Vice President Kamala Harris’s campaign bridged the real world with World of Warcraft on Wednesday, livestreaming Gov. Tim Walz’s rally in Arizona via Twitch, while a Twitch streamer played the role-playing game and provided commentary about his rally.
The Republican Party has made inroads with young men, and this stream was an attempt by the Harris campaign to court voters to the Democratic ticket. This was the first time the Harris campaign has livestreamed gameplay from its Twitch account, which was created in August, and roughly 5,000 viewers were tuned in. Wired first reported news of the livestream.
Both Ms. Harris’s campaign and that of former President Donald J. Trump have sought out nontraditional media platforms to reach voters who may not engage with mainstream outlets.
Preheat, a Twitch streamer and World of Warcraft player with about 50,000 followers, hosted the stream from the Harris campaign’s account and encouraged the viewers to vote for her.
The screen was split, with Mr. Walz’s rally in Tucson on the left and gameplay on the right.
The stream mimicked a tactic used to gin up visual interest in short-form video content, such as putting gameplay from Subway Surfers, a mobile game, side by side with something else. The Harris campaign has used this trick, posting a TikTok in which Subway Surfers gameplay was placed next to a clip of Mr. Trump discussing the overturn of Roe v. Wade.
Preheat occasionally butted in with commentary on the game or the election.
“Project 2025? Not good, very weird,” Preheat said about the conservative playbook Democrats often criticize as he attacked a boss in World of Warcraft. Later, he spoke over Mr. Walz’s speech, wondering about his character: “Wait, am I dying?”
Mr. Trump, for his part, held a livestreamed interview with Adin Ross, an online streamer popular with conservative young men, at Mar-a-Lago in August. The interview attracted more than 500,000 viewers. During the event on Kick, a streaming platform, Mr. Ross — who had been banned from Twitch for “hateful conduct” — gave Mr. Trump a Rolex watch and a Tesla Cybertruck emblazoned with a decal of Mr. Trump raising his fist after the attempt on his life in July.
Politicians on livestreaming platforms are a relatively new phenomenon. Representative Alexandria Ocasio-Cortez of New York, a Democrat, has her own Twitch account, and in 2020 she streamed gameplay of “Among Us” to an audience of hundreds of thousands of people while encouraging viewers to vote.
During the 2020 presidential campaign, both Joseph R. Biden Jr. and Mr. Trump used Twitch accounts to livestream campaign events. Twitch banned Mr. Trump’s account after the Jan. 6, 2021, attack on the Capitol, but reinstated it this year.
Source: Elections - nytimes.com
