Elon Musk Could Make Mars His Next Business Venture

Elon Musk is leaving his full-time Washington assignment next month to try to save Tesla (which has seen its stock battered), to keep up with SpaceX (which is positioned to do big business with the Trump administration) and to chart a new course for xAI, which he just combined with X itself.

He’s a busy guy. So what’s another company — or three?

Two months ago, even as Musk appeared consumed by his work at yet another job, at the Department of Government Efficiency, his top adviser, Jared Birchall, quietly created an intriguing-sounding set of limited-liability companies in Texas, whose existence has not been previously reported.

Their names: Red Planet I, II and III.

For the world’s richest man, who is pursuing an elaborate, decades-long plan to colonize Mars, this seemed no idle corporate filing.

When Musk bought Twitter, after all, he formed three holding companies (X Holdings I, II and III) to execute the transaction.

So, is he planning to buy Mars?

Birchall hasn’t returned my requests for comment since I learned of the LLCs a few weeks ago. But he doesn’t typically take actions like this without his boss’s direction. He registered them on Feb. 25, listing himself as the manager of each and using an Austin address that other Musk entities have used.

Still, it is surprising to see Musk take this step now, when he has so much on his plate and is already facing pressure to do less, not more. On a Tesla earnings call last week, he said he would substantially reduce the amount of time he spent on DOGE to spend more time on the car company, whose quarterly revenue is way down from a year ago.