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    “The Golden One,” a Metapolitical Influencer

    Metapolitics in the discourse of “The Golden One” — or Marcus Follin, online fitness guru, entrepreneur and far-right YouTube personality — is dissimilar to the notion of metapolitics as expressed by Alain de Benoist. De Benoist’s metapolitics was grounded “in an ideological critique of the left and an methodological critique of the right.” It was a way to rethink the ideas and strategies of the true right — the conservative revolutionary right and to bring them into the 20th century.

    For Benoist, any “metapolitical action attempts, beyond political divisions and through a new synthesis, to renew a transversal mode of thought and, ultimately, to study all areas of knowledge in order to propose a coherent worldview.” First and foremost, metapolitics was about the production of theory and distancing oneself from violent activist groups. Secondly, it was about normalizing those ideas in order to fuel political change.

    Guillaume Faye, “The Golden One” and the Metapolitical Warrior

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    The Golden One’s version of metapolitics is not about highbrow intellectual theory or a new theoretical synthesis discussed in books and journals. The Golden One is emblematic of a new type of metapolitics — a metapoltics 2.0 — that is clearly intertwined with the digital infrastructures and digital culture. The Golden One is, in essence, a metapolitical influencer. What is Important to understand is that he does not just reproduce the ideas of others. This would entail that he is a neutral intermediary. By using digital media for metapolitical goals, Follin is producing new ideas, assembling existing concepts and repackaging them while communicating them to a new niche audience.

    Strategic Intimac

    The key to understanding his impact is analyzing his communication in the tradition of social media influencers. Just like most influencers, The Golden One not only produces a clear-cut persona but also mobilizes strategic authenticity and strategic intimacy to bind his audience. The difference is that his personal life is used in the service of metapolitical goals. After his first video in which he discussed what becoming a father meant to him, a whole series followed that touched on subjects like the war on fatherhood or how to raise daughters. Through those seemingly personal videos, The Golden One is promoting the traditional values and pan-European worldview that can be found in the works of Guillaume Faye, albeit in a different form.

    Like all influencers, The Golden One has crafted his own brand. He has created a very specific public persona — a sort of modern-day pastiche of a Nordic Viking-slash-bodybuilder — which he uses for metapolitical and economic goals. He combines fitness, nutrition and training videos with content dedicated to politics, far-right books and activists. He gets paid to give lectures, uses Patreon to get monthly funding (at the moment, he has over 750 patrons who donate each month). Follin also has his own clothing line, Legio Gloria, which he wears in his YouTube videos. He even has his own nutrition line. The Golden One’s success is not only metapolitical — it is also a small business venture.

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    The Golden One’s brand finances his metapolitics and vice versa. Through his online presence and his influencer technics, he manages to inspire far-right activists and youth around the world. It is in this uptake that we can assess the meaning of his work. One of those viewers and fans is the “Son of Europe.” The Son of Europe is a member of the far-right Flemish identitarian movement Schild & Vrienden. In a YouTube video titled “How I got red pilled” (the Son of Europe published the video in 2018 but has deactivated his account after Schild & Vrienden was exposed in a documentary as an extreme right, racist and anti-Semitic movement), he explained that finding The Golden One was a “pivotal moment” in his red-pilling process. He not only “started watching, binge watching actually, the Golden One’s videos,” but also started to exercise more and “go the gym more,” “doing research and also started reading more.” It is thus through the self-help, fitness and, eventually, the purely political content offered by The Golden One that the Son of Europe crafted his identity, set up an Instagram account and became politically active in the Flemish identitarian movement.

    Community Challenge

    The Golden One’s “Wild Hunt Challenge” would prove to be very influential in shaping the Son of Europe. It was as a result of this challenge “aimed at reinforcing positive behaviors in young men” that the Son of Europe created his Instagram account. The Golden One challenged young men to train at least five days a week, stop watching porn or at least masturbating to porn because he wanted them to be “aggressive and disciplined.” This is non-negotiable if you want to be part of his “legionnaires.” He also urged his followers to read an article every day and to post “a glorious picture of yourself … in the most epic place you know” and “upload it to Instagram with the tag #legiogloria.”

    It was through these posts, said the Son of Europe, that a community was born. This community not only created transnational ties among far-right activists. It also functioned as a learning environment. The Sone of Europe claims in his video that it was in this Legio Gloria that he learned everything about “the domination of cultural Marxism” and “the domination of certain groups in the banking world.” He even concludes by saying that this “formed my ideology as it is up to today.” Even more, he took up the role of a “metapolitical warrior” and started posting videos and pictures on Instagram, Facebook and YouTube in the genre of The Golden One.

    The Golden One — as an influencer or micro-celebrity within the far-right niche — reentextualizes Faye’s discourse and brings it to a whole new audience. This new type of metapolitics in the digital age is not only about the circulation of ideas; it is also about digital literacy and digital culture. In order to stay integrated in this economy of virality and generate uptake, metapolitical influencers need to be media-literate. They need to develop specific strategies and make full use of the opportunities and algorithms offered by the different media to build an audience or a community. Not only is the knowledge of algorithmic imagination crucial to generating metapolitical impact in this digital ecology, but understanding and adjusting to the culture of the platform is at least as important.

    Guillaume Faye, “The Golden One” and the Metapolitical Legion

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    Metapolitics 2.0 is deeply weaved into the new media system. The impact and influence of The Golden One, and his role in the distribution of far-right ideology, cannot be reduced to his content alone. We have to understand it in relation to his online persona and also to the digital and algorithmic environments in which he uses his voice. Not only is the management of visibility but also avoiding non-visibility, as Taina Bucher stresses, a constant worry for all actors in this media system. Making yourself visible, drawing attention is of crucial importance for all ideological projects.

    The Golden One, in his long social media career, has proven a master at this game. On top of that, he was able to stay fully integrated into all major digital platforms — YouTube, Twitter, Instagram and Facebook — for almost a decade. Follin used all that those platforms have to offer and adopted classic influencer techniques to grow an audience, keep that audience hooked and build a community around him.

    The key to any contemporary metapolitical project is being and staying integrated with the culture of the platform and, more specifically, adjusting to its community rules. It is their integration in this new media ecology that allows actors to become so influential. Since the end of 2020, The Golden One has evidently struggled to stay integrated. His personal Instagram and Facebook accounts have been deleted. He is now using his existing mainstream accounts to make sure that his audience can move along to new platforms like GAB and Telegram.

    In ab attempt to keep himself on YouTube, he has announced to stop posting political videos on the platform. This desperate attempt to reinstate his Instagram and to maintain his YouTube presence shows us just how important mainstream digital media are for this metapolitical project.

    *[Fair Observer is a media partner of the Centre for Analysis of the Radical Right.]

    The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy. More

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    America, the Stumbling Giant

    The United States has been the most powerful country in the world for 130 years and has actively led the international community for 75. With only 4.25% of the world’s population, the US still accounts for a little more than 24% of the world’s GNP. Its military is by far the world’s most powerful, with a budget larger than the next 12 biggest militaries combined. The US has the highest per capita income of any major country and the most diverse and creative economy the world has ever seen. It leads in virtually every technology critical for economic and military predominance, from artificial intelligence to materials science. Its democracy has set a standard the world has looked up to for 240 years.  

    But the American giant is stumbling. Today, Americans fear that the US is in decline. Its economy is progressively skewed to the ultra-rich. Its national government is almost paralyzed. China is challenging Washington’s international power and leadership. American society is more divided than at any time since the Civil War, with up to 40% of Americans believing that a “strong man” leader — a fascist — is preferable to democracy.

    Will American Democracy Perish Like Rome’s?

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    Almost all Americans worry that for the first time in history, their children will be poorer than they are. Many of America’s political moderates and progressives fear that America’s democracy will be replaced by fascistic autocracy and consider former president Donald Trump and the current Republican Party fascist. Yet on the other side of America’s political divide, an NPR/Ipsos poll in December 2020 found that 39% of Americans believe that the country is controlled by a sinister “deep state,” and this enrages them.

    Social Stresses

    My family and I are literally what made America. Since my ancestors arrived in 1620 on the Mayflower off the shore of Cape Cod, in Massachusetts, America was created by “White Anglo-Saxon Protestants,” popularly known as WASPs. The culture that shaped the United States for 350 years was overwhelmingly English, then Western European, with a dominant Puritanical, Protestant ethos.

    For 15 generations, America was also culturally and legally a society for whites. Even for my generation growing up in the 1950s and 1960s, many Americans still changed their surnames to sound more “Anglo” — dropping the last vowel, say, from the Italian (and Catholic) “Lombardi” to “Lombard,” to appear more WASP-like and less “ethnic” or un-American. Fully 10% of the population was black, but they were excluded from power and lived on the cultural periphery. Half the nation still lived in an apartheid “whites only” regime, the legacy of centuries of white domination and black slavery. In the media, one saw only white faces like mine, except in subordinate or, rarely, in “exotic” roles. And, of course, America, like the rest of the world since time immemorial, was only a man’s world.  

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    But with the passage of the Civil Rights Act of 1965, America began a stupendous social change, with blacks and women gaining unprecedented rights. Furthermore, non-WASP immigrants have arrived in the US by the tens of millions. When I was born, America was over 88% white. By the year 2045, under 50% will be white. The trend has already been clear for decades. In the past dozen years, the US has elected a black president twice, a black-Indian female vice president, and its second Catholic president.

    Today, the US has a vibrant black middle class. Its Asian population is growing rapidly. Asian and Indian Americans hold many prominent positions in the country’s economic and scientific establishments. Women now hold countless key positions in all sectors of the US economy, including boardrooms. This demographic and social revolution has diversified America but also engendered a nativist, racist reaction and the rise of a fascist: Donald Trump.

    Socially conservative whites — especially the least educated — have literally taken to the streets to “save” their country from these changes. Donald Trump voices their anger and their demands. Having lost the presidential election of 2020 yet having refused to accept verified results, the Republican Party has taken dozens of measures to restrict voting access for non-whites. There has been talk of civil war, and there has been an insurrection.

    Economic Stresses 

    Real incomes have largely stagnated for about 40 years. Globalization has destroyed entire sectors of America’s middle-class economy. Much of US manufacturing has moved abroad to lower-wage economies. In the 1960s, the single male income earner could provide a middle-class life for most families. Today, 60% of families require two full-time incomes to maintain a middle-class life. According to a Brookings paper, women account for “91% of the total income gain for their families.”

    In 2019, a Federal Reserve study found that almost 40% of Americans “wouldn’t be able to cover a $400 emergency with cash, savings or a credit-card charge that they could quickly pay off.” With $41.52 trillion in assets, the top 1% of households control more than 32% of the country’s wealth. With just $2.62 trillion in assets, the bottom 50% own a mere 2%. This concentration of wealth is creating social and political strains.

    America Is No Longer One Nation

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    The Republican Party has based its appeal on these grievances for decades, and Trump, the classic demagogue, exploited them all the way to the presidency. Blaming stagnation and increasing economic insecurity of ordinary Americans — and their loss of white social status — on globalization has been a ploy of Republicans since the mid-1960s. The party has progressively based its appeal on such tropes and fears since.

    Today, Republicans systematically oppose any action by the federal government as a threat to “freedom.” They seek to reduce taxes, gut economic regulations, lower investments in infrastructure and slash expenditure on education, which they deem to be a means of dangerous social engineering. 

    Political Stresses

    As McKay Coppins has pointed out in The Atlantic, after emerging as the leader of the Republican Party in 1994, “Newt Gingrich turned partisan battles into bloodsport, wrecked Congress, and paved the way for Trump’s rise.” As speaker of the House of Representatives, Gingrich sought to demonize and destroy the Democratic Party. He refused to cooperate, let alone compromise with the Democrats at any level either in the White House or Congress.

    When Barack Obama was elected president, Republican Senate Majority Leader Mitch McConnell acted ruthlessly to oppose everything the Obama administration proposed. Before the 2010 midterm elections, McConnell declared: “The single most important thing we want to achieve is for President Obama to be a one-term president.” Today, McConnell has stated that “100% of his focus is on blocking” President Biden’s agenda.

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    Since the mid-1990s, American politics has turned increasingly polarized, its federal government almost paralyzed. There are two principal reasons the US suffers from political rigor mortis. First, the Republican Party has become increasingly intransigent and partisan. The Democratic Party remains more moderate and open to compromise but has gotten little in return from the Republicans. Second, America’s electoral structures accord a disproportionate weight to rural districts, which is where the anxious, angry and reactionary WASPs and other whites live. The more ethnically diverse, urban and educated citizens tend to live in the major cities, heavily concentrated on the country’s Atlantic and Pacific coasts. 

    On July 1, 2019, Wyoming’s population was 578,759 while California’s numbered 39,512,223. In the presidential elections, Wyoming receives three electoral college votes; California receives 55. This means a vote for president in Wyoming is worth more than 3.72 times a vote in California. However, it is in voting for the US Senate where Wyoming really has an edge. Every state in the US elects two senators, regardless of its population. This makes a vote in Wyoming 68.27 times more valuable than a vote in California. 

    This structural bias toward less populous rural states gives Republicans a tremendous political advantage. It has enabled them to triumph in two of the last six presidential elections despite winning a minority of the popular vote and to frequently hold a majority in Congress and Senate, despite receiving lower overall votes. America is so evenly divided politically that one party often controls the White House while the other dominates Congress, or at least one of its two chambers. Given the partisan gridlock in the US, this virtually brings legislation to a halt.

    The consequences of this electoral and institutional schizophrenia are everywhere to see and experience: American roads, bridges, water mains, harbor facilities and education now lag far behind most developed countries and even many emerging economies. Some foreign visitors to the US have commented that American infrastructure reminds them of the 1950s — which is precisely when much of it was built. The Shinkansen, Japan’s bullet train network, awes Americans, including myself, and it is 50 years old. America has always been a “third-world country” for the ethnically excluded. Now, the strains and failures of America’s social, economic and political paralysis extend more broadly through society. Even the WASPs are not spared.

    Global Stresses 

    Two global issues in particular shape American public life and self-doubts. First, the US is no longer the only great power. China’s rise has been breathtaking. Beijing challenges American preeminence in trade, technology, diplomacy and military strength, posing the greatest challenge to the US since World War II. Many Americans fear that China’s rise is a sign of American decline.  

    Second, global warming threatens the American way of life and shapes much of the political debate about the environment, the economy and the role of government. Signs of a literal cataclysm are already upon us. The West Coast has experienced the worst forest fires in recorded history and is living through the worst drought in 500 years. In 2012, the US Geological Survey estimated that sea levels would rise on the East Coast by nearly 50 centimeters by 2050. In 2021, the National Oceanographic and Atmospheric Association projects the same level of sea rise in Boston and Massachusetts. By 2050, the spot where my Mayflower ancestors began the American experiment 400 years ago will be swallowed by the sea.

    Yet even global warming divides America. Most of the Republican Party believes that global warming is a hoax perpetrated by the “deep state” so that scientists can have jobs. Some even assert that the California wildfires are linked to “Jewish space lasers.” These Republican beliefs are an amalgam of lunacy and old fascist tropes. That one of the country’s two major political parties believes such dangerous lies and delusions bodes ill for America’s future. 

    Embed from Getty Images

    During his campaign and since becoming president, Joe Biden has declared that the next four years will be a “battle for the soul of the nation.” He and his party have to end the paralysis of America’s public institutions and democracy, heal social divisions, and reduce growing economic inequality. They must rebuild America’s crumbling infrastructure and rise to the challenge of China as a fast-emerging peer competitor in international and economic affairs.

    The Republican Party and nearly 40% of the American population will oppose every step Biden attempts. The rural bias in the country’s political structures consistently grants this 40% control of about half the House of Representatives and Senate. Biden must win majorities to implement his transformative economic, social, political and diplomatic policies with only the slimmest majority possible in the legislature.

    Furthermore, this majority is fragile. Of the 100 seats in the Senate, Republicans have 50, Democrats 48 and independents two, both of whom caucus with the Democrats. The vice president presides over the Senate and supports the president but may only vote in the event of a 50-50 split. Historically, most presidents have struggled to enact their agenda even with strong electoral majorities.

    No president since Abraham Lincoln in 1861 has had to deal with such an array of grave social, political and economic crises. Throughout history, many states have proven unable to address structural, systemic problems with legislation and policies that do not profoundly alter these structures or systems. In most instances, however, this requires major social and political upheaval, sometimes even revolution. This has happened before in America — in 1776, when there was revolution, in 1861, when there was civil war, and in 1929, when there was economic collapse. 

    Within the current framework of American democracy, Biden can probably only succeed in radically addressing America’s daunting democratic, diplomatic, social, political and economic challenges if his party wins a more solid majority in both chambers of Congress. Thus, all eyes, hopes and fears turn to America’s congressional elections of 2022, now only 16 months away. This historic vote may well decide who wins the “battle for the soul of the nation.”

    The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy. More

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    Sears and Kmart pull Ashli Babbitt T-shirt after outcry

    US Capitol attackSears and Kmart pull Ashli Babbitt T-shirt after outcryUS retailers apologize for shirt reading ‘Ashli Babbitt American Patriot’ for the Capitol rioter shot dead by law enforcement Priya ElanWed 7 Jul 2021 16.54 EDTLast modified on Wed 7 Jul 2021 17.42 EDTThe US retailers Sears and Kmart have apologized and pulled from sale a T-shirt featuring the words “Ashli Babbitt American Patriot” after an outcry on social media.Babbitt was shot dead by law enforcement while taking part in the attack on the US Capitol by a pro-Trump mob on 6 January. She had been inside the building and was attempting to climb through a broken window when she was shot.After her death, her internet history showed she was a conspiracy theorist, including a believer in QAnon. Elements of the conservative movement have been attempting to make Babbitt a martyr for their cause.After the T-shirt’s availability was brought to attention by a Twitter post from the Vox reporter Aaron Rupar, Sears tweeted a brisk apology from its official account, writing: “Thank you for bringing this product to our attention. This item is no longer available for purchase on Sears.com or Kmart.com.”Both shops are owned by Transformco.Last year, Walmart was found to be selling an All Lives Matter T-shirt on its website.Both instances highlight concerns about third-party sellers: companies will sell items from external sources without vetting.In June, the Wall Street Journal reported that Urban Outfitters and J Crew would open their digital stores up to third-party sellers, in a bid to compete with Amazon, which had been selling items by them for years.In April, in a letter to shareholders, Amazon’s then CEO, Jeff Bezos, said that third-party sellers made up 60% of Amazon’s overall sales, compared with 34% in 2010 and 3% a decade earlier.Last month, the first Capitol rioter to be sentenced, Anna Morgan Lloyd, got probation instead of a prison sentence.TopicsUS Capitol attackRetail industrynewsReuse this content More

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    How Trump’s big lie has been weaponized since the Capitol attack

    The fight to voteUS voting rightsHow Trump’s big lie has been weaponized since the Capitol attackImmediately after the riot Republicans continued to object to election results – and efforts to restrict voting and push the big lie have only grown in the six months since The fight to vote is supported byAbout this contentSam Levine in New YorkWed 7 Jul 2021 07.00 EDTLast modified on Wed 7 Jul 2021 08.38 EDTSign up for the Guardian’s Fight to Vote newsletterHours after the US Capitol was secured against a violent insurrection on 6 January, the Senate reconvened in a late-night session to move ahead with certifying Joe Biden’s electoral college victory. It was a dramatic moment designed to send a clear message: democracy would prevail.“To those who wreaked havoc in our Capitol today, you did not win. Violence never wins. Freedom wins,” the then vice-president, Mike Pence, said as senators reconvened. “As we reconvene in this chamber, the world will again witness the resilience and strength of our democracy.”“They tried to disrupt our democracy. They failed,” Mitch McConnell, the Republican leader, said on the Senate floor.But while the attack on the Capitol failed on 6 January, the attack on US democracy has continued unabated. It continued immediately after the riot, when Republican lawmakers continued to object to the electoral college results in that late-night session, and has only grown in the six months that followed.“We saw the makings of the big lie between November and January, but the consequences of the big lie seem much worse now, six months later, than even in the midst of the big lie leading up to January 6,” said Ned Foley, a law professor at the Ohio State University.In state capitols across the country, Republicans have weaponized lies about the 2020 election to push laws that make it harder to vote. They have embraced amateur inquiries into election results that have already been audited. And they have enacted measures that make it easier to remove local election officials from their posts, opening up the possibility of partisan meddling in future elections. A quarter of Americans, including a staggering 53% of Republicans, believe Donald Trump is the “true president”, a May Reuters/Ipsos poll found.“The fact that the January 6 insurrection didn’t scare us and prompt many Republicans to start aggressively rejecting those claims, and instead Republicans continue to embrace those claims as a justification for imposing additional restrictions means that our democracy remains in real trouble,” said Franita Tolson, a law professor at the University of Southern California.While Donald Trump and his allies failed in their effort to get local election officials to overturn the election, Republicans across the US have moved to make it easier to overturn future elections.After Aaron Van Langevelde, a Republican appointee on the Michigan board of canvassers, refused to block the certification of his state’s election results, Republicans declined to reappoint him to a new term. In Georgia, Republicans stripped the secretary of state, Brad Raffensperger, of his role as chair of the state elections board after Raffensperger, a Republican, pushed back on Trump’s claims of fraud. Under a new law, the legislature will appoint the chair of the board, which now has the power to remove local election officials from their posts.In Arkansas, Republicans passed a new law authorizing a legislative committee to investigate election complaints and allows the state’s board of election commissioners to take over running elections in a county if the board believes there is an election violation “would threaten either a county’s ability to conduct an equal, free, and impartial election, or the appearance of an equal, free and impartial elections”. In Iowa, Republicans enacted a new law that imposes new criminal penalties on election workers for failing to adhere to election law.The most visible effort to undermine the election results continues in Arizona, where the Republican state senate authorized an unprecedented inquiry into ballots and voting equipment in Maricopa county, the largest in the state. The effort, funded by Trump allies, is being led by a firm with little experience in election audits and whose founder has expressed support for the idea that the election was stolen. It also comes after two previous county audits affirmed the results of the 2020 race.Even as experts have raised alarms about the Ariziona inquiry, which includes far-fetched ideas like looking at ballots for bamboo fibers, Republicans in other US states have embraced it. There are calls for similar reviews in Pennsylvania, Georgia and Michigan, among other places.Republicans have also continued the ethos of the 6 January attack by enacting measures that make it harder to vote after a presidential election that saw the highest turnout in nearly a century. In Georgia, the same new law that allows for interference in elections also requires voters to provide identification information both when they request and return a mail-in ballot. The same law also curtails the availability of mail-in ballot drop boxes, allows for unlimited citizen challenges to voter qualifications, and prohibits volunteers from distributing food and water while standing in line to vote.In Florida, a state long praised for its widespread use of mail-in ballots, Republicans enacted a measure that significantly limits drop boxes and requires voters to provide identification information when they request a mail-in ballot. Iowa Republicans also passed a law that cuts the early vote period by nine days, and requires polls to close earlier.In Montana, Republicans tightened voter ID requirements, made it harder for third parties to collect and so voters can no longer register at the polls on election day – a move that will probably have a big impact on the state’s sizable Native American population. In Arizona, where mail-in voting is widely used, Republicans changed a state policy so that voters could no longer permanently remain on a list allowing them to automatically receive a mail-in ballot for every election.While Republicans ultimately weren’t successful in blocking the certification of Joe Biden’s win, there are still deep concerns that it could succeed next time.The Electoral Count Act, the law that governs the counting of electoral votes, appears to authorize state legislatures to step in and appoint electors in the event of a failed election, but offers no guidance on what would constitute such a scenario. If there is a dispute between the houses of Congress over a state’s slate of electors, the same federal law defaults to whichever group of electors has been certified by a state’s governor. Republicans are poised to take control of the US House in 2022, a perch from which they could wreak havoc when it comes time to count electoral votes.Federal law also says that Congress isn’t supposed to second-guess the certification of electors as long as states reach an official result by the so-called “safe harbor” deadline about a month after election day. But when members of Congress and senators objected to the electoral college results in January, Foley noted, there was little discussion of that deadline, which every state except Wisconsin met in 2020.Foley, the Ohio state professor, has been worried about the ambiguities in the Electoral Count Act long before 2020, warning that Congress was ill-equipped to resolve a legitimately disputed close election. He has urged Congress to revisit and clarify the law before the next election crisis.But last year, he was alarmed at how far Trump and allies took their fight over the election, even with little evidence of fraud.“As I look ahead to 2024, I think the pathology that’s going on culturally with respect to acceptance of defeat, the inability to accept defeat, that is really, really dangerous,” he said. “That seems new in a way we haven’t seen.”TopicsUS voting rightsThe fight to voteUS Capitol attackUS politicsfeaturesReuse this content More