People in the UK are likely to believe that fictional heroes like Harry Potter and Gandalf would share their political views, while villains like Darth Vader and Cruella de Vil would vote for opposing parties, new research shows.The University of Southampton researchers behind the study say this tendency, for people to project their own views onto fictional characters, is fuelling political polarisation.The tendency also extended beyond fiction. When presented with news stories about politicians engaging in charitable or corrupt behaviour, participants tended to associate the “good” politician with their preferred party and the “bad” politician with the opposition.Dr Stuart Turnbull-Dugarte of the University of Southampton explained the implications of these findings: “If we see ‘villains’ as belonging to the other side, then we also tend to associate more and more negative attributes with that group. “This is not only bad news for polarisation, but also makes us more easily susceptible to misinformation that confirms the existing biases we hold about the voters of certain parties.”The first of two studies, conducted by researchers from the University of Southampton and the University of Vienna, surveyed 3,200 individuals in the United Kingdom and United States. Participants were asked which political party they believed various fictional characters from popular franchises, including Marvel, Disney, Harry Potter, Lord of the Rings, Game of Thrones, and Star Wars, would support.Cruella de Vil, the villain of the 101 Dalmatians movies, was thought by many respondents to vote for opposing political parties More