He led the broadcasting organization during the coronavirus pandemic, a decline in revenue and a period of extreme political polarization.
John Lansing, who as chief executive of NPR from 2019 until earlier this year guided the broadcasting organization through a global pandemic, an imploding media landscape and widening political polarization that called into question some of its journalistic principles, died on Aug. 14 at his home in Eagle River, Wis. He was 67.
An NPR representative confirmed the death but did not cite a cause.
Mr. Lansing, who had been in the news business since he graduated from high school, arrived at NPR with a mission to broaden its reach beyond traditional radio into media like podcasts and newsletters.
He also announced what he considered his “north star”: a commitment to expand NPR’s audience to include a younger and more diverse demographic, and a parallel commitment to diversify, equity and inclusion in its coverage, sources and staff.
His changes included documenting the diversity of sources, introducing unconscious bias training and hiring people of color for both on- and off-air positions.
“I felt that we needed to double down our efforts in D.E.I. throughout our organization in order to fulfill the promise to reflect the entire American public in terms of what America looks like,” he told Current, a magazine covering public media, in 2021.
Mr. Lansing started as NPR’s chief executive in October 2019 and was still settling into the role when the Covid pandemic hit. It presented a very different challenge: Radio listenership declined precipitously with the shift to remote work, and NPR developed a $25 million deficit as corporations pulled back sponsorship dollars.
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Source: Elections - nytimes.com