What Fans Wore at the Dead and Company Show In Las Vegas

Midway through their residency at the Sphere in Las Vegas during a record-breaking heat wave, Dead & Company played its jam band specials over the Fourth of July weekend for an eclectic crowd. The band’s audience — some die-hard fans, others just curious — came from all over the country (and the world) to pledge their own form of allegiance.

“You see people who are Sphere tourists who just want to get inside and see what it’s all about. They don’t necessarily have experience listening to the Dead’s music,” said Ashley, 35, a D.J. and an event host from Las Vegas. “It’s totally acceptable because Deadheads are the coolest, most down-to-earth crowds.” (Still, like some other fans, she declined to provide her full name.)

Ashley had come to hang out at Shakedown Street — the traveling bazaar where vendors sell rose quartz jewelry, crowns of roses, Grateful Dead-themed tarot decks and a virtual sea of tie-dyed shirts.

One of the vendors was Alex Mazer, a 40-year-old from Taos, N.M., who also goes by Buttercup. His brand, New Springfield Boogie, makes T-shirts, stickers and internet memes that combine counterculture references and “The Simpsons” (one image combined Bertha, the Grateful Dead’s flower crown-wearing skeleton, with Homer Simpson). Alex said that both characters were icons of American culture, “and they work together in a lot of ways.”

He estimated he had already seen 13 Dead & Company shows at the Sphere. “It is an orgy of sensation,” he said.