Lorilei Storm, an American who has lived in Ireland for the last decade, has signs supporting Joe Biden all over her front yard – not in front of her Dublin flat, however, but the one surrounding her home in the wildly popular Nintendo game Animal Crossing.
“Campaign signs aren’t as much of a thing in the UK, so I was really excited to find them in the game – I put up as many as I could,” Storm said.
Joe Biden’s presidential campaign has introduced four different official yard signs in Animal Crossing, all of which users can download by scanning QR codes through the Nintendo Switch online app.
Animal Crossing has been used for everything from weddings to talk shows and virtual dates as it gained popularity amid global lockdowns due to Covid-19. The addition of campaign material marks a new frontier for the game, and for America’s presidential race.
The banners are the latest attempt by the Biden campaign to make virtual inroads with voters at a time when many traditional campaign events are considered unsafe due to Covid-19.
While Biden has relied heavily on digital outreach this year, Donald Trump continues to hold in-person rallies, insisting doing so is “very safe” and mocking his opponents for “hiding indoors”. For that same reason, Trump will not be using Animal Crossing to get out the vote, said Samantha Zager, a spokeswoman for his campaign.
Source: Elections - theguardian.com
