The Tories are facing electoral oblivion in the red wall as a shock poll reveals they will lose every single seat.
Polling from Electoral Calculus, shared with The Independent, reveals all 42 red wall seats held by the Conservatives are set to return to Labour at the next general election.
The scale of the rebellion against the government appears to in part be driven by the spiralling cost of living, with a separate analysis seen by The Independent showing the crisis is having a devastating impact on Tory-held seats in the red wall.
The data, compiled by analytics firm Outra, show 15 Conservative-held red wall seats, which were won at the last election but have historically supported the Labour Party, are among the 50 constituencies with the highest number of financially distressed voters in the country.
Such as Great Grimsby, Blackpool South and Walsall North are among those with the highest portion of voters deemed financially vulnerable.
In total, 15 of the top 50 seats in which voters are at risk of falling behind on their bills were won by the Conservatives in 2019.
It follows research by investment firm Hargreaves Lansdown that shows the northeast has been hit hard by the cost of living crisis – with the joint lowest level of savings in the country, and just a third of households reporting they have enough cash left at the end of the month.
The figures will set alarm bells ringing in Downing Street, with experts warning that voters facing financial distress will make their voices heard in the ballot box.
Pollster and political analyst Robert Hayward pointed to a defining phrase from Bill Clinton’s successful 1992 run to unseat George HW Bush as US president: “It’s the economy, stupid.”
He told The Independent that the economy is “always the most important issue” on polling day across all age groups, social groups and genders.
Lord Hayward said it was especially important for the Conservatives, having historically been considered better managers of the economy than Labour.
“The government has to restore that credibility,” he warned.
Pollsters predict a landslide Labour victory at the next election, with the Tories losing all of their red wall seats
Lord Hayward added that Mr Sunak’s party may be doing so “slowly”, with inflation finally falling, but without further progress before an expected general election in October 2024, the Conservatives will lose.
Almost two-thirds of voters believe the economy to be one of the top three issues facing the country, putting it significantly ahead of health and immigration, YouGov polling shows.
The risk of a red wall wipeout will also raise fears in Conservative HQ, with Lord Hayward warning it will leave Mr Sunak facing “serious difficulty” securing an overall majority.
Addressing the collapse in support facing Tories in the red wall, Lord Hayward said that while the party has achieved majorities without the voting bloc in the past, “it delivered the size of that majority last time around”.
He added that the failure to win those seats next year “would leave the Conservatives in serious difficulty trying to find an overall majority”.
Electoral Calculus chief executive Martin Baxter pointed to former PM Mr Johnson’s acknowledgement that red wall voters had “lent him” their support in 2019.
“And it looks like they are taking it back,” he said. “The Conservative tide went up that beach in 2019, and it looks like the tide is going out again.”
The pollster is forecasting that the Tories will lose all 42 of their red wall seats.
And Mr Baxter said that while the economic figures “underline” the struggle in voters in those areas for the Conservatives, the prospect of the party holding on to power in the general election is already “not likely”.
Nationally, Electoral Calculus predicts a landslide Labour victory, winning around 460 seats, with the Conservatives reduced to just 90 seats.
Many red wall seats were turned blue in 2019 as voters repulsed by the Labour leader at the time, Jeremy Corbyn, backed Boris Johnson to “Get Brexit Done” and “level up” neglected towns and cities.
But Outra’s figures show that in many of those seats, voters are now feeling the pinch of the cost of living squeeze.
In Great Grimsby, which Mr Johnson loyalist Lia Nici won from Labour’s Melanie Onn in 2019, more than a quarter of constituents are at risk of financial distress.
Ms Onn, who is Labour’s candidate hoping to win back Great Grimsby next year, told The Independent the figures “laid bare the reality of life under the Conservatives”.
“Areas like ours that placed trust in the Tories have been hit the hardest,” she added.
Ms Onn said: “Their economic mismanagement has caused incomes to nosedive, revealing a disregard for ordinary working people.”
In Blackpool South, held by suspended Tory MP Scott Benton, just under a quarter risk not being able to meet payments. And in Walsall North, represented by Eddie Hughes, 23.1 per cent of voters are at risk of financial distress.
Other Tory MPs believed to be vulnerable to losing their seats include Jonathan Gullis, Johnny Mercer and Jack Brereton.
