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    Russian Ballet’s Soft Power: Will Dance Outlast Autocracy?

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    The soft power of Russian ballet survived the two world wars, Joseph Stalin’s terror and Holodomor, the Cold War boycotts, the fall of the Soviet Union and the difficult transition to 21st-century capitalism. Ballet has served as a visiting card for Russia for centuries and even helped to soften the hearts of political adversaries like the United States. It is, arguably, one of Russia’s most sophisticated cultural soft-power tools. 

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    Now, with the war in Ukraine, that soft power is facing a major crisis. Since Russia launched its invasion at the end of February, many ballet performances are being canceled around the world: The Bolshoi Ballet’s summer season at London’s Royal Opera House, “Swan Lake” by the Royal Moscow Ballet at the Helix Theatre in Dublin and concerts by the Vienna Philharmonic — led by the Russian conductor and Vladimir Putin’s supporter, Valery Gergiev — at the Carnegie Hall in New York have all been called off. 

    The Danish minister of culture, Ane Halsboe-Jorgensen, suggested the Musikhuset Aarhus, Scandinavia’s largest concert hall, should cancel Russian National Ballet’s performance. The UK tour by the Russian State Ballet of Siberia has been interrupted as a stand against the war. 

    Because of the conflict, former dancers and Ukraine natives Darya Fedotova and Sergiy Mykhaylov changed the name of their school from the School of Russian Ballet to the International Ballet of Florida. Tyneside Cinema, in Newcastle, canceled the screenings of Bolshoi Ballet’s “Swan Lake” and “Pharaoh’s Daughter.” A Japanese ballerina with the Russian Ballet Theater in Moscow, Masayo Kondo, is dancing for peace during a tour in the US, but a restaurant refused to serve lunch to the cast when they learned they were from Russia. 

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    The boycotts may just be starting, bringing financial loss to Russia’s cultural establishment amid already crippling economic sanctions. But the damage to Russian ballet’s soft power can be even more everlasting, taking years to recover. After all, soft power is the ability to seduce rather than coerce, strengthen a nation’s image abroad and thus enhance cultural and diplomatic relations as well as tourism. It takes years, even decades, to cultivate the tradition, like Hollywood in the US, the carnival in Brazil and MAG (manga, anime, games) culture in Japan.

    Both the USSR and Russia could never compete with truly global pop-culture exports emanating from America. There were no music icons to rival Michael Jackson, blockbusters like “Star Wars” or TV stars like Oprah. The country produced incredible cultural products, especially when it came to film. Sergei Eisenstein’s “Battleship Potemkin” (1925), Andrei Tarkovsky’s sci-fi “Solaris” (1972) and Alexander Sokurov’s “Russian Arc” (2002) are masterpieces that earned Russian cinema a place in every art book and class around the world, but they were far from being international hits. 

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    Russian composers like Igor Stravinski and Alexander Scriabin, and writers such as Fyodor Dostoyevsky and Lev Tolstoy, similarly occupy high positions in the world’s literary and music canons but can hardly be described as widely popular, especially in the Anglophone cultural sphere. 

    Ballet, on the other hand, has always been a lucrative export for Russia. In her book “Swans of the Kremlin,” Christina Ezrahi looks at how Russian ballet, whose tradition stretches back to the imperial court as a celebration of the Romanov dynasty, with ballet schools established during the rule of Empress Anna Ioannovna in the 18th century, has grabbed the world’s attention. Following the 1917 revolution, Anatoly Lunacharsky luckily convinced Vladimir Lenin not to destroy the Bolshoi because peasants and workers flocked to the theater despite the chaos of the civil war years. 

    Art and Politics

    Although theaters like the Bolshoi may appear as a microcosmos of liberal art, in Russia’s history, ballet has always had close ties with political power. Stalin was an opera aficionado and used to arrive at the Bolshoi by a secret entrance and watch alone. After the signing of the non-aggression pact with Germany in 1939, he took Hitler’s foreign minister Joachim von Ribbentrop to see Galina Ulanova dance at the Bolshoi. 

    During the Soviet era, ballet served as a visiting card for Russian diplomats. In “American-Soviet Cultural Diplomacy,” Cadra Peterson McDaniel demonstrates how the Kremlin used the Bolshoi ballets as a means of cultural exchange, weaving communist ideas such as collective ownership of the means of production and the elimination of income inequality discretely into the storylines along with pre-revolutionary dance aesthetics during 1959 US tour.

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    Other artists were also crucial for projecting Soviet cultural soft power at the time, like the world-famous cellist and conductor Mstislav Rostropovich and his wife, the opera singer Galina Vishnevskaya. But they faced tough competition from Tchaikovsky’s ballet hits like “The Nutcracker.” 

    Ballet served a purpose during the putsch of 1991, which signaled the beginning of the Soviet Union’s collapse, when instead of announcing the attempted coup against Mikhail Gorbachev, “Swan Lake” was broadcast on national television on a loop. The export of Russian ballet increased during the Yeltsin years as the Bolshoi had to tour to compensate for an unstable economy while enjoying the opening up of the country after decades behind the Iron Curtain. 

    President Putin’s two decades in power may have allowed for economic recovery, but Russian ballet suffered from scandals like the acid attack on Bolshoi’s artistic director Sergei Filin in 2013. The scandal garnered the attention of the international media following stories about the toxic culture at the Bolshoi and its close affiliation with the Kremlin, tarnishing Russian ballet’s appeal.

    The connection between Bolshoi and the power structure in Russia is so vivid that artists were directly affected as the result of the invasion of Ukraine. Tugan Sokhiev, the chief conductor at the Bolshoi, resigned after coming under pressure to condemn Russian actions. Fearing that musicians are becoming “victims of so-called ‘cancel culture,’” he worried he “will be soon asked to choose between Tchaikovsky, Stravinsky, Shostakovich and Beethoven, Brahms, Debussy.” Two Bolshoi dancers, Brazilian David Motta Soares and Italian Jacopo Tissi, also resigned, citing solidarity with Ukraine. 

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    As someone who appears to favor the outdoors, sports and guns, it’s unlikely that President Putin will see ballet as a priority to be shielded from Western sanctions and boycotts. There is, in fact, little he could do, especially given the current restrictions on travel in and out of the country. There is, of course, the question of whether boycotts of the arts are justified, considering that other countries have a history of political intervention, like China in Hong Kong or the US in Iraq, but their cultural products were not banned from movie theaters and art exhibitions. 

    It may find itself caught in another historic moment, but Russian ballet’s cultural soft power survived the tsars, revolutions, famine, dictatorship and the fall of empires. In the end, dance will likely outlast autocracy.  

    The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy. More

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      Can Chinawood Win Soft Power for Beijing?

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      With movie theaters closed all over the world due to the COVID-19 pandemic, Hollywood studios had little reason for celebration over the past year. In business for over a century, Universal Pictures (founded in 1912), Paramount (1912), Warner Bros. (1923), Walt Disney (1923) and Columbia Pictures (1924) now have an extra reason to be concerned. In 2020, China took over Hollywood’s crown as the world’s biggest movie market, with a revenue of $3.2 billion, 84% of which came from domestic sales.

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      Is this new status enough for China? Probably not. New blockbusters will soon rebalance these numbers, but soft power — the ability to seduce people from all over the world through culture — takes time to build up. Soft power also brings lasting income to its country of origin in terms of products and services, like tourism for example. When in 1934, Walt Disney began work on “Snow White and the Seven Dwarfs,” other film studio chiefs derided the project as “Disney’s Folly,” since adults, not children, were considered to be primary consumers. These executives forgot that children watch films over and over again and want all the related merchandise. “Snow White” went on to become the first film in history to gross $100 million, selling 400 million tickets from 1937 to 1948.

      Welcome to Chinawood

      These are just numbers. Disney’s greatest achievement was making his creations into lucrative vehicles of US culture for decades to come. That is what China wants to achieve. It has been taking similar steps ever since farmer-turned-entrepreneur Xu Wenrong began building Hengdian World Studios in the 1990s. Known as Chinawood, it became the largest outdoor film studio in the world and one of China’s biggest domestic tourist attractions, offering historic film sets, a resort hotel and live performances. Marketing itself “China’s tourism and performing arts capital,” Chinawood attracts thousands of TV shows and film productions every year.

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      Also, since fewer than 40 foreign films are allowed to take a bite of this massive market due to a strict quota system, Chinawood also houses foreign productions like “The Mummy: Tomb of the Dragon Emperor,” a Hollywood-Chinawood co-production (these escape quota restrictions), starring the likes of Brendan Fraser and Jet Li, grossed over $400 million worldwide in the first 21 weeks of its release.

      Is this enough to make Chinawood a new soft power? The answer is, probably not. Because Chinawood productions face a similar challenge as all the other blockbusters shot in the country, these films often lack creativity, self-criticism, audacity and freedom. Take the recent historical war drama, Guan Hu’s “The Eight Hundred,” for example. The film — at $470 million, 2020’s top-grossing production — pushed China to the number one spot in global box office revenues. However, most of this profit comes from China itself and not international markets. While European and US theaters still struggle to open because of COVID-19, even without the pandemic, it’s hard to say that such productions could help the Chinese film industry overseas.

      “The Eight Hundred” was abruptly pulled from a scheduled premiere at the Shanghai Film Festival in 2019 without an explanation. A version shorter by 11 minutes later opened in theaters, with much fewer scenes involving Chiang Kai-shek’s Kuomintang forces. Besides likely censorship, what may explain the little impact the film had internationally, as the film critic Tony Rayns suggests, is that while avoiding the “rabid China-is-top-dog quality of the Wolf Warrior movies,” its “spirit is resolutely neo-nationalist,” with “all the bombast and jingoism of the current moment.”

      Hollywood became an effective soft powerhouse not only because of million-dollar budgets and top-quality products, but also thanks to creative freedom. For instance, Oliver Stone’s “Born on the Fourth of July” (1989) and Francis Ford Coppola’s “Apocalypse Now” (1979), both masterpieces, were expressly critical of US military intervention in Vietnam. The films are also on the patriotic side, with American values overemphasized. However, by criticizing America’s own culture and politics, the films are far from being hard-power propaganda.

      Hard Power Interference

      The Communist Party of China (CPP), on the other hand, interferes directly in cultural productions. According to a report by James Tager, PEN America’s deputy director of Free Expression Research and Policy, since 2011, the CCP’s Central Committee issued a statement declaring the “urgency for China to strengthen its cultural soft power and global cultural influence.” As Louisa Lim and Julia Bergin write in The Guardian, the party is trying to “reshape the global information environment with massive infusions of money” with the aim being to “influence public opinion overseas in order to nudge foreign governments into making policies favorable toward China’s Communist Party.”

      The official People’s Daily once declared, “we cannot be soft on soft power,” calling for culture must be exported in order to strengthen China’s international stance. Chinawood is part of this effort, which includes $10 billion spent annually on public diplomacy, in contrast with $2 billion allocated by the US Department of State in 2018. Soft power works well when China opens hundreds of Confucius Institutes to spread its language and culture around the world. What doesn’t work is when the same party severely punishes Chinese ethnical minorities, like the Muslim Uighurs facing persecution in Xinjiang.

      China already has an important cultural soft power: its art, poetry, painting, sculpture and pottery, from the early imperial dynasties to the 20th century, coveted by museums and collectors around the world. It succeeds because the state hard power doesn’t interfere significantly with it. But when it comes to contemporary culture — films, games, TV shows and apps like Tik Tok — Chinese hard power seems to impose harmful control. That’s not how soft power works. It needs freedom and self-criticism to produce genuine and seductive art.

      George Orwell once said that “Journalism is printing what someone does not want printed; everything else is public relations.” The phrase also pertains to the arts and the entertainment industry. When President Xi Jinping says that “the stories of China should be well told, voices of China well spread and characteristics of China well explained,” by “well” he probably means “positive.” That is definitely not how one wins soft power for the long term.

      The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy. More