Jared Polis Wants to Win Back the Hippies

It’s such a bother when politicians have to go and complicate your clean narrative about why they’re succeeding.

Last week, I spoke to Jared Polis, the Democratic governor of Colorado. Polis’s state was, if not a bright spot for Democrats, a less-dark one. In New York, Democrats lost 11 points off their 2020 margin; in New Jersey, 10 points; in Massachusetts, nine and a half points; in California, nine points (though votes are still being counted); in Illinois, seven points. In Colorado, the difference was two and a half points. What is Polis, who won re-election in 2022 by a 19-point margin, doing right?

One answer — and this, to be honest, was the answer I’d gone looking for — is focusing relentlessly on the cost of living. “You can’t just do one policy and expect, somehow, people will know it,” Polis told me. “But they generally understand the drumbeat of 30, 40 things you’re doing, each of which reduces costs in a different way. And so that’s been our strategy: to flood the zone with this work to reduce costs.”

Polis points with pride to his successful efforts to expand pre-K and kindergarten and get a public insurance option onto the Colorado health exchanges — but also to his rejection of proposals to add benefits that would drive up costs. He’s happy to brag about reducing the tax rate for both businesses and individuals, walking me through every decimal-point reduction he achieved, and the many bills he’s signed to make it easier to build homes.

“When you say something a lot, it means you generally believe it,” Polis said. “So here’s a line I often use: We want the best solutions from the left and the right to save people money.”

But during our conversation, and in the days after, another answer emerged — and for Democrats this one is a little more challenging. Polis is a dissenter from the trends that swept through Democratic governance during the pandemic. He was unusual among Democratic governors for the emphasis he put on both personal responsibility and personal liberty. Colorado opened early, sparking a tourism boom, and Polis tried to rely more on information than compulsion.