Jennifer Medina interviews her subjects multiple times — sometimes spending as many as 50 hours with them — to understand their complex political attitudes.
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From the 2016 to the 2020 elections, Donald Trump improved his performance among certain segments of Latino voters, prompting surprised reactions from many journalists and people who work in politics. But this phenomenon was clear to those carefully tracking Latino sentiment — and few were doing that more diligently than the Times political reporter Jennifer Medina, whose parents are Panamanian.
Ms. Medina, who is based in Los Angeles, started working on campaign coverage in 2019, and that September she reported on Latinos attending a Trump rally, some of whom said they felt like political loners among their Democratic friends and family. In 2020, she followed up that work with accounts of Mr. Trump’s macho appeal and why evangelical Latinos considered him a defender of their religious values. She also recently looked at the role that Latino voters played in helping Gov. Gavin Newsom keep his job in the face of a recall election in California.
Here, Ms. Medina talks about developing her beat, speaking to hundreds of voters and achieving depth in her conversations. This interview has been edited and condensed.
How did you find yourself covering Latinos in the 2020 presidential campaign?
The campaign was the first time in my career that I had covered national politics full time. Nobody ever explicitly assigned me the beat of covering Latino politics. I just followed where the story was, and that’s what the story was in 2020.
The first Trump rally I went to was in New Mexico. The second was in Miami. In the audience of both rallies, there were tons of Hispanics. Just talking to them about why they supported him, what they thought about his statements against Mexicans and immigration, and how they grappled with that captivated me.
On the flip side, when the Democratic primary was happening I was hearing people based on the East Coast saying, “Latinos are never going to support Bernie Sanders because they are scared of communism.” That’s true in Miami, but in Los Angeles and Las Vegas it couldn’t have been further from the truth.
There was a lot of room for me to do good, nuanced coverage. That’s partly because Latinos have been largely overlooked by both parties and by the press. It’s only just dawned on people that this is a part of the electorate that can really decide elections.
How were you able to characterize popular attitudes among a sprawling, diverse group like Latinos?
During the election, I interviewed hundreds of voters. For every one person I quote, I talk to five other people.
I’ll use a story on Latino Republican men as an example. I had phone numbers of men who had participated in a poll or men I had met reporting throughout the campaign. After I had spoken to 40 people, I started to see trends. I want to hear something over and over again before I describe it in The Times as a generalization.
I’m also relying on conversations with political strategists and pollsters — not taking what they say at face value, but also not making generalizations without having other information to back them up.
What does it take to achieve depth in these conversations?
My approach with Trump supporters was the same as with any other voters: open-ended questions. “When did you first start to think this way?” “Would you talk about politics as a kid?” When you ask people questions like that, most are really eager to respond. People like to talk about themselves.
There’s a pastor I interviewed who has a dear place in my heart. I became convinced that Latino evangelical churches were among the only places where Trump supporters and Democrats were interacting with each other on a regular basis. I set off to try to find a church I could profile, and I came across the Church of God of Prophecy in Phoenix and its pastor, Jose Rivera. I envisioned spending weeks there in person, but the church was the very last place I went last March before the shutdown.
I knew I couldn’t spend time there the way I wanted to, but I called the pastor once every week. I realized he illustrated the support for Trump among Latino evangelicals, though he himself was not voting for him. He felt upset with his flock.
I must have spent 50 hours on the phone with him.
50 hours?
Is that crazy?
What do you learn in 50 hours that you couldn’t learn in 30?
I was better able to articulate where Pastor Rivera was coming from, what he represented and what he didn’t represent, the more often that I spoke to him. He said different things at different times. There was one moment where he thought he might vote for Trump. He had these tortured conversations with his wife about why she was going to vote for Trump. I heard his thinking evolve and develop.
This is like asking, “What do you learn in 50 years of life that you can’t learn in 30?”
Source: Elections - nytimes.com
