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    Let’s Go Brandon: the Nascar driver who became a hero in an unwinnable culture war

    Let’s Go Brandon: the Nascar driver who became a hero in an unwinnable culture war In October, Brandon Brown unwittingly became a rightwing meme. Now he is delicately treading the line between profit and politicsBrandon Brown was not an especially fearsome stock car driver, nor did he figure as the sort to crack open sport’s Pandora’s box entering last October’s Sparks 300 – a race in Nascar’s mid-tier Xfinity series. In most cases a mid-pack qualifying position would not bode well. But at Talladega Speedway, a crash-happy oval circuit where anything can happen, the best drivers are the ones who survive the carnage. And after two multi-car pile ups, Brown assumed a narrow lead with 13 laps to go. A final accident two laps later that took out seven cars sealed his first Xfinity series triumph in 114 tries. With night falling on the Alabama circuit, the 28-year-old Virginia native emerged from his Chevrolet Camaro machine in a daze for the post-race TV interview. As he breathlessly thanked his sponsors and revisited his driving tactics, some in Talladega’s packed crowd began chanting “Fuck Joe Biden” loud and clear enough to come across Brown’s microphone. Desperate to keep the interview going with her producers unable to bleep the background noise, NBC Sports reporter Kelli Stavast tried to Jedi mind trick her viewers. “You can hear the chants from the crowd – Let’s go, Brandon,” she said.Since then, Let’s Go Brandon has gone from awkward TV moment to harmless meme to conservative dog whistle on par with Maga hats and OK hand gestures – a way of insulting the president without triggering censorship. It adorns lawn signs and bumper stickers. One guy said it directly to Biden last Christmastime as the president and first lady were taking calls into Norad’s Santa tracker from the Eisenhower Executive Office Building. Another guy got kicked off a flight this week for having Let’s Go Brandon writ small on his facemask. As the slogan exacerbates the deepening political divide in the country, Brown has so far struggled in his attempts to ride the median.Caller tells Joe Biden ‘Let’s go Brandon’ during White House Christmas eventRead moreBrown laughed off the Let’s Go Brandon cheers initially, then went silent when it morphed into something more sinister. Finally, in a December New York Times interview, he expressed a wish to distance himself from the now politically charged slogan, not wanting to cost his family-run team hundreds of thousands in potential sponsorship support. “If they’re going to use my name,” Brown, a Republican, said of his fellow conservatives, “I’d like for it to be productive.”In a subsequent Newsweek op-ed titled My Name Is Brandon, he described himself as a driver “in the passenger seat of my own viral moment,” albeit a squarely middle-class one with a lot of thoughts about inflation affecting prices at the pump. (“I buy more gas than most,” he quipped.) Still, he was quick to assure readers that he wasn’t “going to tell anyone how to vote” or had any “interest in leading some political fight.”But then just before the new year, Brown appeared to quickly abandon those ideals for a two-season, eight-figure sponsorship pact with LGBcoin.io, a cryptocurrency that’s literally short for Let’s Go Brandon. The announcement unveiling Brandon’s red, white and blue repainted car called him “truly America’s driver.” But as with most things crypto, the wealth infusion – a lifeline for a family-run racing operation that came close to closing its doors – disappeared as quickly as it arrived.But instead of a cyber raider or a pyramid scheme it was Nascar president Steve Phelps who pumped the brakes on the deal out of a desire to unseat the sport from any politics on either side of the aisle, lest it turn off the new fans the sport urgently seeks. And then the invisible hand of the crypto market dealt the finishing blow. After achieving a peak liquidity pool value of $6.5m at the start of the year, the coin crashed and burned. It is now worth close to zero.The lost funding puts Brown back in the position of having to cobble together sponsors, an effort that will be obvious in the varying paint schemes and decals that adorn his car this year – beginning with the Saturday race that undercards Sunday’s Daytona 500. And Brown, who starts from the back of the pack yet again, will have his work cut out for himself throughout the season in the hustle for patronage. The Original Larry’s Hard Lemonade, a sponsor on Brown’s Talladega-winning car, dropped him in response to the bitcoin deal. “All money is not good money,” company founder Vic Reynolds cautioned in a farewell statement. Politically motivated sponsorship might seem toxic now, making it easier for Phelps to drop the hammer on Brown, but precedent suggests it’s only a matter of time before they have it both ways. Not only have drivers raced machines with Bush-Cheney and Trump-Pence livery in the recent past, but it wasn’t even two years ago that Bubba Wallace raced a Black Lives Matter car on the way to leading a campaign to banish displays of the confederate flag from the sport – although the organisation didn’t pay him for that exposure.Sponsorship dollars are hard enough to chase down in this economy. If anything, Brown may have unwittingly stumbled upon an untapped market: political zealots. If his efforts to exploit them continue to get struck down, don’t be surprised if this becomes the movement that emerges in response to Wallace’s progressive push on the way to Nascar becoming the next front in the raging culture wars – and here at least those zealots have a point. With everyone from the former president to mom-and-pops cashing in on the Let’s Go Brandon craze, it seems the only one who isn’t making much money off of this is the guy who inspired the whole thing –and arguably deserves to profit most. For now, though, Brown seems content not to push the issue while continuing the hustle for sponsorship. But, really, there’s no telling how soon he could find himself facing back inside a conference room with another would-be supporter with real money and right-wing ideology. At that point he’ll have to decide whether selling out is worth his soul and his sport’s, leaving the lid on Pandora’s box well in the dust.TopicsNascarMotor sportUS sportsJoe BidenUS politicsfeaturesReuse this content More

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    Conservatives fear LeBron’s influence, not his imaginary calls to violence

    Conservatives threw a collective hissy fit over a familiar target last week: LeBron James. The NBA star had tweeted – then deleted – a post about the police killing of 16-year-old Ma’Khia Bryant in Ohio. The context of the tweet is important.People around the world were on pins and needles, hoping that the trial of former police officer Derek Chauvin didn’t go the same way as so many before. Officers such as Sean Williams (John Crawford), Timothy Loehmann (Tamir Rice), Daniel Pantaleo (Eric Garner), Betty Shelby (Terence Crutcher), Jarrett Tonn (Sean Monterrosa), and the six officers who killed Willie McCoy either have not faced charges or were found not guilty after killing Black and Latino men, despite video footage of the shootings. Qualified immunity, the police bill of rights and law enforcement unions dedicated to defending officers right or wrong, means it is a near impossibility to achieve a conviction in such cases. But Chauvin’s killing of George Floyd was different. For the first time in Minnesota state history, a white police officer was found guilty of murdering a Black man. The world let out a collective exhale of relief with the hope that the verdict could be the first step towards complete accountability for police officers. However, that jubilation was very short lived. Minutes after Chauvin’s guilty verdict was announced, news spread about the killing of Ma’Khia Bryant. The timing was devastating and tragic. As a result, LeBron took his angst to Twitter and posted a picture of the officer who shot Ma’Khia, along with the caption: “YOU’RE NEXT #ACCOUNTABILITY” and an hourglass emoji. Anyone with an elementary school level of education could see that LeBron’s tweet was not an incitement to violence. It didn’t say “#GetTheStrap” or “#DoUntoThemAsTheyHaveDoneUntoUs” or “#HideYaKidsHideYaWife” it read “#Accountability”. The outrage from the right followed anyway. “LeBron James should focus on basketball rather than presiding over the destruction of the NBA,” Donald Trump said in a statement. Trump, not noted as a unifying force, continued with the statement: “He may be a great basketball player, but he is doing nothing to bring our Country together!” The hypocrisy kept coming. Trump, of all people, then called LeBron a “racist” even though he had made no mention of the officer’s race in his tweet. The former president’s toadies also chimed in. Republican senator Ted Cruz said LeBron’s tweet was a “call for violence”. Another GOP senator, Tom Cotton, said LeBron’s statement was “disgraceful and dangerous”.If LeBron had made a mistake in posting a photo of the officer, he also made changes to fix it. He deleted the initial post then explained in a subsequent tweet that his demand for accountability should have been read in context. “ANGER does [not do] any of us any good and that includes myself! Gathering all the facts and educating does though! My anger still is here for what happened that lil girl. My sympathy for her family and may justice prevail!”, he wrote. He clarified he wanted to address injustice in America as a whole. “This isn’t about one officer. it’s about the entire system and they always use our words to create more racism,” saying he was “so damn tired of seeing Black people killed by police.” He added: “I am so desperate for more ACCOUNTABILITY.”I’m so damn tired of seeing Black people killed by police. I took the tweet down because its being used to create more hate -This isn’t about one officer.  it’s about the entire system and they always use our words to create more racism. I am so desperate for more ACCOUNTABILITY— LeBron James (@KingJames) April 21, 2021
    So this wasn’t a demand for violence. In fact, allow me to illustrate what inciting violence actually looks like. On 17 April 2020, Trump tweeted his support for armed protests against physical distancing and other Covid-19 measures in three states led by Democratic governors. “LIBERATE MINNESOTA!” the then president wrote in capital letters. “LIBERATE MICHIGAN!”. He followed up with a third tweet: “LIBERATE VIRGINIA, and save your great 2nd Amendment. It is under siege!”This prompted former acting US assistant attorney general for national security Mary McCord to write that Trump had “incited insurrection” in his own country. It was the start of a campaign by Trump that would end in a mob of his supporters invading the US Capitol.“The timeline [of the Capitol attack] tracks 365 days that built up to that moment. It shows how the president often glorified violence as a tool to confront perceived political enemies. It is no wonder the mob followed through,” said Professor Ryan Goodman, Just Security’s editor-in-chief.Goodman also highlighted Trump’s backing of his supporters in Texas, who just days before November’s presidential election surrounded a Joe Biden campaign bus and nearly forced it off the road.“I LOVE TEXAS,” Trump tweeted at the time, alongside a video of the incident. “These patriots did nothing wrong,” he added when the FBI started an investigation. Just Security also highlighted a string of “Stop the Steal” tweets made by Trump ahead of the US Capitol invasion, in reference to baseless rumors the election was somehow fixed in Biden’s favorThese are real examples of inciting violence. But the same people who are now accusing LeBron of inciting violence were silent at best during the events leading up to the Capitol invasion. An invasion after which a police officer died. Interesting that we didn’t hear much from the Blue Lives Matter crowd condemning Trump after that either. The bottom line is this: the outrage from the right toward LeBron’s tweet is disingenuous, baseless and hypocritical. Conservatives fear him because of his influence. They want to bully LeBron into silence so that they can dominate the narrative with their Back The Blue campaign, no matter what rhetoric. If he wasn’t such a threat, they wouldn’t pay him half as much attention. More

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    Trump and Carlson lead backlash as MLB pulls All-Star Game from Georgia

    Donald Trump and Tucker Carlson led rightwing backlash after Major League Baseball said it would not play its All-Star game in Georgia because of a new law that restricts voting rights in the state.The former president and the Fox News host some say is his Republican political heir thereby ranged themselves against current president Joe Biden and the Democrat he served as vice-president, Barack Obama.“Baseball is already losing tremendous numbers of fans,” Trump said in a statement, “and now they leave Atlanta with their All-Star Game because they are afraid of the radical left Democrats.“… Boycott baseball and all of the woke companies that are interfering with free and fair elections. Are you listening Coke, Delta and all?”Coke and Delta are among companies which have expressed concern over the Georgia law, which restricts early and mail-in voting, measures seen to target minority voters likely to back Democrats.Laws under consideration in other Republican-run states have attracted criticism from corporate America. The Georgia law was passed by Republicans after Biden won the state against Trump and Democrats won both Senate runoff elections in January.Referring to the segregation of the post-civil war south, Biden called the law: “Jim Crow in the 21st century.”In his own statement on Saturday, Obama congratulated MLB “for taking a stand on behalf of voting rights for all citizens”.He also said: “There’s no better way for America’s pastime to honor the great Hank Aaron, who always led by example.”Aaron, known as the Hammer, was a long-time MLB home-run record holder who played for the Atlanta Braves and endured racist abuse throughout his life in the sport. He died in January, aged 86.MLB commissioner Rob Manfred said he had “decided that the best way to demonstrate our values as a sport is by relocating this year’s All-Star Game and MLB draft” from the home of the Atlanta Braves.“Major League Baseball fundamentally supports voting rights for all Americans and opposes restrictions to the ballot box.”The move was not without precedent. In 2016 North Carolina lost the right to host high-profile NCAA college events over a bill which restricted rights for transgender people.On Friday night Carlson, who some say could be a contender for the Republican presidential nomination in 2024 if Trump does not run again, claimed MLB “believes it has veto power over the democratic process”.Before MLB acted, Biden said he would support moving events from Atlanta. Carlson said that showed the president was “willing to destroy even something as wholesome as the country’s traditional game purely to increase the power of his political party”.The chief of the MLB players union has indicated support for the move. In a statement on Friday, the New York Yankees great and Miami Marlins chief executive Derek Jeter said: “We should promote increasing voter turnout as opposed to any measures that adversely impact the ability to cast a ballot … We support the commissioner’s decision to stand up for the values of our game.”Georgia governor Brian Kemp – a bête noire for Trump over his refusal to overturn Biden’s win – said MLB had “caved to fear, political opportunism and liberal lies”. He also decried “cancel culture”, a key Republican talking point.Stacey Abrams, who Kemp beat in a 2018 election he ran as Georgia secretary of state, said she was “disappointed” the All-Star game would not be played in the state.But Abrams, who campaigns for voting rights and has become an influential figure in the national Democratic party, also said she was “proud of [MLB’s] stance on voting rights” and “urged events and productions to come and speak out or stay and fight”.Also on Friday, nearly 200 companies signed a statement expressing concern at moves to restrict voting rights in Republican-run states.Many observers pointed out that the political ramifications of MLB’s decision to move the All-Star Game will be stronger than the economic fallout, given that coronavirus-related restrictions would have placed limits on capacity at the event this year.A leading professor of sports economics warned that MLB could risk losing the support of conservatives in a fanbase which skews right.“After the country’s top professional basketball and football leagues embraced the Black Lives Matter movement last year,” Andrew Zimbalist of Smith College told the New York Times, “they faced organised boycotts from conservatives, though the effort ultimately had little effect. And baseball’s fanbase is older and whiter than basketball’s or football’s.” More

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    'I've been devalued': Megan Rapinoe meets Jill and Joe Biden on equal pay day – video

    The US president and first lady hosted members of the US women’s national soccer team at the White House to recognise equal pay day, which symbolises how far into the year women must work on average to make up their pay disparity with men over the year. Earlier in the day, Megan Rapinoe testified in front of a congressional committee examining the economic harm caused by longstanding gender inequalities

    ‘You want full stadiums? We filled them’: Rapinoe testifies to Congress on equal pay More

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    USWNT's Megan Rapinoe testifies to Congress on fight for equal pay – video

    Megan Rapinoe has taken her fight for equal pay to Congress as she testified on Wednesday in front of a committee examining ‘the economic harm caused by longstanding gender inequalities, particularly for women of colour’. Rapinoe said she did not understand why pay inequality was still a problem in US Soccer, despite the USWNT’s success. ‘I feel like honestly we’ve done everything,’ she said.
    During her testimony, Rapinoe added that she supported the rights of trans athletes. The midfielder also addressed the outcry at the NCAA tournament last week after photos showed the far inferior gym equipment provided to female players compared to their male counterparts

    ‘You want full stadiums? We filled them’: Rapinoe testifies to Congress on equal pay More

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    'You want full stadiums? We filled them': Rapinoe testifies to Congress on equal pay

    Megan Rapinoe has taken her fight for equal pay to Congress as she testified on Wednesday in front of a committee examining “the economic harm caused by longstanding gender inequalities, particularly for women of color”.The Olympic and World Cup champion testified at a hearing by the House Committee on Oversight and Reform. In her opening statement, the soccer star told the committee that: “I am here today because I know firsthand that this is true. We are told in this country that if you just work hard and continue to achieve – you will be rewarded, fairly. It’s the promise of the American dream. But that promise has not been for everyone.“The United States women’s national team has won four World Cup championships and four Olympic gold medals on behalf of our country. We have filled stadiums, broken viewing records, and sold out jerseys, all popular metrics by which we are judged.“Yet despite all of this, we are still paid less than men – for each trophy, of which there are many, each win, each tie, each time we play. Less.”Rapinoe said she did not understand why pay inequality was still a problem in US Soccer, despite the USWNT’s success. “I feel like honestly we’ve done everything,” she said. “You want stadiums filled? We filled them. You want role models for your kids, for your boys, and your girls, and your little trans kids? We have that. You want us to be respectful? You want us to perform on the world stage?…”In December, the USWNT reached an agreement with the US Soccer Federation over equal work conditions with their male counterparts. The players were seeking the same conditions as the US men’s team in areas such as travel, hotel accommodation, the right to play on grass rather than artificial turf, and staffing. However, the USWNT still do not have equal pay with the men’s team after a federal judge surprisingly threw out their case in May 2020. The team have appealed the decision and are seeking millions of dollars in backpay from US Soccer.Last week, there was outcry at the NCAA tournament, the crown jewel of US college basketball, after photos showed the far inferior gym equipment provided to female players compared to their male counterparts. Rapinoe touched on the subject during Wednesday’s hearings.“With the lack of proper investment we don’t know the real potential of women’s sports,” she said. “What we know is how successful women’s sports have been in the face of discrimination, in the face of a lack of investment in every level in comparison to men.”The midfielder also said she supported the rights of trans athletes. Dozens of bills in the US seek to ban trans athletes from certain youth sports. “As a member of the LGBTQ community I firmly stand with the trans family,” said Rapinoe. “As someone who has played sports with someone who is trans I can assure you all is well. Nothing is spontaneously combusting.”Rapinoe visited the White House later on Wednesday for an event with Joe and Jill Biden marking Equal Pay Day. More