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    The Death of Meaningful Live Coverage in US Media

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    In an important article in Foreign Affairs cited yesterday in this column, Charles King mentions a particular initiative of media manipulation that an increasingly panicked President Lyndon Johnson undertook to defuse criticism of the war he had engaged in Vietnam. King describes a game of political chess that took place between William Fulbright, head of the Senate Foreign Relations Committee from 1959 to 1974, intent on exposing the bad faith of the government, and Johnson, who was desperately seeking to manufacture consent for his war.

    Fulbright, Vietnam and the Problem of Purity in US Politics

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    The chessboard was the media and specifically, television. “If there was a moment when the White House began to lose middle America,” King writes, “the Fulbright hearings marked it. From the outset, Johnson was so worried about their impact that he pressed one television network to air I Love Lucy reruns instead of live coverage.”

    Today’s Daily Devil’s Dictionary definition:

    Live coverage:

    The last increasingly feeble attempt by the media to acknowledge the abiding importance of reality in a culture that expresses a clear preference for hyperreality

    Contextual Note 

    Live coverage has always been a risky endeavor for the media, except in sports, where people understand the rules of engagement. Live coverage of a popular sporting event happens to be the most profitable form of entertainment. “Broadcasters pay heavily for sport because it is the best live, unscripted drama they can get,” according to one media commentator.

    War in some ways resembles sports because it pits two very serious adversaries against each other. US television networks in the 1960s sensed that live coverage of an emerging war could be profitable. But, in contrast with a sporting event, it entailed four serious problems beyond the physical risk to journalists themselves.

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    First, broadcasting unadulterated violence might violate the reigning standards of “decency.” But that could be solved with good editing.

    A second drawback lay in the fact that programming and planning became far more complex to manage since there was no official pre-announced schedule.

    The third was even thornier. It concerned the question of truthful reporting. Being too honest about what is happening on the ground risked alienating indispensable sources inside a government that desperately wants people to applaud “our side” and perceive the noble and even glorious side of combat.

    That consideration of honesty defines the fourth problem related to live coverage: Viewers keep expecting more reality at the very moment when the people promoting war decide they should see less of it. That leaves two options for news services: either scale back their reporting or begin misrepresenting or airbrushing the truth. But in the consumer society, the problem with scaling back (for example, offering sitcom reruns instead of Senate hearings) is that consumers always want more. In the end, misrepresentation — fake news — becomes the only viable solution. The key to manufacturing consent, as Noam Chomsky and Edward Herman made clear in their book with that title, is giving consumers not only what they want to hear, but what you (the media and the government) want them to want to hear.

    The Vietnam War brought home to both the government and the media the difficulty of managing live reality. The Nixon administration that followed both intensified the war and worked on molding the public’s mindset rather than either debating critics or seeking to hide from public scrutiny. Richard Nixon introduced the notion of “the silent majority” to neutralize the voices of protest and shame the refractory media by accusing them of failing to respond to the will of the people, “real Americans.” Nixon’s war on the media eventually backfired with the Watergate scandal, leading to his resignation in 1974. But it effectively drew attention away from his policies and onto his person, something Johnson was never able to do.

    From that point on, and thanks in part to the Watergate scandal itself, the media acquired the habit of focusing on the personality of presidents and neglecting critical discussion of their policies. Suddenly, there was plenty of live coverage of the Watergate affair itself and less and less of Vietnam, Indonesia and Chile, where the kind of foreign policy Fulbright denounced was being carried out with greater and greater impunity.

    Perhaps CBS and other audio-visual media had learned that live broadcasting of the reality produced by a president’s policies was too problematic to manage safely. In contrast, live broadcasting the dramas of the president himself excited their audiences. The public lapped up the scandals the media featured about Richard Nixon, the crook, Bill Clinton, the seducer, and George W. Bush, the bumbler and gaffer who, while launching disastrous wars, so charmingly failed even to put a coherent sentence together. Ronald Reagan, the incarnation of the wisdom attributed to Nixon’s silent majority, stood as an icon of Hollywood hyperreality, where scripted fiction distracted attention from the spontaneous and often duplicitous truth hiding behind it. Barack Obama, as the first black president, was protected by his own iconic status while, at the same time, silently polarizing the fears of the silent white majority. For them, his very presence in the White House was a scandal.

    As a living and breathing fountain of permanent scandal, Donald Trump was the godsend enabling all news outlets — for and against him — to thrive during a golden age of media. For four years, the kind of rational, critical discourse aiming at achieving some perspective on reality that Fulbright was known to promote disappeared from the airwave. The very idea of letting it be heard became anathema to media producers. This was as true of Fox (Republican, conservative) as of MSNBC (Democrat, liberal). The media relished every speech and tweet that emerged from Donald Trump’s creative impulses.

    Historical Note

    One problem with the American war in Vietnam was that, despite its superficial resemblance to a contest between “our team” and “their team,” it fundamentally failed to conform to the binary model. Americans never quite understood why the South Vietnamese government should be called our team. Lyndon Johnson’s massive deployment of troops was designed partly to convince Americans that it was a war not between two Vietnamese rival organizations with a claim to governing, but between American democracy and an illegitimate enemy that had no clear defining characteristics other than an apparent belief in Marxist theory. Those who delved into the people’s history understood that the North Vietnamese were nationalists whose goal was to finally break free of French colonial rule.

    The next serious problem with the conflict was the fact that once an American war starts, unless it is quickly won, it will go on forever. No excuse ever exists for stopping it. When, in his Senate hearings, William Fulbright called to the witness stand George Kennan — a highly respected presidential foreign policy adviser, considered by many to have written the ground rules of the Cold War — Johnson reacted. Knowing that Kennan judged the intervention in Vietnam to be a mistake, Johnson put pressure on CBS to replace its programmed live coverage of the hearings by stale reruns of popular sitcoms. This immediately provoked the resignation of Fred Friendly, the head of CBS’ news division. 

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    Friendly’s reaction tells us something about how the standards for truth that once existed even in corporate news media have evolved over time. Those who take the job now are only too aware of what’s expected of them. Like an Amazon or Uber driver, they obligingly deliver. They would never consider resigning simply because of orders from the White House. In any case, presidents no longer bother to put pressure on news editors to kill a story or live coverage. They prefer to send their message straight to the corporate executives who hire the news editors.

    Fulbright lived in a world that hadn’t yet fully realized that news could be entertainment and that politics and corporate interest could be seamlessly merged into a politico-media complex. In the 1960s, the idea persisted that political decisions could and should derive from rational analysis of historical context. But as President Dwight Eisenhower warned at the beginning of the decade, the military-industrial complex now occupied the government’s existential core. Its decision-making was based on cynical, irrational, profit-driven and power-hungry reasoning. William Fulbright, Walter Cronkite and Fred Friendly confronted that emerging world. They themselves belonged to a universe that no longer exists today.

    *[In the age of Oscar Wilde and Mark Twain, another American wit, the journalist Ambrose Bierce, produced a series of satirical definitions of commonly used terms, throwing light on their hidden meanings in real discourse. Bierce eventually collected and published them as a book, The Devil’s Dictionary, in 1911. We have shamelessly appropriated his title in the interest of continuing his wholesome pedagogical effort to enlighten generations of readers of the news. Read more of The Daily Devil’s Dictionary on Fair Observer.]

    The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy. More

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      Fulbright, Vietnam and the Problem of Purity in US Politics

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      Though few millennials recognize his name other than as the title of a scholarship fund, Senator J. William Fulbright (1905-1995) stands as one of the most important and influential US politicians of his time. For the generation of young Americans appalled by the knee-jerk militarism coupled with an incomprehensible domino theory that culminated in the nation’s catastrophic engagement in Vietnam in the 1960s, the senator from Arkansas emerged as their champion of tolerance, rectitude and moral probity. Fulbright had demonstrated it initially in his courageous opposition to the paranoid anti-communism of Senator Joe McCarthy in the 1950s. But the message really came home with his sedulous opposition to the aggressive foreign policy of a fellow Democrat, President Lyndon Johnson, in the 1960s in Southeast Asia.

      Foreign Affairs has published an enlightening article by Charles King, a Georgetown professor of international affairs and government, bearing the title, “The Fulbright Paradox, Race and the Road to American Internationalism.” The article serves as a reminder of how different congressional politics is today in the age of Mitch McConnell and Chuck Schumer from what it was 60 years ago. It also reminds us how the two major issues that still preoccupy Americans — the role of the US as a global policeman and racial inequality — remain in the headlines as the source of serious division, despite a deep historical shift in political culture.

      France’s Electoral Abyss

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      The paradox King points to seems obvious today but was hardly shocking at the time. Fulbright “was a figure who committed his life to global understanding yet found it impossible to apply the same ideals to his homeland,” King writes. In short, the anti-militarist was a racist. For a generation ready to demonstrate in the streets and occasionally to join radical groups or even terrorist cells, Fulbright became the one politician within the halls of power to champion moral opposition to Johnson’s war. He valiantly organized Senate hearings on the origins and the conduct of a war Johnson was continually escalating. This was nearly two years before two senators, Eugene McCarthy and then Robert Kennedy, emerged as challengers to the incumbent president in the coming 1968 presidential election.

      Most people today remember the 1960s as the era of Martin Luther King’s powerful civil rights movement. But the two parallel dramas provoking massive protest against a neocolonial war abroad and endemic racial injustice at home shared the stage. King’s article highlights the fact that the enlightened, forward-looking liberal, William Fulbright, could at the same time think and act as a traditional Southern racist. He both opposed Johnson’s war and voted against the Texan president’s history-shifting civil rights act that abolished Jim Crow.

      It strains belief today to imagine that anyone at that time could have been both morally opposed to the Vietnam War and convinced that, as Fulbright’s biographer Randall Woods claims, “the blacks he knew were not equal to whites nor could they be made so by legislative decree.” 

      By the end of the 1960s, Fulbright began to adapt to the changing culture, embracing the lessons of the civil rights movement. “Later in life,” King writes, “he would claim his stance was tactical. Electoral viability in his home state of Arkansas depended on defending states’ rights and a gradualist approach to equality for Black Americans, he said.”

      Today’s Daily Devil’s Dictionary definition:

      Electoral viability:

      The strategic principle according to which all principles may be abandoned or silenced in the interest of achieving the ultimate goal: the obtention of political power that will permit the achievement of other goals not necessarily mentioned during the election campaign

      Contextual Note

      Fulbright’s influence on US culture in the 1960s was monumental. He defined a moral position that continues to inspire opponents of American overreach in its often doubtful claim to enforce the “rule of law” by aggressive measures against foreign populations, whether in the form of invasion and military occupation, debilitating sanctions or simply by propping up sanguinary dictators. His analysis of the folly of the Vietnam War holds today: “The cause of our difficulties in southeast Asia is not a deficiency of power but an excess of the wrong kind of power which results in a feeling of impotence when it fails to achieve its desired ends.”

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      Fulbright spent nearly 30 years in the Senate. To be reelected so many times required reassuring his electorate that he represented their interests and deepest beliefs. Arkansans clung to the old order. The majority opposed integration. In 1956, following the Supreme Court’s decision to end segregation in schools (Brown v. Board of Education), Fulbright helped to author and signed the “Southern Manifesto” that contested the constitutionality of the court’s decision. He clearly shared the majority’s basic racist view of the order of society. His political opposition to integration and not his anti-militarism made him electable.

      His position on race was more a result of lazy conformity than deep-seated racism. It evolved quickly during Richard Nixon’s presidency, to the point that The New York Times, covering the Arkansas primary contest between Fulbright and Dale Bumpers in 1974, wrote that “both are considered friendly to blacks.” In other words, like many politicians, Fulbright could follow the ineluctable trends. His intelligence permitted him to understand that Jim Crow was dead.

      Fulbright’s case illustrates a problem that has reemerged in contemporary US political culture. It takes the form of McCarthyist obsession with purity or political correctness. Politicians are judged on the basis of their absolute adhesion to a set of predefined positions by those who see themselves as guardians of the order. No deviation is tolerated. An individual who fails on any count will be rejected, shamed, exiled or excommunicated. Had this been true in the 1960s, the protesters who felt empowered by Fulbright’s resistance would have scorned him as a hypocrite.

      One example is the drama currently taking place in the Catholic hierarchy in the US. The Conference of Catholic Bishops has voted by a large majority to allow denying communion to anyone who publicly endorses a pro-choice position on abortion. Their specific target is President Joe Biden. The bishops appear more interested in taking a stance in the “more general culture war against ‘liberals,’ against Democrats, or even against Pope Francis” than they are with theological coherence. This ridiculous skirmish indicates one obvious truth: that partisan politics has overtaken religion as the dominant system of belief in the US.

      Another example is the left-wing comedian, Jimmy Dore, who in his popular podcast routinely vilifies politicians on the left who show compromise on any negotiation with the establishment. He has notably disparaged and insulted two public heroes of the progressives — Bernie Sanders and Alexandria Ocasio-Cortez — for refusing to revolt against the party’s mainstream leadership. Dore’s disappointment with their apparent pusillanimity is real. His own tactical position has its merits. But his refusal to acknowledge what may be called “electoral viability” could prevent the emergence of a politician capable of having the impact of a William Fulbright.

      Historical Note

      Charles King accurately describes William Fulbright as “the most broadly influential American internationalist of the twentieth century.” He credits him with the capacity to “stage-manage some of the most deeply civic moments of the era,” moments that helped define a moral stance regarding war and imperial reach that have left deep traces in US culture. Fulbright’s contribution was immense.

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      King reminds readers of a quote by the young John Kerry, at home just after serving in Vietnam: “How do you ask a man to be the last man to die for a mistake?” Some 40 years later, Kerry became President Barack Obama’s secretary of state. His role was to defend military operations that were initiated under George W. Bush and continued and even amplified under Obama. Soldiers are still dying for that particular foreign policy mistake. Once fully ensconced in the establishment, Kerry managed to forget Fulbright’s lessons.

      Fulbright once said: “We have the power to do any damn fool thing we want to do, and we seem to do it about every 10 minutes.” That includes everything that is being done today, especially by Republicans, to restrict voting rights, clearly seeking a return to Jim Crow. Were Fulbright alive today, his principles would probably guide him to oppose such initiatives with the same vehemence he demonstrated against Joe McCarthy.

      *[In the age of Oscar Wilde and Mark Twain, another American wit, the journalist Ambrose Bierce, produced a series of satirical definitions of commonly used terms, throwing light on their hidden meanings in real discourse. Bierce eventually collected and published them as a book, The Devil’s Dictionary, in 1911. We have shamelessly appropriated his title in the interest of continuing his wholesome pedagogical effort to enlighten generations of readers of the news. Read more of The Daily Devil’s Dictionary on Fair Observer.]

      The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy. More