towards the end of the summer, we gradually dedicated more resources exclusively to the election, staying in close contact with US editors throughout.Why was it such an important part of our election coverage?Any serious news organisation needs to be able to keep its readers up to date with election results – especially for a huge event like the US election. However, we also wanted the page to have a narrative, and to provide context for our readers about the election.We included information on the page about the key states to watch and the history of how each had voted in the past. As we launched it several hours before any results came through, we were pleased to see it received more than 3m page views in that time. Attention time on the page showed that people appreciated the extra context.We updated the key states section as the results came in, and also added extra components to reflect the news. For example, when Trump claimed victory the next day we added a clear warning that the election was not over, and a table to show where votes were still being counted.All of these editorial decisions added value to the page for our readers, making it an important page to return to as the count continued. More

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    Reporting the US election: 'No one quite knows when it will end. Or how'

    I wonder how many people remember John Delaney? The former congressman became the first Democrat to announce that he would challenge Donald Trump for the presidency. He did so on 28 July 2017, just six months after Trump took office, demonstrating that these days US presidential races are marathons that last years. Under normal circumstances, that marathon would end at around midnight on the Tuesday following the first Monday in November of the election year, ie tomorrow. Typically, political reporters plan their holidays for the second or third weeks of November.But not this year. Because no one quite knows when this election will end. Or how.Last week I had a discussion with one of our editors. They wanted to know if we had any bullet-proof vests, since the reporter covering events in the crucial swing state of Michigan – birthplace of the US militia movement – wanted to prepare for any possible outcome. And that included rightwing paramilitaries protesting the electoral result.A bullet-proof vest to cover elections in the US? Really? Yes, really. Those same paramilitaries appeared on the steps of the Michigan state capitol in May to protest the governor’s lockdown restrictions. A month earlier President Trump had railed against the Governor Gretchen Whitmer’s stay-at-home orders and tweeted ‘LIBERATE MICHIGAN’. And last month the FBI arrested more than a dozen people who were accused of plotting to kidnap the Michigan governor and overthrow the state government.That is a measure of the divisions that are roiling the country and an indication of the toxic atmosphere in which the election is taking place. Bearing that in mind, last week I sent a note to all our correspondents to advise caution while reporting the aftermath of a result or a protracted and disputed election outcome. Reporters crisscrossing the country for the last few months have observed a significant increase in hostility toward the media since 2016. The president has done little to calm tensions with routine attacks on the media, so we asked all our reporters to be extra vigilant in the hours and days after polls close.It’s that sort of election. More