AI Companies Have Pitched US Political Campaigns. The Campaigns Are Wary.

Matthew Diemer, a Democrat running for election in Ohio’s Seventh Congressional District, was approached by the artificial intelligence company Civox in January with a pitch: A.I.-backed voice technology that could make tens of thousands of personalized phone calls to voters using Mr. Diemer’s talking points and sense of humor.

His campaign agreed to try out the technology. But it turned out that the only thing voters hated more than a robocall was an A.I.-backed one.

While Civox’s A.I. program made almost 1,000 calls to voters in five minutes, nearly all of them hung up in the first few seconds when they heard a voice that described itself as an A.I. volunteer, Mr. Diemer said.

“People just didn’t want to be on the phone, and they especially didn’t want to be on the phone when they heard they were talking to an A.I. program,” said the entrepreneur, who ran unsuccessfully in 2022 for the same seat he is seeking now. “Maybe people weren’t ready yet for this type of technology.”

This was supposed to be the year of the A.I. election. Fueled by a proliferation of A.I. tools like chatbots and image generators, more than 30 tech companies have offered A.I. products to national, state and local U.S. political campaigns in recent months. The companies — mostly smaller firms such as BHuman, VoterVoice and Poll the People — make products that reorganize voter rolls and campaign emails, expand robocalls and create A.I.-generated likenesses of candidates that can meet and greet constituents virtually.

But campaigns are largely not biting — and when they have, the technology has fallen flat. Only a handful of candidates are using A.I., and even fewer are willing to admit it, according to interviews with 23 tech companies and seven political campaigns. Three of the companies said campaigns agreed to buy their tech only if they could ensure that the public would never find out they had used A.I.