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    Tom Cotton gingerly steps on Trump’s toes as he eviscerates TikTok in book

    Tom Cotton stands a better chance of becoming Senate majority leader than a Republican presidential nominee. After all, with Mitch McConnell of Kentucky, the Arkansas senator worked to undermine Donald Trump’s efforts to overturn the 2020 election – an unforgivable sin in Trumpworld.Cotton branded those who stormed the Capitol “insurrectionists” – a label he previously affixed to those who rioted amid protests over the police murder of George Floyd.In 2022, Cotton mulled a presidential run, taking multiple trips to Iowa and New Hampshire. He never announced and Trump again claimed the prize. Cotton’s dream may never die but for now he is chair of the Senate intelligence committee and the third-ranking Republican in the upper chamber – not a bad perch from which to publish his latest book.With Seven Things You Can’t Say About China, Cotton seeks to shine a light on a major threat to US interests. In the process, he gingerly steps on Trump’s toes; trashes Trump’s right-hand man, Elon Musk; and repeatedly dings TikTok, which is owned by China but also by Jeff Yass, a professional investor and a convert of convenience to Trump’s cause. Cotton may come to regret all three moves as missteps.He obliquely criticizes Trump regarding Chinese investment in US educational institutions. “A senior Chinese Communist purchased New York Military Academy, Donald Trump’s alma mater, and then appointed several of his Chinese associates to its board of trustees,” Cotton writes. That sale was finalized in 2015. “The Department of Defense has granted the academy hundreds of thousands of dollars since its Chinese takeover,” Cotton adds. Federal records show such grants made during Trump’s first term, between 2017 and 2021.Elsewhere, the senator slams Musk for “chasing Chinese dollars”. For 2024, Tesla reported revenues from China of $20.94bn.On top of being the driving force of Trump’s evisceration of the federal government, via the so-called “department of government efficiency” (Doge), Musk is chief executive of companies including Tesla and SpaceX, which in turn owns Starlink internet. In such roles, Cotton writes, “Musk told China’s state television, ‘I’m very confident that the future of China is going to be great and that China is headed towards being the biggest economy in the world and a lot of prosperity in the future.’” This hardly sounds like “America first” or “Make America great again”.Cotton groups Musk with American “tech titans” he views as putting profit ahead of the national interest, including the Microsoft founder Bill Gates and Mark Zuckerberg, chief executive of Meta. Collectively, writes Cotton, they have “shamefully supplicated China’s Communist rulers”.But the senator reserves a special place in hell for TikTok.“No social-media app has harmed our kids more than TikTok,” he declares. “If your kid uses TikTok, I urge you to stop reading now and immediately delete the account.”Here, Trump and Cotton are no longer on the same page. In 2020, Trump branded TikTok a threat to national security and sought to force its divestment. But now money, votes and vengeance appear to have supplanted national interest.For starters, there is Yass, co-founder of Susquehanna International Group, a trading company that holds a 15% stake in ByteDance, the Chinese company that owns TikTok. Yass is also a key funder of the Club for Growth, a deep-pocketed and libertarian-minded tax-exempt organization. Trump met with him late last winter. His thinking on TikTok changed. As it happens, Yass hasn’t donated to Cotton since 2013.Now Trump looks to rescue TikTok and ByteDance, a move Cotton openly criticized. On taking office, Trump imposed a 75-day moratorium on the deadline, under US law, for ByteDance to find a US buyer. At the inauguration, Shou Chew, CEO of TikTok, sat alongside Tulsi Gabbard, now director of national intelligence.Cotton has bitten his lip. “Our point in passing that law,” he told Fox News, was not to ban TikTok in the US. Rather, it was to compel ByteDance to divest, and ostensibly have a “TikTok that is not influenced by Chinese communists”. For the moment, TikTok remains in such control.In his book, Cotton urges Americans to shun “avoid other Chinese apps like Temu, Alibaba, Shein, WeChat, and Alipay. A few dollars savings or a little extra convenience isn’t worth the threat to your family’s privacy and data security or the indirect help these apps provide to the Chinese communists.” Talk about timing.Kash Patel, the new FBI director, is an investor in Elite Depot, Shein’s corporate parent. The Wall Street Journal blared: “Trump’s FBI Pick Stands to Make Millions From Fashion Brand Shein … Critics question potential conflicts of interest in owning shares of [a] foreign company with China ties.” Patel values his Elite Depot stock between $1m and $5m.Cotton voted to confirm. “Congratulations, FBI Director Patel!” he posted. “America will be safer and more secure with Kash leading the FBI.”Trump has helped Shein and Temu, mail-order retailers, stay great. Initially, Trump imposed a 10% tariff on Chinese imports and closed the “de minimis” loophole, which had enabled packages from China valued at less than $800 to be processed duty-free. Then Trump reversed himself. The loophole stood.As for data security and privacy, so close to Cotton’s heart? Musk and the boys of Doge are hoovering that stuff up as you read.Cotton remains a China hawk and an economic nationalist, but is no longer a darling of Trumpworld. In the run-up to the vote to confirm Gabbard as DNI, Cotton and John Thune, the Senate’s majority leader, received a stern warning from Matt Boyle of Breitbart, a Trump-adjacent media organ.“They will be heroes assuming they usher Tulsi to confirmation but if Tulsi is not confirmed then Cotton and Thune are in deep personal trouble with the base. I’m optimistic on this one at this point. The consequences of failure are too dire.”Love is conditional. Cotton lives to fight another day.

    Seven Things You Can’t Say About China is published in the US by HarperCollins More

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    All the executive orders Trump has signed so far

    Donald Trump has signed dozens of executive orders in his first weeks back in office, including ending birthright citizenship, curbing DEI and “gender radicalism” in the military, and pardoning January 6 rioters.The US president promised in his inaugural speech that these orders would amount to a “complete restoration of America”.Here’s what to know about the executive orders Trump has signed since retaking the White House.ICC sanctionsThe order: Trump signed an order authorizing economic sanctions on the international criminal court (ICC), accusing the body of “improperly targeting” the United States and its allies, such as Israel.What Trump said: Trump has been a vocal critic of the ICC and said the court had “abused its power” in issuing warrants for Benjamin Netanyahu and his former defense minister Yoav Gallant for alleged war crimes. “This malign conduct in turn threatens to infringe upon the sovereignty of the United States and undermines the critical national security and foreign policy work of the United States government and our allies, including Israel,” Trump said.What it means: The order grants Trump broad powers to impose asset freezes and travel bans against ICC staff and their family members if the US determines that they are involved in efforts to investigate or prosecute citizens of the US and certain allies.Read moreEnding ‘anti-Christian bias’The order: Trump signed an executive order attempting to eliminate “anti-Christian bias” in the US government. The president announced the formation of a taskforce, led by the attorney general, Pam Bondi, to end all forms of “anti-Christian targeting and discrimination” in the government.What Trump said: Trump said Bondi would work to “fully prosecute anti-Christian violence and vandalism in our society and to move heaven and earth to defend the rights of Christians and religious believers nationwide”.What it means: The order is meant to reverse alleged targeting of “peaceful Christians” under Biden. Critics say it changes the traditional understanding of religious liberty, with Americans United for Separation of Church and State saying in a statement that Trump’s taskforce would “misuse religious freedom to justify bigotry, discrimination and the subversion of our civil rights laws”.Read moreBanning trans athletes from women’s sportsThe order: Trump signed an executive order banning transgender athletes from participating in women’s sport. It directs federal agencies, including the Department of Justice, to interpret federal Title IX rules as the prohibition of trans girls and women from participating in any female sports categories.What Trump said: “With this executive order, the war on women’s sports is over.”What it means: The order is the latest in a slew of Trump actions aimed at rolling back the rights of trans people. Trump also signed orders defining sex as “only male or female” and banning gender transitions for people under the age of 19.Read moreEnding Unrwa fundingThe order: Trump signed an executive order stopping funding for Unrwa, the UN agency for Palestinian refugees, and withdrawing US from the UN human rights council.What Trump said: The president criticized the entire United Nations as “not being well run” and “not doing the job”.What it means: In his first term, Trump cut Unrwa funding and withdrew from the UN’s human rights council. The Biden administration restored Unrwa funding and rejoined the council.Read moreImplementing tariffs on imports from Mexico, China, and CanadaThe orders: Trump signed three executive orders on 1 February placing tariffs on Mexico, China and Canada, to begin on 4 February.What the orders say: the Mexico order says that drug traffickers and the country’s government “have an intolerable alliance” that endangers US security. The China order says the country’s government allows criminal organizations to “launder the revenues from the production, shipment, and sale of illicit synthetic opioids”. The Canada order says that Mexican cartels are operating in that country, claiming the amount of fentanyl imported could kill “9.5 million Americans”.What it means: All three countries announced retaliatory actions. On 3 February, Trump agreed to postpone tariffs against Mexico and Canada for one month after they committed to increasing border enforcement. China has announced retaliatory tariffs on some American imports and an antitrust investigation into Google on 4 February after Trump’s tariffs took effect.Read moreCreation of a sovereign wealth fundThe order: Trump ordered the US treasury and commerce department to create a sovereign wealth fund. Such a fund, which requires congressional approval, would act as an investment fund for the country, operating outside the Federal Reserve and the treasury department.Trump offered few details about the fund, including where the cash would come from. His treasury secretary and the nominee for commerce secretary would spearhead efforts to create the fund. Treasury secretary Scott Bessent told reporters the government would “stand this thing up within the next 12 months”.What Trump said: “We have tremendous potential,” Trump said. “I think in a short period of time, we’d have one of the biggest funds.”Trump also said that the fund could be used to facilitate the purchase of TikTok.What it means: More than 100 countries and 20 US states have sovereign wealth funds. Senior officials in the Biden administration had been quietly working on a sovereign wealth fund before the US election in November, according to multiple reports.Read moreMigrant detention center at Guantánamo BayThe order: Trump signed an executive order to prepare a huge detention facility at Guantánamo Bay that he said could be used to hold up to 30,000 immigrants deported from the US.What Trump said: Guantánamo could “detain the worst criminal illegal aliens threatening the American people”, Trump said during the signing of the Laken Riley Act, another of his administration’s hardline immigration policies.What it means: The order is part of a broader effort to fulfill Trump’s promise to remove millions of people from the country.Read moreGender-affirming careThe order: Trump signed an order that attempts to end gender transitions for people under 19.What Trump said: “It is the policy of the United States that it will not fund, sponsor, promote, assist, or support the so-called ‘transition’ of a child from one sex to another, and it will rigorously enforce all laws that prohibit or limit these destructive and life-altering procedures,” reads the order.What it means: The order directs that federally run insurance programs, including Tricare for military families and Medicaid, exclude coverage for such care. The order calls on the Department of Justice to vigorously pursue litigation and legislation to oppose the practice.Read moreReshaping the militaryThe order: Trump signed three executive orders on 27 January that would reshape the military: removing diversity, equity and inclusion efforts, eliminating “gender radicalism” from the military, and reinstating soldiers who were expelled for refusing Covid-19 vaccines.What Trump said: “To ensure we have the most lethal fighting force in the world, we will get transgender ideology the hell out of our military. It’s going to be gone,” Trump said in Florida, according to CBS.What it means: Trump’s order does not yet ban transgender soldiers from the military, but directs the Pentagon to create a policy for trans members of the military.Read moreStart a process to ‘develop an ‘American Iron Dome”’The order: Trump signed an executive order on 27 January that would begin the process of creating a “next-generation” missile defense shield, which the administration is referring to as the American Iron Dome.What Trump said: “The United States will provide for the common defense of its citizens and the Nation by deploying and maintaining a next-generation missile defense shield,” the order said.What it means: Creating a short-range missile defense system akin to Israel’s Iron Dome would take years to build. The order calls for a plan from the defense secretary, Pete Hegseth, within 60 days.Read moreReview of disaster agency FemaThe order: Trump ordered a review of Federal Emergency Management Agency (Fema), the disaster response agency, and suggested there is “political bias” in the agency. Trump previously criticized the agency’s response to Hurricane Helene.What Trump said: “Despite obligating nearly $30 billion in disaster aid each of the past three years, Fema has managed to leave vulnerable Americans without the resources or support they need when they need it most,” the order stated.What it means: A review council – which includes the secretaries of defense and homeland security, Pete Hegseth and Kristi Noem – will report to Trump within 180 days.Read moreDeclassifying MLK and JFK filesThe order: Trump ordered the release of thousands of classified documents on the assassinations of John F Kennedy, Robert F Kennedy and Martin Luther King Jr.What Trump said: “The federal government has not released to the public all of its records related to those events. Their families and the American people deserve transparency and truth. It is in the national interest to finally release all records related to these assassinations without delay,” the order said.What it means: Trump made this promise during the election campaign and made a similar pledge in his first term, but ultimately heeded appeals from the CIA and FBI to withhold some documents.Read moreRemoving ‘barriers’ to AI innovation and investing in digital financial assetsThe order: During his first week in office, Trump signed an executive order calling for a review of all Biden policies on AI, to remove policies that “act as barriers to American AI innovation”. A second order called for a working group to start work on crypto regulations.What Trump said: “We must develop AI systems that are free from ideological bias or engineered social agendas” to maintain the US’s dominant position in AI technology, the order states.What it means: Former PayPal executive David Sacks has been tasked with leading a group to develop an AI action plan. Meanwhile another working group will start work on crypto regulations.Ending birthright citizenshipThe order: On his first day in office, Trump targeted automatic citizenship for US-born children of both undocumented people and some legal immigrants.What Trump said: The order specifies that it would limit birthright citizenship if a person’s “mother was unlawfully present in the United States and the father was not a United States citizen or lawful permanent resident at the time of said person’s birth”, or “when that person’s mother’s presence in the United States at the time of said person’s birth was lawful but temporary”.What it means: Birthright citizenship, which guarantees citizenship to anyone born on US soil, is protected by the 14th amendment and any attempt to revoke it will bring immediate legal challenges. The order was temporarily blocked on 23 January, with the judge calling it “blatantly unconstitutional”.Read moreskip past newsletter promotionafter newsletter promotionPut a freeze on refugee admissionsThe order: Trump signed an order suspending the country’s refugee resettlement program starting on 27 January. Refugees maybe only be admitted on a case-by-case basis so long as their entry is in the “national interest”.What Trump said: The order cited “record levels of migration” to the US and said the country did not have the ability to “absorb large numbers of migrants, and in particular, refugees”.What it means: Advocates say the move put lives in danger and has left families devastated. Thousands of refugees now stranded around the globe.Read moreLeaving the World Health OrganizationThe order: Trump signed an order to have the US exit the World Health Organization (WHO).What Trump said: “World Health ripped us off, everybody rips off the United States. It’s not going to happen any more,” Trump said at the signing. He accused the WHO of mishandling the Covid-19 pandemic and other international health crises.What it means: The US will leave the WHO in 12 months’ time and stop all financial contributions to its work. The US is the biggest financial backer to the United Nations health agency.Read moreRenaming the Gulf of MexicoThe order: Trump ordered two name changes: the Gulf of Mexico and Alaska’s Mount Denali.What Trump said: “President Trump is bringing common sense to government and renewing the pillars of American Civilization,” the executive order said in part.What it means: Trump ordered the Gulf of Mexico to be renamed the “Gulf of America” and will rechristen Alaska’s Mount Denali as Mount McKinley.It will have no bearing on what names are used internationally.Read moreRevoking electric vehicle targetsThe order: Trump revoked a non-binding executive order signed by Joe Biden aimed at making half of all new vehicles sold in 2030 electric.What Trump said: “The United States will not sabotage our own industries while China pollutes with impunity,” Trump said.What it means: Part of an effort to repeal Biden’s environmental protections, Trump has also promised to roll back auto pollution standards finalized by Biden’s administration last spring.Read moreReclassifying federal employees, making them easier to fireThe order: Trump’s executive order reclassified thousands of federal employees as political hires, making it much easier for them to be fired.What Trump said: Aides to the president have long heralded mass government firings as part of an attack on the so-called “administrative” or “deep” state.What it means: Trump in effect reinstates “Schedule F”, an executive order he signed in the last year of his first term, seeking to reclassify tens of thousands of federal workers. (Biden rescinded the order.)Key aides to Trump have called for mass government firings. Project 2025 made attacks on the deep or administrative state a core part of Trump’s second term. The rightwing playbook called for civil servants deemed politically unreliable to be fired and replaced by conservatives.Read moreDeclaring a national energy emergency and ‘unleash’ oil production in AlaskaThe order: Trump declared a national energy emergency as part of a barrage of pro-fossil fuel actions and efforts to “unleash” already booming US energy production that included also rolling back restrictions in drilling in Alaska and undoing a pause on gas exports.What Trump said: The order means “you can do whatever you have to do to get out of that problem and we do have that kind of emergency,” Trump said. The order also says it is US policy for the country to “fully avail itself of Alaska’s vast lands and resources”.What it means: The declaration would allow his administration to fast-track permits for new fossil fuel infrastructure. It is likely that the order, part of a broader effort to roll back climate policy, will face legal challenges.Read moreCreating a policy recognizing only two gendersThe order: Trump signed an order to remove “gender ideology guidance” from federal government communication, policies and forms. The order makes it official policy that there are “only two genders, male and female”.What Trump said: “Agencies will cease pretending that men can be women and women can be men when enforcing laws that protect against sex discrimination,” the order states.What it means: The order reverses a Biden-era executive action on the acceptance of gender identity.Read morePausing the TikTok banThe order: Trump signed an executive order temporarily delaying the enforcement of a federal ban on TikTok for at least 75 days.What Trump said: “I guess I have a warm spot for TikTok that I didn’t have originally,” Trump said at the White House, as he signed executive orders, according to the New York Times.What it means: Trump ordered his attorney general to not enforce the law requiring TikTok’s sale. Trump says the pause allows for time to chart an “appropriate course forward” to protect national security and not abruptly shut down the popular app. In his first term, Trump favored a TikTok ban, but has since changed his position due to factors including his own popularity on the app.Read moreRescinding 78 Biden-era executive actionsThe order: Trump ordered 78 Biden-era executive actions to be rescinded, including at least a dozen measures supporting racial equity and combating discrimination against gay and transgender people.What Trump said: “I’ll revoke nearly 80 destructive and radical executive actions of the previous administration,” Trump told a crowd in Washington after his inaugural speech. He also said he would end policy “trying to socially engineer race and gender into every aspect of public and private life” and push for a “color blind and merit-based” society.What it means: The orders signal a reversal of Biden-era policy that prioritized implementing diversity measures across the federal government. Trump repealed orders signed by Biden advancing racial equity for underserved communities and the aforementioned order combating discrimination based on gender identity or sexual orientation.Declaring a national border emergencyThe order: Trump signed an order at the White House declaring an emergency at the southern US border, along with several other immigration-related policies.What Trump said: “All illegal entry will immediately be halted, and we will begin the process of returning millions and millions of criminal aliens back to the places from which they came,” Trump said in his inauguration speech.What it means: The executive action paves the way to send US troops to the southern border and makes good on campaign promises to implement hardline immigration policies. There are limited details about how the administration plans to execute its sprawling set of immigration actions that were all but certain to face legal and logistical challenges.Immigrant communities across the country are bracing for Trump’s promise to carry out the “largest deportation program in American history”, beginning as early as Tuesday morning.Read moreIssuing pardons for January 6 defendantsThe order: Trump issued pardons for offenders and commutations related to the January 6 attack on the Capitol. He will direct the Department of Justice to dismiss cases currently in progress.What Trump said: “I’m going to be signing on the J6 hostages, pardons, to get them out,” Trump said during his rally speech. “We’ll be signing pardons for a lot of people, a lot of people.” Trump said he has pardoned about 1,500 defendants charged in the January 6 attack on the US Capitol and issued six commutations.What it means: Trump made his pledge to issue pardons for those with convictions related to the January 6 Capitol attack a core part of his re-election campaign. On the campaign trail, Trump often featured the national anthem sung by prisoners in a Washington DC jail. There are more than 1,500 people federally charged with associated charges.With Trump back in the White House, justice department investigations into January 6 crimes are expected to cease.Read moreWithdrawing from the Paris climate agreementThe order: Trump issued an executive action withdrawing the US from the 2015 Paris agreement, along with a letter informing the United Nations of the decision.What Trump said: “I am immediately withdrawing from the unfair, one-sided Paris Climate Accord rip-off” Trump said during a rally at the Capital One Arena. In his inaugural speech, Trump said he would use executive action to “end the Green New Deal”.What it means: In 2017, Trump exited the Paris agreement. Upon taking office in 2021, Biden rejoined. Monday’s order makes good on a Trump election promise to withdraw from the 2015 global treaty seeking to avoid the worst impacts of the climate crisis.Exiting the Paris agreement is part of Trump’s broader efforts to roll back climate protections and policy. Trump has described Biden’s efforts to grow the US’s clean energy sector as “the green new scam”.Read more This explainer was first published on 29 January 2025 and is being regularly updated to ensure that it reflects latest news developments. The date of the most recent update can be found in the timestamp at the top of the page. Any significant corrections made to this or previous versions of the article will continue to be footnoted in line with Guardian editorial policy. This article was amended on 30 January 2025. A previous version said the birthright citizenship executive order affected children of immigrants in the country illegally. It applies to children both of undocumented people and some legal immigrants. The subheading of this article was amended on 6 February 2025. An earlier version incorrectly said Donald Trump had abolished the Department of Education. More

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    Kamala Harris memes are all over the internet. Will tweets and TikToks turn into votes?

    In a series of events over 24 hours that would have been unimaginable a week ago, Kamala Harris ascended to the top of the Democratic ticket, secured the backing of Joe Biden and key leaders, brought in a record-breaking $81m, and became the face of brat summer.“kamala IS brat,” pop star Charli xcx declared on Sunday, a reference to her new album released last month that has launched countless memes declaring it the season of the brat. A brat, in the British singer’s own words, is “that girl who is a little messy and likes to party and maybe says some dumb things sometimes, who feels herself, but then also maybe has a breakdown, but kind of parties through it”.Brat was having a moment, Kamala was having hers, and the two came together in cultural union via a tidal wave of posts – largely from younger Americans – like videos with the pop star’s music over clips of the vice-president’s frequently shared coconut tree remarks.Harris’s campaign quickly embraced the memes, adopting a lime green Twitter/X background in the same aesthetic of the Brat album. The internet went wild.Now the question is what it might mean for Harris’s chances come November. Will tweets and TikToks turn into votes?While this year’s election drew plenty of memes and online engagement, there was little excitement about the rematch of Joe Biden, 81, and Donald Trump, 78, and instead a pervasive sense of cynicism.Young people had reported feeling disengaged and apathetic about the upcoming elections, and US politics in general. In a US News-Generation Lab poll of voters 18-34 from early July, 61% of respondents agreed that the upcoming election would be among the most important in history, but nearly a third said they would probably not or definitely not vote.Of those who said would not or were unlikely to vote, 40% said it was because they didn’t like any of the candidates, and 15% said they were turned off by politics.After Biden’s widely criticized debate performance, and amid growing calls for him to bow out of the election, there was a flurry of Harris-related memes. The KHive, as Harris fans have been called, seemed rejuvenated by the renewed interest around her.The memes and posts surged after Biden announced that he would step aside, and that he was endorsing Harris, including videos of her with music from Chappell Roan and Kendrick Lamar, and along the way the tone of the content shifted from oftentimes just ironic and silly to something more earnest.“It went from being just shitposting to shitposting into reality and as it became more and more real people also understood what power this could actually hold and what this could actually mean,” said Annie Wu Henry, a digital and political strategist who has worked with Alexandria Ocasio-Cortez, the progressive congresswoman from New York, and Pennsylvania senator John Fetterman.She views the furor around Harris among younger voters as both about Harris but also something larger. “It’s about the potential for something new, it’s about a political party that can be agile and make adjustments based on what they are hearing from the people.”“I think it is really exciting and bringing a lot of energy and hope to folks that haven’t felt this way in some time and for young people that maybe haven’t had a moment of hope like this in politics before.”The buzz online is bringing results, said Marianna Pecora, the communications director for Voters of Tomorrow. The gen-Z led liberal advocacy organization had its best fundraising day in history, Pecora said, and saw more apply to join a chapter or start a chapter in two days than in the last month combined.Priorities USA, one of the largest liberal Super Pacs, told the Guardian on Tuesday that after Biden endorsed Harris, it saw a notable increase in the share of young people who said they plan to vote in the upcoming election.It’s also brought a sense of joy and excitement not often seen in politics, Pecora said, particularly for a generation that came of age during one of the most difficult periods in recent history from growing political turmoil and the rise of far-right extremism in the US to Covid-19.“We’ve had this history as young people not seeing a system that really works for us and not having too many figureheads that are really fighting for us,” said Pecora, who was 13 when Donald Trump was elected.While polls show that Harris – like Biden and Trump – has struggled with favorability ratings, she has helped elevate issues that are important to younger voters, including abortion rights and Israel’s war on Gaza.skip past newsletter promotionafter newsletter promotionHarris, a biracial woman who is set to be the first Asian American and black woman to lead a major party’s presidential ticket, is an appealing candidate to gen Z voters, who are among the most diverse generation in US history, said Yalda T Uhls with the Center for Scholars & Storytellers at the University of California, Los Angeles.This year 41 million members of gen Z will be eligible to vote, and nearly half of them are people of color.A report from the center published last year that surveyed people from ages 10 to 24 found that adolescents are most interested in hopeful uplifting content of people beating the odds. “I feel like that’s the Kamala story,” Uhls said. That same study also found that in their entertainment, older teens were most interested in seeing a Black woman as the hero of a story.“Maybe young people have been waiting for this. They have been waiting for a candidate they feel is representative of them,” said Uhls, who co-authored the report and also grew up with Harris.But while Harris’s entry into the race has energized young voters, they also want to see real policy proposals that align with the issues most important to them, experts say.“Whether this translates to a large surge in youth voter turnout in November may come down to whether the new Democratic nominee also can convince young voters of a credible plan to address the existential threats they see in their everyday lives,” said Sarah Swanbeck, the executive director of the Berkeley Institute for Young Americans, pointing to the climate crisis, protections for democratic institutions, and economic policy that will improve social mobility.The events of this week have marked a special moment for young women, said Pecora. Young women for decades have been the arbiters of culture, she said, and this moment is tying the culture of young women to the vice-president.“We know we’re the margin of victory and that is translating into how this is happening online. It’s no coincidence to me that young women who have become the base of the Democratic party, who are fighting for reproductive freedom, their culture is the culture that is becoming mainstream with this movement,” she said. (Conservatives have frequently railed against the growing number of unmarried women supporting Democrats.)“It’s showing that we have power and sway in this world where young women are typically told wait your turn or let a man do it.”Uhls, the UCLA scholar who has studied gen Z, said she predicts the enthusiasm of the last few days will make a difference in November.“I think it’s going to translate to votes,” Uhls said. “Young people get most of their news and political information from social media. Some of them have written about this but they are thrilled that someone is actually marketing to them.”Still, Harris’s path to the White House is tough. The latest poll from PBS News/NPR/Marist found that if the election were today, 46% of voters would support Trump and 45% would vote for Harris, a close race though within the margin of error. The outcome of November’s election is expected to be decided by a few thousand voters in a handful of swing states – Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.But, Pecora said, the discourse about the election that is unfolding online is also happening elsewhere between friends and family at dinner tables and in classrooms, Pecora said.“That engagement is taking itself into people’s conversations, into their homes, into their communities. That’s where voters are turned out,” she said. “The energy that’s happening online is not siloed to the internet. It translated to dollars, and those dollars are translating to real organizing capacity and an ability to turn out young voters in November.”And so, Democrats say, there’s hope. More

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    Sundresses and rugged self-sufficiency: ‘tradwives’ tout a conservative American past … that didn’t exist

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    View image in fullscreen“Hey guys, and welcome back to my channel! Today, I’m going to be giving some tips for the ladies on how to attract a masculine man – a provider man,” the perky blonde woman tells the camera. Beaming and dressed in a pink dress complete with matching sweater, her swoop of blonde hair pinned back with a pearly headband, the woman rattles off her tips.“You want to look feminine, you want to be fit and take care of yourself and you want to be friendly,” the twentysomething woman continues. “I feel like the most feminine women I’ve come into encounter with are very peaceful. So have a sense of peace about you. Be content in your life without a man and pray for the right one to come your way.”She added: “You should be smiling a lot.”Meet Estee Williams. With more than 100,000 followers on Instagram, another 200,000 on TikTok and a history of appearances on shows like Dr Phil and Piers Morgan, Williams is one of the most prominent faces of an internet phenomenon-slash-controversy: the traditional wife, or “tradwife”.Tradwives first began trending online in 2020, when people were looking to wring excitement and comfort out of the smallest household tasks. Although there’s no single definition of “tradwife” – and many female influencers who’ve been decorated with the label don’t use it or even reject it – you know the tradwife when you see her. She is probably baking sourdough in an immaculate outfit, has a gaggle of kids (or wants them), and suggests – either silently or very loudly, like Williams – that life is better when women adhere to “traditional” gender roles and perfect at-home domesticity and nurturing.With the selection of JD Vance as Donald Trump’s running mate, the values that undergird the tradwife lifestyle are taking center stage at the highest levels of politics. Vance has fashioned himself as a champion of the so-called nuclear family, disparaging “the sexual revolution” and divorce. Days after the US supreme court overturned Roe v Wade in 2022, Vance tweeted: “If your worldview tells you that it’s bad for women to become mothers but liberating for them to work 90 hours a week in a cubicle at the New York Times or Goldman Sachs, you’ve been had.”He has also suggested that Kamala Harris, who is likely to become the Democratic nominee for president after Joe Biden ended his presidential campaign on Sunday, should not have political power because she does not have biological children.“Why have we let the Democrat party become controlled by people who don’t have any children? And why is this just a normal fact of American life?” Vance asked during a 2021 Virginia talk. “That the leaders of our country should be people who don’t have a personal and direct stake in it via their own offspring, via their own children?” Harris has two step-children.Vance’s own wife, Usha Vance, earned a law degree from Yale Law School as well as a master’s from Cambridge University. She clerked for Brett Kavanaugh before he joined the supreme court, and, up until JD Vance’s nomination for the vice-presidency, worked at a law firm that describes itself as “radically progressive”. Usha Vance resigned from the firm last week to focus on supporting her family.Tradwives are trending – and Vance is rising – as the United States is being roiled by fights over gender rights, which are only set to intensify if Trump and Harris go head to head. American women are grappling with a backlash against abortion rights, their economic mobility and feminism itself. They are also dealing with the failure of US social programs to keep up with the rising cost of living or to provide meaningful support for working moms. As of 2023, the United States was one of only six countries on the planet – as well as the only rich country – not to offer any kind of national paid leave.Tradwives portray a fundamentally conservative and individual solution to that societal failure: retreat not only into the home, but also into history. Using the iconography of an idealized past, they evoke the economic and emotional fantasy that families, and especially women, can opt out of the complexity of modern society. Wouldn’t it be nice if you could choose to live on one income? Wouldn’t it be nice if you could choose to stay home and raise children, rather than be forced into it because childcare is so damn expensive?In reality, that past was only made possible through extensive government intervention – the kind to which modern Republicans are fiercely opposed.A softer lifeFor the internet to dub you a tradwife, you typically have to be more than a homemaker. You must swath yourself in an aesthetic that draws from a vast and varied array of historical reference points.The account of Gwen the Milkmaid, a blonde who boasts about 70,000 TikTok followers and a backstory as a former OnlyFans worker turned God-fearing tradwife, lives at the center of a Venn diagram of common tradwife inspirations: the nuclear family of the 1950s, Little House on the Prairie, and a 19th-century belief in “separate spheres”, when men went out to Do Industry while women upheld a cult of domesticity. Gwen likes to frolic in sundresses, “homestead” in the Canadian suburbs, and glory in “the feminine urge to take care of your husband and make him food all the time”. (Gwen also throws in a distinctly modern set of pseudoscientific beliefs, like “the sun doesn’t cause cancer”.) Above all, tradwives like Gwen preach self-sufficiency.But 19th-century homesteading, the source of so much inspiration for both tradwives and the GOP – was not a private endeavor undertaken by hardy men and their supportive wives. It was the result of the huge government subsidy program known as the Homestead Act. The 1950s, another conservative inspiration, were also shaped by government subsidies for housing and education – as well as a post-second world war movement to pressure women out of the workforce – that briefly made it economically possible for vast numbers of white American women to live as housewives. (These subsidies were nowhere near as available to people of color.)The women of the 19th century and 1950s also lived without the right to birth control or, after they were invented, credit cards. (Gwen the Milkmaid is skeptical of the former.) Domestic violence was not taken seriously. Rape victims’ sexual history could be brought up in trials, while marital rape was not even a crime. There’s a reason that the 1963 publication of The Feminine Mystique, a book about the widespread unhappiness of white middle-class housewives – written by a white middle-class housewife – triggered the advent of second-wave feminism.View image in fullscreen“None of these people would seriously want to go back to a period when a man had a right to rape his wife,” said Stephanie Coontz, the author of six acclaimed books about the history of marriage and families, including her forthcoming book For Better and Worse: The Problematic Past and the Challenging Future of Marriage. Tradwives are nostalgic for the 1950s because, she said, “they’re looking back at a time when it was economically possible for a woman who didn’t want to work out of the home to stay home.”The social and economic conditions that made the nuclear family structure so dominant in the 1950s were also exceedingly unique. Except for this post-war period, it has been far from traditional for US families to be made up of a breadwinner husband, a wife who stays home to do unpaid cooking and cleaning as well as 2.5 kids who get to enjoy an extended childhood.“The tradwives misrepresent what they are doing as what everybody used to do,” Coontz said.Many so-called tradwives do openly work for money – often through home-based small businesses, influencing or a combination of the two, such as selling courses on how to be a stay-at-home influencer. Like all influencers, their product is their own lifestyle.‘A sneaky little bit of prosperity gospel’Tradwifery is not a monolith, and some of the most popular women who have been labeled “tradwives” by the internet don’t talk about politics or gender roles. But social media algorithms and chatter can co-opt them into conservative projects about femininity and families that these women may not personally support.The internet has crowned @Ballerinafarm, whose real name is Hannah Neeleman, the queen of tradwifery. Neeleman, who told the New York Times that she was unfamiliar with the term “tradwife”, has 9 million followers on Instagram, eight children, and a husband whose father has founded airlines, among them JetBlue. They all live on a working farm in Utah, where Neeleman – who has a mane of blond hair that would make Cinderella jealous – helps run the farm, cooks meals from scratch and competes in beauty pageants. Neeleman has been doing this since before the Covid pandemic struck, but after being literally crowned Mrs American, Neeleman competed in Mrs World this year days after giving birth and rocketed to mainstream fame.Neeleman leans into the homesteading aesthetic, framing herself as a “city folk” Juilliard-trained ballerina who chose to go back to the land. But, unlike Estee Williams (who supports Donald Trump) and Gwen the Milkmaid (who doesn’t seem to like Justin Trudeau), Neeleman does not talk about her politics. Same goes for the model Nara Smith, a mother of three with 8 million followers on TikTok. Although Smith is open about her work as a model, describes herself as a “working mom” and is more likely to cook in a slinky slip than gingham, she has also been labeled a tradwife.She’s known for videos where she’ll whisper things like: “My husband has been loving Snickers bars and when he was craving one, I just decided to make him a batch myself.” Other recent productions include homemade Cheez-Its and cough drops, because Smith “doesn’t usually keep cough drops or traditional medicine in the house”. She cooks the messy cough drops while wearing a (white!) dress that retails for $2,990. Her motherhood and marriage look effortless – which may be the source of the tradwife label.“The sort of totalizing world of the tradwife – she’s in control of her home, she’s in her home, she’s controlling the food that comes in, controlling the media that comes in – there’s a real appeal to purity,” said Kelsey Kramer McGinnis, an adjunct professor at Iowa’s Grand View University. “There is a sneaky little bit of prosperity gospel thinking in here. ‘If you live this lifestyle, if you do this thing that God is calling you to [do] as a woman, he will provide. And not only will he provide, he will provide beautifully. He will provide a beautiful family, a beautiful home, beautiful surroundings, a beautiful body.’”McGinnis first encountered tradwives because, as she researched Christian influencers for her forthcoming book on Christian parenting, her social media algorithm presumed she’d be interested in tradwives, too.“I really quickly started to realize that there was a ton of overlap. Not just among the people making it but among the audience,” said McGinnis, who has written about tradwives for Christianity Today.View image in fullscreenAfter I watched several Williams videos on YouTube, the platform started serving me ads for the Alliance Defending Freedom, the powerhouse Christian law firm that masterminded the overturning of Roe and continues to chip away at abortion and LGBTQ+ rights. In May, Media Matters for America found that watching tradwife content on TikTok led its “For You” Page to be flooded with far-right conspiracy theory content “within an afternoon”.Estee Williams, Gwen, Neeleman and Smith did not respond to detailed lists of questions from the Guardian for this story through their email addresses and social media accounts. Smith did also not immediately reply to a request for comment through her representation at IMG Models.‘Starting with the American family’Despite the tradwives’ popularity, it’s not financially feasible for many women to quit their jobs. It’s not even clear that women want to. Almost 80% of women between the ages of 25 and 54 are now part of the US workforce.While Maga Republicans like Vance have a lot to say about the “traditional” family, they don’t seem interested in reviving the kind of widespread social programs that enabled it. Vance has called universal childcare “a massive subsidy to the lifestyle preferences of the affluent over the preferences of the middle and working class”.Project 2025, a policy playbook written by the influential conservative thinktank the Heritage Foundation, has a litany of proposals aimed at the intersection of labor and family life that stop well short of a full-spectrum social safety net. The playbook suggests improving retirement savings for families where only one spouse works, allowing workers to accumulate time off and incentivizing employers to provide on-site childcare.“We must replace ‘woke’ nonsense with a healthy vision of the role of labor policy in our society, starting with the American family,” Project 2025 adds. To that end, its architects propose that the Department of Labor to “commit to honest study of the challenges for women in the world of professional work”.Inadvertently or not, tradwives are already supplying an answer to this study, and it’s one that conservatives may like: what if women just stayed home? More

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    Trump joins TikTok despite seeking to ban app as president

    Former president Donald Trump has joined social media platform TikTok and made his first post late Saturday night, a video featuring the Ultimate Fighting Championship CEO, Dana White, introducing Trump on the social media platform.The move came despite that fact that as president Trump pushed to ban TikTok by executive order due to the app’s parent company being based in China. Trump said in March 2024 that he believed the app was a national security threat, but later reversed on supporting a ban.The 13-second video was taken as Trump attended a UFC event on Saturday evening in Newark, New Jersey. In the video Trump says it is an “honor” to have joined the app as a Kid Rock song played in the background.“The campaign is playing on all fields,” an adviser to Trump’s campaign told Politico. “Being able to do outreach on multiple platforms and outlets is important and this is just one of many ways we’re going to reach out to voters. TikTok skews towards a younger audience.”Trump’s son, Donald Trump Jr joined the app last week, where he posted videos from the Manhattan courthouse where Trump was convicted on Thursday on all 34 counts for falsifying business records.skip past newsletter promotionafter newsletter promotionJoe Biden signed legislation into law in April 2024 that will ban the social media app from the US, giving TikTok’s parent company ByteDance 270 days to sell the app over concerns the app poses a national security risk. TikTok has sued to block the ban with oral arguments in the case scheduled for September. Biden’s campaign has continued using the app despite the legislation. More

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    The US attempt to ban TikTok is an attack on ideas and hope | Dominic Andre

    I’m a TikTok creator. I’ve used TikTok to build a multimillion dollar business, focused on sharing interesting things I’ve learned in life and throughout my years in college. TikTok allowed me to create a community and help further my goal of educating the public. I always feared that one day, it would be threatened. And now, it’s happening.Why does the US government want to ban TikTok? The reasons given include TikTok’s foreign ownership and its “addictive” nature, but I suspect that part of the reason is that the app primarily appeals to younger generations who often hold political and moral views that differ significantly from those of older generations, including many of today’s politicians.The platform has become a powerful tool for grassroots movements challenging established elites and has amplified voices advocating against capitalism and in support of the Black Lives Matter movement and women’s rights. Moreover, for the first time in modern history, Americans’ support for Israel has sharply fallen, a shift I would argue can be attributed in part to TikTok’s video-sharing capabilities. In particular, the app’s stitching feature, which allows creators to link videos, correcting inaccuracies and presenting opposing views within a single video, has revolutionized how audiences access information and form more informed opinions.US Congress has cited concerns over Chinese data collection as justification for proposing a ban. This rationale might be appropriate for banning the app on government-issued devices, both for official and personal use. Other Americans, however, have the right to decide which technologies we use and how we share our data. Personally, I am indifferent to China possessing my data. What harm can the Chinese government do to me if I live in the United States? Also, I’d point out that viewpoints critical of Chinese policies have proliferated on TikTok, which would seem to indicate that the platform is not predominantly used for spreading Chinese propaganda.If politicians’ concern were genuinely about foreign influence, we would discuss in greater detail how Russia allegedly used Facebook to bolster Trump’s campaign and disseminate misinformation. Following this logic, we might as well consider banning Facebook.I spent a decade in college studying international affairs and psychology for my masters. So while I’m somewhat prepared for tough times in the event of TikTok ending, many others aren’t. TikTok hosts tens of thousands of small businesses who, thanks to the platform, reach millions worldwide. This platform has truly leveled the playing field, giving everyone from bedroom musicians to aspiring actors a real shot at being heard. A ban on TikTok would threaten those livelihoods.A ban on TikTok would also threaten a diverse community of creators and the global audience connected through it. As a Palestinian, TikTok gave my cause a voice, a loud one. It became a beacon for bringing the stories of Gaza’s suffering to the forefront, mobilizing awareness and action in ways no other platform has.Using TikTok’s live-streaming feature, I’ve been able to talk to hundreds of thousands of people each day about the issues Palestinians face. I personally watched the minds change of hundreds of people who asked me questions out of honest curiosity.TikTok has made a real difference in educating people about what is happening in Palestine. The stitch feature is one of the most powerful tools for debunking propaganda spread against Palestinians. This feature does not exist on other platforms and was first created by TikTok; with it, creators can correct information and respond to the spread of misinformation in real time.Removing TikTok would do more than disrupt entertainment; it would sever a lifeline for marginalized voices across the world – people like Bisan Owda, an influential young journalist in Gaza whose TikToks each reach hundreds of thousands of views – or creators like myself, whose family was driven out of Palestine in 1948, and killed during the Nakba. I’ve used TikTok to show all the paperwork of my great-grandfather’s land ownership in Palestine – and his passport – to show how his existence was taken away from him.On TikTok, you’ll find thousands of creators from different ethnic groups teaching the world about their cultures. You’ll also find disabled creators sharing their journeys and experiences in a world designed for able-bodied people. UncleTics, for example, is a creator who lives with Tourette syndrome and creates content about his life while also bringing joy to his audience.Banning TikTok wouldn’t just mean an enormous financial hit for the creators who use the platform – it would stifle the rich exchange of ideas, culture and awareness that TikTok uniquely fosters. We stand to lose a tool that has brought global issues out of the shadows and into the public eye. A ban on TikTok is a ban on ideas and hope.Almost every creator and consumer of TikTok I have spoken to does not care about potential data collection by China. Creators, in particular, don’t expect privacy when we’re posting about our lives on a public platform. If Congress wants to enact laws that make it harder for social-media companies to potentially harvest our data, Congress should do it across the board for all social media platforms – not just ones which happened to be based in non-Western countries.A TikTok ban threatens to destroy millions of jobs and silence diverse voices. It would change the world for the worse.
    Dominic Andre is a content creator and the CEO of The Lab More

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    ‘It’s just not hitting like it used to’: TikTok was in its flop era before it got banned in the US

    TikTok is facing its most credible existential threat yet. Last week, the US Congress passed a bill that bans the short-form video app if it does not sell to an American company by this time next year. But as a former avid user whose time on the app has dropped sharply in recent months, I am left wondering – will I even be using the app a year from now?Like many Americans of my demographic (aging millennial), I first started using TikTok regularly when the Covid-19 pandemic began and lockdowns gave many of us more time than we knew how to fill.As 2020 wore on, the global news climate becoming somehow progressively worse with each passing day, what began as a casual distraction became a kind of mental health lifeline. My average total screen time exploded from four hours a day to upwards of 10 – much of which were spent scrolling my “For You” page, the main feed of algorithmically recommended videos within TikTok.At the time, content was predictable, mostly light and mind-numbing. From “Get Ready With Me” (GRWM) narratives to kitten videos and the classic TikTok viral dances, I could dive into the algorithmic oblivion anytime I wanted. I loved TikTok.The “For You” page taught me actually useful skills like sign language, crocheting and how to cook when you hate cooking (I do). It also filled my days with extremely dumb distractions like the rise (and subsequent criticisms) of a tradwife family and the politicized implosion of several influencers in 2022 over cheating allegations. I enjoy watching urban exploration videos in which people inexplicably hop down into sewers and investigate abandoned houses to see what they can find. Over the course of many months, I watched a man build an underground aquarium and fill it with live eels. I treasured every wet moment. Once I learned a dumb TikTok dance – Doja Cat’s Say So, which went mega-viral during the pandemic. I probably could still do it if pressed, but don’t look for it on my TikTok profile – I came to my senses and deleted it. I don’t post often, but I did genuinely enjoy the trend of “romanticizing your life” – setting mundane video clips to inspirational music. I was inspired to share my own attempts.But now, according to my iPhone’s Screen Time tool, my average time on TikTok ranges from 30 minutes to two hours a day – a far cry from the four-plus hours I was spending at the peak of the pandemic. My withdrawal from TikTok was not a conscious choice – it happened naturally, the same way my addiction began.As my partner put it during a recent nightly scroll before bed: “It’s just not hitting like it used to.” I still find some joy on the app. The delight is just less abundant than it was. Something has changed on TikTok. It’s become less serendipitous than before, though I don’t know when.Others seem to agree, from aggrieved fellow journalists to content creators on the platform and countless social media threads – which raises the question: as TikTok faces a potential ban in the US, was the app already on its way out?Top apps wax and wane, and content creators noticeAs with all trends, the hot social network of the moment tends to wax and wane (remember Clubhouse?). Facebook – the original top dog of social media and still the biggest by user numbers – has seen young users flee in recent years, despite overall growth bringing monthly active users to 3 billion in 2023.But unlike Meta, TikTok is not a public company – which means we may never get granular insight into its user metrics, which have surely evolved over the past few years amid political turmoil and changes to the platform. The company has recently stated that the proposed ban would affect more than 170 million monthly active users in the US.View image in fullscreenCreators – especially those who get most of their income from social media – are hyper-aware of fluctuations in the app of the moment, said Brooke Erin Duffy, associate professor of communication at Cornell University. From the time TikTok was first threatened with a ban by Donald Trump in 2020, major users of the platform raised the example of Vine – the now defunct short-form video platform – as a cautionary tale.“They are aware of the ability of an entire platform to vanish with very little notice,” she said. “[The potential Trump ban] was four years ago, and since then there has been an ebb and flow of panic about the future among creators.”With that in mind, a number of creators who grew a large audience on TikTok have been diversifying, trying to migrate their fanbases to other platforms in case TikTok disappears. Others have grown frustrated with the algorithm, reporting wildly fluctuating TikTok views and impressions for their videos. Gaming influencer DejaTwo said TikTok has been “very frustrating lately” in a recent post explaining why they believe influencers are leaving the platform. “The only reason I still use TikTok is because of brand loyalty,” they said.The unwelcome arrival of the TikTok ShopIn September 2023, TikTok launched its TikTok Shop feature – an algorithm-driven in-app shopping experience in which users can buy products directly hawked by creators.The feature has a number of benefits for TikTok: it boosts monetization of its highly engaged audience, allowing users to make purchases without ever leaving the platform. Integrating shopping will also allow TikTok to compete with platforms like Instagram and Facebook, which have long integrated shopping capabilities, as well as with Chinese e-commerce sites like Temu and Shein, which promise cheap abundance. It is also part of a broader effort from TikTok to move away from politicized videos and other content that may jeopardize its tenuous position with regulators, many of whom believe it has been boosting pro-Palestinian content despite all evidence to the contrary.Some users have pushed back against the shop’s new omnipresence on the app, often characterized as a kind of QVC shopping channel for gen Z users, stating that it takes away from the fun, unique and interesting original content that earned TikTok its popularity.skip past newsletter promotionafter newsletter promotion“The shopping push has not been very interesting or resonant in general, especially for younger users,” said Damian Rollison, director of market insights for digital marketing firm SOCi. “Shopping is not what appeals to US users on TikTok.”TikTok’s push of the shopping features, in spite of little interest from its audience, underscores the lack of say users and creators have over their favorite platforms and how they work. Creators report feeling pressure to participate in the shopping features lest their content get buried in the algorithm, said Duffy.“There is a tension for creators between gravitating towards what they think TikTok is trying to reward, and their own sense of what the most important and fulfilling kinds of content are,” she said.The magic algorithm – TikTok’s biggest asset (or liability)TikTok’s success has been largely attributed to its uncannily accurate algorithm, which monitors user behavior and serves related content on the “For You” page. According to a recent report, ByteDance would only consider selling the platform to comply with the new bill if it didn’t include the algorithm, which would make it nearly worthless.The algorithm, however, can be too responsive for some users. One friend told me they accidentally watched several videos of a niche Brazilian dance and their feed has been inundated with related content ever since. Conversely, I find if I spend less time on TikTok, when I log back in I find myself besieged with inside jokes that I am not quite in on – creators open monologues with “we’ve all seen that video about [fill in the blank]”. Most recently, my feed was filled with meta-memes commenting on a video about a series of videos about a Chinese factory I’d never heard of.“More so than any other platform. TikTok is very trend-based,” said Nathan Barry, CEO of ConvertKit. “It has its own kind of culture that you have to be tapped into in order to grow in a way you don’t see on platforms like Instagram Reels or YouTube Shorts.”The mystery of the algorithm is not unique to TikTok. Because social media platforms are not transparent about how they decide which content reaches users, it creates confusion and paranoia among creators about “shadow banning”, when content is demoted in the algorithm and shown less.“Because these algorithms are opaque and kind of concealed behind the screens, creators are left to discuss among themselves what the algorithm rewards or punishes,” said Duffy. “Companies like to act like they are neutral conduits that just reflect the interests and tastes of the audience, but, of course, they have a perverse level of power to shape these systems.”TikTok’s legacyEven if TikTok refuses to sell and shuts down forever, as its parent company seems to want, the app has left an indelible mark on the social media landscape and on the lives of the tens of millions who used it. Many users have stated they quit their traditional jobs to become full-time influencers, and will be financially devastated if TikTok disappears. In Montana, where a ban was passed (and later reversed) many such influencers lobbied aggressively against it.TikTok’s impact on me will continue in the form of countless pointless facts that are now buried deep in my brain: yesterday I spent 10 minutes of my life learning about the history of Bic pens. I watch ASMR – autonomous sensory meridian response – videos there when I am trying to fall asleep. BookTok influencers still give me legitimately enjoyable recommendations. The other day I laughed until I cried at this video. Entertaining drama remains, including one woman who was recently accused of pretending to be Amish to gain followers. I watched a cat give birth to a litter of kittens on TikTok Live just last week.The platform’s biggest legacy moving forward is the solidification of a demand for short-form videos, said Rollison – one that its competitors have yet to meet successfully. While Meta has invested heavily in Instagram Reels and Alphabet in YouTube Shorts, no platforms have found the secret sauce that TikTok has to keep users highly engaged.The Reels venture at Meta had been growing rapidly when the company last released numbers specific to the platform. In recent earnings reports, Meta did not report Reels engagement numbers specifically, but its CEO, Mark Zuckerberg, said that Reels alone now makes up 50% of user time spent on Instagram. Still, the company said it is focusing on scaling the product, and not yet monetizing it. Alphabet has also declined to share recent numbers on its Shorts, but said in October the videos average 70bn daily views. Executives called the product a “long-term bet for the business” in Alphabet’s most recent earnings call.“TikTok is still the defining standard of success in the realm of short-form video,” Rollison said. “It has defined a need, and if it goes away, that is going to create a vacuum that will be filled by something. The need for short-form video will survive the death of any particular platform.” More

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    Dark Brandon popping off: is Joe Biden’s ‘cringe’ TikTok helping or hurting him?

    In Joe Biden’s TikTok debut, timed to the Super Bowl in February, the president answered rapid-fire questions like “Chiefs or Niners?” (neither, he picked the Eagles because his wife’s a “Philly girl”) and flashed the Dark Brandon meme. He got more than 10m views, so by pure metrics, the video was no flop. But to use one of TikTok’s favorite disses, for many gen Z viewers it felt “cringe” – even pandering. Worse still, the TikTok, captioned “lol hey guys”, made the rounds after Israel struck Rafah, a city in the southern Gaza strip. Biden’s jokes infuriated users who flooded the post with the comment “WHAT ABOUT RAFAH?”“I don’t want my president to be a TikTok influencer,” read the headline of one USA Today editorial. One (actual) influencer told CNN the president’s attempt at meme-ing felt “performative”. A warm welcome to the app, it was not. But Biden’s team kept posting.Biden’s TikTok account, Biden-Harris HQ, has put out more than 150 videos since February, notching over 3.9m likes and 313,000 followers. That’s more than Maxwell Frost (570,000 likes, 96,000 followers), who became the first gen Z member of Congress in 2023, but a fraction of Bernie Sanders’ 11.4m likes or Alexandria Ocasio-Cortez’s 987,000 followers on the app. Congressman Jeff Jackson, a Republican from North Carolina with 2.2 million TikTok followers, is one of the most visible politicians on the app. His posts almost always hit more than a million views – only 11 of Biden’s videos have hit more than a million views.View image in fullscreenIf the idea of a president trying to go viral on TikTok seems frivolous, consider what’s at stake for Biden, who’s running a tight election race against Donald Trump. Gen Z was crucial in staving off a predicted “red wave” during the 2022 midterms, and Biden hasn’t exactly locked down the demographic for 2024: a Harvard poll from April found that Biden leads Trump by eight percentage points among 18- to 28-year olds, down from the 23-point lead Biden had at the same point in the 2020 election. The president’s continued support for Israel in the war on Gaza, which has killed more than 34,000 people, is eroding youth support – especially as pro-Palestinian protests spread across US college campuses.TikTok is the most downloaded app among 18- to 24-year olds, and many young people count it as their main source of news. Is Biden winning over young voters by meeting them where they are?Dunking on TrumpHardly any Biden-Harris HQ TikToks show Biden awkwardly interacting with pop culture – not after what happened with his Super Bowl post. Instead, the account has hit its stride focusing on policy issues and dunking on conservatives.More than half of Biden’s TikTok content reminds viewers of Trump’s worst gaffes, such as the times Trump suggested that Americans inject bleach to ward off the coronavirus, or when he stared directly at the 2017 eclipse. The fight to protect abortion rights also features prominently. One post pulls a quote from a recent press conference, during which the former president bragged about ending Roe v Wade. Another reminds viewers that a Trump-endorsed candidate for Michigan state senate seat, Jacky Eubanks, called for banning birth control and gay marriage.“It’s very clear to me that Biden’s primary goals on TikTok are in line with his digital goals overall: to highlight and remind folks how dangerous Trump is, and to highlight the accomplishments that Biden has made that no one knows about,” said Josh Klemons, a Democratic digital strategist.View image in fullscreenNoting that many of TikTok’s younger users “didn’t live through Trump’s first presidency as an adult”, Klemons stressed that it was important Biden use his TikTok to zero in on the former president’s catastrophic track record. TikTok is a largely progressive platform, where anti-Trump content does well, and anti-Trump posts are among Biden’s most-watched TikToks. (They’re also an invitation to trolls: top comments on the bleach post, including “Biden sucks” and “Ban Joe Biden”, are all from pro-Trump accounts.)Many Biden TikToks have hundreds of thousands of views, with videos going moderately viral by TikTok standards. That’s not bad reach, but it could be better.A genuinely moving Biden TikTok, seemingly pulled from a campaign ad, shows a man named Bob approaching the president in a restaurant and shaking his hand in thanks for lowering the cost of insulin. It showcases Biden’s well-honed ability to connect one-on-one with voters … but it has only 224k views. Compare that with someone like Jackson, whose most recent TikTok on the war in Ukraine earned more than 1m views.One of Biden-Harris HQ’s highest-performing videos of late pulls a clip from an interview the president did with Howard Stern, in which he described Trump’s response to the January 6 riot. “When they were storming the Capitol … he was sitting in that dining area off the Oval Office for three hours… He said nothing … It was almost criminal.” The clip has 233,000 views – not a flop, but not a rousing success either.In another TikTok, the Biden campaign reposted a video of Steve Bannon talking about Project 2025, an extensive collection of proposals intended to reshape the federal government in support of a Republican agenda if Trump wins the election. Bannon says a second Trump administration would put his opponents in prison “on the evening after we’ve won”. The Biden campaign captioned the clip: “Project 2025 deserves more attention.”It’s a good caption – and Project 2025 does get attention on TikTok, usually in posts that do better than Biden’s. A recent TikTok from the voting advocacy group NowThis Impact, which has 3.3 million followers, also shared information about Project 2025. That video got more than 3.6m views. Biden’s received 43,000, while another Project 2025-themed TikTok from Biden, featuring Lara Trump, received just under half a million viewers.Bringing in backupThough Biden appears in some of his account’s TikToks – usually dragging Trump – the account isn’t all about him. (Perhaps a lesson learned from Hillary Clinton, who used social media during the 2016 race as if she were typing the tweets herself.) Instead, it often taps surrogates to help make Biden’s case. In one TikTok, Sanders speaks about supporting Biden despite not agreeing with him on every issue – a line the campaign no doubt hopes will land with gen Z voters who are against the war in Gaza. AOC touts Biden’s recent record on the climate crisis, and members of the Kennedy family filmed a video saying they support Biden, a swipe against the third-party candidate Robert F Kennedy Jr.View image in fullscreenBiden also posted a clip of Frost, the token gen Z politician, reminding his peers in Congress that Representative Marjorie Taylor Greene had spoken at an event held by white supremacists in 2022. “Someone like Maxwell Frost is going to hit differently [to that audience],” Klemons said. He also pulls in young viewers who might not realize they’re watching what is effectively a Biden campaign ad.Other Biden TikToks smartly mimic influencer content, with what appear to be younger campaign staffers speaking directly to camera about a abortion, immigration or, again, Trump gaffes. “You’ll never believe what Trump is doing in the courtroom,” one such host says in an intro that cuts to a screenshot of a New York Times report on the former president “struggling to stay awake” during his New York trial.“I like how they use younger people from their campaign to be some of the messengers,” said Ashley Aylward, a research manager at the gen Z-focused, DC-based consulting group Hit Strategies. “I think they should lean into that more, and just kind of let [the young people] take it all over. They could make ‘a day in the life working for the Biden campaign’, or a video that humanizes these people and shows that voting for this administration isn’t just voting for Biden, but it’s a group of diverse voices.”Aylward also recommended the account post fewer videos of Biden stumping – recent TikToks that feature Biden himself were filmed during campaign appearances.“If someone isn’t interested in politics, that’s not going to end up on their For You page, and if it does, they’ll scroll by it as soon as they see a podium,” she said. “But if they see a younger person doing a day in the life, or talking through a current event, it’s a smart way to reel people in without them even knowing they’re watching a campaign video.”And though it’s not quite a proxy, Biden’s TikTok has leaned into his so-called Dark Brandon persona, a laser-eyed character that riffs upon a pro-Trump meme. When Biden makes a joke at Trump’s expense during a speech, that’s supposedly Dark Brandon “popping off” or “dragging Trump”, as recent TikToks put it.“I actually do love the humor and using Dark Brandon to show that he can make jokes about himself,” Aylward said. “The account uses young people language in the TikTok caption, like ‘Biden cooks Trump,’ but they aren’t having Biden use the language himself. They’re showing this all from a young person’s point of view, engaging in the language they use.”Whether the effect is cringey or not, it seems, depends on one’s taste.Silence on Gaza and a possible TikTok banBiden’s TikTok account has faced more serious criticisms than cringey-ness. One of young people’s biggest concerns is the mass killing of Palestinians in Gaza. In the comment section of his videos, users frequently ask Biden to engage with the topic or to order a ceasefire, but the account has remained silent on the issue.“Biden’s TikTok is clearly a one-way form of communication,” said Yini Zhang, an assistant professor at the University at Buffalo who studies social media and politics. “They’re sticking to some clearly thought-out talking points. They have issues they want to avoid, like Gaza, and the TikTok page is not as interactive as we often think it might be.”Another issue is the irony of Biden’s team putting resources toward TikTok when just last week, Biden signed a measure that could see the app banned in the US. (TikTok remains blocked on most government devices, per a 2022 law.)“It’s a funny position for him to be in,” Klemons said. “I can’t think of a situation that’s similar, where somebody is actively using a platform that they’re actively trying to get rid of. But they need to be where the people are.”It would take at least nine months for the app to disappear if it does at all, so Biden can milk the platform for the entire election cycle. Trump, who does not have a TikTok account, is currently opposed to a TikTok ban. (He’s posting furiously on Truth Social, where, funnily enough, Biden-Harris HQ also runs an account.) In fact, many politicians don’t even touch TikTok due to security concerns.TikTok’s allure has always been its supposed authenticity, with the most popular personas on the app appearing real, raw, unfiltered – even if many of their videos are highly scripted. “They want to project this persona of being authentic in a way that maximizes their appeal, but they also have to be careful in what they say,” Zhang said.Biden is no different. His TikTok follows the trends of the platform. His memes aren’t groundbreaking, but they’re not totally embarrassing either. His stats are middling, and he avoids engaging directly with young people on tough issues. Viewers are constantly reminded of his greatest hits, a persona he’s cultivated through decades in the public eye, but ultimately, the account is just another campaign mouthpiece. A TikTok alone will not clinch an election. More