Christian Louboutin enlisted the French Olympic synchronized swimming team to introduce his new Miss Z stilettos at Paris Fashion Week.
Christian Louboutin made a splash at Paris Fashion Week on Friday night: He staged “Paris is Louboutining,” a synchronized swimming spectacle at the Piscine Molitor.
The Art Deco pool, designed by Lucien Pollet in 1929, was transformed into a watery burlesque that would sink Esther Williams with envy. Mr. Louboutin enlisted the photographer and music video director David LaChapelle for art direction, Blanca Li for choreography, a troupe of 14 dancers and 15 members from the French Olympic artistic swimming team for an underwater performance done entirely in his new Miss Z stilettos. The musician LP sang on the pool deck.
Even before the Paris Olympics, Mr. Louboutin had been taken with the idea of using athletes to present his collection. He envisioned something surprising, “where you would not expect athletes and you would not expect shoes,” Mr. Louboutin said before the show. “I thought, basically, swimming.”
Known for his slick red-leather-soled shoes, Mr. Louboutin also has a love of dance, camp and glamour. His first job was at the Folies Bergère, and he got his start designing shoes for showgirls. He has collaborated with Crazy Horse, Paris’s tastefully nude cabaret, and staged his Loubi shows, the dance and music presentations he orchestrates to showcase new collections, with various choreographers and performers.
“Paris is Louboutining” took the concept to another level. The entire revue was fabulously over the top, beginning with its title, a play on the documentary “Paris Is Burning.”
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Source: Elections - nytimes.com