America Ferrera and Other Celebrities Join a Push to Mobilize Latino Voters

The Voto Latino Foundation is gearing up to begin its biggest push yet to encourage Latino voters to head to the polls in November with a star-studded cast of Latino celebrities and influencers.

Th $5 million initiative, titled “Vota con Ganas,” or “Vote with Enthusiasm,” is set to start on Wednesday and will feature voter-registration drives and workshops, along with a social media campaign and public service announcement-style videos from actors and online personalties that underscore the importance of casting a ballot this election. The list of stars so far includes America Ferrera, Gina Torres, Gabriel Luna, Jessica Alba, Wilmer Valderrama, DannyLux and Xochitl Gomez, among others.

Voto Latino leaders said the ads and online content would be amplified by the group’s 300 partner organizations and businesses, including the National Football League, Sony Music and Universal Music, and by Voto Latino chapters on 100 college campuses.

María Teresa Kumar, the foundation’s co-founder and president, described the push as “more than just a call to action,” saying in a statement, “It is a movement to harness the power of the Latino community.”

Mr. Valderrama, who produced and directed all of the campaign’s videos, described the campaign as critical to a Latino community that continues to grow and contribute to so many aspects of the United States.

“To ensure our safety, opportunity and future in this country, we have to be involved,” he said in an email. “Without our involvement, there will be a paraphrasing of our existence in this country.”