The Apprentice – a new film dramatising Donald Trump’s business career during the 1970s and 80s – is the latest in a presidential election full of controversy.
The movie charts Trump’s (Sebastian Stan) professional rise from an awkward nobody to hotshot real-estate tycoon. Trump’s Pygmalion-like transformation is credited to his friendship with Roy Cohn (Jeremy Strong). Cohn was an infamous prosecutor who worked with Senator Joseph McCarthy during the Communist and Lavender (homosexual) scares, and as a political fixer for Richard Nixon.
The key storyline is that Trump becomes Cohn’s apprentice, learning underhanded ways of business and Machiavellian deal-making. Other figures said to have influenced Trump’s career, such as political adviser Roger Stone, get only cameos at best.
Trump does not look good. He is portrayed as vain, using amphetamines as diet pills and getting plastic surgery including liposuction and a scalp reduction. Trump rejects his alcoholic brother and later Cohn, who dies from AIDS in social disgrace.
Trump is also shown to rape his then-wife, Ivana (Maria Bakalova) – a scene which made headlines after the movie’s Cannes Film Festival premiere earlier this year. The rape claim was made during the couple’s divorce proceedings, although Ivana said afterwards that she did not consider the incident “rape” in a criminal sense.
Director Ali Abbasi says this depiction isn’t a take-down of the former president but a more nuanced exploration of Trump’s character. Indeed, there is sympathy for Trump – for example, by detailing the emotional pressure from his father.
The film explores how this experience fuelled Trump’s obsession with winning, which is cultivated by Cohn and his three rules of success: “attack, attack, attack”, “deny everything” and “never admit defeat”. The film seeks to get inside Trump’s mindset, not only as a businessperson, but unpicking what drove him in the White House, as well as the election he’s now fighting.
Some have criticised this approach for being too soft on Trump. A review in The Guardian called the film “obtuse and irrelevant”. A further concern is that presenting Trump as a “winner” could actually be seen to legitimise amoral business practices as successful, especially given that Trump’s later six bankruptcies are not clearly mentioned.
The Apprentice is also a deeper commentary on America. Another character comments that Cohn’s three rules also describe US foreign policy. The film raises big questions about the US, not least where Cohn repeatedly highlights what he identifies as the country’s virtues, and justifies his (sometimes illegal) actions as upholding these. The audience is left to consider what shapes America and its foreign policy – and what may be toxic about this.
Will the film influence the upcoming election?
The Apprentice’s screenwriter, Gabriel Sherman, insists the movie is not designed “to influence people’s minds”. Yet the film’s release so close to the polls means it is inevitably political.
The Apprentice is unlikely to radically shift the electoral needle. Trump’s negative portrayal may make some voters on the fence question his suitability for high office. But beyond this, the film will reinforce what people already thought.
Pro-Trumpers won’t like the movie, but this upset will likely just give oxygen to their support. Those against Trump will also be able to feel their opinion has been affirmed, even by those who would have wanted the film to take a harder line. Although it’s perhaps uncertain whether anyone who dislikes Trump will want to spend two hours watching even more of him than they already have in this election.
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While the film likely won’t influence the final outcome, it is still a major marker in this election thanks to the huge controversy around it. Concern over its divisive portrait of Trump meant the movie took five years to reach production. Clint Eastwood turned down the option to direct due to the perceived business risk involved. Distribution also took time to secure – a situation Abbasi describes as a “boycott or censorship”.
Distribution problems were also exacerbated by legal threats. After Cannes (where the film received an eight-minute ovation), Trump’s legal team issued a cease-and-desist letter. Communications Director for the Trump election campaign, Steven Cheung, said the film was “garbage” and “pure fiction”, constituting election interference.
Strong resistance also came from billionaire and close Trump associate, Dan Snyder, who was involved in the film’s financing, thinking it would paint a positive picture of the presidential hopeful. Snyder later sought to block the film’s release after seeing a preview.
Controversy has only raised the movie’s profile. And while people will watch it for very different political reasons, some will buy a ticket purely because this film is now a standout event in one of the most contentious US elections in history.
