Americans bagging up their purchases at hundreds of gas stations and convenience stores across the Midwest will hear a message from Democrats that former President Donald J. Trump’s policies will increase the price of fuel and add thousands of dollars to the cost of raising a family.
The Democratic National Committee is paying for short, 15-second video advertisements to play on digital kiosks at checkout counters in Michigan, Wisconsin, Minnesota, Iowa and Nebraska. The six-figure ad blitz, which starts on Monday, is meant to emphasize an argument that Vice President Kamala Harris has frequently made on the campaign trail: Mr. Trump is no ally of middle-class and working people, and his economic policies will badly hurt their wallets.
“Trump’s Project 2025 agenda would spike gas prices by 75 cents a gallon, on top of the $7,600 more families could be paying each year,” the ad’s narrator says. “Billionaires like Trump can afford it.”
With Election Day now just eight days away, political advertisements have become inescapable for voters in battleground states, with text messages pinging on phones and attacks reverberating across television, the radio and social media. The D.N.C. is hoping that catching voters as they pay for gas and snacks is a new way to break through. The ads will run at roughly 1,600 gas stations and convenience stores, it said, with many located in communities with a large number of union households or on or near college campuses. Union members and young people are key Democratic constituencies.
The ad’s message is based on studies of the potential effect of Mr. Trump’s proposed tariffs on imported goods, including an analysis from the website GasBuddy and research by the Budget Lab at Yale, which found that households could see their costs rise between $1,900 and $7,600 per year. Inflation was a persistent problem for much of the Biden administration but has slowed significantly. Voters consistently rate the economy as their top concern of the 2024 election.
The D.N.C. chose to air the ads in two of the top presidential battleground states, Michigan and Wisconsin, as well as in Nebraska, where Ms. Harris is leading in the race to pick up an electoral vote that is up for grabs in the state’s Second Congressional district. (Nebraska does not have a winner-take-all system like most states.) It is also investing in Minnesota, which is a light blue state, and Iowa, where there are competitive House races.
“Donald Trump might’ve been handed a fortune on a silver platter by his daddy, but most of us have to work for a living,” Jaime Harrison, the chair of the D.N.C., said in a statement. “Vice President Harris is the only candidate in this race who understands the struggles working families face and will fight every day to make life more affordable.”
Source: Elections - nytimes.com
