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    Sundresses and rugged self-sufficiency: ‘tradwives’ tout a conservative American past … that didn’t exist

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    View image in fullscreen“Hey guys, and welcome back to my channel! Today, I’m going to be giving some tips for the ladies on how to attract a masculine man – a provider man,” the perky blonde woman tells the camera. Beaming and dressed in a pink dress complete with matching sweater, her swoop of blonde hair pinned back with a pearly headband, the woman rattles off her tips.“You want to look feminine, you want to be fit and take care of yourself and you want to be friendly,” the twentysomething woman continues. “I feel like the most feminine women I’ve come into encounter with are very peaceful. So have a sense of peace about you. Be content in your life without a man and pray for the right one to come your way.”She added: “You should be smiling a lot.”Meet Estee Williams. With more than 100,000 followers on Instagram, another 200,000 on TikTok and a history of appearances on shows like Dr Phil and Piers Morgan, Williams is one of the most prominent faces of an internet phenomenon-slash-controversy: the traditional wife, or “tradwife”.Tradwives first began trending online in 2020, when people were looking to wring excitement and comfort out of the smallest household tasks. Although there’s no single definition of “tradwife” – and many female influencers who’ve been decorated with the label don’t use it or even reject it – you know the tradwife when you see her. She is probably baking sourdough in an immaculate outfit, has a gaggle of kids (or wants them), and suggests – either silently or very loudly, like Williams – that life is better when women adhere to “traditional” gender roles and perfect at-home domesticity and nurturing.With the selection of JD Vance as Donald Trump’s running mate, the values that undergird the tradwife lifestyle are taking center stage at the highest levels of politics. Vance has fashioned himself as a champion of the so-called nuclear family, disparaging “the sexual revolution” and divorce. Days after the US supreme court overturned Roe v Wade in 2022, Vance tweeted: “If your worldview tells you that it’s bad for women to become mothers but liberating for them to work 90 hours a week in a cubicle at the New York Times or Goldman Sachs, you’ve been had.”He has also suggested that Kamala Harris, who is likely to become the Democratic nominee for president after Joe Biden ended his presidential campaign on Sunday, should not have political power because she does not have biological children.“Why have we let the Democrat party become controlled by people who don’t have any children? And why is this just a normal fact of American life?” Vance asked during a 2021 Virginia talk. “That the leaders of our country should be people who don’t have a personal and direct stake in it via their own offspring, via their own children?” Harris has two step-children.Vance’s own wife, Usha Vance, earned a law degree from Yale Law School as well as a master’s from Cambridge University. She clerked for Brett Kavanaugh before he joined the supreme court, and, up until JD Vance’s nomination for the vice-presidency, worked at a law firm that describes itself as “radically progressive”. Usha Vance resigned from the firm last week to focus on supporting her family.Tradwives are trending – and Vance is rising – as the United States is being roiled by fights over gender rights, which are only set to intensify if Trump and Harris go head to head. American women are grappling with a backlash against abortion rights, their economic mobility and feminism itself. They are also dealing with the failure of US social programs to keep up with the rising cost of living or to provide meaningful support for working moms. As of 2023, the United States was one of only six countries on the planet – as well as the only rich country – not to offer any kind of national paid leave.Tradwives portray a fundamentally conservative and individual solution to that societal failure: retreat not only into the home, but also into history. Using the iconography of an idealized past, they evoke the economic and emotional fantasy that families, and especially women, can opt out of the complexity of modern society. Wouldn’t it be nice if you could choose to live on one income? Wouldn’t it be nice if you could choose to stay home and raise children, rather than be forced into it because childcare is so damn expensive?In reality, that past was only made possible through extensive government intervention – the kind to which modern Republicans are fiercely opposed.A softer lifeFor the internet to dub you a tradwife, you typically have to be more than a homemaker. You must swath yourself in an aesthetic that draws from a vast and varied array of historical reference points.The account of Gwen the Milkmaid, a blonde who boasts about 70,000 TikTok followers and a backstory as a former OnlyFans worker turned God-fearing tradwife, lives at the center of a Venn diagram of common tradwife inspirations: the nuclear family of the 1950s, Little House on the Prairie, and a 19th-century belief in “separate spheres”, when men went out to Do Industry while women upheld a cult of domesticity. Gwen likes to frolic in sundresses, “homestead” in the Canadian suburbs, and glory in “the feminine urge to take care of your husband and make him food all the time”. (Gwen also throws in a distinctly modern set of pseudoscientific beliefs, like “the sun doesn’t cause cancer”.) Above all, tradwives like Gwen preach self-sufficiency.But 19th-century homesteading, the source of so much inspiration for both tradwives and the GOP – was not a private endeavor undertaken by hardy men and their supportive wives. It was the result of the huge government subsidy program known as the Homestead Act. The 1950s, another conservative inspiration, were also shaped by government subsidies for housing and education – as well as a post-second world war movement to pressure women out of the workforce – that briefly made it economically possible for vast numbers of white American women to live as housewives. (These subsidies were nowhere near as available to people of color.)The women of the 19th century and 1950s also lived without the right to birth control or, after they were invented, credit cards. (Gwen the Milkmaid is skeptical of the former.) Domestic violence was not taken seriously. Rape victims’ sexual history could be brought up in trials, while marital rape was not even a crime. There’s a reason that the 1963 publication of The Feminine Mystique, a book about the widespread unhappiness of white middle-class housewives – written by a white middle-class housewife – triggered the advent of second-wave feminism.View image in fullscreen“None of these people would seriously want to go back to a period when a man had a right to rape his wife,” said Stephanie Coontz, the author of six acclaimed books about the history of marriage and families, including her forthcoming book For Better and Worse: The Problematic Past and the Challenging Future of Marriage. Tradwives are nostalgic for the 1950s because, she said, “they’re looking back at a time when it was economically possible for a woman who didn’t want to work out of the home to stay home.”The social and economic conditions that made the nuclear family structure so dominant in the 1950s were also exceedingly unique. Except for this post-war period, it has been far from traditional for US families to be made up of a breadwinner husband, a wife who stays home to do unpaid cooking and cleaning as well as 2.5 kids who get to enjoy an extended childhood.“The tradwives misrepresent what they are doing as what everybody used to do,” Coontz said.Many so-called tradwives do openly work for money – often through home-based small businesses, influencing or a combination of the two, such as selling courses on how to be a stay-at-home influencer. Like all influencers, their product is their own lifestyle.‘A sneaky little bit of prosperity gospel’Tradwifery is not a monolith, and some of the most popular women who have been labeled “tradwives” by the internet don’t talk about politics or gender roles. But social media algorithms and chatter can co-opt them into conservative projects about femininity and families that these women may not personally support.The internet has crowned @Ballerinafarm, whose real name is Hannah Neeleman, the queen of tradwifery. Neeleman, who told the New York Times that she was unfamiliar with the term “tradwife”, has 9 million followers on Instagram, eight children, and a husband whose father has founded airlines, among them JetBlue. They all live on a working farm in Utah, where Neeleman – who has a mane of blond hair that would make Cinderella jealous – helps run the farm, cooks meals from scratch and competes in beauty pageants. Neeleman has been doing this since before the Covid pandemic struck, but after being literally crowned Mrs American, Neeleman competed in Mrs World this year days after giving birth and rocketed to mainstream fame.Neeleman leans into the homesteading aesthetic, framing herself as a “city folk” Juilliard-trained ballerina who chose to go back to the land. But, unlike Estee Williams (who supports Donald Trump) and Gwen the Milkmaid (who doesn’t seem to like Justin Trudeau), Neeleman does not talk about her politics. Same goes for the model Nara Smith, a mother of three with 8 million followers on TikTok. Although Smith is open about her work as a model, describes herself as a “working mom” and is more likely to cook in a slinky slip than gingham, she has also been labeled a tradwife.She’s known for videos where she’ll whisper things like: “My husband has been loving Snickers bars and when he was craving one, I just decided to make him a batch myself.” Other recent productions include homemade Cheez-Its and cough drops, because Smith “doesn’t usually keep cough drops or traditional medicine in the house”. She cooks the messy cough drops while wearing a (white!) dress that retails for $2,990. Her motherhood and marriage look effortless – which may be the source of the tradwife label.“The sort of totalizing world of the tradwife – she’s in control of her home, she’s in her home, she’s controlling the food that comes in, controlling the media that comes in – there’s a real appeal to purity,” said Kelsey Kramer McGinnis, an adjunct professor at Iowa’s Grand View University. “There is a sneaky little bit of prosperity gospel thinking in here. ‘If you live this lifestyle, if you do this thing that God is calling you to [do] as a woman, he will provide. And not only will he provide, he will provide beautifully. He will provide a beautiful family, a beautiful home, beautiful surroundings, a beautiful body.’”McGinnis first encountered tradwives because, as she researched Christian influencers for her forthcoming book on Christian parenting, her social media algorithm presumed she’d be interested in tradwives, too.“I really quickly started to realize that there was a ton of overlap. Not just among the people making it but among the audience,” said McGinnis, who has written about tradwives for Christianity Today.View image in fullscreenAfter I watched several Williams videos on YouTube, the platform started serving me ads for the Alliance Defending Freedom, the powerhouse Christian law firm that masterminded the overturning of Roe and continues to chip away at abortion and LGBTQ+ rights. In May, Media Matters for America found that watching tradwife content on TikTok led its “For You” Page to be flooded with far-right conspiracy theory content “within an afternoon”.Estee Williams, Gwen, Neeleman and Smith did not respond to detailed lists of questions from the Guardian for this story through their email addresses and social media accounts. Smith did also not immediately reply to a request for comment through her representation at IMG Models.‘Starting with the American family’Despite the tradwives’ popularity, it’s not financially feasible for many women to quit their jobs. It’s not even clear that women want to. Almost 80% of women between the ages of 25 and 54 are now part of the US workforce.While Maga Republicans like Vance have a lot to say about the “traditional” family, they don’t seem interested in reviving the kind of widespread social programs that enabled it. Vance has called universal childcare “a massive subsidy to the lifestyle preferences of the affluent over the preferences of the middle and working class”.Project 2025, a policy playbook written by the influential conservative thinktank the Heritage Foundation, has a litany of proposals aimed at the intersection of labor and family life that stop well short of a full-spectrum social safety net. The playbook suggests improving retirement savings for families where only one spouse works, allowing workers to accumulate time off and incentivizing employers to provide on-site childcare.“We must replace ‘woke’ nonsense with a healthy vision of the role of labor policy in our society, starting with the American family,” Project 2025 adds. To that end, its architects propose that the Department of Labor to “commit to honest study of the challenges for women in the world of professional work”.Inadvertently or not, tradwives are already supplying an answer to this study, and it’s one that conservatives may like: what if women just stayed home? More

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    Trump joins TikTok despite seeking to ban app as president

    Former president Donald Trump has joined social media platform TikTok and made his first post late Saturday night, a video featuring the Ultimate Fighting Championship CEO, Dana White, introducing Trump on the social media platform.The move came despite that fact that as president Trump pushed to ban TikTok by executive order due to the app’s parent company being based in China. Trump said in March 2024 that he believed the app was a national security threat, but later reversed on supporting a ban.The 13-second video was taken as Trump attended a UFC event on Saturday evening in Newark, New Jersey. In the video Trump says it is an “honor” to have joined the app as a Kid Rock song played in the background.“The campaign is playing on all fields,” an adviser to Trump’s campaign told Politico. “Being able to do outreach on multiple platforms and outlets is important and this is just one of many ways we’re going to reach out to voters. TikTok skews towards a younger audience.”Trump’s son, Donald Trump Jr joined the app last week, where he posted videos from the Manhattan courthouse where Trump was convicted on Thursday on all 34 counts for falsifying business records.skip past newsletter promotionafter newsletter promotionJoe Biden signed legislation into law in April 2024 that will ban the social media app from the US, giving TikTok’s parent company ByteDance 270 days to sell the app over concerns the app poses a national security risk. TikTok has sued to block the ban with oral arguments in the case scheduled for September. Biden’s campaign has continued using the app despite the legislation. More

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    The US attempt to ban TikTok is an attack on ideas and hope | Dominic Andre

    I’m a TikTok creator. I’ve used TikTok to build a multimillion dollar business, focused on sharing interesting things I’ve learned in life and throughout my years in college. TikTok allowed me to create a community and help further my goal of educating the public. I always feared that one day, it would be threatened. And now, it’s happening.Why does the US government want to ban TikTok? The reasons given include TikTok’s foreign ownership and its “addictive” nature, but I suspect that part of the reason is that the app primarily appeals to younger generations who often hold political and moral views that differ significantly from those of older generations, including many of today’s politicians.The platform has become a powerful tool for grassroots movements challenging established elites and has amplified voices advocating against capitalism and in support of the Black Lives Matter movement and women’s rights. Moreover, for the first time in modern history, Americans’ support for Israel has sharply fallen, a shift I would argue can be attributed in part to TikTok’s video-sharing capabilities. In particular, the app’s stitching feature, which allows creators to link videos, correcting inaccuracies and presenting opposing views within a single video, has revolutionized how audiences access information and form more informed opinions.US Congress has cited concerns over Chinese data collection as justification for proposing a ban. This rationale might be appropriate for banning the app on government-issued devices, both for official and personal use. Other Americans, however, have the right to decide which technologies we use and how we share our data. Personally, I am indifferent to China possessing my data. What harm can the Chinese government do to me if I live in the United States? Also, I’d point out that viewpoints critical of Chinese policies have proliferated on TikTok, which would seem to indicate that the platform is not predominantly used for spreading Chinese propaganda.If politicians’ concern were genuinely about foreign influence, we would discuss in greater detail how Russia allegedly used Facebook to bolster Trump’s campaign and disseminate misinformation. Following this logic, we might as well consider banning Facebook.I spent a decade in college studying international affairs and psychology for my masters. So while I’m somewhat prepared for tough times in the event of TikTok ending, many others aren’t. TikTok hosts tens of thousands of small businesses who, thanks to the platform, reach millions worldwide. This platform has truly leveled the playing field, giving everyone from bedroom musicians to aspiring actors a real shot at being heard. A ban on TikTok would threaten those livelihoods.A ban on TikTok would also threaten a diverse community of creators and the global audience connected through it. As a Palestinian, TikTok gave my cause a voice, a loud one. It became a beacon for bringing the stories of Gaza’s suffering to the forefront, mobilizing awareness and action in ways no other platform has.Using TikTok’s live-streaming feature, I’ve been able to talk to hundreds of thousands of people each day about the issues Palestinians face. I personally watched the minds change of hundreds of people who asked me questions out of honest curiosity.TikTok has made a real difference in educating people about what is happening in Palestine. The stitch feature is one of the most powerful tools for debunking propaganda spread against Palestinians. This feature does not exist on other platforms and was first created by TikTok; with it, creators can correct information and respond to the spread of misinformation in real time.Removing TikTok would do more than disrupt entertainment; it would sever a lifeline for marginalized voices across the world – people like Bisan Owda, an influential young journalist in Gaza whose TikToks each reach hundreds of thousands of views – or creators like myself, whose family was driven out of Palestine in 1948, and killed during the Nakba. I’ve used TikTok to show all the paperwork of my great-grandfather’s land ownership in Palestine – and his passport – to show how his existence was taken away from him.On TikTok, you’ll find thousands of creators from different ethnic groups teaching the world about their cultures. You’ll also find disabled creators sharing their journeys and experiences in a world designed for able-bodied people. UncleTics, for example, is a creator who lives with Tourette syndrome and creates content about his life while also bringing joy to his audience.Banning TikTok wouldn’t just mean an enormous financial hit for the creators who use the platform – it would stifle the rich exchange of ideas, culture and awareness that TikTok uniquely fosters. We stand to lose a tool that has brought global issues out of the shadows and into the public eye. A ban on TikTok is a ban on ideas and hope.Almost every creator and consumer of TikTok I have spoken to does not care about potential data collection by China. Creators, in particular, don’t expect privacy when we’re posting about our lives on a public platform. If Congress wants to enact laws that make it harder for social-media companies to potentially harvest our data, Congress should do it across the board for all social media platforms – not just ones which happened to be based in non-Western countries.A TikTok ban threatens to destroy millions of jobs and silence diverse voices. It would change the world for the worse.
    Dominic Andre is a content creator and the CEO of The Lab More

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    ‘It’s just not hitting like it used to’: TikTok was in its flop era before it got banned in the US

    TikTok is facing its most credible existential threat yet. Last week, the US Congress passed a bill that bans the short-form video app if it does not sell to an American company by this time next year. But as a former avid user whose time on the app has dropped sharply in recent months, I am left wondering – will I even be using the app a year from now?Like many Americans of my demographic (aging millennial), I first started using TikTok regularly when the Covid-19 pandemic began and lockdowns gave many of us more time than we knew how to fill.As 2020 wore on, the global news climate becoming somehow progressively worse with each passing day, what began as a casual distraction became a kind of mental health lifeline. My average total screen time exploded from four hours a day to upwards of 10 – much of which were spent scrolling my “For You” page, the main feed of algorithmically recommended videos within TikTok.At the time, content was predictable, mostly light and mind-numbing. From “Get Ready With Me” (GRWM) narratives to kitten videos and the classic TikTok viral dances, I could dive into the algorithmic oblivion anytime I wanted. I loved TikTok.The “For You” page taught me actually useful skills like sign language, crocheting and how to cook when you hate cooking (I do). It also filled my days with extremely dumb distractions like the rise (and subsequent criticisms) of a tradwife family and the politicized implosion of several influencers in 2022 over cheating allegations. I enjoy watching urban exploration videos in which people inexplicably hop down into sewers and investigate abandoned houses to see what they can find. Over the course of many months, I watched a man build an underground aquarium and fill it with live eels. I treasured every wet moment. Once I learned a dumb TikTok dance – Doja Cat’s Say So, which went mega-viral during the pandemic. I probably could still do it if pressed, but don’t look for it on my TikTok profile – I came to my senses and deleted it. I don’t post often, but I did genuinely enjoy the trend of “romanticizing your life” – setting mundane video clips to inspirational music. I was inspired to share my own attempts.But now, according to my iPhone’s Screen Time tool, my average time on TikTok ranges from 30 minutes to two hours a day – a far cry from the four-plus hours I was spending at the peak of the pandemic. My withdrawal from TikTok was not a conscious choice – it happened naturally, the same way my addiction began.As my partner put it during a recent nightly scroll before bed: “It’s just not hitting like it used to.” I still find some joy on the app. The delight is just less abundant than it was. Something has changed on TikTok. It’s become less serendipitous than before, though I don’t know when.Others seem to agree, from aggrieved fellow journalists to content creators on the platform and countless social media threads – which raises the question: as TikTok faces a potential ban in the US, was the app already on its way out?Top apps wax and wane, and content creators noticeAs with all trends, the hot social network of the moment tends to wax and wane (remember Clubhouse?). Facebook – the original top dog of social media and still the biggest by user numbers – has seen young users flee in recent years, despite overall growth bringing monthly active users to 3 billion in 2023.But unlike Meta, TikTok is not a public company – which means we may never get granular insight into its user metrics, which have surely evolved over the past few years amid political turmoil and changes to the platform. The company has recently stated that the proposed ban would affect more than 170 million monthly active users in the US.View image in fullscreenCreators – especially those who get most of their income from social media – are hyper-aware of fluctuations in the app of the moment, said Brooke Erin Duffy, associate professor of communication at Cornell University. From the time TikTok was first threatened with a ban by Donald Trump in 2020, major users of the platform raised the example of Vine – the now defunct short-form video platform – as a cautionary tale.“They are aware of the ability of an entire platform to vanish with very little notice,” she said. “[The potential Trump ban] was four years ago, and since then there has been an ebb and flow of panic about the future among creators.”With that in mind, a number of creators who grew a large audience on TikTok have been diversifying, trying to migrate their fanbases to other platforms in case TikTok disappears. Others have grown frustrated with the algorithm, reporting wildly fluctuating TikTok views and impressions for their videos. Gaming influencer DejaTwo said TikTok has been “very frustrating lately” in a recent post explaining why they believe influencers are leaving the platform. “The only reason I still use TikTok is because of brand loyalty,” they said.The unwelcome arrival of the TikTok ShopIn September 2023, TikTok launched its TikTok Shop feature – an algorithm-driven in-app shopping experience in which users can buy products directly hawked by creators.The feature has a number of benefits for TikTok: it boosts monetization of its highly engaged audience, allowing users to make purchases without ever leaving the platform. Integrating shopping will also allow TikTok to compete with platforms like Instagram and Facebook, which have long integrated shopping capabilities, as well as with Chinese e-commerce sites like Temu and Shein, which promise cheap abundance. It is also part of a broader effort from TikTok to move away from politicized videos and other content that may jeopardize its tenuous position with regulators, many of whom believe it has been boosting pro-Palestinian content despite all evidence to the contrary.Some users have pushed back against the shop’s new omnipresence on the app, often characterized as a kind of QVC shopping channel for gen Z users, stating that it takes away from the fun, unique and interesting original content that earned TikTok its popularity.skip past newsletter promotionafter newsletter promotion“The shopping push has not been very interesting or resonant in general, especially for younger users,” said Damian Rollison, director of market insights for digital marketing firm SOCi. “Shopping is not what appeals to US users on TikTok.”TikTok’s push of the shopping features, in spite of little interest from its audience, underscores the lack of say users and creators have over their favorite platforms and how they work. Creators report feeling pressure to participate in the shopping features lest their content get buried in the algorithm, said Duffy.“There is a tension for creators between gravitating towards what they think TikTok is trying to reward, and their own sense of what the most important and fulfilling kinds of content are,” she said.The magic algorithm – TikTok’s biggest asset (or liability)TikTok’s success has been largely attributed to its uncannily accurate algorithm, which monitors user behavior and serves related content on the “For You” page. According to a recent report, ByteDance would only consider selling the platform to comply with the new bill if it didn’t include the algorithm, which would make it nearly worthless.The algorithm, however, can be too responsive for some users. One friend told me they accidentally watched several videos of a niche Brazilian dance and their feed has been inundated with related content ever since. Conversely, I find if I spend less time on TikTok, when I log back in I find myself besieged with inside jokes that I am not quite in on – creators open monologues with “we’ve all seen that video about [fill in the blank]”. Most recently, my feed was filled with meta-memes commenting on a video about a series of videos about a Chinese factory I’d never heard of.“More so than any other platform. TikTok is very trend-based,” said Nathan Barry, CEO of ConvertKit. “It has its own kind of culture that you have to be tapped into in order to grow in a way you don’t see on platforms like Instagram Reels or YouTube Shorts.”The mystery of the algorithm is not unique to TikTok. Because social media platforms are not transparent about how they decide which content reaches users, it creates confusion and paranoia among creators about “shadow banning”, when content is demoted in the algorithm and shown less.“Because these algorithms are opaque and kind of concealed behind the screens, creators are left to discuss among themselves what the algorithm rewards or punishes,” said Duffy. “Companies like to act like they are neutral conduits that just reflect the interests and tastes of the audience, but, of course, they have a perverse level of power to shape these systems.”TikTok’s legacyEven if TikTok refuses to sell and shuts down forever, as its parent company seems to want, the app has left an indelible mark on the social media landscape and on the lives of the tens of millions who used it. Many users have stated they quit their traditional jobs to become full-time influencers, and will be financially devastated if TikTok disappears. In Montana, where a ban was passed (and later reversed) many such influencers lobbied aggressively against it.TikTok’s impact on me will continue in the form of countless pointless facts that are now buried deep in my brain: yesterday I spent 10 minutes of my life learning about the history of Bic pens. I watch ASMR – autonomous sensory meridian response – videos there when I am trying to fall asleep. BookTok influencers still give me legitimately enjoyable recommendations. The other day I laughed until I cried at this video. Entertaining drama remains, including one woman who was recently accused of pretending to be Amish to gain followers. I watched a cat give birth to a litter of kittens on TikTok Live just last week.The platform’s biggest legacy moving forward is the solidification of a demand for short-form videos, said Rollison – one that its competitors have yet to meet successfully. While Meta has invested heavily in Instagram Reels and Alphabet in YouTube Shorts, no platforms have found the secret sauce that TikTok has to keep users highly engaged.The Reels venture at Meta had been growing rapidly when the company last released numbers specific to the platform. In recent earnings reports, Meta did not report Reels engagement numbers specifically, but its CEO, Mark Zuckerberg, said that Reels alone now makes up 50% of user time spent on Instagram. Still, the company said it is focusing on scaling the product, and not yet monetizing it. Alphabet has also declined to share recent numbers on its Shorts, but said in October the videos average 70bn daily views. Executives called the product a “long-term bet for the business” in Alphabet’s most recent earnings call.“TikTok is still the defining standard of success in the realm of short-form video,” Rollison said. “It has defined a need, and if it goes away, that is going to create a vacuum that will be filled by something. The need for short-form video will survive the death of any particular platform.” More

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    Dark Brandon popping off: is Joe Biden’s ‘cringe’ TikTok helping or hurting him?

    In Joe Biden’s TikTok debut, timed to the Super Bowl in February, the president answered rapid-fire questions like “Chiefs or Niners?” (neither, he picked the Eagles because his wife’s a “Philly girl”) and flashed the Dark Brandon meme. He got more than 10m views, so by pure metrics, the video was no flop. But to use one of TikTok’s favorite disses, for many gen Z viewers it felt “cringe” – even pandering. Worse still, the TikTok, captioned “lol hey guys”, made the rounds after Israel struck Rafah, a city in the southern Gaza strip. Biden’s jokes infuriated users who flooded the post with the comment “WHAT ABOUT RAFAH?”“I don’t want my president to be a TikTok influencer,” read the headline of one USA Today editorial. One (actual) influencer told CNN the president’s attempt at meme-ing felt “performative”. A warm welcome to the app, it was not. But Biden’s team kept posting.Biden’s TikTok account, Biden-Harris HQ, has put out more than 150 videos since February, notching over 3.9m likes and 313,000 followers. That’s more than Maxwell Frost (570,000 likes, 96,000 followers), who became the first gen Z member of Congress in 2023, but a fraction of Bernie Sanders’ 11.4m likes or Alexandria Ocasio-Cortez’s 987,000 followers on the app. Congressman Jeff Jackson, a Republican from North Carolina with 2.2 million TikTok followers, is one of the most visible politicians on the app. His posts almost always hit more than a million views – only 11 of Biden’s videos have hit more than a million views.View image in fullscreenIf the idea of a president trying to go viral on TikTok seems frivolous, consider what’s at stake for Biden, who’s running a tight election race against Donald Trump. Gen Z was crucial in staving off a predicted “red wave” during the 2022 midterms, and Biden hasn’t exactly locked down the demographic for 2024: a Harvard poll from April found that Biden leads Trump by eight percentage points among 18- to 28-year olds, down from the 23-point lead Biden had at the same point in the 2020 election. The president’s continued support for Israel in the war on Gaza, which has killed more than 34,000 people, is eroding youth support – especially as pro-Palestinian protests spread across US college campuses.TikTok is the most downloaded app among 18- to 24-year olds, and many young people count it as their main source of news. Is Biden winning over young voters by meeting them where they are?Dunking on TrumpHardly any Biden-Harris HQ TikToks show Biden awkwardly interacting with pop culture – not after what happened with his Super Bowl post. Instead, the account has hit its stride focusing on policy issues and dunking on conservatives.More than half of Biden’s TikTok content reminds viewers of Trump’s worst gaffes, such as the times Trump suggested that Americans inject bleach to ward off the coronavirus, or when he stared directly at the 2017 eclipse. The fight to protect abortion rights also features prominently. One post pulls a quote from a recent press conference, during which the former president bragged about ending Roe v Wade. Another reminds viewers that a Trump-endorsed candidate for Michigan state senate seat, Jacky Eubanks, called for banning birth control and gay marriage.“It’s very clear to me that Biden’s primary goals on TikTok are in line with his digital goals overall: to highlight and remind folks how dangerous Trump is, and to highlight the accomplishments that Biden has made that no one knows about,” said Josh Klemons, a Democratic digital strategist.View image in fullscreenNoting that many of TikTok’s younger users “didn’t live through Trump’s first presidency as an adult”, Klemons stressed that it was important Biden use his TikTok to zero in on the former president’s catastrophic track record. TikTok is a largely progressive platform, where anti-Trump content does well, and anti-Trump posts are among Biden’s most-watched TikToks. (They’re also an invitation to trolls: top comments on the bleach post, including “Biden sucks” and “Ban Joe Biden”, are all from pro-Trump accounts.)Many Biden TikToks have hundreds of thousands of views, with videos going moderately viral by TikTok standards. That’s not bad reach, but it could be better.A genuinely moving Biden TikTok, seemingly pulled from a campaign ad, shows a man named Bob approaching the president in a restaurant and shaking his hand in thanks for lowering the cost of insulin. It showcases Biden’s well-honed ability to connect one-on-one with voters … but it has only 224k views. Compare that with someone like Jackson, whose most recent TikTok on the war in Ukraine earned more than 1m views.One of Biden-Harris HQ’s highest-performing videos of late pulls a clip from an interview the president did with Howard Stern, in which he described Trump’s response to the January 6 riot. “When they were storming the Capitol … he was sitting in that dining area off the Oval Office for three hours… He said nothing … It was almost criminal.” The clip has 233,000 views – not a flop, but not a rousing success either.In another TikTok, the Biden campaign reposted a video of Steve Bannon talking about Project 2025, an extensive collection of proposals intended to reshape the federal government in support of a Republican agenda if Trump wins the election. Bannon says a second Trump administration would put his opponents in prison “on the evening after we’ve won”. The Biden campaign captioned the clip: “Project 2025 deserves more attention.”It’s a good caption – and Project 2025 does get attention on TikTok, usually in posts that do better than Biden’s. A recent TikTok from the voting advocacy group NowThis Impact, which has 3.3 million followers, also shared information about Project 2025. That video got more than 3.6m views. Biden’s received 43,000, while another Project 2025-themed TikTok from Biden, featuring Lara Trump, received just under half a million viewers.Bringing in backupThough Biden appears in some of his account’s TikToks – usually dragging Trump – the account isn’t all about him. (Perhaps a lesson learned from Hillary Clinton, who used social media during the 2016 race as if she were typing the tweets herself.) Instead, it often taps surrogates to help make Biden’s case. In one TikTok, Sanders speaks about supporting Biden despite not agreeing with him on every issue – a line the campaign no doubt hopes will land with gen Z voters who are against the war in Gaza. AOC touts Biden’s recent record on the climate crisis, and members of the Kennedy family filmed a video saying they support Biden, a swipe against the third-party candidate Robert F Kennedy Jr.View image in fullscreenBiden also posted a clip of Frost, the token gen Z politician, reminding his peers in Congress that Representative Marjorie Taylor Greene had spoken at an event held by white supremacists in 2022. “Someone like Maxwell Frost is going to hit differently [to that audience],” Klemons said. He also pulls in young viewers who might not realize they’re watching what is effectively a Biden campaign ad.Other Biden TikToks smartly mimic influencer content, with what appear to be younger campaign staffers speaking directly to camera about a abortion, immigration or, again, Trump gaffes. “You’ll never believe what Trump is doing in the courtroom,” one such host says in an intro that cuts to a screenshot of a New York Times report on the former president “struggling to stay awake” during his New York trial.“I like how they use younger people from their campaign to be some of the messengers,” said Ashley Aylward, a research manager at the gen Z-focused, DC-based consulting group Hit Strategies. “I think they should lean into that more, and just kind of let [the young people] take it all over. They could make ‘a day in the life working for the Biden campaign’, or a video that humanizes these people and shows that voting for this administration isn’t just voting for Biden, but it’s a group of diverse voices.”Aylward also recommended the account post fewer videos of Biden stumping – recent TikToks that feature Biden himself were filmed during campaign appearances.“If someone isn’t interested in politics, that’s not going to end up on their For You page, and if it does, they’ll scroll by it as soon as they see a podium,” she said. “But if they see a younger person doing a day in the life, or talking through a current event, it’s a smart way to reel people in without them even knowing they’re watching a campaign video.”And though it’s not quite a proxy, Biden’s TikTok has leaned into his so-called Dark Brandon persona, a laser-eyed character that riffs upon a pro-Trump meme. When Biden makes a joke at Trump’s expense during a speech, that’s supposedly Dark Brandon “popping off” or “dragging Trump”, as recent TikToks put it.“I actually do love the humor and using Dark Brandon to show that he can make jokes about himself,” Aylward said. “The account uses young people language in the TikTok caption, like ‘Biden cooks Trump,’ but they aren’t having Biden use the language himself. They’re showing this all from a young person’s point of view, engaging in the language they use.”Whether the effect is cringey or not, it seems, depends on one’s taste.Silence on Gaza and a possible TikTok banBiden’s TikTok account has faced more serious criticisms than cringey-ness. One of young people’s biggest concerns is the mass killing of Palestinians in Gaza. In the comment section of his videos, users frequently ask Biden to engage with the topic or to order a ceasefire, but the account has remained silent on the issue.“Biden’s TikTok is clearly a one-way form of communication,” said Yini Zhang, an assistant professor at the University at Buffalo who studies social media and politics. “They’re sticking to some clearly thought-out talking points. They have issues they want to avoid, like Gaza, and the TikTok page is not as interactive as we often think it might be.”Another issue is the irony of Biden’s team putting resources toward TikTok when just last week, Biden signed a measure that could see the app banned in the US. (TikTok remains blocked on most government devices, per a 2022 law.)“It’s a funny position for him to be in,” Klemons said. “I can’t think of a situation that’s similar, where somebody is actively using a platform that they’re actively trying to get rid of. But they need to be where the people are.”It would take at least nine months for the app to disappear if it does at all, so Biden can milk the platform for the entire election cycle. Trump, who does not have a TikTok account, is currently opposed to a TikTok ban. (He’s posting furiously on Truth Social, where, funnily enough, Biden-Harris HQ also runs an account.) In fact, many politicians don’t even touch TikTok due to security concerns.TikTok’s allure has always been its supposed authenticity, with the most popular personas on the app appearing real, raw, unfiltered – even if many of their videos are highly scripted. “They want to project this persona of being authentic in a way that maximizes their appeal, but they also have to be careful in what they say,” Zhang said.Biden is no different. His TikTok follows the trends of the platform. His memes aren’t groundbreaking, but they’re not totally embarrassing either. His stats are middling, and he avoids engaging directly with young people on tough issues. Viewers are constantly reminded of his greatest hits, a persona he’s cultivated through decades in the public eye, but ultimately, the account is just another campaign mouthpiece. A TikTok alone will not clinch an election. More

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    Senate leader Chuck Schumer hails bipartisanship and thanks Mike Johnson as foreign aid bill heads for passage – as it happened

    The Senate’s Democratic leader, Chuck Schumer, once again spoke from the chamber’s floor after lawmakers voted overwhelmingly to advance the $95b bill authorizing military aid to Ukraine, Israel and Taiwan.Passing the legislation was a top priority for Joe Biden, his Democratic allies and some Republicans, including the Senate minority leader, Mitch McConnell. It faced resistance from others in the GOP, among them the Republican House speaker, Mike Johnson. But Johnson relented earlier this month, and allowed it to be voted on in the House, where it passed with more Democrats in favor than Republicans.In his remarks, Schumer thanked Johnson and McConnell, while saying the bill’s passage was a sign that bipartisanship is alive and well in a Congress better known for intractable partisan stalemate.“Today’s outcome yet confirms another thing we’ve stressed from the beginning of this Congress. In divided government, the only way to ever get things done is bipartisanship,” Schumer said.“I thank leader McConnell, as I’ve mentioned before, working hand in hand with us, not letting partisanship get in the way. I thank Speaker Johnson, who rose to the occasion, in his own words, that he had to do the right thing, despite the enormous political pressure on him. And I thank leader Jeffries, who worked so well together in his bipartisan way, with Speaker Johnson.” The last name is Hakeem Jeffries, the Democratic House minority leader.The Senate has taken the key step of invoking cloture on the $95b bill that will send military aid to Ukraine, Israel and Taiwan, and could set the stage for social media app TikTok’s ban nationwide. Lawmakers are now debating the legislation, with final passage expected later today or perhaps tomorrow. The chamber earlier in the day rejected an attempt to make amendments to the bill, which already passed the House, thwarting independent Bernie Sanders’s plans to tweak the text to stop weapons shipments to Israel in what he called “a dark day for democracy”. Meanwhile, GOP senators called on the Biden administration to step in to break up pro-Palestinian demonstrations on college campuses, including New York University and Yale University.Here’s what else happened today:
    Joe Biden assailed Donald Trump’s hand in overturning Roe v Wade in a speech in Florida, and mocked his Bible sales.
    The US plans to ship $1b in weapons to Ukraine that can be quickly deployed on the battlefield once the foreign aid bill passes.
    Trump’s trial on charges of falsifying business records is continuing in New York City, with testimony from former Nation Enquirer publisher David Pecker.
    Republican House speaker Mike Johnson took a risk by allowing the chamber to pass the bill funding Ukraine’s defense, but Trump praised him nonetheless.
    Chuck Schumer, the Senate’s Democratic leader, thanked Johnson for allowing the House to vote on and pass the foreign aid bill, despite his previous hesitancy towards arming Ukraine.
    Back in the Senate, lawmakers continue to debate the foreign aid bill for Israel, Ukraine and Taiwan, which appears headed for passage later today.The speeches will probably go on for a few hours. Shortly after the chamber overwhelmingly took the key legislative step of invoking cloture on the bill, CNN reports Republican minority leader Mitch McConnell, an ardent supporter of Ukraine, laid into conservative commentator Tucker Carlson for his support of Vladimir Putin, and the damage it has caused:Carlson traveled to Russia in February for an interview with Putin, which did not appear to go the way the conservative commentator hoped:Much of what Joe Biden told the crowd in Florida was well-trod territory for the president, who has pledged to protect abortion access ever since the supreme court overturned Roe v Wade in 2022.But he did try out a new line, one inspired by Donald Trump’s foray into theology.“Trump bragged how proud he was to get rid of Roe v Wade … He took credit for it. He said, there has to be punishment for women exercising their reproductive freedom. His words, not mine,” Biden said.Then he teed up a zinger: “He described the Dobbs decision as a miracle. Maybe it’s coming from that Bible he’s trying to sell. I almost wanted to buy one just to see what the hell’s in it.”If you haven’t heard about it, yes, Trump is selling a Bible:Joe Biden vowed to protect abortion access as president, including vetoing any attempt by Congress to pass a nationwide ban on the procedure.But much of his speech was dedicated to reminding voters of Donald Trump’s role in Roe v Wade’s downfall.“It was Donald Trump who ripped away the right to freedom of women in America. It will be all of us who restore those rights for women in America,” Biden said.“When you do that, you’ll teach Donald Trump and extreme Maga Republicans an extremely valuable lesson: don’t mess with the women of America.”Joe Biden has made it to Tampa, where he’s laying into Donald Trump for his role in the supreme court’s overturning of Roe v Wade, which has allowed states to ban abortion.Beginning next week, abortion will be banned in Florida beyond six weeks of pregnancy – a point at which many women are not aware they are pregnant. During his presidency, Trump appointed to the supreme court three conservative justices who would go on to vote to overturn Roe.“For 50 years, the court ruled that there was a fundamental constitutional right to privacy. But two years ago, that was taken away. Let’s be real clear. There was one person responsible for this nightmare, and he’s acknowledged and he brags about it – Donald Trump,” Biden said.“Trump is worried voters are gonna hold him accountable for the cruelty and chaos he created. Folks, the bad news for Trump is we are going to hold them accountable.”Independent senator Bernie Sanders expressed disappointment that the chamber declined to consider amendments to the foreign aid bill he planned to offer that would restore funding to UN relief agency Unrwa and remove weapons shipments to Israel.“I am very disappointed, but not surprised, that my amendment to end offensive military aid to Netanyahu’s war machine – which has killed and wounded over 100,000 Palestinians, two-thirds of whom are women and children – will not be considered,” the Vermont lawmaker said.“Polls show that a majority of Americans, and a very strong majority of Democrats, want to end US taxpayer support for Netanyahu’s war against the Palestinian people. It is a dark day for democracy when the Senate will not even allow a vote on that issue.”The Senate’s Democratic leader, Chuck Schumer, once again spoke from the chamber’s floor after lawmakers voted overwhelmingly to advance the $95b bill authorizing military aid to Ukraine, Israel and Taiwan.Passing the legislation was a top priority for Joe Biden, his Democratic allies and some Republicans, including the Senate minority leader, Mitch McConnell. It faced resistance from others in the GOP, among them the Republican House speaker, Mike Johnson. But Johnson relented earlier this month, and allowed it to be voted on in the House, where it passed with more Democrats in favor than Republicans.In his remarks, Schumer thanked Johnson and McConnell, while saying the bill’s passage was a sign that bipartisanship is alive and well in a Congress better known for intractable partisan stalemate.“Today’s outcome yet confirms another thing we’ve stressed from the beginning of this Congress. In divided government, the only way to ever get things done is bipartisanship,” Schumer said.“I thank leader McConnell, as I’ve mentioned before, working hand in hand with us, not letting partisanship get in the way. I thank Speaker Johnson, who rose to the occasion, in his own words, that he had to do the right thing, despite the enormous political pressure on him. And I thank leader Jeffries, who worked so well together in his bipartisan way, with Speaker Johnson.” The last name is Hakeem Jeffries, the Democratic House minority leader.The Senate invoked cloture on the $95bn bill to provide military assistance to Israel, Ukraine and Taiwan, an important procedural step that clears the way for a final vote on its passage later today.The bill advanced with 80 votes in favor, and 19 opposed.The measure has already been approved by the House, and will be signed by Joe Biden after it passes the Senate. Lawmakers are now expected to debate the legislation and offer a limited number of amendments.Back in the Senate, they’re voting on whether to invoke cloture on the foreign aid bill.That will set the stage for its final consideration, after a period of debate.A previous motion by Republican senator Mike Lee that would have blocked the bill’s progress was voted down with 50 senators opposed and 48 in favor.When he speaks in Tampa at 3pm, Joe Biden will press his message that Donald Trump is responsible for the spread of abortion bans across the country, his re-election campaign announced.The president will arrive in Florida one week before a law banning abortions after six weeks – a point at which many women are not yet aware they are pregnant – goes into effect. In a memo, Biden’s campaign manager, Julie Chávez Rodriguez, said such laws were out of step with the American public.“Trump is hoping that Americans will somehow forget that he’s responsible for the horror women are facing in this country every single day because of him. It’s a bad bet,” Chávez Rodriguez wrote.Here’s more:
    When President Biden speaks out against attacks on reproductive freedom across the country and yet another extreme Trump abortion ban taking effect in Florida, it will resonate with voters across every battleground state. Women and their families do not want Trump and MAGA Republicans continuing to dismantle their fundamental freedoms. An overwhelming majority of voters have rejected Trump’s abortion bans every time they’ve been on the ballot, and this November, they’ll reject Trump too.
    Joe Biden will shortly arrive in Tampa, where he is scheduled to give an address this afternoon on abortion rights, including attacking Florida’s six-week ban that is set to take effect on 1 May.Reporters on the ground in Tampa say Biden will be faced by several dozen people who have gathered to protest the president’s support for Israel’s war in Gaza.The Senate’s procedural vote on the foreign aid bill is being delayed by Republicans complaining they can’t offer amendments to it.Eric Schmitt, of Missouri, and Utah’s Mike Lee are accusing the Democratic majority leader, Chuck Schumer, of effectively railroading through his version of the bill “with minimal debate and perhaps no amendments”, Lee said.He insists, as extremist House Republicans who opposed the bill last week did, that money for Ukraine is unpopular.Bernie Sanders, independent senator for Vermont, says he agrees with Lee.He says he wants to offer two amendments, one to ensure there’s no money for Israel’s “war machine”. The second is removing a block on aid money for the United Nations Relief and Works Agency (Unrwa), which Israel says has been infiltrated by “Hamas terrorists” stealing funds.“Members can agree with me or disagree with me on the issues, but they should be voted upon,” Sanders said.Senators are voting now whether to adopt a motion by Lee to table (kill) Schumer’s motion to move forward with the foreign aid bill.The US secretary of state, Antony Blinken, will visit Saudi Arabia this weekend in pursuit of the Biden administration’s ambitious goal of helping to restore that nation’s relations with Israel, Axios reports.He’ll be attending the special meeting of the World Economic Forum in Riyadh on Sunday, and meeting the Saudi crown prince, Mohammed bin Salman, and other regional leaders, the outlet said.Axios, citing US officials, adds that Blinken “is considering” visiting Israel and its prime minister, Benjamin Netanyahu, as part of his trip, but has not yet finalized an itinerary.Senators are inching towards a procedural vote on the $95.3bn foreign aid package, expected close to the top of the hour.Arizona Democrat Mark Kelly has just been on the chamber floor, lamenting that it took so long for Congress to pass a bill he said 71% of members ultimately voted for.“Because of delays, Ukraine’s fighters are desperately low [on weapons and ammunition],” he said.“That’s tying the hands of their commanders at the same time Russia is revitalizing its war effort.”But, he says, “Ukraine can win this war. Passing this bill will allow the transfer to them more of what Ukraine needs to turn the tide.”Republican Maine senator Susan Collins concurs. “[This is] a volatile and dangerous time in world history,” she says:
    If [Russia’s president Vladimir] Putin is allowed to succeed in Ukraine, he will continue to pursue his goal of recreating the Soviet Union. He’s made no bones about that.
    She fears Moldova, Georgia, the Baltic nations and Poland are in Putin’s sights.“Then our troops would be involved in a much larger war,” she says.The Senate will soon begin voting on a $95bn foreign aid bill for Israel, Ukraine and other US allies, ending months of negotiations over one of Joe Biden’s top priorities and giving Kyiv another lifeline in its defense against Russia’s invasion. But the drama isn’t over yet. Independent senator Bernie Sanders has vowed to offer amendments stripping from the bill funds to send Israel weapons, while Republicans opposed to arming Ukraine may make their own stand. Voting begins at 1pm with a procedural motion. Meanwhile, GOP senators are calling on the Biden administration to step in to break up pro-Palestinian demonstrations on college campuses, including New York University and Yale University.Here’s what else is going on today:
    The US plans to ship $1b in weapons to Ukraine that can be quickly deployed on the battlefield once the foreign aid bill passes.
    Donald Trump’s trial on charges of falsifying business records is continuing in New York City, with testimony from former Nation Enquirer publisher David Pecker.
    Republican House speaker Mike Johnson took a risk by allowing the chamber to pass the bill funding Ukraine’s defense, but Trump continued to praise him, raising his chances of keeping his job.
    Twenty-five Republican senators have demanded that the Biden administration send federal law enforcement to respond to college campuses where pro-Palestinian protests have occurred, and called the demonstrators “anti-Semitic, pro-terrorist mobs”.“The Department of Education and federal law enforcement must act immediately to restore order, prosecute the mobs who have perpetuated violence and threats against Jewish students, revoke the visas of all foreign nationals (such as exchange students) who have taken part in promoting terrorism, and hold accountable school administrators who have stood by instead of protecting their students,” the group wrote in a letter addressed to the US attorney general, Merrick Garland, and the education secretary, Miguel Cardona.Among the signatories is the party’s Senate minority leader, Mitch McConnell, and his deputy, John Thune. Josh Hawley, the Missouri senator who separately demanded the president deploy national guard troops to college campuses, also signed the letter.Here’s more on the campus protests: More

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    US House passes bill that could lead to total TikTok ban

    The House of Representatives voted 360 to 58 on the updated divest-or-ban bill that could lead to the first time ever that the US government has passed a law to shut down an entire social media platform.The Senate is expected to vote on the bill next week and Joe Biden has said he will sign the legislation.“This bill protects Americans and especially America’s children from the malign influence of Chinese propaganda on the app TikTok. This app is a spy balloon in Americans’ phones,” said Texas Republican representative Michael McCaul, author of the bill, Bloomberg reports.The updated TikTok bill comes as part of House Republican speaker Mike Johnson’s foreign aid package for Ukraine, Israel and Taiwan.The passage of the updated version of the bill came after Maria Cantwell, the Senate commerce committee chair, urged the House in March to revise the bill’s details, which now extends TikTok’s parent company ByteDance’s divestment period from six months to a year.In a statement released on Tuesday, Cantwell said: “As I’ve said, extending the divestment period is necessary to ensure there is enough time for a new buyer to get a deal done. I support this updated legislation.”Critics of the popular social media app argue that ByteDance, which is based in China, could collect user data and censor content that is critical of the Chinese government. In March, Avril Haines, the director of national intelligence, warned in a House intelligence committee hearing that China could use TikTok to influence the US’s 2024 presidential elections.Meanwhile, TikTok has repeatedly said that it has not and would not share US user data with the Chinese government. “TikTok is an independent platform, with its own leadership team, including a CEO based in Singapore, a COO based in the US and a global head of trust and safety based in Ireland,” the company said.In response earlier this week to the House’s then upcoming vote, TikTok wrote a post on social media expressing its displeasure at the bill and the US’s ability to “shutter a platform that contributes $24bn to the US economy, annually”.Following the bill’s passage, TikTok said: “It is unfortunate that the House of Representatives is using the cover of important foreign and humanitarian assistance to once again jam through a ban bill that would trample the free speech rights of 170 million Americans,” NPR reports.skip past newsletter promotionafter newsletter promotionThe president of Signal, an encrypted messaging service and US company, also condemned the bill’s passage, arguing that the data privacy arguments could be extended to other social media companies while pointing to the Senate’s recent passage of the reauthorization of the Foreign Intelligence Surveillance Act that expands warrantless surveillance powers.In a post on X, Meredith Whittaker said: “This is fucked. Please take a moment to consider what’s happening here. Abuse of surveillance powers is about to be enshrined in US law at the same time that a bill to force TikTok to sell to US buyer or be banned is moving forward, justified in part via ‘data privacy.’”In March, Joe Biden vowed to sign the TikTok bill, saying: “If they pass it. I’ll sign it.” That same month, Shou Zi Chew testified before Congress for more than five hours during which lawmakers grilled TikTok’s Singaporean CEO on China, drugs and teenage mental health. More

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    TikTok may be on borrowed time in the US, but it still holds a Trump card | John Naughton

    Last week, the US House of Representatives, a dysfunctional body that hitherto could not agree on anything, suddenly converged on a common project: a bipartisan bill that would force TikTok’s Chinese owner, ByteDance, to sell the app to an owner of another nationality, or else face a ban in the US, TikTok’s largest market.American legislators’ concerns about the social media app have been simmering for years, mostly focused on worries that the Chinese government could compel ByteDance (and therefore TikTok) to hand over data on TikTok users or manipulate content on the platform. A year ago, Christopher Wray, the director of the FBI, told Congress that TikTok “is a tool that is ultimately within the control of the Chinese government – and it, to me, it screams out with national security concerns”.These fears were amplified by the raging popularity of TikTok among US users. It has upwards of 170 million of them and their addiction to it has bothered Mark Zuckerberg and his empire for the very good reason that TikTok is the only other social media game in town. Six of the world’s 10 most downloaded apps last year were owned by Meta, Facebook’s parent. But TikTok, beat all of them except Instagram to the top spot.TikTok is ferociously addictive, at least for people under 30. What bothers Meta most is that TikTok extracts far more granular data from its users than any other platform. “The average session lasts 11 minutes,” writes blogger Scott Galloway, “and the video length is around 25 seconds. That’s 26 ‘episodes’ per session, with each episode generating multiple microsignals: whether you scrolled past a video, paused it, rewatched it, liked it, commented on it, shared it, and followed the creator, plus how long you watched before moving on. That’s hundreds of signals. Sweet crude like the world has never seen, ready to be algorithmically refined into rocket fuel.”To date, public discourse about the platform has been pretty incoherent – as one critic pointed out: “From policymakers completely talking past each other to the media falling into false binaries when discussing TikTok and a possible ban, too many narratives on the issue have been contradictory, full of logical leaps, or incredibly reductive.” But two main themes stand out from the hubbub. One is that TikTok gathers incredibly detailed personal data on its users (data that may find its way to the platform’s Chinese parent); the other is that it may be a propaganda tool for the Chinese Communist party (CCP).The first is plausible but overegged. As the Economist puts it: “If Chinese spies want to find out about Americans, the country’s lax data protection laws allow them to buy such information from third parties.” The second proposition – that TikTok may be an efficient conduit for propaganda and misinformation – looks spot-on, though. After all, about a third of under-30s in the US regularly get news on TikTok and a recent study has found grounds for thinking that the platform already systematically promotes or demotes content on the basis of whether it is respectively aligned with or opposed to the interests of the CCP.And here’s where the question of what happens to TikTok takes on geopolitical and domestic political dimensions. On the former, it’s highly likely that the prospect of TikTok separating from ByteDance and thereby slipping out of the control of the CCP does not appeal to Beijing. So this congressional bill (which passed overwhelmingly in a floor vote on Wednesday) looks like bad news.On the other hand, there was some good news last week for Beijing. First, Donald Trump became the Republican party’s nominee for the presidency. And second, he announced that he was against the bill. “If you get rid of TikTok,” he posted on his Truth Social platform, “Facebook and Zuckerschmuck will double their business. I don’t want Facebook, who cheated in the last Election, doing better. They are a true Enemy of the People!”For those who appreciate hypocrisy, this was a collector’s item. Is this not the same Trump who in 2020 tried (but failed) to get rid of TikTok? What lies behind this change of heart? Who can say: trying to read what is loosely called Trump’s mind is a fool’s errand. Still, it was interesting to learn that recently Trump reportedly had a “cordial” meeting in his Mar-a-Lago lair with a guy called Jeff Yass. Who’s he? Oh, just someone whose business happens to have a $30bn-plus stake in ByteDance. Sometimes you couldn’t make this stuff up.What I’ve been readingMatter of InterestViewing the Ob-scene is David Hering’s terrific review of Jonathan Glazer’s great movie The Zone of Interest.Machine learningRead Of Top-Notch Algorithms and Zoned-Out Humans, a sobering essay by Tim Harford about the downsides of becoming dependent on smart machines.Science fiction Superconductivity Scandal: The Inside Story of a Scientific Deception in a Rising Star’s Physics Lab recounts a gripping investigation by Nature magazine’s news team. More