Beleaguered Tories finally come out on top with voters – but only on campaign slogan
Sign up for the View from Westminster email for expert analysis straight to your inboxGet our free View from Westminster emailAfter a difficult start to the general election Rishi Sunak has finally come ahead of Keir Starmer in one crucial area in the polls.The Conservatives are currently trailing Labour by between 12 and 27 points according to diffierent opinion polls published over the last 24 hours but one poll puts them ahead.According to Redfield and Wilton, the Conservative’s campaign slogan is preferred by voters.The Tories are campaigning on “Clear Plan. Bold Action. Secure Future.” while Labour has gone for the one word “Change” inspired by Barack Obama’s 2008 bid for the White House.Labour leader Sir Keir Starmer said Scotland could be ‘key to delivering the change our entire country needs’ (Stefan Rousseau/PA) More
